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STRATEGI PEMASARAN NASI BORAN : PENDEKATAN ANALISIS SWOT Megawati Megawati; Ika Purwanti; Muhammad David; Ardiansyah Ahsanul Hayat
JURNAL ILMIAH PENELITIAN MAHASISWA Vol 1 No 2 (2023): Agustus
Publisher : Kampus Akademik Publiser

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jipm.v1i2.35

Abstract

The development of the MSME sector has an important meaning in driving economic growth and reducing poverty in the country. One of the SMEs in Lamongan is Nasi Boran. Nasi Boran is a traditional food that has become Micro, Small and Medium Enterprises (MSMEs) which has become a hereditary business for the people of Lamongan, especially those from Kaotan Village, Sumberjo, Lamongan. The purpose of this study was to analyze the internal and external conditions of the rice marketing strategy implementation in Lamongan. The research method used is a qualitative descriptive (explorative) method. The sampling method was carried out by means of a non-probability sampling technique with purposive sampling and using data collection techniques by means of interviews, observations, and literature studies. The object of this study was about marketing strategy while the subject itself was the MSME perpetrators of boran rice traders in Lamongan. The data used is secondary data provided by the company, then primary data obtained from various sources of literature and journals. The analytical method used is the SWOT analysis approach. Based on the results of the research that has been described, it can be interpreted that the analysis of marketing strategy based on SWOT analysis is to obtain 2 sources of results, namely internal environmental analysis and external environmental analysis. After analyzing the marketing strategy using SWOT analysis, Nasi Boran UMKM can find out which strategy should be evaluated
Kajian Teknik dan Efisiensi Pemasaran Karang Hias (coral) Jenis Euphyllia Glabrescens pada PT. Agung Aquatic Marine Badung, Denpasar Bali Aulia Riska; Nur Alam Kasim; Megawati Megawati
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 1 No. 3 (2024): September : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v1i3.325

Abstract

The purpose of this study was to determine the marketing techniques of ornamental coral (coral) type Euphyllia Glabrescens at PT. Agung Aquatic Marine. and to determine the efficiency of direct marketing of ornamental coral (Coral) type Euphyllia Glabrescens at PT. Agung Aquatic Marine. The type of research used is qualitative and quantitative methods with data collection techniques of observation, interviews, and documentation, the analysis technique used in this study uses qualitative descriptive analysis. The results of the analysis of sales data of ornamental coral (Coral) type Euphyllia Glabrencens at PT. Agung Aquatic Marine uses three techniques in marketing ornamental coral (Coral), namely face to face, stock list, and via photos. Between the two marketing channels there are differences in efficient marketing results, but between the two marketing channels, the most efficient in marketing ornamental coral is marketing channel I with an efficiency level of 1.0%, while marketing channel II has an efficiency level of 0.49%. This is because in marketing channel I, the costs incurred are slightly lower than those in marketing channel II, which has a larger cost component because the shipping distance of ornamental coral is quite far.
PENGARUH JENIS DAN KONSENTRASI AIR KELAPA SEBAGAI PERENDAM BlBIT TERHADAP PERTUMBUHAN RUMPUT LAUT Eucheuma cottonii Megawati Megawati; Agus Rohyadi; Salnida Yuniarti Lumbessy
Jurnal Perikanan Unram Vol 3 No 2 (2013): Jurnal Perikanan Unram
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jp.v3i2.36

Abstract

Rumput laut merupakan salah satu sumber hayati laut yang memiliki nilai ekonomis tinggi. Penelitian ini bertujuan untuk mengetahui pengaruh jenis dan konsentrasi air kelapa sebagai perendam bibit terhadap pertumbuhan rumput laut E.cottonii. Metode penelitian yang digunakan adalah metode eksperimental dengan melakukan percobaan di lapangan (laut) tempat pembudidayaan rumput laut. Percobaan ini merupakan percobaan faktorial yang terdiri dari dua faktor perlakuan dan empat kelompok. Faktor perlakuan tersebut meliputi: faktor 1 (Jenis Kelapa) yang terdiri dari J1 = jenis kelapa muda dan J2, = jenis kclapa tua. Faktor II (Konsentrasi Air Kelapa dalam Larutan) yairu K = Kontrol konsentrasi 0%, K1 = Konsentrasi 25%, K2 = Konsentrasi 50%, K3 = Konsentrasi 75%, dan K4 = Konsentrasi 100%. Hasil penelitian mcnunjukkan bahwa perlakuan perendaman bibit rumput laut menggunakan air kelapa mernberikan pengaruh yang nyata terhadap pertumbuhan rumput laut. E. cottonii. Konsentrasi air kelapa 25% mcmberikan pengaruh paling signiflkan dengan jumlah produksi rumput laut lebih besar 5 kali lipat.
Analysis of User Acceptance of The 2013 Curriculum E-Report from a Gender Perspective using UTAUT Model Megawati Megawati; Rimet Rimet; Tita Alisya
Sistemasi: Jurnal Sistem Informasi Vol 13, No 4 (2024): Sistemasi: Jurnal Sistem Informasi
Publisher : Program Studi Sistem Informasi Fakultas Teknik dan Ilmu Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/stmsi.v13i4.3902

