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PENGARUH PROMOSI DAN KUALITAS PRODUK TERHADAP MINAT BELI KONSUMEN MITSUBISHI PAJERO SPORT PADA PT. DIPO INTERNASIONAL PAHALA OTOMOTIF PEKANBARU Yose Sepriansyah; Meyzi Heriyanto
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 8: Edisi II Juli - Desember 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research was conducted at PT.  Dipo Internasional Pahala Otomotif Pekanbaru is located on Jl.  Jend.  Sudirman No 230, Tangkerang Tengah, Kec.  Marpoyan Damai, Pekanbaru City, Riau.  The purpose of this study was to determine the effect of promotion and product quality on consumer purchase interest of Mitsubishi Pajero Sport at PT.  Dipo Internasional Pahala Otomotif Pekanbaru partially and simultaneously.  In this research, the method used is quantitative descriptive analysis with the SPSS program.  The population in this study are all consumers who purchase a Mitsubishi Pajero Sport type car at PT.  Dipo Internasional Pahala Otomotif Pekanbaru in the last year, namely 2019, totaled 257 people.  Where the samples in this research are consumers of PT.  Dipo Internasional Pahala Otomotif Pekanbaru, as many as 93 respondents.  To determine the sample using the Slovin formula.  Data collection techniques through questionnaires and interviews, types and sources of data using primary data and secondary data, and measurement techniques using a Likert scale.From data analysis which includes validity test, reliability test, simple linear regression analysis, multiple linear analysis, determination analysis and significance test with t test (partial), and f test (simultaneous).  The results of this study indicate that the results of the first t test hypothesis testing, promotion of consumer buying interest, namely t (15.827)> t table (1.6617) means that promotion has a significant effect on consumer purchase interest.  Second, product quality on consumer buying interest is t count (15.827)> t table (1.6617) which means that product quality has a significant effect on consumer purchase interest.  The results of the f-test promotion and product quality have a significant effect on consumer buying interest, namely f count (235.025)> table (3.10).  This means that promotion and product quality simultaneously have a significant effect on consumer purchase interest of Mitsubishi Pajero Sport at PT.  Dipo Internasional Pahala Otomotif Pekanbaru.Keywords: Promotion, Product Quality, Consumer Purchase Interest
Natural Environment Strategy Data Disclosure Instruments Study On Palm Oil Companies In Riau Province Mashur Fadli; Meyzi Heriyanto; Yusmar Yusuf; Isril; Mandataris; M.Y.Tiyas Tinov
International Journal of Educational Research & Social Sciences Vol. 2 No. 5 (2021): October 2021
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v2i5.164

Abstract

The goal of this research is to create and validate the scale. A total of 126 workers from a palm oil plant in Riau province were included in this investigation. Win step program is used to analyze data using the Rasch model. This is supported by research. In the unsatisfactory category, the Cronbach alpha value, which measures the overall interaction between people and items, is included. Furthermore, the importance of person reliability as a measure of the consistency of respondents' responses is categorized as extremely bad. In the meantime, item reliability as a measure of the instrument's quality falls into a distinct category. The standard items' average difficulty level is below the ability level of the palm oil mill's managers. As a result, palm oil mill management readily approves this natural environment plan instrument item.
Social Capital And Food Security Of Poor Households In Watersheds During The Covid-19 Pandemic Meyzi Heriyanto; Khairul Anwar; Ismandianto; Ruzikna; Mashur Fadli; Yusmar Yusuf
International Journal of Educational Research & Social Sciences Vol. 2 No. 5 (2021): October 2021
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v2i5.179

