Article Per Year (5 Year)
p-Index From 2021 - 2026
6.119
P-Index
This Author published in this journals
All Journal Jurnal Pembelajaran Fisika Conciencia Al Ilmi Intizar Biota Medina-Te : Jurnal Studi Islam Bio Ilmi: Jurnal Pendidikan JIP: Jurnal Ilmiah PGMI Pedagogi Hayati QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Edukasi Islami: Jurnal Pendidikan Islam Journal on Education Edubiotik : Jurnal Pendidikan, Biologi dan Terapan JURNAL MANAJEMEN BISNIS Jambura Journal of Educational Management Jurnal Asy-Syukriyyah Studia Manageria: Jurnal Manajemen Pendidikan Islam Jurnal Konseling Pendidikan Islam Sustainable: Jurnal Kajian Mutu Pendidikan Muaddib: Islamic Education Journal INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Ar-Rosikhun: Jurnal Manajemen Pendidikan Islam Jurnal Ilmiah Pendidikan Dasar (JIPDAS) Journal of Educational Sciences Limas Pendidikan Guru Madrasah Ibtidaiyah Bioedunis Journal Jurnal Pendidikan dan Pengabdian Masyarakat Jurnal Konseling Pendidikan Islam JIMR : Journal Of International Multidisciplinary Research Seminar Nasional Teknologi dan Multidisiplin Ilmu Journal of Innovative and Creativity Jurnal Asy-Syukriyyah HYPOTHESIS : MULTIDISCIPLINARY JOURNAL OF SOCIAL SCIENCES J-CEKI Edubiotik : Jurnal Pendidikan, Biologi dan Terapan
Yulia Tri Samiha
Universitas Islam Negeri Raden Fatah Palembang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Social Sciences Other

Published : 67 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : JURNAL MANAJEMEN BISNIS

 1 
Configure the Symmetrical and Asymmetrical Paths of Brand Equity and Relationship of Firm Created Content and User Generated Content as Antecedent Aditya Halim Perdana Kusuma Putra; Nurani; Gunawan Bata Ilyas; Yulia Tri Samiha; Setyani Dwi Lestari
Jurnal Manajemen Bisnis Vol. 8 No. 1 (2021): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v8i1.205

Abstract

This study aims to investigate in the relationship FCC, UGC, Customer Experience satisfaction towards Brand Equity and Purchase Decision on the subject of e-commerce research in Indonesia (e.g., Lazada, Tokopedia, and Bli-Bli). This study used two research methods: exploratory research (exploratory research) and descriptive research (descriptive analysis). This study's total population was 200 eligible. The collection data with online survey. This study's testing phase is through three phases: first, the reliability of the construct configuration for brand association, brand awareness, brand reputation, and brand performance on brand equity. Second, the relationship that explains the direct and indirect effects of UGC and FCC on brand equity and purchase intention; third, the relationship that demonstrates the impact of variable customer experience satisfaction on brand equity and purchase intention. The result of this study shown from the seven symmetrical paths, the direct relationship is found significant results except for variable relationships such as UGC and FCC on Purchase Intention, which states that there is no significant effect. For example, the indirect relationship between FCC and Purchase Intention mediated by the Brand Equity variable states that there is no positive and significant effect. Except for the relationship between UGC on Purchase Intention mediated by Brand Equity and Brand Equity on Purchase Intention mediated by the Customer Experience Satisfaction variable. Both found that there was a positive and significant relationship.
Co-Authors 'Aini, Kurratul Abdullah Idi Aditya Halim Perdana Kusuma Putra Putra Afriantoni Afriantoni Afriantoni Afriantoni Agung Wijaya, Agung Ahmad Syarifuddin Ahmad Syarifuddin Ahmad Zainuri Aisyah, Neng Akbar Hilmi, Muhamad Aksara, Langit Amanah Fatiha, Keysha Alea Amilda Amilda Amir Hamzah Amir Rusdi Anak Agung Istri Sri Wiadnyani Andi Candra Jaya, Andi Candra Anggun, Diah Putri Anisah, Nia Apit Fathurohman Aquami Aquami Arbaina Juliana, Siti Arin Wibowo Arya, Wely Julita Asnilawati, Asnilawati Asri Arumsari Asri Karolina, Asri Ayu Nur Shawmi AYU NUR SHAWMI, AYU NUR Azizi, Nurul Botty, Midya Candra, Andi Dedi Arianto Dewi, Meyana DJOKO ROHADI WIBOWO, DJOKO ROHADI Dwi Astria Elmiana Ega Rismasita Else Meina Else Meina Eni Elyati Eni Elyati Erie Agusta, Erie Erly Zahara Fadhillah, siti Faisal Faisal Faizatul Mabruroh Fatimatuzzahra Fatimatuzzahra Firda Fadila Ghassani Fitri, Ida Fitriyanti, Riska Gestri Rolahnoviza Gunawan Bata Ilyas Hendri Purnamasari Ike Apriani, Ike Indarissyifa, Lisa Puspita Indra Mukti Abam Indradewa, Rhian Isyara, Larissa Putri Karlina Yulista Khoirunnisa, Nabila Komala Sari, Elya Langit Aksara Lasni Sutri Lauren Liza, Lauren Liza Lauren Liza, Levi Lestarika Lestarika, Lestarika Liza, Trisna Maharani, Nabila Maimunah Maimunah Mardeli Mardeli Marzudin, Ahmad Rizaldi Masuwd, Mowafg Mayang Sari, Tri Adha Meli Yani Middya Boty, Middya Miliyarta Lestari, Utami Monika, Thasya Mudalfy Etyanna Nurazri Muh Misdar Muhammad Komarudin Nabilla Zakiyah, Andi Niswah, Rodiatun Nur Fadli, Ihsan Nurani Nurani Nurlaeli Nurlaila Nurlaila Nurlaili Oktalena, Dela Dwi Panca Putri, Shabira Pegita Delapani Puput Maryati Puput Maryati Purnamah, Lidia Putri, Suciani Raihan Alfarizi, Muhammad Ranita Ranita Rini Anngraini Rini Wulandari Riri Novita Sunarti Riswanda, Jhon Riyani, Roja Rizki, Nikentari Romadhan, Muhammad Fauzi Romadhon Romadhon Sapitri, Wira Sepriyansyah Sepriyansyah Setyani Dwi Lestari Siska Septia Ulfa Siska Wulandari Siti Fatimah Siti Rohimah Siti Sumartini Sri Dewi Sartika Sri Maryati Sri Maryati Syarifah Syarifah Syarifah Syarifah Syarifah Tati Lasmita Titi Oktarina Sambadha Triangtadua, Pebio Tutut Handayani Ummi Hiras Habisukan WIJAYA WIJAYA, WIJAYA Windy Anisa Dewi Wulandari, Cherrysa Ariesty Yuni Nopita Sari Zainal Berlian Zakiyatur Rosyidah Zazali, Munawir Ziaulhak Ziaulhak