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Journal : Alinea: Jurnal Bahasa, Sastra, dan Pengajaran

Analisis Pesan, Tanda Verbal dan Visual Kajian Semiotik Pada Iklan Santé Publique France MangerBouger Azzahriwan, Risalah; Sunendar, Dadang; Widawati, Rika
Alinea: Jurnal Bahasa, Sastra dan Pengajaran Vol. 5 No. 2 (2025): Alinea: Jurnal Bahasa, Sastra, dan Pengajaran
Publisher : Bale Literasi: Lembaga Riset, Pelatihan & Edukasi, Sosial, Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58218/alinea.v5i2.1786

Abstract

This study aims to examine the meaning of messages in one of the public service advertisements MangerBouger produced by Santé Publique France using Roland Barthes’ semiotic approach. Advertising, as a medium of public communication, not only conveys messages directly but also shapes awareness through the use of visual and verbal signs rich in cultural and ideological meanings. This research employs a descriptive qualitative method focusing on in-depth interpretation of meaning within social phenomena in the context of visual communication. The research object is the MangerBouger advertisement entitled “Commencez par Manger des Légumes Secs un Peu Plus Souvent”, obtained from the YouTube platform, and analyzed through visual observation, literature review, and documentation. The data were analyzed by dissecting the layers of denotative, connotative, and mythical meanings based on Barthes’ theory. The results show that the advertisement delivers health messages in a symbolic and persuasive way, and constructs a certain cultural representation that appears natural. Barthes’ semiotic approach proves effective in revealing hidden meanings behind the visual and verbal representations used in public communication strategies by French government agencies.
Co-Authors Ade Kusnan Afandi Adinda Nurul Shafira Hartaji Afandi, Ade Kusnan Alamsyah, Zulfikar Alya Alvi Riani Sumardi Amandangi, Dewi Prajnaparamitha Ananda, Novira Putri Andoyo Sastromiharjo Anggi Apriliana Anggi Apriliana Angginaaken Nurani Anggraeni, Poppy Anggraini, Gian Fitria Apriliyani, N. Yeffa Afnita Ari Kartini Arifin Ahmad Arifin Ahmad, Arifin Asep Nurjamin Asiyah Kuwing Az Zahra, Fatma Azzahra, Azzahra Azzahriwan, Risalah Bachrudin Mustafa Bachrudin Musthafa Bima, Alifia Jihan Anandani Budianty, Noviana Bunyamin Maftuh Bunyamin Maftuh Bunyamin Maftuh Burhanudin Cristian Syah, Raka Dadang Anshori Dadang S Anshori Dante Darmawangsa Delima, Syaira Deni Abdul Ghoni Deri Wan Minto Desti Fatin Fauziyyah Dewi, Nadhira Amalia Dian Puspita Sari Dioni Lestari, Rien Dudung Gumilar Dwi Cahyani Eka Putri, Hafiziani Elisabet Janul Erlina Erlina Erlinda Nofasari Fahmi, Royan Nur fahrurrozzi, Fahrurrozzi Fairus, Ferah fajri, khoirul Faradilla Intan Sari Farida Amalia, Farida Fatimah Azzahra Fiki Setiawan Fitra Youpika Gania, Ilga Patricya Halimah Halimah Halimah Halimah Handy Indrajati RULLIANA Harahap, Safinatul Hasanah Hartaji, Adinda Nurul Shafira Hernawan Hernawan Hernawan Hernawan Hidayani, Silva Tresna Ida Ayu Putu Sri Widnyani Iim Siti Karimah, Iim Siti Iis Sopiawati Indah Pujiastuti Intishar, Nabilah Amartya Ipal Taupik Rahman Isah Cahyani Iskandar Wassid ISKANDARWASSID ISKANDARWASSID, ISKANDARWASSID Jasril Jasril Karina Diah Rahmawati Kartadireja, Welly Nores Kartini, Ari Khaerudin Kurniawan Laila Fariha Zein Lili Adi Wibowo Lilis Amaliah Rosdiana Lina Siti Nurwahidah Lorenzi, Analeila Devira Lyesmaya, Dyah Mahmud Fasya Mala Nurkamila Matondang, Zulfamirda Maulana, Cepri Mayora Zahwa Pricilla Mayora Zahwa Pricilla MGS. A. Gebby Al Muhar Mimin Sahmini, Mimin Monica, Ratu Anggia Intan Mubiar Agustin Muhammad Dzikri FAUZY Muhammad Farhan Basarah Muhammad Zulfadhli, Muhammad N. Yeffa Afnita Apriliyani Nafri Yanti Nanola, Nouval Neneng Maelasari Ni Ketut Desia Tristiantari Nugraha, Eggie Nurani, Riga Zahara Nurhanifa, Rifa Nuri Annisa Nurmalihah, Laila Opik, Opik Puspita, Ghariza Putri Puspitasari, Rianita RACMADHANY, Ariessa Raden, Agung Zainal Muttakin Rahmad Nuthihar Rahmah Fauziyah Rahman Rahman Raka Cristian Syah Rakhmat, Cece Rama Kurnia Santosa Ramadini, Febyasti Davela Ratumanan, Stelie Dorce Rika Widawati, Rika Rizki, Azrul Rizkika Fauzi, Sifa Rully Agung Ryan Dwi Puspita Ryan Septian Salsabilla, Ananda Pimpie Satria, Dandi Shafa Amira Fauziah Sigit Widiyarto Sigit Widiyarto Sigit Widiyarto Silvia Ratna Juwita Sindi Gilang NOVIANINGSIH Siregar, Sina Wardani Sofiatin Sofiatin Sofiatin Sofiatin Sofyani Nur AZIZAH Solly Aryza Sri wulan Anggraeni Sumardi, Alya Alvi Riani Sumiadi, Sumiadi Sumiyadi Sumiyadi Sundari, Sri Sunendar, Neidya Fahma Syaira Delima Syihabuddin Syihabuddin Syihabuddin, NFN Taiman Taiman Taiman, Taiman Tantowie, Tanto Aljauharie Tatat Hartati Tedi Permadi Tri Indri Hardini Utami Dewi Pramesti Vismania S. Damaianti, Vismania S. Wahyu Sopandi Welly Nores Kartadireja Wulan Handayani, Wulan Wulida, Yawma Yadi Mulyadi Yandryati, Jenny Yayat Sudaryat Yeti Mulyeti Yulianeta Yuliarti Mutiarsih Yuliawan Kasmahidayat Yuniasari, Teni Zainun, NFN Zoya Naura Rizky Sumartanto Zoya Naura Rizky Sumartanto Zuhro, Putri Fatimatuz