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fitria ningsih
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Journal : Devotion: Journal of Research and Community Service

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The Effect of Price and Service Quality On Buying Interest In Three-Brother Gallon Water Apriansyah, Roky; Hermanto, Hermanto; Ningsih, Fitria; Hairudin, Abdul; Afriaris, Said
Devotion : Journal of Research and Community Service Vol. 3 No. 12 (2022): Devotion: Journal of Research and Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/dev.v3i12.256

Abstract

The study was conducted on the refillable water of three brothers. Consumers ' buying interest in three   brothers' refillable water has decreased every year, this is due to the price offered is still less competitive with competitors who sell The same product and the quality of service that is felt is still not suitable by consumers, thus consumers move to other places.  The research uses a quantitative approach with primary data. The number of samples is 100 people, random sampling with accidental sampling.   The results showed that the price  and quality of service simultaneously  affected  consumers  ' buying interest in the  refillable water  of the  three brothers,  the  price partially affected the consumers' buying interest in three brothers' refillable water  and  the quality of service partially  affect consumers'  buying interest in  three  brothers' refillable water. 
Co-Authors Agustinus Nur Arief Hapsoro Akhmadi Akhmadi Akmala, Muthia Al Habsy, Bakhrudin Alamsyah, Aam Albescu, Mihaela Alfarizi, Muhammad Rafi Amin Retnoningsih Amiq, Muhammad Fakhrial Andreas Priyono Budi Prasetyo anggraeni, Ernawati Annisa Ramadhani Annisa, Rofiu Sisil Apriansyah, Roky Ardansyah, Ardansyah Arief, R. Zaiful Ayu, Okta Vira Azahra, Nadine Naura Rizqina Azzahra, Nadia Azzahra, Salma Azzahra, Syafira Putri Bambang Pratowo Budi Purwoko Darmawan, Radik Dede Heri Yuli YANTO Dewi, Santi Ana Dodi Haryono Eldarni Evareni, Lisma Fajar Sari Tanberika Faqiha, Yuki Annisa Zainun Fariz, Sabrina Fatimatus Zahro, Fatimatus Haeran, Haeran Hairudin, Abdul Hanum Isfaeni Hardisem Syabrus Hendrawan, Aliffia Widya Putri hendri, nofri Hepiana Patmarina, Hepiana Hermanto Hermanto Hernandes, Erika Heryanto Susilo Ika Lis Mariatun Indriani, Hilmalia Irwandi Irwandi Jannah, Shobrina Noratul Junaidi Junaidi Kasongo, Joseph Khadijah Khadijah Kirphoko, Alexa Putri Kurniawan Kurniawan Lee, Kek Kin Lili Rusdiana, Lili Magdalena, Sintia Erika Maharani, Ega Asnatasia Mtui, Elias Muhammad Syafrudin Muslimin, Sayyid Izzuddin Mutaat, Mutaat Nadirawati, Arzeti Bilbina Nadya, Khoirun Nilfatri, Nilfatri Nisa, Adhlun Nisak, Sayida Khoiratun Nofiana, Lina Novrianti Nur Hikmah, Alya Nurbayah, Siti Nur’aini, Nur’aini Nuzulia Irawati Pane, Zahrona Romadani Panji Hidayat Puspa Dewi Putri, Hanif Rafika Putri, Nabillah Aisyah Qodriyati, Tri Ulya Rachana, Kong Rachmania, Mazytha Kinanti Ratih Setyo Rini Ratna Komala, Ratna Rian Permana Risky Ayu Kristanti Rosyidin, Rahmat Fatih Rubiyatno Rudini Said Afriaris Sakdanur Nas, Sakdanur Salsabila, Firdha Yuniarta Santosa Santosa Sari, Dhian Chitra Ayu Fitria Satrianawati Satrianawati, Satrianawati Selviana, Devia Septiana, Alifia Fatin Sholikhah, Nur Mafissamawati Sita Heris Anita Sitompul, Indah Nurita Sry Windartini Syafitri, Widya Syahfrillina, Venny Zahra Syahrul Syahrul Syamsul Rizal Tinjung Desy Nursanti WELLYZAR SJAMSURIDZAL Wijaya, Temmy Wulandari, Triyana yahya, Ahmad Amir yati, indri Yokota, Akira Yulisa, Arma