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Nuryanti Nuryanti
Jurusan Farmasi Fakultas Ilmu-Ilmu Kesehatan Universitas Jenderal Soedirman
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Journal : COMMICAST

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Instagram as a platrorm for information and public engagement in education developmen in remote area Dwi Septi, Ani Rizki; Nuryanti, Nuryanti; Runtiko, Agus Ganjar
COMMICAST Vol. 6 No. 3 (2025): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i3.15032

Abstract

The advancement of digital communication technologies has transformed societal patterns of information exchange, particularly through social media platforms such as Instagram, which enable rapid, visual, and interactive dissemination of messages. In the context of education in remote areas of Indonesia, where access and facilities remain limited, social media offers significant potential as both an information channel and a space for public engagement. This study analyzes how the social community Distrik Berisik employs Instagram as a digital campaign medium to support formal education development through the account @sekolah.tanahair, and examines its role in shaping public opinion and fostering participatory communication. A descriptive qualitative approach was applied, with data collected through observation of Instagram content and document analysis of campaign activities. The analysis was guided by New Media Theory and Digital Campaign Theory to explore strategies of information dissemination, the use of Instagram as a medium for public aspirations, and forms of community participation. Findings reveal that Instagram is strategically utilized by District Berisik as both an educational information platform and a participatory space that highlights the realities of schooling in remote regions. Campaign strategies such as defining objectives, crafting persuasive visual narratives, and engaging audiences were found to influence public awareness of educational inequality and encourage broader community involvement, including attention from stakeholders and government actors. This study contributes to digital communication scholarship by demonstrating the role of social communities in leveraging Instagram as a participatory medium for educational campaigns. Its novelty lies in addressing the underexplored use of Instagram for disseminating information and channeling public aspirations in the context of education development in remote areas of Indonesia.
Co-Authors . Harwoko Abyanuddin Salam Adibtia, Eggi Zulfahri Agoeng Noegroho, Agoeng Agung Wibowo Agus Ganjar Runtiko Akhmad Kharis Nugroho ALWIZAR ALWIZAR, ALWIZAR Amien, Muhammad Andiwi Meifilina, Andiwi ARI WAHYUDI Aulia Fitri, Aulia Azhar, Ade Rizki Azhar, Ade Rizkia Azizah, Adelina Nur Banun Sri Haksasi Basuki, Hery Betry, Betry Dasopang, Helmi Rostiana Detia Tri Yunandar Didin Mujahidin Dwi Septi, Ani Rizki Edwin Mirzachaerulsyah Eka Prasasti Nur Rachmani Eko Handoyo Endah Siswati Evani, Sheptia fahreza, Arta Fitri Fitri Fredy Hermanto, Fredy Garba, Malami Muhammad Gitanti Rohman Gitanti Rohman, Gitanti Hanif Nasiatul Baroroh Hasan, Nahrul Hasanah, Nurjannatul Helmiati Helmiati HENDRI WASITO Hening Pratiwi Hening Pratiwi, Hening Hidayat Hidayat Ibnu Hurri Indra Zultiar Indrajaya, Nathan Ismail Rokhim, Ismail Jeanita, Rani Saskia Jeanita, Rani Saskia JR, Tri Yutdo JUBAEDAH JUBAEDAH, JUBAEDAH Kadar M. Yusuf, Kadar M. Kaloka, Dinda Faradilia Putri Khairul Amin Lili Marliyah Lili Marliyah Lubis, Haniah M Nazir, M Madarina Julia Maghfiroh, Nurmaida Maliana, Dina Mansyur, Nur Indah Ma’rifah, Sa’idatul Meifilina , Andiwi Mubarak, Rais Muhamad Salman Fareza Mulyantini, Sri Nia Kurnia Sholihat Nia Kurnia Sholihat, Nia Kurnia Nugroho, Akmad Kharis Nur Fadhila Gunawan, Ridha Nur Sakinah Nurkamila, Safrina Ose, Anjelina Mariani Parasdya, Sekar Diva Prastiwi, Cahyarini Dwi Prastyanti, Shinta Pratama, Seftian Sanju Prihastuti, Asepma Hygi Purnomo, Wahyudi Putra, Apria R. Soelistijanto Rahmahwati, Devita Sukma Rahmandari, Ismi Arifiana Rehana Rehana Ridha Ahida rizca Ronny Martien Saddam Saddam, Saddam Saipul Al Sukri Sari, Suci Wulan Selfia, Rahma Shole, Moh Sibaweh, Imam Slamet . Soelistijanto, Raden Sri Murhayati SUBEKTI, RUMINTO Supriyanto, Dedi Supriyatna, Reza Sutrisno, Gracelia Imelda Tanggur, Femberianus Sunario Tri Marhaeni Pudji Astuti Tuti Sri Suhesti Utami, Vitis Vini Fera Ratna Utami, Vitis Vini Vera Ratna Vitis Vini Fera Vitis Vini Fera, Vitis Vini Warsinah Warsinah Warsinah Warsinah Warsinah Warsinah Windhiana Sapti Argi Windhiana Sapti Argi, Windhiana Sapti Wisnuwardana, I Gede Wayan Yaldi, Yusri Yuliadi Erdani, Yuliadi Zaitun Zaitun Zulfadil, Zulfadil