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Ria Estiana
Politeknik LP3I Jakarta
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PENDAMPINGAN UNTUK MENGENALI DAN MENGEMBANGKAN POTENSI DIRI PADA GENERASI ALPHA MELALUI PENDEKATAN TALENTS MAPPING Estiana, Ria; Sambodja, Edy; Sobali, Utep; Nasril, Nasril
JURNAL ABDIMAS PLJ Vol. 4 No. 2 (2024): JURNAL ABDIMAS PLJ, Desember 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/japlj.v4i2.1403

Abstract

Kegiatan pengabdian kepada masyarakat dengan tema Pendampingan untuk Mengenali dan Mengembangkan Potensi Diri pada Generasi Aplha Melalui Pendekatan Talents Mapping di SMP Puri Arta, Karawang bertujuan membantu siswa dalam mengenali dan mengembangkan potensi mereka secara optimal. Generasi Alpha, yang tumbuh di era digital, memiliki karakteristik unik yang membutuhkan pendekatan pendidikan berbasis data dan personalisasi. Melalui metode Talents Mapping, program ini memberikan asesmen yang sistematis untuk mengidentifikasi bakat serta minat siswa, sehingga dapat diarahkan dengan lebih tepat. Kegiatan ini melibatkan berbagai sesi pendampingan, asesmen individu, serta diskusi kelompok yang dipandu oleh fasilitator berpengalaman. Hasil dari program ini menunjukkan bahwa siswa memiliki pemahaman yang lebih baik mengenai kekuatan dan kelemahan diri mereka, serta meningkatnya motivasi untuk mengembangkan potensi secara maksimal. Selain itu, keterlibatan guru dan orang tua dalam proses ini turut berkontribusi dalam menciptakan lingkungan yang mendukung perkembangan siswa. Dengan adanya program ini, diharapkan pendekatan Talents Mapping dapat menjadi salah satu strategi efektif dalam sistem pendidikan untuk membantu siswa menggali dan mengoptimalkan potensi mereka
Peningkatan Kompetensi Manajemen SDM UMKM Berbasis Ekonomi Kreatif Estiana, Ria; Pramulanto, Himawan; Akhmad, Jaenudin; Maulida, Sofia; Hamzah, Hamzah; Ridwansyah, Muhammad; Sudarma, Ade
Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): Januari-JPM
Publisher : PDPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58818/jpm.v3i1.85

Abstract

Kegiatan pengabdian kepada masyarakat dengan tema Peningkatan Kompetensi Manajemen SDM UMKM Berbasis Ekonomi Kreatif di Kabupaten Kuningan bertujuan untuk meningkatkan pemahaman dan keterampilan pelaku UMKM dalam mengelola sumber daya manusia (SDM) secara efektif. Program ini mencakup pelatihan, pendampingan, dan penerapan fungsi-fungsi manajemen SDM seperti rekrutmen, pengembangan kompetensi, serta evaluasi kinerja, dengan pendekatan berbasis ekonomi kreatif. Pelaksanaan kegiatan melibatkan identifikasi kebutuhan UMKM, penyusunan materi pelatihan yang aplikatif, dan evaluasi hasil implementasi di lapangan. Hasilnya menunjukkan peningkatan kesadaran dan kemampuan pelaku UMKM dalam mengelola SDM secara strategis, termasuk pemanfaatan teknologi digital untuk mendukung efektivitas pengelolaan. Kegiatan ini diharapkan dapat memberikan dampak positif yang berkelanjutan bagi kinerja UMKM, sehingga mampu bersaing di era digital dan berkontribusi lebih besar terhadap perekonomian daerah.
PENGARUH CITRA MERK, MOTIVASI DAN KEPUTUSAN PEMBELIAN TERHADAP KEPUASAN KONSUMEN GENERASI MILENIAL PADA MARKETPLACE (studi kasus generasi milenial dalam berbelanja online di market place: Tokopedia, Shopee, Bukalapak, Lazada) Nurul Giswi Karomah; Ria Estiana; Rahmi Rosita; Ari Susanti
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 2 No. 2 (2022): JULI : JURNAL ILMU MANAJEMEN, EKONOMI DAN KEWIRAUSAHAAN
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v2i2.263

