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The Influence of Price, Health Concern, and Customer Experience on Repurchase Intention of Mouthwash Products Post-Pandemic Period Agil Pratama; Megawati Simanjuntak; Nur Hasanah
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 2 (2026): JABM, Vol. 12 No. 2, May 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.2.662

Abstract

Background: The end of COVID-19 pandemic has led to a nationwide decline in mouthwash sales.Purpose: This study aims to analyze the influence of price, health concern, and customer experience identified as key factors impacting repurchase intention.Design/methodology/approach: An online survey was conducted with 219 respondents who met the criteria. Data were analyzed using SEM PLS approach through SmartPLS 3.0 software. The study examined the relationships between price, health concern, and customer experience on repurchase intention, with purchase behavior as a mediating variable.Findings/Result: The findings revealed that price, customer experience, and purchase behavior significantly influence repurchase intention. Additionally, health concern significantly impacts purchase behavior.Conclusion: Based on these findings, mouthwash manufacturers are encouraged to implement value-based pricing strategies to strengthen consumers’ perceived value, enhance sensory customer experiences through innovative product development, promote purchase behavior by bundling products with other relevant household items, and optimize health concern by utilizing consumer testimonials and health case studies to build trust in product benefits.Originality/value (State of the art): The uniqueness of this study lies in the integration of the customer experience variable with a sensory approach in the context of repurchasing everyday health products, which has not been extensively explored. Keywords:   mouthwash, pandemic covid-19, repurchase intention, stretegic, sem pls  
Strategi Kebijakan Edukasi Digital untuk Pencegahan Pinjaman Online: Pencegahan Pinjaman Online Megawati Simanjuntak; Siti Aisyah
Policy Brief Pertanian, Kelautan, dan Biosains Tropika Vol. 7 No. 2 (2025): Policy Brief Pertanian, Kelautan, dan Biosains Tropika
Publisher : Direktorat Kajian Strategis dan Reputasi Akademik IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agro-maritim.0702.1250-1253

Abstract

Maraknya penggunaan pinjaman online ilegal di kalangan ibu rumah tangga pedesaan disebabkan rendahnya literasi keuangan dan kemudahan akses layanan digital. Penelitian menunjukkan bahwa video edukasi efektif meningkatkan perhatian dan minat untuk tidak meminjam, tetapi belum cukup mampu membangkitkan keinginan dan tindakan nyata untuk tidak melakukan pinjaman di online. Hal ini terkait dengan kurangnya elemen emosional dan penyebaran yang hanya dilakukan sekali. Tanpa intervensi kebijakan yang tepat, risiko lingkaran utang, kemiskinan struktural, dan penurunan kesejahteraan keluarga akan semakin tinggi. Policy brief ini merekomendasikan strategi penguatan edukasi literasi keuangan berbasis multimedia yang lebih berulang, emosional, dan kontekstual, guna mendukung perlindungan konsumen serta meningkatkan ketahanan ekonomi keluarga di wilayah pedesaan.
Navigasi Boikot Produk Israel: Literasi Digital, Transparansi Produk, dan Penguatan Konsumsi Lokal megawati simanjuntak; Salsabila Azka Pelitaputri
Policy Brief Pertanian, Kelautan, dan Biosains Tropika Vol. 7 No. 2 (2025): Policy Brief Pertanian, Kelautan, dan Biosains Tropika
Publisher : Direktorat Kajian Strategis dan Reputasi Akademik IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agro-maritim.0702.1212-1216

