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All Journal SOROT: Jurnal Ilmu-ilmu Sosial JIP (Jurnal Industri dan Perkotaan) Jurnal Kebijakan Publik E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Daya Saing : Jurnal Ilmu Manajemen jurnal niara Journal of Governance AdBispreneur JURNAL PENDIDIKAN TAMBUSAI Jurnal Pro Hukum : Jurnal Penelitian Bidang Hukum Universitas Gresik Jurnal Pendidikan dan Konseling eCo-Buss Pro Patria: Jurnal Pendidikan, Kewarganegaraan, Hukum, Sosial, dan Politik Enrichment : Journal of Management Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Community Development Journal: Jurnal Pengabdian Masyarakat Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah Madaniya Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM) Unri Conference Series: Community Engagement International Journal of Educational Research and Social Sciences (IJERSC) Jurnal Ilmiah Wahana Pendidikan Jurnal Manajemen dan Ilmu Administrasi Publik (JMIAP) Jurnal Progress Administrasi Publik (JPAP) EKONOMIKA45 JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS JOURNAL OF COMMUNITY SERVICES PUBLIC AFFAIRS Jurnal Ilmu Administrasi Negara Jurnal Sumber Daya Manusia Unggul (JSDMU) jurnal administrasi politik dan sosial Proceedings of The International Conference on Business and Economics Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Journal of Law, Education and Business El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies J-CEKI Indonesian Journal of Social Sciences, Policy and Politics (IJSSPP) Taawun: Jurnal Pengabdian kepada Masyarakat
Meyzi Heriyanto
Universitas Riau
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

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PENGARUH CITRA PERUSAHAAN DAN KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN PADA PENJUALAN JASA KAMAR HOTEL DYAN GRAHA PEKANBARU Adi Putra Sihombing; Meyzi Heriyanto
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 8: Edisi II Juli - Desember 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Penelitian ini dilakukan di Hotel Dyan Graha Pekanbaru adapun tujuan dari penelitian ini adalah untuk mengetahui pengaruh citra perusahaan dan kualitas pelayanan terhadap loyalitas konsumen (Studi pada penjualan jasa kamar Hotel Dyan Graha Pekanbaru). Citra perusahaan dan Kualitas pelayanan sebagai variabel independen (X1X2) sementara itu loyalitas konsumen sebagai variabel dependen (Y). Permasalahan dalam penelitian ini adalah jasa kamar Hotel Dyan Graha Pekanbaru yang mengalami fluktuasi dan cenderung menurun setiap tahunnya, bahkan tidak mencapai target penjualan. Terlihat dari presentasi realisasi penjualan jasa kamar hotel dalam 5 tahun terakhir. Sampel penelitian ini diambil sebanyak 100 responden dari populasi yang dihitung menggunakan rumus Slovin. Data yang diperoleh dari hasil kueisoner dan selanjutnya diolah untuk kemudian diuji dengan statistik melalui program SPSS. Dari hasil pengujian yang dilakukan menunjukkan bahwa citra perusahaan dan kualitas pelayanan berpengaruh posistif dan signifikan terhadap loyalitas konsumen (Studi pada penjualan jasa kamar Hotel Dyan Graha Pekanbaru).  Kata Kunci : Citra Perusahaan, Kualitas Pelayanan, Loyalitas Konsumen
ANALISIS STRATEGI BERTAHAN USAHA KERIPIK NENAS KEMASAN DI TENGAH KRISIS EKONOMI AKIBAT TERDAMPAK COVID-19 PADA UMKM USAHA BARU IBU KABUPATEN KAMPAR Ebean Ezher Batubara; Meyzi Heriyanto
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 9: Edisi I Januari - Juni 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The world is being hit by a COVID-19 pandemic including Indonesia, to prevent the spread of the COVID-19 virus, the government issued policies that affect community activities that impact almost all sectors of life, sector micro, small and medium enterprises (MSMEs) as one of the economic sectors affected by this pandemic. In order for the sector to continue to survive, MSMEs players must be able to survive by creating various steps or strategies. The problem seen in this study is how the culinary sector MSMEs survival strategy during the COVID-19 pandemic, while the purpose of this study is to find out the strategies used by MSMEs so that they can survive in the of a pandemic. This research uses qualitative research methods, namely research procedures that produce descriptive data in the form of written or spoken words from people and observed behavior. The data study technique was through observation, interview and documentation. The data were analyzed using qualitative analysis techniques. The results show that to survive during the pandemic, MSMEs players have the following strategies, namely, using marketing through social media in the form of instagram, facebook, whatsapp, E-Commerce, improving product and service quality,and optimizing, Costumer Relationship Marketing.   Keywords: COVID-19 Pandemic, Survival Strategy, MSMEs