Abstract

SMK IT Al-Izhar Pekanbaru has implemented an Information System for Managing Report Values to make it easier for teachers to manage student report cards. This report card system has been used since 2015. The behavioral aspect is a very important aspect, because it relates directly to users. The thing that underlies this research is that there are still teachers who do not understand how to input student grades, so they tell other teachers to input grades into the system. The purpose of this study was to determine the factors that most influence user behavior interest based on the UTAUT variable consisting of performance expectancy, effort expectancy, social influence, facilitating conditions and moderated by gender, age and experience variables. The results of this study indicate that the factors that most influence user behavior interest are performance expectancy, effort expectancy, and facilitating conditions. while the moderator variable gender affects user interest by 79.0%. As well as the finding of a gap (GAP) between the expectations of the school and the perception of users. To overcome the GAP, the school must evaluate and monitor the implementation of the report card value management information system at SMK IT Al-Izhar Pekanbaru.
Analisis Peluang dan tantangan : studi pada usaha burasa kelurahan Tanamodindi kota palu Firayani Firayani; Rini nuraeni; Siti nurwahida; Natasya indriyanti Dg.Maralla; Megawati Megawati; Dandan haryono; Suasa Suasa
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3161

Abstract

This study aims to analyze opportunities and challenges: a study on the business of burasa in Tanamodindi village, Palu city. Burasa is one of the typical foods of Sulawesi made from rice processed with coconut milk and banana leaves. The research method used is a qualitative approach using interviews and observations as data collection techniques. The informants of this study consisted of MSME actors in Tanamodindi village. The results of this study show that the existence of burasa can open up job opportunities for local residents, reduce the unemployment rate, and build a more productive, competitive and independent society. However, the results of this study also found factors inhibiting the sale of burasa including limited access to capital, business networks, and fierce competition. This research is expected to provide a better understanding of the analysis of opportunities and challenges: a study on the business of burasa in Tanamodindi village, Palu city.
Pengaruh Strategi Harga Dan Promosi Terhadap Minat Beli Konsumen Pada Produk Frozen Food (Studi Pada Akun Tiktok @Dakonfrozenfood) Nurhalima Nurhalima; Megawati Megawati; Akmal Abdullah
Jurnal Manajemen Bisnis Digital Terkini Vol. 1 No. 3 (2024): Juli : Jurnal Manajemen Bisnis Digital Terkini (JUMBIDTER)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v1i3.137

Abstract

Nowadays, many people choose to eat instant or fast food including frozen food. Dakon Frozen Food is one of the The most complete Frozen Food shop in the Sleman area, Yogyakarta Province. Objective This study is to determine the effect of price and promotion strategies on consumer buying interest in frozen food products offered by Dakon Frozen Food. on consumer buying interest in frozen food products offered by Dakon Frozen Food. by Dakon Frozen Food. The type of data used in this study is quantitative data obtained from distributing questionnaires with 30 respondents. respondents, analyzed using multiple linear regression analysis with the help of SPSS version 23. The research process was carried out with the stages of observation, distributing questionnaires, and literature study. questionnaires, and literature studies. Instrument trials using validity and reliability tests. reliability test. The data analysis methods used are classical assumption tests, multiple linear regression tests, partial (t) tests, and multiple linear regression tests. multiple linear regression test, partial test (t), simultaneous test (F), and determination coefficient test. determination. The results showed that partially price does not significant effect on buying interest, while promotional strategies has a significant effect on buying interest. As for the simultaneous price and promotional strategies have a significant effect on buying interest.
PENGARUH VARIASI KONDISI FERMENTASI TERHADAP PRODUKSI METABOLIT ANTIBAKTERI EKSTRAK ISOLAT I5 FUNGI ENDOFIT Anredera cordifolia (Ten.) Steenis Ismail Ismail; Megawati Megawati; Alimuddin Ali; Fuji Asmiati Ningsih
Jurnal Ilmiah Manuntung Vol 5 No 2 (2019): Jurnal Ilmiah Manuntung
Publisher : jurnal ilmiah manuntung sekolah tinggi ilmu kesehatan samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51352/jim.v5i2.260