Abstract

Gerakan boikot terhadap produk yang berafiliasi dengan Israel di Indonesia semakin kuat setelah Pemerintah mengeluarkan Fatwa Majelis Ulama Indonesia (MUI) Nomor 83 Tahun 2023. Fatwa ini merekomendasikan konsumen Muslim di Indonesia untuk tidak mengkonsumsi makanan, minuman, atau pelayanan yang berafiliasi dengan Israel. Hasil penelitian ini menunjukkan bahwa responden dalam penelitian melakukan boikot berdasarkan faktor paparan media sosial, tingkat etnosentrisme, tingkat emosi kebencian terhadap Israel, dan tingkat religiusitas yang dimiliki. Merespon hal ini, pemerintah perlu hadir dalam mengelola dampak sosial dan ekonomi pada perilaku boikot yang dilakukan oleh konsumen Indonesia. Kementerian Komunikasi dan Informatika dapat memperkuat literasi digital untuk mencegah penyebaran hoaks dan meningkatkan kesadaran etis konsumen. Kemendag perlu mendorong transparansi afiliasi produk melalui labelisasi yang jelas. Kemenkop UKM dan Kemenperin dapat memperkuat produk lokal sebagai alternatif. YLKI dan BPKN diharapkan memberi edukasi mengenai etika konsumsi dan hak-hak konsumen. Tanpa intervensi kebijakan yang terarah, gerakan boikot dapat berdampak kontraproduktif, termasuk pada pekerja lokal. Oleh karena itu, kebijakan terpadu diperlukan agar solidaritas moral tidak menimbulkan kerugian ekonomi yang lebih luas.
Pendidikan Berbasis Keberagaman: Strategi Kebijakan untuk Karakter Siswa dan Anti-Bullying Siska Nurhalisa; Sisca Elfiyani; Reni Annisa; Muhammad Hafiz Fazli; Adriansyah; Megawati Simanjuntak
Policy Brief Pertanian, Kelautan, dan Biosains Tropika Vol. 7 No. 4 (2025): Policy Brief Pertanian, Kelautan, dan Biosains Tropika
Publisher : Direktorat Kajian Strategis dan Reputasi Akademik IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agro-maritim.0704.1434-1441

Abstract

Indonesia menghadapi tantangan besar dalam mewujudkan pendidikan yang berkualitas, berkeadilan, dan berkarakter. Isu utama meliputi ketidakmerataan fasilitas dan pendanaan, khususnya bagi sekolah swasta dan di daerah terpencil; belum optimalnya pendidikan karakter yang ditandai tingginya kasus bullying dan intoleransi; kurikulum yang belum terintegrasi dengan nilai multikultural dan kebutuhan dunia kerja; serta kesejahteraan guru honorer yang masih rendah. Riset membuktikan bahwa pendidikan multikultural, seperti yang diterapkan di SMK Bakti Karya Parigi, efektif membentuk siswa yang lebih toleran dan percaya diri. Namun, penerapannya terhambat oleh kurangnya regulasi, dana, dan fasilitas. Untuk menjawab tantangan tersebut, policy brief ini merekomendasikan penguatan pendidikan berbasis keberagaman melalui kesetaraan dukungan bagi sekolah, khususnya sekolah swasta, perluasan program sekolah multikultural, serta penguatan kebijakan anti-bullying berbasis sekolah. Pengintegrasian nilai multikultural dan pendidikan karakter ke dalam proses pembelajaran perlu didukung oleh pelibatan masyarakat secara terarah dan peningkatan kesejahteraan guru agar tercipta iklim pendidikan yang inklusif, aman, dan relevan dengan kebutuhan masa kini dan kedepannya. Tanpa kebijakan yang terfokus dan berkelanjutan, upaya membangun generasi emas 2045 yang berkarakter dan menghargai kebaragaman akan sulit terwujud.
The Effect of Value and Reference Group on Young Consumer’s Hedonic Buying Diana Hartatin; Megawati Simanjuntak
Journal of Consumer Sciences Vol. 1 No. 1 (2016): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Social and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.1.1.33-46

Abstract

Hedonic buying is one of buying behavior that based on happiness aspect, involved sensory and excluded needs. Hedonic buying can cause individual to be extravagant in long term period. The aim of this research was to analyze the effect of value and reference group on young consumer’s hedonic buying. The design of this research was cross sectional study with survey method answered by self-report questionnaire. The results were supported by an in-depth interview with some samples. This research involved 205 undergraduate students of Bogor Agricultural University which were selected by using proportional random sampling. Statistical analysis used in this study was independent t-test and multiple regression analysis. There was a significant difference on excitement value dimension and hedonic buying between man and woman. The variable of value had significant and positive influence on hedonic buying, meanwhile reference group did not influence significantly on hedonic buying.Keywords: hedonic buying, reference group, value  Pembelian hedonis merupakan suatu pembelian yang berdasarkan pada aspek kesenangan, melibatkan sensori dan diluar kebutuhan. Pembelian hedonis dalam jangka waktu panjang menyebabkan individu menjadi boros. Tujuan dari penelitian ini adalah menganalisis pengaruh nilai dan kelompok acuan terhadap pembelian hedonis konsumen muda. Desain penelitian ini menggunakan cross sectional study dengan metode survei secara self-report menggunakan kuisioner. Hasil penelitian didukung dengan wawancara mendalam terhadap beberapa contoh. Penelitian ini melibatkan  205 orang mahasiswa Strata-1 (S1) Institut Pertanian Bogor yang dipilih secara proportional random sampling. Analisis statistik yang digunakan adalah uji beda independent t-test dan analisis linear berganda. Terdapat perbedaan signifikan pada dimensi nilai kegembiraan dan pembelian hedonis antara laki-laki dan perempuan. Nilai berpengaruh secara signifikan  dan positif terhadap pembelian hedonis, sedangkan kelompok acuan tidak berpengaruh signifikan terhadap pembelian hedonis. Kata kunci: kelompok acuan, nilai, pembelian hedonis
Meta-Analysis Study: Reading Behavior Of Food Products Label Ujang Sumarwan; Megawati Simanjuntak; Lilik Noor Yuliati
Journal of Consumer Sciences Vol. 2 No. 2 (2017): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Social and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.2.2.26-40