Abstract

Poor Household Research on Social Capital and Food Resilience (RTM) The socioeconomic imbalances of impoverished households in the Siak watershed areaprovide the backdrop for the execution of the 2020 Social Distancing and PSBBpolicies. The condition of the population in the Tanjung Rhu and Rumbai PesisirSub-Districts that has tested positive for Covid-19 is relatively low, but the potentialfor the rise and socio-economic gaps is substantial. This research sought to answerthe following key question: How can social capital be mobilized to increase foodsecurity for poor households in the context of social distancing and PSBB policies intwo Pekanbaru sub-districts? Social participation and social capital theory canprovide answers to this topic. The goal of this study was to look at the state of socialcapital and the possibilities for enhancing food security for disadvantaged familiesin the two Covid-19 in the year 2020: (1) The level of public trust in workingtogether to strengthen food security during the implementation of social distancingand PSBB policies; (2) The level of a family trust in working together to strengthenfood security during the implementation of social distancing and PSBB policies; (3)The benefits of formal and informal social networks in dealing with SocialDistancing and PSBB; (4) The benefits of socialization medium for formalgovernment and informal regulations fo? The following are the findings of theresearch given in this paper: To begin with, this PSBB policy influenced the riverflow resilience of impoverished households in Pekanbaru City's Tanjung Rhu andMeranti Pandak villages. Second, the components of social capital that weresignificantly related to community and household trust in establishing relationshipswithout mutual suspicion, household trust in being able to maintain a sustainableenvironment, and in dealing with the impact of the implementation of Covid 19 afterthe PSBB's enactment. Third, social capital can be established and improved at thecommunity level in the form of social institutions that help improve food security inpoor communities.
Social Capital: A Literature Review In Resources Management Yusmar Yusuf; Meyzi Heriyanto; Tri Joko Waluyo; Syafrizal; Mashur Fadli; Achmad Fajri Febrian
International Journal of Educational Research & Social Sciences Vol. 2 No. 5 (2021): October 2021
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v2i5.181

Abstract

The subject of this study is resource management. By examining the literature that has the keyword "social capital" in the article title and a source region, the goal of this study is to identify research trends and research areas in the field of social capital in 2021, as well as publications from time to time and by nation (locus). The search was limited to Scopus-indexed publishers. To be used as research literature analysis material, the article must meet six inclusion criteria. A total of 120 articles were found to be related to the inclusion criteria and used as material for literary analysis in this study. The VOS Viewer Software is used in the SLR approach and there. The results of the SLR mapping in 2021 demonstrate that it is currently developing, and there are chances for social capital research with topics like cooperation, grassroots level, collaboration network, and supply chain collaboration. The scope of grassroots collaborative and social capital research is extremely vast, encompassing both technical and non-technical domains. Researchers from various countries are investigating how to bring changes in the business environment closer to the era of the digital economy and achieve a longterm competitive advantage in the field of technology, which is defined by traits such as technical mastery and innovation. This study's findings are remarkable.
PENGARUH KEALITAS PELAYANAN DAN PELAKSANAAN PROMOSI TERHADAP KEPUASAN KONSUMEN JASA KAMAR PADA ALPHA HOTEL PEKANBARU Hesti Agustin; Meyzi Heriyanto
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 9: Edisi I Januari - Juni 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research was conducted at Alpha Hotel Pekanbaru which is located at Jalan H. Imam Munandar No. 17 Pekanbaru. This study aims to determine the effect of Service Quality and Promotion Implementation on Room Service Consumer Satisfaction partially and simultaneously. This study uses a quantitative descriptive analysis method with the SPSS program. The population in this study were all visitors to Alpha Hotel Pekanbaru in 2020. The sample in this study was 100 respondents. Determination of the sample in this study using the Slovin formula, namely the Accidental Sampling technique.Data analysis used validity test, reliability test, classical assumption test, simple linear regression analysis, multiple linear regression analysis, determination analysis and significance test with t test (partial test) f test (simultaneous test). The results of this study indicate the results of the first t-test hypothesis, Service Quality has a significant effect on consumer satisfaction. Second, the implementation of the promotion has a significant effect on consumer satisfaction. The results of the f-test of Service Quality and Promotion Implementation simultaneously have a significant effect on Room Service Consumer Satisfaction at Alpha Hotel Pekanbaru.Keywords: Service Quality, Promotion Implementation, Consumer Satisfaction
PENGARUH KUALITAS PELAYANAN DAN CRM ( CUSTOMER RELATIONSHIP MANAGEMENT ) TERHADAP KEPUASAN PELANGGAN PADA PT. EKAPUTRA PRADA INDONESIA Tesya Novia; Meyzi Heriyanto
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 9: Edisi I Januari - Juni 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research was conducted at PT. Ekaputra Prada Indonesia, located on Garuda Sakti Street, Simpang Baru, Tampan, Pekanbaru, Riau. The purpose of this study was to determine the effect of service quality and crm on customer satisfaction  at PT. Ekaputra Prada Indonesia partially and simultaneously. In this research the method used is quantitative descriptive analysis with SPSS program. The population in this study are all consumers who purchase the product at PT. Ekaputra Prada Indonesia in the last year of 2020 totaling 59 consumers. Where the samples in this study are consumers of PT. Ekaputra Prada Indonesia as many as 59 respondents. To determine the sample using the Census Method. Data collection techniques through questionnaires and interviews, types and sources of data using primary data and secondary data, measurement collection techniques using a Likert scale.From the analysis of data which includes validity, reliability, simple linear regression analysis, multiple linear analysis, determination analysis and significance test with t test (partial test), and f test (simultaneous). The results of this study indicate that the results of the first t test hypothesis testing, service quality on customer satisfaction is t arithmetic (7.972)> t table (1,67203) means that service quality has a significant effect on customer satisfaction. Second, the crm on customer satisfaction is t arithmetic (8.069)> t table (1.67203) means that the crm significantly influences customer satisfaction. The f test results of service quality and crm have a significant effect on customer satisfaction, namely f arithmetic (45.157)> Ftable (3.16). This means that service quality and crm simultaneously have a significant effect on customer satisfaction at PT. Ekaputra Prada Indonesia. Keywords: Service Quality, CRM, Customer Satisfaction
Kinerja Inspektorat Daerah Kota Dumai Rumini Rumini; Meyzi Heriyanto; Hasim As’ari
Jurnal Pendidikan dan Konseling (JPDK) Vol. 4 No. 3 (2022): Jurnal Pendidikan dan Konseling
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (300.334 KB) | DOI: 10.31004/jpdk.v4i3.4925