Abstract

This research was conducted to find out how the influence of brand image, motivation, and purchasing decisions on Millennial Generation Consumer Satisfaction on E-commerce buyers at Shopee and Lazada. The population in this study were all Shopee, LAZADA, Bukalapak, and Tokopedia e-commerce buyers and the number of samples used was 140 people. The analytical tool used is path analysis. The method used is a quantitative method. The sampling technique used is incidental. Data analysis used validity test, reliability test, classical assumption test, regression analysis, correlation coefficient analysis, coefficient of determination analysis and hypothesis testing. Based on the results of calculations using Part Analysis, Brand Image has a positive and significant effect on Purchase Decisions in the marketplace. This is obtained from a significance value of 0.000 <0.05. Purchase motivation has a positive and significant effect on purchasing decisions in the marketplace. This is obtained from a significance value of 0.001 <0.05, which means that there is an influence of Purchase Motivation on Purchase Decisions in the marketplace. The direct effect given by the brand image on consumer satisfaction is 0.012. The direct effect given by the purchase motivation on consumer satisfaction is 0.599.
The Great Resignation and the War for Talent: Understanding Employee Turnover in the Post-Pandemic Era Estiana, Ria; Mulyani, Yani Sri; Akhmad, Jaenudin
Journal of Economics and Management Scienties Volume 7 No. 3, June 2025
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v7i3.89

Abstract

The COVID-19 pandemic triggered a global redefinition of work, catalyzing a historic wave of voluntary resignations known as The Great Resignation and intensifying the competition for skilled labor—often referred to as the War for Talent. This study presents a systematic literature review of 38 peer-reviewed articles published between 2019 and 2024 to investigate the multidimensional drivers of employee turnover and evaluate organizational responses in the post-pandemic context. The findings reveal four key thematic areas: psychological and value-driven resignation behavior, evolving work models and employee expectations, strategic talent retention efforts, and sectoral or regional variations in turnover patterns. The analysis also identifies a shift toward human-centered, data-informed HRM strategies and the growing influence of AI and digital infrastructure in workforce management. Furthermore, the study discusses emerging theoretical frameworks, such as Adaptive HRM and Human-Centered Design, offering fresh perspectives on employee engagement and retention. The review concludes that employee turnover in the post-pandemic era reflects enduring structural transformations rather than temporary labor market anomalies, necessitating holistic, empathetic, and context-sensitive strategies by both organizations and policymakers.
ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP PENJUALAN DI DEALER MOBIL HONDA KUMALA KAWARANG Nurul Giswi Karomah; Himawan Pramulanto; Ria Estiana; Joko Lana Putrapratama
Jurnal Manajemen Diversitas Vol. 4 No. 2 (2024): JURNAL MANAJEMEN DIVERSITAS
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Jayabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kurang bijak mengunakan sosial media sebagai instrumen strategi pemasaran, Minimnya pelatihan menjadikan tenaga pemasaran kekurangan kemampuan, Kurangnya tenaga pemasaran berpengaruh pada target penjualan. Tujuan penelitian ini untuk menganalisis Pengaruh Bauran Pemasaran Terhadap Penjualan di Dealer Honda Kumala Karawang. Metode penelitian yang digunakan adalah metode deskriptif kuantitatif. Dalam penelitian ini data yang diperoleh dalam bentuk angka-angka dan dapat dihitung, serta diperoleh melalui kuesioner yang dibagikan kepada responden. Hasil penelitian ini didapatkan pengaruh antara variabel bauran pemasaran terhadap penjualan berdasarkan nilai sig 0.000 < 0.05 yang berarti bahwa variabel bauran pemasaran secara simultan atau bersama-sama berpengaruh terhadap penjualan. Variabel bauran pemasaran sangat berpengaruh positif dan signifikan terhadap variabel penjualan. Bagi peneliti selanjutnya agar menggunakan faktor-faktor lainnya yang bisa mempengaruhi Penjualan untuk lebih mengembangkan wawasasan dan ilmu pengetahuan yang di perolehKata kunci: Bauran Pemasaran, Penjualan
Digital Marketing and Public Speaking Training for Generation Z Agoestyawati, Redjeki; Estiana, Ria; Makmuroh, Umi Hanik; Akhmad, Jaenudin
Commercium : Journal of Business and Management Vol. 2 No. 1 (2024): February 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v2i1.168