PENGARUH COUNTRY OF ORIGIN DAN BRAND IMAGE TERHADAP MINAT BELI PADA PRODUK SMARTPHONE SAMSUNG (Studi Pada PT Samsung Electronic Indonesia Cabang Pekanbaru) Nurul Annisa; Meyzi Heriyanto
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 2: WISUDA OKTOBER 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This study aims to determine the effect of Country Of Origin and Brand Image on Interest Buy on Samsung Smartphone Products (Study At PT Samsung Elektronic Indonesia Branch Pekanbaru). Country Of Origin is a person's view of a product from the country of origin of the product concerned. Brand Image is one important part in the company because the attitude and actions of consumers against a company brand is determined by the brand image of the company. Country of origin and brand image can have an impact on buying interest. With the influence of country of origin and brand image of buying interest then the product from the country of origin and have a brand image so that consumer buying interest appears. This research was conducted at PT Samsung Elektronic Indonesia Pekanbaru Branch. This study took the number of respondents ie 100 people.Data obtained through questionnaires. The data from the questionnaire is further processed using statistical analysis that is simple linear analysis, multiple linear analysis, determination analysis, and significance test with t test (partial), F (simultaneous) test.The results showed that the test results of the first t test hypothesis that is country of origin to buy interest is tcount (19.249)> ttabel (1,984) means country of origin significant effect on buying interest. Both brand image of buying interest is titung (9,982)> ttable (1,984) meaning there is significant influence between brand image to consumer buying interest. F test results of country of origin and brand image of buying interest are F arithmetic (203,142)> F table (3.090). This means that the country of origin and brand image simultaneously significantly influence consumer buying interest.Keywords: Country Of Origin, Brand Image, Buying Interest
PENGARUH KUALITAS PRODUK DAN PENETAPAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA CAFE TONG SUSU PEKANBARU Tuti Allawiyah; Meyzi Heriyanto
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 9: Edisi I Januari - Juni 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This research was conducted at the Tong Susu Cafe Pekanbaru. This study aims to determine the effect of product quality and pricing on purchasing decisions at Cafe Tong Susu Pekanbaru. In this study using quantitative descriptive analysis method and SPSS version 28. The population in this study were all visitors who were visiting Cafe Tong Susu Pekanbaru. Sampling was determined by accidental sampling technique using the Slovin formula and obtained a total sample of 96 respondents. Data collection techniques through questionnaires. The types and sources of data used are primary data and secondary data.The problem in this study is the decline in sales at the Pekanbaru milk keg cafe in the last one year. It can be seen from the visitor and sales data as well as the value score table given by the consumer. From the results of the tests conducted, it shows that the influence of product quality and pricing has a positive and significant effect on purchasing decisions at Cafe Tong Susu Pekanbaru.             Keywords: Product Quality, Pricing, Buying Decision
PENGARUH KUALITAS PELAYANAN DAN CITRA MEREK TERHADAP LOYALITAS PASIEN RSIA ERIA BUNDA PEKANBARU Eko Risky; Meyzi Heriyanto
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi II Juli - Desember 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Quality of service is how far the difference between the reality and expectations of consumers for the services they receive or earn. Brand image is a way for companies to introduce their companies to customers and to attract customers to the company. Loyalty is described as the customer's desire to subscribe to the company continuously, buying and using the company's products and services repeatedly, and recommending the product to the company to others. This research was conducted on RSIA Eria Bunda Pekanbaru which is located at JL.K.H.Ahmad Dahlan No.163 Sukajadi-Pekanbaru.This study aims to determine the effect of service quality and brand image on customer loyalty at RSIA EriaBundaPekanbaru. In this research data analysis used descriptive and quantitative. The sample in this research totaled 100 respondents, with sampling method using a purposive sampling. Data collection techniques used are primary and secondary data through observation, interview, and questionnaire. Method of data analysis used simple linear regression analysis method and multiple linear regression.From the results of tests conducted indicate that service quality and brand image have a positive and significant impact on customer loyalty in RSIA Eria Bunda Pekanbaru.Keywords : Service Quality, Brand Image dan Patient Loyalty.
