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Setyawan, Agustinus
Universitas Internasional Batam
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Journal : Transformasi

 1 
STRATEGI KOMUNIKASI PEMASARAN TATV DALAM UPAYA MEMPERKENALKAN PRODUK Chocomania Setyawan, Agustinus
Transformasi Vol 1 No 28 (2015): Transformasi
Publisher : Transformasi

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Abstract

Modern marketing is not just oriented in a way to develop a good product, and has appeal to invite public attention. In this study, researchers used the title "Marketing Communication Strategy In Effort Introducing TATV Chocomania Products". This study uses the theory Terance A and Don E. Schultz on marketing communications strategies. The method is performed by penilitian descriptive qualitative, which attempt to explain a problem or situation and activities as they are. Marketing Communications strategy used consists of several activities, namely by identifying target audiences to determine the target audience, specialization event and the event made activities preferred activities involving mass target audience. ................................. Keywords: Marketing Communication Strategy, tv media, introducing
Co-Authors Agatha, Jennifer Agnes Triyanti Agriffina, Joicelyn Agus Tamrin Reni Agustina, Esther Alden Nelson Alden Neslon Alex Alex Alfred Joven Ali Musana Aliandrina, Dessy Anderson, Joenes Andre Steven .H Angeline angeline Angellia Angellia Annalin Annalin Annalin Arianto, Hepy Hefri Aris, Hardianto Ariyanto, Hepy Hefri Aryana, Sarah Asnil Fauzi Badra Maitri Bukti Rantau Chandra, Budi Charmaine Charmaine Christini, Julia Cindy Chou Cindy Hartono Clarissa, Felicia Darvin, Darvin Delicia Olivian Della Jane Wijaya Devita Revyani Diamend Tino Sembiring Donal Mon, Muhammad Edvan Suwandi Eric Marthino Eriza Novita Fahira, Andriani Febiola, Bella Febrian Hermawan Fenny Fenny Ferdinand Nainggolan Fion Jennifer Gilang Bagus Fadlan Goh, Joan Golan Hasan, Golan Hartuti Helen Febriana Helen Irawan Hermawan, Febrian Hisham, Muhammad Rivaldy Husna Leila Yusran Indah Mawarni Irma Rahayu, Irma Irvan Kurniawan Ivone, Ivone Jason Andrian Jeffrey Andrian Jeslyn, Jeslyn Jevie Lim Jhonny Se Joan Goh Joven, Alfred Jovianto Jovianto Kelly Kelly Kelly Kelly Kelly tan Kendri Setiawan Kenny Kenny Kurniawaty, Dewi Laulita, Nasar Buntu Lie, Wynne Lily Purwianti Lim, Jevie Lim, Vera Edelia Liora Madya Elviranita Telaumbanua Lo, Mischelle Marthino, Eric Melinda, Rieza Mellinda Vellin Mischelle Lo Mon, Muhammad Donal Muhamad Aidil Basri Muhammad Fadliansyah Nadhira Alya Wazdy Nainggolan, Ferdinand Navelina Navelina Nelson , Alden Nelson, Alden Novita, Eriza Ong, Whitney Prabowo, Muhammad Ilham Putro Prabu Ranto Prihatno Aji Pravangasta Oviana Eka Wulandari Prili Yolanda Ayri, Charina Princessa tan Widiana Purba, Laiden Ellenbin Putra, Edy Yulianto Putra, Herman Eka Putry Surya Sri Rahayu Ratih Anggraini Ratih Anggraini, Ratih Renalbi, Renalbi Ronny Firdiansyah Arief Saharuddin Sandra, Novi Santa Yusuf Sari Wahyuni, Lily Sudhartio, Sebastian, Sebastian Sella Angeline Sentoso, Antony Setiawan, Kendri Sharon Shintia, Yuliana Siti Rohani Stefy Stefy Suryo Pramono Liegestu Tan, Cristina Tan, Ricky Tandeas, Fiona Tiffany Lim Tina, Tina Tino Sembiring, Diamend Verina Verina Vincentius Junior Samudra Vivianti, Weni Wahyu Satriyo Wicaksono Wazdy, Nadhira Alya Wildani, Lilian Nurul Winarno, Claudio E Yolanda Masnita Yuki, Narumi Yunita, Mira Yuswardi yuswardi, Yuswardi