Abstract

Labels are an integral part of a product. Observing the labels on the packaging, especially food products is considered very important to do. However, the label of food packaging products receives less attention from consumers. Therefore, the public is required to be more ingenious in observing the label of food packaging products to avoid food security problems which have adverse health effects. The purpose of this study was to map the results of research on label reading behavior. The design of this study was a literature study of research results that can be accessed via the internet. The results showed that the behavior of reading food product labels was done before buying the product (Aulawi 2005; Susanto 2008; Kumalasari and Sjafei 2012). From the frequency of reading nutrition labels, it could be found out that 42.5 percent of consumers sometimes read and 30.2 percent often read food packaging labels (Andrias 2016). Of the 52 studies, 17 studies have shown that women often read more and notice label attributes on food product packaging. The most commonly read consumer label (Figure 3) was the kosher logo and nutritional value. Food products that are usually labeled are packaged foods. Nutrition and health claims are considered as a means of education for consumers - 14 percent to know new information and 86 percent of consumers decided to read the labels because of the outside factors, such as advertising, internet, or at school.
Factors Affecting Consumer Interest In Electronic Money Usage With Theory Of Planned Behavior (TPB) Anton Nugroho; Mukhamad Najib; Megawati Simanjuntak
Journal of Consumer Sciences Vol. 3 No. 1 (2018): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Social and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.3.1.15-27

Abstract

There are many factors that influence consumer intention to use electronic money. Based on the theory of planned behavior, behavior intention is formed by the attitude toward behavior, subjective norms and perceived behavioral control. This research aims to analyze attitude, subjective norms and perceived behavioral control that affect consumer intention in the usage of electronic money.Data collection from respondents through a structured questionnaire by self-report. Some questions in the questionnaire were made on a Likert scale with five variations of the answers in very strongly disagreeable order to strongly agree. The respondents are 290 undergraduate students that have never used server-based electronic money. The result showed that the attitude toward behavior did not a significantly affect the behavior intention. While the subjective norms and perceived behavioral control have a significant effect on the behavior intention in the usage of electronic money.
The Effect of Marketing Mix On “KPR Xtra Bebas” Decision Making in Bank X Regional I Kevin Michael Arthur; Alla Asmara; Megawati Simanjuntak
Journal of Consumer Sciences Vol. 4 No. 1 (2019): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Social and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.4.1.1-12

Abstract

The rapid growth of mortgages affected Bank X to launch product innovation "KPR Xtra Bebas." Realization since the establishment of KPR Xtra Bebas product did not reach the target desired by management. This study aims to analyze factors that influence consumer decision by using KPR Xtra Bebas products in order to do useful and efficient marketing. Sampling procedure used purposive sampling technique as one of the non-probability sampling techniques, namely sampling based on categories that have used the product. Data used are primary data by filling out the questionnaire conducted by the respondents themselves (self-administered survey). This study used the Partial Least Square (PLS) to analyze results from 94 samples. Results of the study identified the variables of price, place, promotion, and the process did not have a significant influence. While product, human resources, and physical evidence have a significant influence. Managerial implications that are generated are for variables that do not have a significant effect evaluation is needed to determine the appropriate strategy. Companies can build customer databases by implementing cross-selling so that promotional variables can function effectively.
The Role of Motivation, Locus of Control and Financial Literacy on Women Investment Decisions Across Generations Pranadya Tania Putri; Megawati Simanjuntak
Journal of Consumer Sciences Vol. 5 No. 2 (2020): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Social and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.5.2.102-123