HUBUNGAN GAYA KEPEMIMPINAN TRANSFORMASIONAL DENGAN KOMITMEN ORGANISASI (Studi pada Karyawan Industri Jasa Konstruksi PT. Multi Structure Duri) Ronny Fernando Silali; Meyzi Heriyanto
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 3, No 2: WISUDA OKTOBER 2016
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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The problem of this research is declining employee morale PT. Multi Structure Duri. This indicates began to decrease employees' organizational commitment to the company so that employees of PT Multi Structure Duri many who were absent without any reason (alpha).This study aims to determine the application of transformational leadership style, knowing how organizational commitment, and to see the relationship of transformational leadership style and organizational commitment using correlation spreaman. The results showed that there was a very strong relationship between transformational leadership and organizational commitment at PT. Multi Structure Duri, where the results of calculation of correlation coefficient of 0.828.Thus it can be seen that the transformational leadership style has a very strong relationship with the organization's commitment to the employees of PT. Multi Structure Duri.Keywords: transformational leadership, organizational commitment
PENGARUH STRATEGI DIFERENSIASI TERHADAP KEPUASAN PELANGGAN INDUSTRI JASA PENGIRIMAN (KASUS PT. POS INDONESIA CABANG PEKANBARU) Riama Desy Hotmauli Sibuea; Meyzi Heriyanto
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 1: WISUDA FEBRUARI 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This research was conducted at PT. Pos Indonesia Pekanbaru, located at Sudirman Street 229,Pekanbaru. The study was purpose to determine the influence of differentiation strategy on customer satisfaction at PT. Pos Indonesia Pekanbaru.Methodology that use in this research are descriptive and quantitative with SPSS, and the population of this study are the customers of PT. Pos Indonesia Pekanbaru. Formula Slovin is used for the sampling, sampling method with accidental sampling as many as 100 people. The form of research data are primary data and secondary data, with the questionnaire as the research instrument.From the results of data analysis include validity, reliability, simple linear regression, t-test, and the test of determination (R2). The results showed that the strategy of differentiation significantly influence customer satisfaction. It can be seen from the value t count = 10.444 > t-table = 1,984. So that the figures obtained R2 (R Square) of 0.527 or 52.7%. This shows that the percentage contribution of independent variables (differentiation strategy) on the dependent variable (customer satisfaction) amounted to 52.7% and strong relationships with a large award is 0.52. While the remaining percentage of 47.3% (100% - 52.7%) influenced by other variables not included in this study variables.Keywords: strategy differentiation, customer satisfaction, PT. Pos Indonesia Pekanbaru
PENGARUH BAURAN PEMASARAN DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN MOBIL SUZUKI SX4 S-CROSS PADA PT. SEJAHTERA BUANA TRADA SUZUKI MOBIL PEKANBARU Haris Tri Elang Sakti; Meyzi Heriyanto
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 8: Edisi I Januari - Juni 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research was conducted at PT. Sejahtera Buana Trada Suzuki Mobil Pekanbaru, located on SM Amin Street, Simpang Baru, Tampan, Pekanbaru, Riau. The purpose of this study was to determine the effect of marketing mix and service quality on buying desicion of Suzuki SX4 S-Cross Car at PT. Sejahtera Buana Trada Suzuki Mobil Pekanbaru partially and simultaneously. In this research the method used is quantitative descriptive analysis with SPSS program. The population in this study are allconsumers who purchase the SX4 S-Cross Car at PT. Sejahtera Buana Trada Suzuki Mobil Pekanbaru in the last year of 2019 totaling 95 people. Where the samples in this study are consumers of PT. Sejahtera Buana Trada Suzuki