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Journal : IIJSE

Marketing Digitalization in Micro, Small, and Medium Enterprises (MSMEs) of Pamekasan Regency in Post-Pandemic Rahman, Fadali; Sudarmiatin, Sudarmiatin; Hermawan, Agus
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 1 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i1.1916

Abstract

Digitalization is a process of moving a business model that was originally used manually toward digital. While digital marketing or digital marketing is a form of business promoting and marketing a brand or brands using digital media such as the internet. The purpose of this study was to find out the use of digital marketing in post-pandemic Pamekasan Regency SMEs. This research method uses descriptive quantitative analysis with data collection techniques using a questionnaire. Respondents in this study were Pamekasan Regency MSMEs engaged in the food and beverage sector with a total sample of 45 MSMEs. The data analysis process uses editing, coding, tabulation, and data analysis.
The Role of Fintech in Improving Financial Literacy in Micro Small to Medium Enterprises in Malang Khalikussabir, Khalikussabir; Mawardi, Moh. Cholid; Handayati, Puji; Hermawan, Agus
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i1.4375

Abstract

This journal aims to analyze the role of fintech in improving financial literacy in MSMEs in Malang. In this study, researchers took 3 samples randomly, from Malang Regency and Malang City. Analysis of the data used in this study is to use data reduction then data presentation and the last is conclusions. The results of the research are that of the four informants as a whole receiving well with the presence of fintech because fintech can facilitate transactions. Fintech also provides many benefits for MSMEs as well as more benefits from MSMEs. But of all the roles of fintech, the speakers in this study did not fully know what the role of fintech was because of the lack of socialization about fintech in MSMEs. The speaker said that in financing business capital still choose banks because banks are trusted and there are legal institutions that regulate them. Of the four speakers, the impact after using fintech is positive or there are many benefits to be gained after applying fintech to its business. The more efficient and effective business activities that make applied fintech and the development of the era require businesses to use fintech. Of the many advantages of fintech, there are certainly disadvantages, one of which is when the financial technology is problematic, it must be repaired and requires some time. Not only that, human resources that lack mastery of fintech make business people have to provide insight into fintech.
Co-Authors Abdul Choliq Abdul Madjid Ade Setia Pratama Adi Sucipto, Adi Adipati Napoleon Afif Nur Rahmadi, Afif Nur Afifah, Della Abelya Agung Winarno Ahmad Saifudin, Ahmad Ahmad Yunani Airiyani, Mey Linda Aisyah Asri Nurrahma Aksani, Dila Alaik Muhammad, Syauqi Alfiana, Sheyla Alif Alfredo Lee Panggar Bessy, Jerry Ambarsari, Indri Amin, Muh. Sirojuddin Andi Kresna Jaya Andriani, Eka Yessy Andy Chandra Pramana Aprilia, Sherina Eka Ar-Rasyi, Hasna Hamida Alifia Asyiroh, Eva Nur Awaludin, Nur Ahmad AYU LESTARI Ayuanti, Rafikhein Novia Azzahra, Gabrielle Widhan Bagus Satrio, Moh. Nurman Bakhrudin, Bakhrudin Bakri Bakri Bakri Baldan, Najimul Banu , Syahar Basuni, Basuni Budi Eko Soetjipto Buyung Adi Dharma Caecaria, Dhimaz Sectio Cipto Wardoyo D. A, Forita Damayanti, Alfina Dayat, Mohammad Dedik Budianta DEWI SAHARA Dewi, Titis Shinta Doni, Adi Setyo Rahmatu Duerasor, Nadia Eko Juni Wahyudi Ellena, Tania Ely Siswanto Endang Komara Ery Tri Djatmika RWW Esvanti, Mirza Fadli, Bori Heria Faradila, Fian Arifiona Fitriani, Nur Afika FITRIYAH Forita Dyah Arianti, Forita Dyah Fulgentius Danardana Murwani Gusrio Tendra Hanif Rani Iswari Haryawan, Beny HASANAH, RAHMATUL Hiqmah, Milatul Huda, Achmad Nuril Huda, Moh Sulhi Ihsan, Abdul Mu’iz Ihsan Iksanudin, Moh. Ilham, Rachmad Imanudin, M.S. Ina Najiyah Indri Safitri, Indri Ismawati, Lilik Ita Athia Juli Yani Karim, Nurfadilah Karomah, Siti Kasfunnuri, M. Asren Khalikussabir, Khalikussabir Khoir, Ilya Saniyatul Khusni'ah, Imroatul Kurnianti, Florensia Dita Dwi Kurniaty, Elly Lailiyah, Faizatul Ludi Wishnu Wardana M. Cholid Mawardi Magvira, Ninin Choridatul Majid, Sulistiya Abd Makaryanawati Malik, Mochammad M. Maqsuda, Janggih Marsi Marsi Martha, Jefry Aulia Megaswarie,, Rosika Novia Momon Sodik Imanuddin Muchamad Rizky Fauzi Mufa'idah, Zanis Nur Muhamad Fitri Mulyono, Enggal Chairyadi Mulyono, Lia Anggraini Mustika, Nilam Sari Muttaqien, Zaenul Nashiroh, Abdillah Agustya Siwi Nasikh Naswan Suharsono Noviawati, Elis Nurani, Aldina Dwi Oktaviani, Rosana Pertiwi, Miranti D. Pramana, Aditya Pramita, Cindy Prayitno , Muh. Bambang Prayoga, Diding Setiawan Pribadi, Devi Wahyu Prista, Dynda Puji Handayati Puspitasari, Dewi Sinta putri sabella, valma Putri, Erna D. S. Putri, R. Lusi Ariyani Rahman, Fadali Rahman, Iradah Raisa Rahma, Deshinta Ramantyo, Rachmad Nurofiq Renih Hayati Rizkita, Marsya Aulia Rofi’ah, Siti Rohmah, Yaumi Rohman, Muhammad Nizul Ghofur Roidah, Hasna Roziah, Roziah Rusmaji, Rusmaji S Siswanto Sa'diyah, Lailatul Sa'diyah, Lailiyatus Sa.’diyah, Lailiyatus Sa’diyah, Lailiyatus Sabaruddin Sabaruddin Safani, Nabila Putri Sahil, Mawardi Abi Salsabila, Nadhira Ghea Saptono Hadi, Saptono Sarjana Sarjana Sa’diyah, Lailiyatus Selviasari, Rike Seno Basuki Shiddiqy, Isymayati Ash Soleha Soleha Sopiah, Sopiah Sopiah, Sopiah Sri Utami Sriarianie, Sriarianie Subhan, Ega Saiful Sudarmiatin Sudarsono, Naswan Sugangga, Rayyan Sulton Sholehuddin, Sulton Susanti*, Wilda Susilawati, Susilawati Sutomo Sutomo Syarifuddin, Yuda Tan, Emily B. Umagapi, Dara Anindya Putri Umami, Nailariza Wahyu Dede Gustiawan Wanitri, Ratih Indah Warsito Warsito Warsito Wening Patmi Rahayu Wibowo, Nyuherno Aris Widyaningrum, Santi Wisnu Wardhana, Ludi Wulandari, Selvina Junia Yanti, Anita Andri Yati Nurhayati Yaum, Lailil Aflahkul Yermias Duha Yudiarto Perdana Putra, Yudiarto Perdana Zulvia, Evi