Abstract

Endophytic fungi are one of the microorganisms that live in plants and symbiotic with their host plant produce secondary metabolites. This study aims to determine the optimum growth profile of endophytic fungus isolated from the leaf of Anredera cordifolia (Ten.) Steenis namely isolate I5 as antibacterial. The fungus growth profile optimization analyzed by a correlation between fermentation time and mycelium weight, which collected every 24 hours for 15 days. The media were varied at pH conditions of 4, 7, and 8 in each PDYB medium (glucose and fructose substrates). The results showed that isolate I5 grew optimally on the 13th day on the PDYB medium pH 8. Ethyl acetate extract 5% of isolate I5 could inhibit bacteria growth with the largest inhibition zone diameter against Staphylococcus aureus of 9.96 mm (± 0.60) and Escherichia coli of 9.03 mm (± 0.46).
SKRINING ANTIOKSIDAN DAN ANTIKANKER EKSTRAK ETANOL DAUN KARAMUNTING (RHONOMYRTUS TOMENTOSA L.) SEBAGAI OBAT ALTERNATIF Marwati Marwati; Mirnawati Salampe; Asril Burhan; Megawati Megawati; Khairuddin Khairuddin; A.Adi Al Ma’aridj Naneng; Nova Oktaviani
Jurnal Ilmiah Manuntung Vol 6 No 2 (2020): Jurnal Ilmiah Manuntung
Publisher : jurnal ilmiah manuntung sekolah tinggi ilmu kesehatan samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51352/jim.v6i2.367

Abstract

Karamunting (Rhodomyrtus tomentosa (Aiton) merupakan salah satu tanaman yang digunakan sebagai obat tradisional yang banyak tersebar diseluruh Indonesia khususnya berasal Toraja, yang berpotensi sebagai antioksidan dan antikanker dengan adanya kandungan senyawa fenolik dan flavanoid. Penelitian ini bertujuan untuk melihat flavonoid total serta aktivitas antioksidan dan toksisitas ekstrak daun karamunting. Simplisia daun karamunting diekstraksi dengan metode maserasi menggunakan etanol 70%, pengujian aktivitas antioksidan diukur menggunakan microplet reader dan diuji toksisitasnya dengan metode BSLT. Hasi penelitian fenolik total 3,496% , Perolehan aktivitas antioksidan nilai IC50 ekstrak etanol daun karamunting sebesar 24,451 bpj dan Perolehan uji toksisitas nilai IC50 ekstrak etanol daun karamunting sebesar 31,80 bpj terhadap larva udang. Berdasarkan hasil tersebut, ekstrak etanol daun karamunting masuk dalam kategori antivitas sangat kuat dengan range <50 % dan dinilai memiliki sifat toksisitas katogori sangant kuat.
Pengelolaan Kualitas Air Terhadap Tingkat Kelangsungan Hidup Udang Vaname (Litopenaeus Vannamei) di PT. Benur Top De Heus Askra Haspiani Haspiani; Megawati Megawati; Akmal Abdullah
Manfish: Jurnal Ilmiah Perikanan dan Peternakan Vol. 2 No. 2 (2024): September: Manfish: Jurnal Ilmiah Perikanan dan Peternakan
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/manfish.v2i2.49

Abstract

This water quality is very important to ensure a healthy shrimp life period. Water quality for this activity is influenced by several water quality parameters including, temperatur, Ph, salinity and alkalinity parameters. The aim of this research on water quality management is to find out how water quality management affects the survival rate in rearing vaname shrimp larvae (Litopenaeus vannamei) at PT.Benur Top De Heus Askra. The data analysis method in this research uses quantitative descriptive analysis techniques. The results show that water quality management at PT.Benur Top De Heus Askra increase the survival rate of vaname shrimp, the survival rate of vaname shrimp at PT.Benur Top De Heus Askra above 80%, this is achieved by maintaining water quality management.
Pengaruh Padat Tebar Benur terhadap Pendapatan pada Usaha Budidaya Udang Vaname (Litopenaeus Vannamei) Rijal, Rijal; Megawati Megawati; Yusri Muhammad Yusuf
Zoologi: Jurnal Ilmu Peternakan, Ilmu Perikanan, Ilmu Kedokteran Hewan Vol. 3 No. 2 (2025): Juli: Zoologi: Jurnal Ilmu Peternakan, Ilmu Perikanan, Ilmu Kedokteran Hewan
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/zoologi.v3i2.195