Mobil Pekanbaru as many as 95 respondents. To determine the sample using the Census Method. Data collection techniques through questionnaires and interviews, types and sources of data using primary data and secondary data, measurement collection techniques using a Likert scale.From the analysis of data which includes validity, reliability, simple linear regression analysis, multiple linear analysis, determination analysis and significance test with t test (partial test), and f test (simultaneous). The results of this study indicate that the results of the first t test hypothesis testing, marketing mix on buying desicion is t arithmetic (9.246)> t table (1,6614) means that marketing mix has a significant effect on buying desicion. Second, the service quality on buying desicion is t arithmetic (11.278)> t table (1.6615) means that the service quality significantly influences buying desicion. The f test results of marketing mix and service quality have a significant effect on buying desicion, namely f arithmetic (80.317)> F_ table (3.10). This means that marketing mix and service quality simultaneously have a significant effect on buying desicion at PT. Sejahtera Buana Trada Suzuki Mobil Pekanbaru. Keywords: Marketing Mix, Service Quality, Buying Decision
PENGARUH PELAKSANAAN PROMOSI TERHADAP TINGKAT PENJUALAN PRODUK TABUNGAN PADA PT. BANK RIAU KEPRI CABANG UTAMA PEKANBARU Winda Zainur; Meyzi Heriyanto
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 1: WISUDA FEBRUARI 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This research was conducted in PT. Bank Riau Kepri Cabang Utama Pekanbaru.. The setting of the problem is the effect of the implementation of sales promotion to the level of savings products at PT. Bank Riau Kepri Cabang Utama Pekanbaru.. The purpose of this research is to investigate the implementation of promotions, product sales, and determine the effect of the implementation of sales promotion to the level of savings products at PT. Bank Riau Kepri Cabang Utama Pekanbaru.This research using descriptive quantitative analysis method with SPSS system,questionaire used for collect the data, sampling technic using accidental sampling. This research composed of primery data and secondary data which is collected by writer from PT. Bank Riau Kepri Cabang Utama Pekanbaru. The result of this research shown that the implementation of sales promotion is influenced significantly to the level of savings products at PT. Bank Riau Kepri Cabang Utama Pekanbaru..Keywords : implementation of sales promotion, the level of savings products,savings product
PENGARUH KUALITAS PELAYANAN DAN LOKASI USAHA TERHADAP KEPUASAN KONSUMEN PADA MONA PLAZA HOTEL PEKANBARU Agustariyani "; Meyzi Heriyanto
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 7: Edisi II Juli - Desember 2020
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research was conducted at Mona Plaza Hotel Pekanbaru located at Jalan HR. Soebrantas Km, 18. Pekanbaru, Riau. The purpose of this study was to determine the effect of service quality and business location on consumer satisfaction at Mona Plaza Hotel Pekanbaru partially and simultaneously. In this research the method used is quantitative descriptive analysis with SPSS program. The population in this study were all visitors staying at the Mona Plaza Hotel Pekanbaru in the last year of 2018 totaling 16,789 people. Where the samples in this study were Mona Plaza Hotel Pekanbaru consumers as many as 100 respondents. To determine the sample using the slovin formula. Data collection techniques through interviews and questionnaires, types and sources of data using primary data and secondary data, measurement techniques using a Likert scale.            