Abstract

Penelitian ini bertujuan untuk mengevaluasi dan mendeskripsikan kinerja Inspektorat Daerah Kota Dumai dalam melaksanakan fungsinya. Mengidentifikasi hambatan yang dihadapi oleh Inspektorat Daerah Kota Dumai dalam melaksanakan fungsinya. Jenis penelitian adalah kualitatif bersifat deskriptif, menggunakan teori kinerja organisasi publik Agus Dwiyanto dengan indikator produktivitas, kualitas layanan, responsivitas, responsibilitas dan akuntabilitas. Teknik pengumpulan data adalah wawancara, observasi, dan dokumentasi. Data yang digunakan ialah data primer dan data sekunder. Informan dalam penelitian ini adalah orang yang mengetahui permasalahan penelitian secara mendalam. Adapun jumlah informan dalam penelitian ini adalah 9 orang. Berdasarkan analisis data dengan menggunakan teori Agus Dwiyanto tentang pelayanan kinerja organisasi publik belum sepenuhnya memenuhi kriteria kinerja yang optimal. Pada indikator produktivitas, belum optimal karena belum sepenuhnya memenuhi harapan masyakat yaitu terpenuhinya jumlah sumber daya manusia yang kompeten dan berkualitas, petugas yang bertanggungjawab dalam melaksanakan tugasnya, belum efisien karena anggaran untuk pengembangan SDM belum menjadi prioritas utama. Kualitas layanan inspektorat telah memuaskan masyarakat, hanya saja perlu mensosialisasikan layanan online karena masyarakat belum mengetahui adanya layanan pengaduan yang ada di Inspektorat Daerah. Aparat pengawas yang ditugaskan untuk melaksanakan pemeriksaan ke lapangan masih terkendala dengan latar belakang pendidikan APIP Responsivitas dan daya tanggap petugas belum optimal, karena masih banyak keluhan akibat waktu pelayanan belum sesuai dengan waktu yang ditetapkan. Sering terjadi keterlambatan laporan hasil pemeriksaan, karena keterbatasan jumlah dan kompetensi aparat pengawas. Responsibilitas kinerja Inspektorat Daerah telah sesuai dengan prinsip administrasi yang benar dan tidak melanggar ketentuan yang sudah ditetapkan. Sedangkan akuntabilitas, pelaporan kinerja inspektorat telah dilaksanakan dengan tanggungjawab, tugas yang diberikan dilaksanakan dengan baik walaupun ditengah kekurangan jumlah personil. Penelitian menemukan faktor penghambat kinerja Inspektorat Daerah Kota Dumai adalah jumlah dan kompetensi aparat pengawas di Inspektorat daerah, terbatasnya jumlah anggaran, dukungan dari atasan, peranan pejabat, dan tidak bebas nilai.
Kinerja Dinas Pekerjaan Umum Dan Penataan Ruang Dalam Pemeliharaan Jalan Dan Jembatan Di Kabupaten Kuantan Singingi Tahun 2021 Bella Fitrianti; Meyzi Heriyanto; Seno Andri
Jurnal Pendidikan dan Konseling (JPDK) Vol. 4 No. 3 (2022): Jurnal Pendidikan dan Konseling
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (266.765 KB) | DOI: 10.31004/jpdk.v4i3.5039