Abstract

Generation Z has extensive and natural access to the internet, mobile devices, social media, and other technological innovations from an early age. Friendly interactions with technology have shaped the way Generation Z communicates, learns, and connects. The importance of career readiness in facing the ever-growing digital era is very crucial. Rapid technological transformation has changed the work landscape significantly. Many new jobs are emerging, while others are experiencing fundamental changes in skill demands. The abilities that generation Z needs to have are the ability to communicate and collaborate as well as digital marketing skills. The method of implementing the activity uses various methods such as lectures, discussions, questions and answers, as well as providing digital marketing and public speaking training for students to prepare them for entering the world of work and entrepreneurship. The results of the activity are that the lecturers provide digital marketing and public speaking training for students to become entrepreneurs and the lecturers provide motivation so that students are able to face preparations for entering the world of work and can continue to university level.
Analysis of the Impact of Digital Competency Training, Job Happiness, and Employee Productivity on Turnover Rates in the Indonesian E-Commerce Industry Mayasari, Nanny; Suhara, Ade; Marlita, Devi; Estiana, Ria; Diani, Rinny Dharma
West Science Interdisciplinary Studies Vol. 2 No. 04 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i04.824

Abstract

This quantitative study investigates the relationships between digital competency training, job happiness, employee productivity, and turnover rates in the Indonesian e-commerce industry. Data were collected from 128 employees working in various e-commerce companies through structured questionnaires. Structural equation modeling (SEM) analysis was employed to analyze the data. Theresults reveal significant positive relationships between digital competency training and both job happiness and employee productivity. Furthermore, job happiness and employee productivity exhibit significant negative associations with turnover intentions. These findings highlight the importance of investing in digital skills development, fostering a positive work environment, and promoting employee productivity to reduce turnover rates in the e-commerce industry. Theoretical and practical implications are discussed, along with suggestions for future research.
Analysis of the Impact of Digital Competency Training, Job Happiness, and Employee Productivity on Turnover Rates in the Indonesian E-Commerce Industry Mayasari, Nanny; Suhara, Ade; Marlita, Devi; Estiana, Ria; Diani, Rinny Dharma
West Science Interdisciplinary Studies Vol. 2 No. 04 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i04.824

Abstract

This quantitative study investigates the relationships between digital competency training, job happiness, employee productivity, and turnover rates in the Indonesian e-commerce industry. Data were collected from 128 employees working in various e-commerce companies through structured questionnaires. Structural equation modeling (SEM) analysis was employed to analyze the data. Theresults reveal significant positive relationships between digital competency training and both job happiness and employee productivity. Furthermore, job happiness and employee productivity exhibit significant negative associations with turnover intentions. These findings highlight the importance of investing in digital skills development, fostering a positive work environment, and promoting employee productivity to reduce turnover rates in the e-commerce industry. Theoretical and practical implications are discussed, along with suggestions for future research.
Effect of Compesation on Employee Performance Akhmad, Jaenudin; Estiana, Ria; Rusdiana, Muhamad
Best Journal of Administration and Management Vol 2 No 1 (2023): Best Journal of Administration and Management
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/bejam.v2i1.115

Abstract

In a company, employee performance is very influential on company development and one of the factors that affect performance is compensation with various indicators. The formulation of the problems in this study are (1) How is the application of compensation to company?, (2) What factors affect employee performance at company? , (3) How does compensation affect employee performance at company? This study aims to determine how much influence there is on compensation on employee performance at company. The data used is through a questionnaire by taking 30 employees as a sample and measured using a Likert scale. Answers from strongly disagree to strongly agree. The data were processed using SPSS and the data used were quantitative analysis and were processed using quantitative methods of analysis and simple linear regression analysis. Form of Compensation at company does not only cover the matter of wages / salaries but the provision of facilities and allowances provided by the company to have an effect on the performance of every employee at company.  
Perspektif Just In Time Dan Total Quality Management Dalam Pengaruhnya Terhadap Efisiensi Biaya Produksi Pada PT Hanes Supply Chain Indonesia Sutrisno, Niantoro; Estiana, Ria; Pramulanto, Himawan; Auzar Ramadhan, Mohammad
Innovative: Journal Of Social Science Research Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i3.19954