From the analysis of data which includes validity, reliability, simple linear analysis, multiple linear analysis, determination analysis and significance test with t test (partial test), and F test (simultaneous). The results of this study indicate that the results of the first t test hypothesis testing, service quality on consumer satisfaction is t arithmetic (11,010) > t table (1,6605) means that service quality has a significant effect on consumer satisfaction. Second, business location on consumer satisfaction is t arithmetic (12,184) > t table (1,6605) means that business location has a significant effect on consumer satisfaction. F test Results of service quality have a significant effect on consumer satisfaction, namely F arithmetic (84,412) > F table (3,09). This means that service quality and business location simultaneousely have a significant effect on consumer satisfaction at Mona Plaza Hotel Pekanbaru. Keyword : Service Quality, Business Location, Consumer Satisfaction
Co-Authors ", Maria ', Lasmin ,, Yuliandari Abas Bambang Achmad Fajri Febrian Achmad Fajri Febrian Achmad Fauzi Adi Putra Adi Putra Sihombing Adianto Adianto Adil Asyhadi Supma Adinda Qori T.M Afrizal Afrizal Agung Pramudya Agus Setiawati Agustariyani " Ahmad Rifai Ailen Safitri Alfiandri An Nawawi, Hafiz Kemurata Angraini, Rini Anisa Gusanasari Arrijal, Abid Arum Prameswari Ashaluddin Jalil As’ari, Hasim Aulia Kharisma Basuki, Johanes Bayu Andrianto Wirawan Bella Fitrianti Bunga Chintia Utami Chalid Sahuri Christian Kennedy Simbolon Cica Nopika Sari Claudia, Agnes Dahlan Tampubolon Darwis, AN Dedi Arnanda Devi Juniarty Dewi Sartika Agustiar Sihombing Diana Persari Dini Handayani Dipo, Perdana Ebean Ezher Batubara Eko Risky Emmy Oktavianty Tampubolon Endang Kesumawaty Endang Sutrisna Ernawati Ernawati Fadli, Mashur Febri Yuliani Febrianza Fadhilla Firdaus Firdaus Firman Hidayat Fitri " Fitri, Afma Mega Sari Fitria Nengsih FRINI KARINA ANDINI Gea, Risihati Giovani Permadi, Giovani Hafizhuddin Hanatasia Isora Abelia Handoko, Tito Harapan Tua R. F. S Haris Tri Elang Sakti Harlen Harlen Hasan Bakri Sinaga Hasim As'ari Hendra Saputra Heni Pujiastuti Hernimawarti Hesti Agustin Hussein Al Muhtadeebillah Ika Harmei Salina, Ika Harmei Ikhsan, Masrul Indra Safri Indra Safri Ireni Adila Sari, Ireni Adila Ismandianto Isran Riski Alfasiri Isril Izarni, Nana Kasmiruddin Kasmiruddin Kasmiruddin Kasmiruddin, Kasmiruddin Kasmirudin Kasmirudin Kasmirudin Kasmirudin Kasmirudin Kasmirudin Kasmirudin, Kasmiruddin Kelvin Rizaldy Khairul Anwar Khairul Anwar Lena Farida Lena Farida Lestari, Miranty R Lie Othman Lie Othman Lie Othman Lina Lestari Linda, Wulandari Afrima Lisnarita, Reska Jan Anggraini M. Iwan Fermi M. Yazid Fauzi M.Y.Tiyas Tinov Mandataris Manurung, Juni Yanti Marganda Parsaulian Sihombing, Marganda Parsaulian Mariaty Ibrahim Mayarni Mayarni Mayarni, Mayarni Megiannisa " Meldafani Meldafani Mimin Sundari Nasution Monicha Putri Aditia Muchid Muhammad Rangga Mursalin Mursalin Naplina Sonia Neliyanti ' Ninda Agustiani Nizam, Muhammad Syahrul Nora, Sri Novella Indriani Novika Pakpak Nur Laila Meilani Nur Laila Meilani Nur Sohana Nurhalisa " Nursayfni Atikah Nurul Anjani Nurul Annisa Okta Karneli, Okta Pivit Septiary Chandra Poppy Rahmadini Poppy Rahmiaty Maelan Prawiades ", Prawiades Putri Andriani Putri Andriani Putri Andriani Putri Ayu Soleha Putri, Selphi Afdayati Dwi Rahma Dianis Rahma Puspita Sari Rahmanul Rahmanul Ratna Paryanti Resa Vio Vani Resi Fibrianti Riama Desy Hotmauli Sibuea Rifai, Ahmad Riski Wandi Romi Pasrah Ronny Fernando Silali Rosnidar Silviana N RR. Ella Evrita Hestiandari Rumapea, Yeni Pebriani Rumini Rumini Rusli, Zaili Rusnita, Wan Marlina Ruth Gok Maria Manalu Ruzikna Ruzikna Ruzikna Ruzikna, Ruzikna Sahat Pardomuan Simbolon Said Alhudri Salman Alfarisi Salsa Alkila Seno Andri Siagian, Joko Hendro Silvia Ocdelina Siti Purnama Suhartina Suhartina Sujianto Sujianto Sujianto Surya Atmaja Suryalena Suryalena Suryalena, Suryalena Susanti, Delpi Suseno Aji Suryana Syafendra, Rian Syafrizal Syofiatul Safitri Syuhada, Muhammad Tami Astari Zulkarnain Tesya Novia Tri Joko Waluyo Triyana Putri Tuti Allawiyah Tuti Khairani Harahap Vikario Solenski Wan Hamdani Wandry Simarmata Weni Puji Hastuti Winda Zainur Wisnu Subroto Wiyata Ariefebriana Yose Sepriansyah Yosi Witasari Yudi Pratama C Yuliana, Rima Yusmar Yusuf Yusmar Yusuf Yusmar Yusuf Yusrizal Yusrizal Zaili Rusli Zulkarnaini Zulkarnaini