Abstract

Penelitian ini dilatar belakangi Pelayanan publik dapat dianggap sebagai salah satu upaya pemerintah untuk memenuhi hak rakyat. Prasarana jalan dan jembatan merupakan barang publik yang keberadaannya harus dirasakan oleh seluruh lapisan masyarakat. Infrastruktur yang memadai seperti jalan dan jembatan sangat diperlukan untuk mempermudah masyarakat dalam kenyamanan bertransportasi. Hal ini menjadi kewenangan Dinas Pekerjaan Umum dan Penataan Ruang (PUPR) adalah melakukan pemeliharaan jalan dan jembatan.Tujuan penelitian ini adalah untuk mengetahui kinerja Dinas Pekerjaan Umum dan Penataan Ruang serta hambatan yang mempengaruhi kinerja Dinas Pekerjaan Umum dan Penataan Ruang Dalam Pemeliharaan Jalan Dan Jembatan Di Kabupaten Kuantan Singingi Tahun 2021. Penelitian ini menggunakan pendekatan deskriptif kualitatif. Data yang digunakan adalah data primer bersumber dari data yang dibuat oleh peneliti untuk maksud khusus menyelesaikan permasalahan yang sedang ditanganinya. Hasil penelitian menyimpulkan bahwa produktivitas kinerja Dinas PUPR Kabupaten Kuantan Singingi dalam pemeliharaan infrastruktur jalan telah berjalan dengan baik. Hal tersebut terlihat pada persentase kinerja Dinas PUPR Kabupaten Kuantan Singingi hingga triwulan 2 telah mengalami peningkatan. Indikator responsibilitas kinerja Dinas PUPR Kabupaten Kuantan Singingi dalam pemeliharaan infrastruktur jalan sudah sesuai dengan SOP yang berlaku. Indikator akuntabilitas Kinerja Dinas PUPR Kabupaten Kuantan Singingi dalam pemeliharaan infrastruktur jalan dilakukan dengan memberikan informasi kepada masyarakat berupa prosedur pelayanan, besaran anggaran yang digunakan dalam kegiatan pemeliharaan infrastruktur jalan, serta laporan anggaran pertriwulan maupun dalam satu tahun anggaran terhadap kegiatan yang telah dilakukan.
PENGARUH KUALITAS PRODUK DAN PENETAPAN HARGA TERHADAP KEPUASAN KONSUMEN PADA VIERA OLEH-OLEH KOTA PEKANBARU Febrianza Fadhilla; Meyzi Heriyanto
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 9: Edisi II Juli - Desember 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Consumer satisfaction is one of the most important factors in the marketing concept, this is what lies behind this research. Good product quality, appropriate pricing in front of consumers is the most important part of supporting factors for customer satisfaction. This strategy is implemented by Viera Souvenir Pekanbaru. This study aims to determine the effect of product quality, pricing on consumer satisfaction at Viera By-Oleh Pekanbaru City. The method used in this research is descriptive and quantitative, with data sources from primary data and secondary data. The analytical method used in this research is simple and multiple linear regression analysis, and through validity and reliability tests. In this study the results obtained are that Product Quality (X1) has a positive and significant effect on Consumer Satisfaction (Y), Price Fixing (X2) has a positive and significant effect on Consumer Satisfaction (Y), and Product Quality (X1), Pricing ( X2), simultaneously has a positive and significant effect on Consumer Satisfaction (Y) at Viera Souvenirs, Pekanbaru City.Keywords: Product Quality, Pricing, Customer Satisfaction
The Effect of Pricing and Promotion on Consumer Purchase Decisions of Suzuki Car at PT. Sejahtera Buana Trada Suzuki Mobil Pekanbaru Mashur Fadli; Meyzi Heriyanto; Lie Othman
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (639.204 KB)

Abstract

This study aims to determine the effect of pricing and promotion on consumer purchasing decisions to determine whether pricing and promotion are effective as a marketing strategy in improving consumer purchasing decisions at Suzuki Car Dealer Companies in Pekanbaru. This study uses quantitative methods with the type of explanatory research, and uses primary data. Data was collected through a questionnaire consisting of 28 questions. The sample consists of 100 consumer respondents from a population of 100 consumers using purposive sampling technique. Research data were collected using a questionnaire that was measured using a Likert scale and processed using multiple regression statistical analysis techniques through SPSS version 25.0. The results of the study found that: 1) Pricing and promotion have a significant effect on consumer purchasing decisions, 2) Pricing has a significant effect on consumer purchasing decisions,3) Promotion has a significant effect on consumer purchasing decisions. The implications of research, pricing and promotion as an effective marketing strategy in improving consumer purchasing decisions, either simultaneously or partially.
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