Abstract

Penelitian ini bertujuan guna membuktikan seberapa besar pengaruh metode Just In Time dan Total Quality Management (TQM) terhadap Efisiensi Tarif Produksi yang dilaksanakan pada PT. Hanes Supply Chain Indonesia. Jenis penelitian menggunakan metode kuantitatif dengan metode kuesioner. Sample dalam penelitian ini berjumlah 44 orang karyawan departemen Purchasing dan Production Planning. Adapun hasil penelitan menggambarkan: Berlandaskan Uji Parsial(Uji-t) perolehan penelitian menunjukkan Just In Time (X1), secara sebagian mempunyai pengaruh terhadap Efisiensi Biaya Produksi (Y). Berlandaskan Uji Parsial (Uji-t) perolehan penelitian menunjukkan bahwa Total Quality Management (X2) secara sebagian mempunyai pengaruh terhadap Efisiensi Biaya Produksi (Y). Berdasarkan uji simultan (bersama-sama) (uji F) Just In Time (X1) dan Total Quality Management (X2) secara bersamaan berpengaruh pada Efisiensi Biaya Biaya Produksi (Y). Kata Kunci: Just In Time, Total Quality management, Efisiensi Biaya Produksi
Co-Authors A.D Hasjmy Ade Suhara Adnan Nofiansyah Agoestyawati, Redjeki Aji Sukma Pengestu Akhmad, Jaenudin Andi Setiawan Ari Susanti Ari Susanti Ari Susanti Ari Susanti Ari Susanti Arif Rahman Arifin, Arif Auzar Ramadhan, Mohammad Bakri Bakri Budiasningrum, Retno Setya D Purnomo D. Purnomo Dadang Surya Kencana Damdam Damiyana Damiyana, Damdam Darmawan Darmawan Darmawan Darmawan Deny Sudrajat Devi Marlita, Devi Diani, Rinny Dharma Dingot Hamonangan Ismail Edi Nugroho Edi Nugroho Edi Wahyu Wibowo Edi Wahyu Wibowo Edy Sambodja Eko Sugianto Eko Sugiyanto Eko Sugiyanto Evalina Darlin Farid Ardyansyah Faridah Faridah Featy Octaviany Fitriyah Azriyani Gustiawan, Handa Hamzah Hamzah Handa Gustiawan Handa Gustiawan Hesti Rian Hesti Rian, Hesti Himawan Himawan Himawan Himawan Himawan Pramulanto Himawan Pramulanto Imam Syafi'i Inna Hanarti Ismail, Dingot Hamonangan Jaenudin Akhmad Joko Lana Putrapratama Karomah, Nurul Giswi Khoerunisa, Eva Makmuroh, Umi Hanik Maulida, Sofia Mayasari, Nanny Muhammad Ridwansyah Mustangin Mustangin Nahrowi Nahrowi Nanny Mayasari Nasril, Nasril Neni Nuraeni Niantoro Sutrisno Niantoro Sutrisno Nur Faliza Nurdin Nurul Giswi Karomah Nurul Giswi Karomah prihandono prihandono Rahmat Tullah Rahmi Rosita Rahmi Rosita Redjeki Agoestyawati Redjeki Agoestyawati Agoestyawati Retno Setya Budiasningrum Retno Widowati Retno Widowati Rif’an, Ira Rinny Dharma Diani Rismawati . Rusdiana, Muhamad Sandi Nasrudin Wibowo Saun Supriaman Septian Alfy Sobali, Utep Sudarma, Ade Suhara, Ade Suharmanto Suharmanto Sumiati . Sutrisno, Niantoro Syafrial, Herry Syaputra, Yudhi Widian Syubli Abbas Taty Noorhayati TEDDY SETIADY Tukirin Tukirin Umi Hanik Makmuroh Utami, Rahayu Tri yani sri mulyani Yatno Yoeliastuti Yoeliastuti Yoeliastuti Yoeliastuti Yopy Ratna Dewanti Yoshia Agustin Saimima Yudhi Widian Syaputra