Abstract

This research gave attention to three factors that influence individuals in making investment decisions, motivation, locus of control, and financial literacy. This study generally aims to compare and analyze the effect of motivation, locus of control, and financial literacy on investment decisions on the families of the baby boomers generation, generation X, and generation Y. This study applied a direct interview method and uses a questionnaire as a data collection tool. Thirty housewives from each generation were interviewed. The results showed a significant difference in motivation and financia literacy between the three generations. The results also showed that all variables had a significant effect on investment decisions in each generation. Otherwise, overall, only the locus of control variable that has no significant effect on investment decisions. Based on this, the government together with investment service providers need to formulate an appropriate program. Apart from the education provided through educators, the program can also be provided with socialization and consultation services, either directly or indirectly. Development of supporting infrastructure and public access to financial institutions, products or services according to their needs and capacities also need attention.
Analysis of Consumer Satisfaction and Loyalty Factors with CRM Approach in Agribusiness E-commerce Company Iqra Rizky Goranda; Popong Nurhayati; Megawati Simanjuntak
Journal of Consumer Sciences Vol. 6 No. 2 (2021): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Social and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.6.2.111-128

Abstract

XYZ e-commerce is a company that sells an agricultural product that draws benefits from the COVID-19 pandemic. The purpose of this research was to analyze CRM factors, satisfaction, and consumer loyalty. This study using quantitative research selected with convenience sampling. The online survey applied toward 232 respondents who were unsatisfied with the service in Jabodetabek and processed using Structural Equation Model (SEM). Based on the SEM results, it was found that CRM has a significant effect on consumer satisfaction and consumer satisfaction with consumer loyalty. In contrast, CRM has no significant effect on consumer loyalty. This research concluded that XYZ needs to become a company that makes it easy for consumers, is professional, reliable and trustworthy. However, efforts need to be made to improve the relationship between criticism and suggestions, communication and providing information, regulating product availability, delivery time, and saving consumer costs—the results of this research results are expected to increase satisfaction and loyalty through the CRM approach.
Co-Authors Abdul Hakim Adam Sugiharto Aditya Nugraha Adiwinata, Novie Nostalgia Adriansyah Agil Pratama Agus Maulana Ajeng Nugrahaning Dewanti Akmalia, Laely Rahmawati Alexander Joseph Ibnu Wibowo Ali Khomsan Alla Asmara Alsyah, Aurelia Vania Am, M. Ro’is Amalia Khairati Ambar Susan Rosifa Amelia, Reggina Aminah, Mimin Amir Fikri Ammi Salamah Ananda Khairana Andhika Safaat Andini , Putri Fildzah Andini, Putri Fildzah Andre Fachrun Ramadhan Andreas Samudro Anggi Mayang Sari Ani Ruwani, Ani Anisya Rahmelia Anna Maria Tri Anggraini Annisa Ikhwanus Annisa Nisrina Insyiroh Anton Nugroho Anton Nugroho Aprilia, Nurazizah Arief Safari Arthur, Kevin Michael Asep Taryana Asvianti Handaru Wulan Aufa Hayya Qurrota A'yuni Ayu Arba Zaman Ayu Marlika Leni Putri, Ayu Marlika Leni Azizah, Sheila Nur Azzara, Rana Chyntia Baehaqi Bagus Sartono Baihaqi, Ihsan Banafie, Syahfira Berti Kumalasari Berti Kumalasari Budi Suharjo Budiarti, Raden Rara Arifah Mulyo Deni Surya Kencana Devi Rahmawati Dewantara, Muhammad Mardi Dewi, Santi Utami Diah Krisnatuti Diah