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Journal : International Journal of Business, Law, and Education

 1 
The Effect of Live Streaming Quality on Purchase Intention through Immersive Experience, Consumer Trust, and Perceived Value (Study of This is April Consumers on TikTok) Oktaviani, Rosana; Murwani, F. Danardana; Hermawan, Agus
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.490

Abstract

Live-streaming shopping has become a new trend since the pandemic in 2020 where live streamers promote and sell products to consumers via social media channels by increasing intimacy and communication. This Is April is one of the leading fashion brands in Indonesia that focuses on fulfilling women's desires for fashionable, affordable and high-quality clothes, shoes, and bags. This Is April also continues to carry out promotions by keeping up with developments in consumer behavior that continues to change, one of which is by carrying out promotions by selling via live streaming on one of the e-commerce sites (TikTok). This study aims to investigate the effect of live streaming quality (LSQ) on purchase intention (PI) through immersive experience (IE), consumer trust (CT), and perceived value (PV) at This is April consumers on TikTok by answering 10 (ten) hypotheses. This research uses a quantitative approach using partial least squares equation model (PLS-SEM). The samples in this study were respondents who had experience in watching live streaming of This is April fashion products on TikTok within the last 3 (three) months and respondents who lived in the city of Malang using a non-probability sampling technique. The analysis results show that LSQ has a positive and significant effect on PI. Furthermore, the research results show that IE, CT, and PV are able to mediate the relationship between LSQ and PI. The implication of this finding can provide a theoretical basis and reference for seller of fashion clothing products to focus their attention on the important of effectively leverage live streaming quality to develop immersive experience, consumer trust, and perceived value to influence purchase intention
Opportunities and Challenges of Digital Transformation for Creative Economy Development: Study Literature Review Wibowo, Nyuherno Aris; Wahyudi, Eko Juni; Ismawati, Lilik; Hermawan, Agus; Wardana, Ludi Wishnu
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.569

Abstract

Digital transformation has become a global trend that affects all aspects of human life. In Indonesia, digital transformation can accelerate economic growth, especially in the creative economy sector. One of them is efficiency in the use of technology, investment in digital infrastructure and increasing financial access. The aim of this research is to analyze the opportunities and challenges related to the policy of accelerating digital transformation in the development of the creative economy in Indonesia. The research found that there are various opportunities that can be exploited in developing the creative economy in Indonesia through accelerated digital transformation policies, challenges that must be overcome, such as low technological accessibility and inadequate infrastructure. Research shows that accelerated digital transformation policies can be a driver of creative economic growth in Indonesia which must be adapted to local conditions and accompanied by efforts to increase technological accessibility and adequate infrastructure. This article was prepared based on the results of a literature study to answer the main research questions about transformation. digital and how to implement strategies in various business and government sectors
THE INFLUENCE OF PERCEIVED VALUE ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION AND CUSTOMER ENGAGEMENT AS A MEDIATING VARIABLE ON CUSTOMERS PT. JINOM PONOROGO Ihsan, Abdul Mu’iz Ihsan; Hermawan, Agus; Winarno, Agung
International Journal of Business, Law, and Education Vol. 4 No. 2 (2023): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v4i2.213

