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Fulgentius Danardana Murwani
Universitas Negeri Malang
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Journal : Journal Creative Economics and Trading Halal Ecosystem

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Strategi Pemanfaatan E-Commerce untuk Meningkatkan Daya Saing Ekspor UMKM Craft di Indonesia Prasojo, Aji; Lestari, Yogi Dwi; Murwani, F. Danardana; Muchlis, Imam
Journal Creative Economics and Trading Halal Ecosystem Vol. 3 No. 02 (2025): Journal CETHE November 2025 [in Progress]
Publisher : GERASI INSAN NUSANTARA

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Abstract

Penelitian ini bertujuan untuk mengeksplorasi pemanfaatan e-commerce sebagai strategi peningkatan ekspor bagi pelaku UMKM craft di Indonesia. Dengan pendekatan kualitatif deskriptif, studi ini mengkaji bagaimana platform digital digunakan oleh CV. Palem Craft Kediri dalam memperluas pasar dan mengatasi hambatan ekspor, khususnya selama masa pandemi. Hasil penelitian menunjukkan bahwa e-commerce, melalui media sosial, marketplace, dan platform global seperti Amazon, memberikan kontribusi signifikan dalam memperluas akses pasar dan meningkatkan visibilitas produk lokal. Implikasi dari penelitian ini memberikan wawasan penting bagi UMKM lain dalam mengembangkan strategi ekspor berbasis digital secara berkelanjutan
Co-Authors A, Prihastya Raehana Achmad Ali Said Adelia Rahma Adi Sutanto Agung Winarno Agus Hermawan Agus Hermawan Agus Sumanto Ainur Rahim Setiawan Alimaningtyas, Deni Ananda Sriphol Andy Prasetyo Wati Aniek Indrawati Anni Yudiastuti Budi Eko Soetjipto Carolina Ligya Radjah, Carolina Ligya Choirul Anam Choirunnisa, Salsabila Safitri Cipto Wardoyo Darman, Andrianus Dayat, M. Dayat Denny Bernardus Dewa Gde Satrya, Dewa Gde Dewi Nurjannah Dian Mulyasari Dika Ayu Adininggar, Dika Ayu Djoko Dwi Kusumojanto Dwitanti, Errica Efendy, Mamang Ely Siswanto Ery Tri Djatmika RWW Estalita Kelly Eva, Nur Faizin, Moh Farij Ibadil Maula Fauzi, Khoiron Fransisca Ucik Pudjiastuti Fuad, Ainun Gani, Suriati Abdul Ghozali, Mohammad Syukri Gleydis Harwida Gunartin Gunartin H. Suharto , S.M. H. Suharto S.M . Hadi Sumarsono Hanis Bachrodin Hanurawan, Fattah Heri Pratikto Herman Herman Hetti Rahmawati Husnah, Eni Mabarofiatul Imam Mukhlis Imanuel Deny Krisna Aji Imanuel Hitipeuw Indah K, Luluk Nur Insani, Yogie Dana Isnaini, Arif Isrida Yul Arifiana Iswanto, Huddy Ita Prihatining Wilujeng Iva Khoiril Mala Jaelani, Meta Humaira Jatiperwira, Stefan Yudana Jazuli Joko Setiyo Konsultindo, Christian Tjatur Budi Kusumojanto, Djoko Dwi Latif, Sahraman D. Hadji Lestari, Ana Dwi Setyo Lestari, Yogi Dwi Liestya Padmawidjaja Ludi Wishnu Wardana Lutfi Mala , Iva Khoiril Margaretta Erna Setianingrum, Margaretta Erna MARIA BINTANG Martha, Jefry Aulia Mohammad Arief Mubarokah, Rovia Titin Muchlis, Imam Muchlish, Imam Muhammad Nanang Choiruddin Mukhlis, Imam Mukhlis Mustain Mustain Narisin, Narisin Nurhusna Nurika Restuningdiah Nurjayanti, Atri Yunita Oktaviani, Rosana Prasojo, Aji Pratiwi, Galuh Aulia Pratiwi, Kunti Endah Pratiwi, Rani Julia Prihastya Raehana.A Prilatama, Aris Puji Handayati Rachmad Hidayat Rachmad Hidayat Rahawarin, Fazlur Rahman Rahman, Fadali Rizatul Khulaifa Saptaria, Lina Satia Nur Maharani Setiawan, Ainur Rahim Sirodjudin, Mochamad Siti Nur Khoiriyah Subandi Subandi Sudarmiatin Sueb Sugihartono, Agus Sumiati Sumiati Tamam, Moh. Badrut Tantriana, Deasy Triadi Agung Sudarto Triono, Edy Wardana, Ludi Vishnu Wardhana, Ery Tri Wati, Andi Prasetyo Wati, Sri Sulistiya Yuni Aminatus Sa’diyah Yurni yurni Zahroh, Ainun