Krisnatuti Diana Hartatin Diana Hartatin, Diana Dini Queentasari Dwi Hastuti Eko Ruddy Cahyadi Emy Rosiana Euis Sunarti Eva Z Yusuf Eva Z Yusuf Fadhillah, Muhammad Daffa Yafie Fakhira, Nisrina Nur Famila, Shanina Rosa Fandi Yanuar Rahman Febrian, Defni Fibria Mustikarini, Fibria Fitri , Ismaul Fitri Lutfiani Fulan Sri Utami, Fulan Sri Gilar Cahya Nirmaya, Gilar Cahya Gina Fithria Gita Fahmi Lestari Goranda, Iqra Rizky Gufron, R Ery Bunyamin Hafizh Akbar Hamimi, Ulfa Khairunnisa Hanggrita, Elvindia Puja Hanum Fauziah Ramadhanti Hanum Rachmawati Nur Hartoyo Hartoyo Hayati Hayati Hayati Hendri Tanjung Henny Rochany Heny Kuswanti Suwarsinah Heppy Setiawati Herien Puspitawati Heti Mulyati Iffa Afia Amin Kitabi Imam Teguh Saptono Imam Teguh Saptono Indah Sukmawati Indri Nurfitriani Ine Rahmatin Intan Ika Putri Heryani Iqra Rizky Goranda Iqra, Iqra Rizky Goranda Irma Awwaliyah Irni Rahmayani Johan Istiqlaliyah Muflikati Istiqlaliyah Muflikhati Jinan , Ariana Amany Kevin Michael Arthur Khanifa Fajria Kirbrandoko Kirbrandoko Latifatul Hayati Leo Candra Kirana Lia Shafira Arlianty Lilik Noor Yuliati Lutfi Sri Legowo Utami m, Istiqlaliyah M. Syamsul Maarif Machfud Machfud Mahanani , Raditya Kasih Mahanani, Raditya Kasih Maulidina, Avia Mayong Ajiwinanto Melly Latifah Moh. Djemdjem Djamaludin Mohamad Djemdjem Djamaludin Mohamammad Nasarullah Monika Yuliantin Muhammad Hafiz Fazli Muhammad Mardi Dewantara Muhammad Rizal Martua Damanik Muhammad, Larastyan Yang Bogaan Mukhamad Najib Nafila, Nidya Luthfi Nandike Ayudiah Poeteri Nani, Irvan Neneng Nurul Sopiah, Neneng Nurul Nimmi Zulbainarni Ninuk , Purnaningsih Noor Yuliati, Lilik Novita Kamaruddin Novsa Fakhira Nur Hasanah Nur Hasanah Nur Rochimah Nurdewi Azizah Safitri Nurfadillah, Mursidah Nurhamidah Ray Nurina Laili Izzati Oktriyanto Oktriyanto, Oktriyanto Olivia Sabrina, Olivia Palowa , Nur Luthfiah Pang Asngari Pang S Asngari Pang S Asngari Pangestu, Andaru Dwi Pangestu, Frishe Maulidiannisa Panji Septiaji Panji Septiaji Perangin-Angin, Fini Anjela Poeteri, Nandike Ayudiah Popong Nurhayati Prabowo Tjitropranoto Prakoso , Yuda Surya Pramesty, Dinta Windyaning Pranadya Tania Putri Pratiwi Ismayanti, Pratiwi Priliadita Hidayanti Pujianti, Ajeng Pujowati, Penny Putra, Occa Adeta Bima Putri, Aisyah Puspita Putri, Marietta Krisnaya Nandika Putri, Pranadya Tania Qisthy Nur Fathia Rahayu, Ismie Leona Rahma Indina Harbani Rahmawati, Laeli Rahmi Parhati Rahmi, Fauzia Ramos, Ivan Rani Andriani Budi Kusumo Reni Annisa Resty Anugrah Kusmarini Restystika Dianeswari Retnaningsih Retnaningsih Retnaningsih Rico J. Artanto Risda Rizkillah, Risda Riska Rahma Eka Putri Ristya Primadi Rita Nurmalina Rizal E. Halim Rizal Edy Halim Rossalia, Deasy Rumbiati, Rumbiati Ryan Tegar Pamungkas Sadewa , Novandi Aldi Safari , Arif Safari, Arief Saleh, Andika Januar Salsabila Azka Pelitaputri Salsabila, Farhah Azizah Samosir, Miracle Samuel Saniyya, Raisha Ulfa Sarifudin sarifudin, Sarifudin Shahirah, Ilfia Sisca Elfiyani Siska Ayu Tiara Dewi Siska Nurhalisa Siti Aisyah Siti Editha Raisa Sitompul, Firdaus Marihot Slamet Riyadi Slamet Riyadi Sofyan Sjaf Sonya Dwi Rachmawati Sonya Dwi RachmawatiI Sri Anna Marliyati Sri Harijati Sri Rezki Utami Sugiarto, Indra Surya, Mulyana Susanti, Vonny Syaprudin, R. Syarifa , Rizka Syarifa Nadhrah Mustamin Syarifa, Rizka Syifa Salsabila Sylvianti Angraini Tanti Novianti Tegar Graha Adiwiguna Tiffani Dias Anggraeni Tin Herawati Ujang Sumarwan Utami, Sri Pangesti Venti Sanditya Septiana, Venti Sanditya Virna Keryn Patricia Hutajulu Vonny Susanti Wahpiyudin , Cep Abdul Baasith Wahpiyudin, Cep Abdul Baasith Wandani, Dwi Yandri Yudha Heryawan Asnawi Yulina Eva Riany Yulina Eva Riany Yulina Eva Riany Yurita Yurita Yusuf, Eva Z Zahro Malihah Zaky , Abdullatif Zefanya, Harita Julie Zikri, Zikri Zulfa Maulida Nadzir Zuliyanti Shabrina