Abstract

The purpose of this analysis is to determine the direct and indirect effects of perceived value on customer loyalty through customer satisfaction and customer engagement on PT JINOM Ponorogo customers. This type of research is descriptive and explanatory research, with a quantitative approach. For data processing using SEM-PLS. Questionnaire survey data was collected using Google Forms. The sample in this study was 208 customers of PT JINOM Ponorogo. The findings show that Perceived value (X) has a positive and significant effect on customer loyalty (Y). Perceived value (X) has a positive and significant effect on customer satisfaction (Z1). Perceived value (X) has a positive and significant effect on customer engagement (Z2). Customer satisfaction (Z1) has a positive and significant effect on customer loyalty (Y). Customer engagement (Z2) has a positive and significant effect on customer loyalty (Y). Customer satisfaction (Z1) has a positive and significant effect on mediating perceived value (X) on customer loyalty (Y). Customer engagement (Z2) has a positive and significant effect on mediating Perceived value (X) on customer loyalty (Y)
Co-Authors Abdul Choliq Abdul Madjid Ade Setia Pratama Adi Sucipto, Adi Adipati Napoleon Afif Nur Rahmadi, Afif Nur Afifah, Della Abelya Agung Winarno Ahmad Saifudin, Ahmad Ahmad Yunani Airiyani, Mey Linda Aksani, Dila Alaik Muhammad, Syauqi Alfiana, Sheyla Alif Alfredo Lee Panggar Bessy, Jerry Ambarsari, Indri Amin, Muh. Sirojuddin Andi Kresna Jaya Andriani, Eka Yessy Andy Chandra Pramana Aprilia, Sherina Eka Ar-Rasyi, Hasna Hamida Alifia Asyiroh, Eva Nur Awaludin, Nur Ahmad AYU LESTARI Ayuanti, Rafikhein Novia Azzahra, Gabrielle Widhan Bagus Satrio, Moh. Nurman Bakhrudin, Bakhrudin Bakri Bakri Bakri Baldan, Najimul Banu , Syahar Basuni, Basuni Budi Eko Soetjipto Buyung Adi Dharma Caecaria, Dhimaz Sectio Cipto Wardoyo D. A, Forita Damayanti, Alfina Dayat, Mohammad Dedik Budianta DEWI SAHARA Dewi, Titis Shinta Doni, Adi Setyo Rahmatu Duerasor, Nadia Eko Juni Wahyudi Ellena, Tania Ely Siswanto Endang Komara Ery Tri Djatmika RWW Fadli, Bori Heria Faradila, Fian Arifiona FITRIYAH Forita Dyah Arianti, Forita Dyah Fulgentius Danardana Murwani Gusrio Tendra Hanif Rani Iswari Haryawan, Beny Hiqmah, Milatul Huda, Moh Sulhi Ihsan, Abdul Mu’iz Ihsan Ilham, Rachmad Imanudin, M.S. Ina Najiyah Indri Safitri, Indri Ismawati, Lilik Ita Athia Juli Yani Karomah, Siti Kasfunnuri, M. Asren Khalikussabir, Khalikussabir Khoir, Ilya Saniyatul Khusni'ah, Imroatul Kurnianti, Florensia Dita Dwi Kurniaty, Elly Lailiyah, Faizatul Ludi Wishnu Wardana M. Cholid Mawardi Magvira, Ninin Choridatul Majid, Sulistiya Abd Makaryanawati Malik, Mochammad M. Maqsuda, Janggih Marsi Marsi Martha, Jefry Aulia Ma’wa, Tsiqotul Megaswarie,, Rosika Novia Momon Sodik Imanuddin Muchamad Rizky Fauzi Mufa'idah, Zanis Nur Muhamad Fitri Mulyono, Enggal Chairyadi Mulyono, Lia Anggraini Mustika, Nilam Sari Muttaqien, Zaenul Nashiroh, Abdillah Agustya Siwi Nasikh Naswan Suharsono Noviawati, Elis Nurani, Aldina Dwi Nurrahma, Aisyah Asri Oktaviani, Rosana Pertiwi, Miranti D. Pramana, Aditya Pramita, Cindy Prayitno , Muh. Bambang Prayoga, Diding Setiawan Pribadi, Devi Wahyu Puji Handayati Putri, Erna D. S. Putri, R. Lusi Ariyani Rahman, Fadali Rahman, Iradah Raisa Rahma, Deshinta Ramantyo, Rachmad Nurofiq Renih Hayati Rizkita, Marsya Aulia Rofi’ah, Siti Rohman, Muhammad Nizul Ghofur Roidah, Hasna Roziah, Roziah Rusmaji, Rusmaji S Siswanto Sa'diyah, Lailatul Sa'diyah, Lailiyatus Sa.’diyah, Lailiyatus Sa’diyah, Lailiyatus Sabaruddin Sabaruddin Safani, Nabila Putri Sahil, Mawardi Abi Salsabila, Nadhira Ghea Saptono Hadi, Saptono Sarjana Sarjana Sa’diyah, Lailiyatus Selviasari, Rike Seno Basuki Shiddiqy, Isymayati Ash Soleha Soleha Sopiah, Sopiah Sopiah, Sopiah Sri Utami Sriarianie, Sriarianie Subhan, Ega Saiful Sudarmiatin Sudarsono, Naswan Sugangga, Rayyan Sulton Sholehuddin, Sulton Susanti*, Wilda Susilawati, Susilawati Sutomo Sutomo Syarifuddin, Yuda Tan, Emily B. Umami, Nailariza Wahyu Dede Gustiawan Wanitri, Ratih Indah Warsito Warsito Warsito Wening Patmi Rahayu Wibowo, Nyuherno Aris Widyaningrum, Santi Wisnu Wardhana, Ludi Wulandari, Selvina Junia Yanti, Anita Andri Yati Nurhayati Yaum, Lailil Aflahkul Yermias Duha Yudiarto Perdana Putra, Yudiarto Perdana Zulvia, Evi