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All Journal Journal of Economic, Bussines and Accounting (COSTING) International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) Jurnal Scientia Multicience JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Innovation Research and Knowledge Jurnal Manajemen Pendidikan Islam JIPITI: Jurnal Pengabdian kepada Masyarakat Prosiding Seminar Nasional Indonesia Edumaspul: Jurnal Pendidikan INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) ADIBA (JOURNAL OF EDUCATION) International Journal of Social and Education (INJOSEDU) Journal of Community Dedication Jurnal Ilmu Pendidikan dan Kearifan Lokal (JIPKL) Mushaf Journal: Jurnal Ilmu Al Quran dan Hadis (MJ) Jurnal Ekonomi dan Bisnis (Jebi) Jurnal Komunikasi
Silvia Ekasari
STIE Manajemen Bisnis Indonesia
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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VIRAL MARKETING SUCCESS SECRETS: OPTIMISING SOCIAL MEDIA Silvia Ekasari; Johni Eka Putra; Iwan Kusnadi
Prosiding Seminar Nasional Indonesia Vol. 2 No. 1 (2024): Prosiding Seminar Nasional Indonesia
Publisher : CV. Adiba Aisha Amira

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Abstract

In today's increasingly competitive digital era, viral marketing through social media has become a key strategy for brands to increase their visibility and engagement. This research uses the literature study method. The results show that the success of viral marketing depends on several key factors: content creativity, a deep understanding of the target audience, good timing, and the ability to utilise the unique features of each social media platform. Major challenges include managing potential crises, maintaining brand consistency, and converting virality into measurable business results. As such, viral marketing through social media offers great potential for brands to achieve exponential growth in awareness and engagement. However, success depends on careful planning, precise execution, and the ability to adapt quickly to the platform's dynamics and ever-changing consumer behaviour. This research provides valuable insights for marketing practitioners and brand managers in designing and executing effective viral marketing strategies in today's digital age.
INCREASING BRAND AWARENESS THROUGH CONTENT MARKETING Silvia Ekasari; Oskar Hutagaluh
Prosiding Seminar Nasional Indonesia Vol. 2 No. 1 (2024): Prosiding Seminar Nasional Indonesia
Publisher : CV. Adiba Aisha Amira

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Abstract

In an increasingly competitive digital age, increasing brand awareness is both a challenge and a vital necessity for every business. Content marketing has emerged as an effective strategy to address this challenge. The research method in this study uses literature. The results revealed that the success of content marketing depends on several key factors: a deep understanding of the target audience, consistency in the production and distribution of high-quality content, optimisation for search engines (SEO), and seamless integration with other digital marketing strategies. The study also identifies common challenges in content marketing implementation, including difficulties in measuring ROI, maintaining content consistency, and competing in an increasingly crowded content landscape.
Co-Authors Aat Ruchiat Nugraha Abdul Wahab Syakhrani Abdurohim Abdurohim Adih Supriadi Akbar Tanjung Al-Amin Aminah Lubis Ani Kusumaningsih Anton Yuliansyah Anton Yuliansyah Armizi Arnes Yuli Vandika Arnold Sultantio Hutabarat Bahtiar Efendi Bahtiar Efendi Benediktus Rolando Dakwan Soaloon Harahap Dedi Harianto Dinda Ayu Izmi Djakasaputra, Arifin Donny Dharmawan Eddy Silamat Eka Budi Yulianti Eliagus Telaumbanua Elizabeth Elizabeth Endang Meliani Era Purike Erina Alimin Erwin Gunawan Esti Nur Wakhidah Farida Asy'ari Farida Asy'ari Fenny Noor Salam Ferly Agustina Sairmaly Frans Sudirjo Gusti Noorlitaria Achmad H. MR. Ulung Sembiring Hadenan Towpek Hartanto Haryanto, Haryanto Hendy Tannady Henny Noviany Hery Erdi HERY PURNOMO Husna Amin I Gst. Ayu Diah Utari Ignatius Septo Pramesworo Indra Ismayudi Tanjung Indra Sani Irma M Nawangwulan Iwan Kusnadi Iwan Kusnadi Iwan Ridwan Johni Eka Putra Kholid Ansori Lalang Saksono Lalang Saksono Liasulistia Ningsih Loso Judijanto Lucky Mahesa Yahya Luh Komang Candra Dewi M. Wahab Khasbulloh Melyana R Pugu Mihel Tuatfaru Mohamad Khairi Bin Haji Othman Mokhamad Arwani Muammar Afif Al Qusaeri Muhammad Asir Musran Munizu Muthi’atul Khasanah Nur Jannah Nasution Nurussama Nyi Dewi Puspitasari Oggy Akmadani Oskar Hutagaluh Patrisia Senita Posman WH Hasibuan Putri Ekaresty Haes Rahma Diana Rina Apriliani Robby Cahyadi Roy Setiawan Sagio, Ibrahim Samuel PD Anantadjaya Sardjana Orba Manullang Septina Elida Shinta Dzauharoh Shu, Efin Sidderatul Akbar Slamet Riyadi Sonny Santosa Stellamaris Metekohy Sufia Widi Kasetyaningsih Sulistiani, Indah Susilo Utomo Syarifuddin Syarifuddin Tanti Widia Nurdiani Teguh Prakoso Titis Nistia Sari Uli Wildan Nuryanto Y. R. Satato Yahya Yusi Faizathul Octavia Zainal Arifin Zilfana Zilfana Zunan Setiawan