Abstract

This study aims to determine the effect of fry stocking density on income in vanamei shrimp (Litopenaeus vannamei) farming at PT Esaputli Prakarsa Utama. The research employs quantitative methods using primary and secondary data gathered through participatory observation. Simple linear regression tests, correlation coefficients, and partial tests (t-tests) were used to answer the research questions and test the hypotheses. The results of the study, as determined by the t-test, revealed that stocking density did not have a significant impact. The t-count value was -0.997, which is smaller than the t-table value of 2.896, and the significant value was 0.348, which is greater than 0.05. The recommendations submitted to determine the effect on income are more directed toward the production process of the shrimp farming business.
Co-Authors A.Adi Al Ma’aridj Naneng Ade Kemala Jaya Agus Muchsin AGUS ROHYADI Agustinus Sahlukh Ahmad, Fairuz Subakir Ahmed Tessario Ekanuramanta Akmal Abdullah Akmal Abdullah Akrom, Akrom Ali Djamhuri Alimuddin Ali Amelia Murtisari Amirullah Amirullah Ana Syntia Andi Galsan Mahie Angraini Angraini Ardiansyah Ahsanul Hayat Arif Marsal Arli Padinu Asril Burhan Astrilia Damayanti Audivia Monica Aulia Riska Ayudita Ayudita Azriful Azriful Banjarnahor S D S Bayu Triwibowo Beny Sukma Negara Budi Leksono Budiman Haruna Christa A. M. Suares Cut Fitri Rostina Dandan Haryono Danes Suhendra Desy Putri Nawangsari Dewi Selvia Fardhyanti Dhoni Hartanto Didik Puji Wahyono Dwi Probonurtjahjo Dwi Santy Damayati Edi Suyanto Edwin Tanuwijaya Eka Rista Harimurti Eki Saputra Erlix Purnama Euis Filailla Fahrul Fahrul Fajar Restuhadi Fathra Annis Nauli Fatmawaty Suaib Fauzan Luthfi Yaumul Adha Firayani Firayani Fuji Asmiati Ningsih Hamzah, Farida Hanum Hani Mulyani Harianingsih, Harianingsih Hasnah Kanji Haspiani Haspiani Hasta Mayas Hendral Aspira Monzeri Henny Hendarti Hidayat, Puput Wahyu Ichsyan Rizky Adi Putra Idawati Syarif Idria Maita Ika Purwanti Imelda Ingir Ladjar Indah D Dewijanti Indah Dwiatmi Dewiyanti Indah Permata Sari Intan Fasya Zahara Ismail Ismail Jeri Lusrian Kelvien Santho Kevin Thomas Khairuddin - Khairunnisa Hadji Ali Krisna Darma Yanti Lumbessy, Salnida Yuniarti Lydia Fanny M Angelina M. Reza Prayogge M.Wahyu Pratama Mahludin H. Baruwadi Maria Ulfa Marissa Angelina Marwati Marwati Mentari Tri Indah Rahmayani Mimi Kazmaini Mirnawati Salampe Mirza Aulia Rahman Mokhtar Sayyid Muhajirin Muhajirin Muhammad David Muhammad Jazman Muhammad Luthfi Hamzah Munnawaroh RR Naning Yuniarti Nasution, Annio Indah Lestari Natasya indriyanti Dg.Maralla Nesdi Evrilyan Rozanda Noer Fauziah Rahman Nova Oktaviani Nur Alam Kasim Nurhalima Nurhalima Nurlaksana Eko Rusminto Nursamsiar Nursamsiar Nurul Huda Nuryoto Nuryoto Nur’aini Maftukhah Oswati Hasanah Pujiati Pujiati Purwoko, Agus Putra, Randi Eka Rabiatul Adawiyah Raharjo Raharjo Rahmawati Rahmawati Ramadhanil pitopang Ratna Dewi Kusumaningtyas Reni Novita Sari Reski Mai Candra Ridha Fitri Ridwan Manda Putra Rijal, Rijal Rimet, Rimet Rini Nuraeni Rizna T D Ruth Samaria Pardede Sinta Melisa Sisca Oktavia Siti Nurwahida Siti Patimah Sofa Fajriah Sofna Dewita Sari Banjarnahor Sri Ernawati Suardi Suardi Suasa Suasa Sudjarwo Sudjarwo Suhartina Suhartina Susmiarti Syaifullah Syaifullah Syaifullah Syaifullah Syariful Anam Tengku Khairil Ahsyar Tengku Khairil Ahsyar Tita Alisya Tri Yuliani Umi Riyani Verawaty Verawaty Vina Dhiean Agustina Vonny Setiaries Johan Wanda Afita Windarti Windarti Wisnu Caraka Adi Wuri Ratu Amnan Yusmarini Yusmarini Yusri Muhammad Yusuf Zarnelly Zarnelly Zarnelly Zarnelly