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All Journal Jurnal Akuatika Jurnal Perikanan Kelautan Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Jurnal Akuatika Indonesia Indonesian Fisheries Research Journal Jurnal Kelautan Nasional Media Karya Kesehatan Journal of Enterprise and Development (JED) Perdikan: Journal of Community Engagement International Journal of Marine Engineering Innovation and Research Juvenil: Jurnal Ilmiah Kelautan dan Perikanan International Journal of Business, Law, and Education Jurnal Pengabdian Perikanan Indonesia Journal of Tourism Sustainability Formosa Journal of Multidisciplinary Research (FJMR) Toba: Journal of Tourism, Hospitality, and Destination Jurnal Teknologi dan Manajemen Industri Terapan Jurnal Pariwisata Nusantara Jurnal Medika: Karya Ilmiah Kesehatan Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Indo-Fintech Intellectuals: Journal of Economics and Business Majority Science Journal El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Perikanan Journal of Ekonomics, Finance, and Management Studies Journal of Selvicoltura Asean Research of Scientia Naturalis Journal of Multidisciplinary Sustainability Asean Proceedings International Conference on Marine Tourism and Hospitality Studies
Donny Juliandri Prihadi
Fakultas Perikanan Dan Ilmu Kelautan, Univesitas Padjadjaran
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Merancang Media Edukasi Digital: Pendekatan Design Thinking dalam Pengembangan E-Booklet Ekowisata Mangrove Ilma Mufida Inayati; Sunarto, Sunarto; Ahmad Prawira Dhahiyat; Donny Juliandri Prihadi; Shafira Bilqis Annida
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i4.6479

Abstract

This study aims to design an ecotourism e-booklet on mangrove conservation for visitors of Angke Kapuk Nature Tourism Park (TWA Angke Kapuk) using a design thinking approach. The background of this research is the limited availability of interactive educational media in the park, which causes tourists to focus mainly on recreation without gaining a deeper understanding of mangrove conservation. A mixed methods approach was applied, combining surveys with 30 visitors, interviews with park managers, and design thinking stages including empathize, define, ideate, prototype, and test. Initial surveys revealed a low satisfaction level with existing media (average score 2.93), while interest in a digital e-booklet was very high (86.7%). The developed prototype contains information about mangrove ecosystem functions, seedling processes, planting techniques, monitoring activities, and includes interactive quizzes as well as QR codes linking to videos. Testing results indicated a significant increase in visitor satisfaction (average 4.36) and conservation awareness, with respondents stating that the e-booklet provided new knowledge (mean 4.50) and raised awareness of the importance of protecting mangroves (mean 4.63). Thus, the e-booklet is proven effective as an interactive educational medium that supports conservation efforts and sustainable ecotourism development in TWA Angke Kapuk.
Diving Tour Package Design With Business Model Canvas Approach At Nukila Dive Center Ternate, North Maluku Moehamad Alfari Ramadhan; Asep Agus Handaka Suryana; Donny Juliandri Prihadi; Fanny Kristiandhi; Wahyuniar Pamungkas
Proceedings International Conference on Marine Tourism and Hospitality Studies Vol. 1 No. 1 (2024): Proceedings International Conference on Marine Tourism and Hospitality Studies
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/iconmths.v1i1.315

Abstract

The development of marine tourism in Ternate has shown significant growth in recent years. The island offers marine ecotourism in the form of stunning underwater beauty, with beautiful coral reefs and rich marine biodiversity. Nukila Dive Center has an important role in the sustainability of tourism to support the tourism industry in Ternate. The business model approach is one of the important factors for the success of a company. The purpose of this study is to identify the Nukila Dive Center business model and identify the steps to create a conservation-based diving tour package. The business modeling method and the design of a conservation-based diving tour package are analyzed with nine elements of the business model canvas. Increasing value propositions, customer segments, and customer relationships will affect a company's income. Based on the results of the study, the elements of the business model at Nukila Dive Center were identified, namely the existing customer segments, namely domestic and foreign tourists. The value proposition offered is in the form of attractive underwater nature tourism. The current customer relationship is a direct relationship not only individually, but also with groups/diving communities and sea transportation associations. Revenue Streams received from diving trips, certification and equipment rental. Key resources in trip diving are the underwater beauty in the form of coral reefs and their ecosystems, as well as human resources. The existing key activities are trip diving and certification, Key partnerships currently carried out are travel agents, diving equipment providers, government agencies, diving communities. Cost Structures include ship fuel, equipment and facility maintenance, staff salaries. The prototype design that was made aims to be able to add value proposition to help add value at Nukila Dive Center to add new customer segments with the output of conservation-based diving tour packages in the form of e-flyers
Nusa Penida Diving: Visit Bali Waters to See Manta Rays Donny Juliandri Prihadi; Evi Novianti; Ahmad Ab; Ghulam Murtaza Lahbar
Proceedings International Conference on Marine Tourism and Hospitality Studies Vol. 1 No. 1 (2024): Proceedings International Conference on Marine Tourism and Hospitality Studies
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/iconmths.v1i1.350

Abstract

In nations with large archipelagos, marine ecotourism is becoming more popular. Ecotourism itself is a concept of tourism activities that contain elements of conservation. An integrated coastal management approach must be carried out comprehensively. This study aims to find out the challenges of marine ecotourism of special interest in Nusa Penida Bali Indonesia. The research was conducted in July 2024 using a survey method. The results showed that the challenges to marine tourism activities are getting bigger because there are so many foreign tourists who want to do diving and snorkling at Manta Point. There were 13 species of manta rays (Manta alfredi) found. Temperature is 29oC and salinity 33 ppt is ideal for Manta rays live. Management in ecotourism with manta rays must be integrated so that this achieve sustainable tourism
STRUCTURE OF THE GASTROPODS COMMUNITY IN THE COASTAL WATERS OF DOMBA, PANDEGLANG REGENCY, BANTEN Aurelia, Debby; Prihadi, Donny Juliandri; Yuliadi, Lintang Permata Sari; Yuniarti, Yuniarti; Asyifa, Sabrina Silvi; Gultom, Esther Rosida; Regina, Loise
Jurnal Perikanan Unram Vol 15 No 6 (2025): JURNAL PERIKANAN
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jp.v15i6.2047

Abstract

Gastropoda laut memiliki peran penting di ekosistem laut yaitu sebagai salah satu parameter yang dapat digunakan untuk menilai kesehatan lingkungan di laut. Perairan Pantai Domba memiliki komunitas perairan yang cukup penting yaitu komunitas gastropoda. Penelitian ini dilakukan di Perairan Pantai Domba, Kabupaten Pandeglang, Banten yang bertujuan untuk mengetahui kelimpahan jenis gastropoda dan mengetahui struktur komunitas gastropoda yang meliputi indeks keanekaragaman, indeks keseragaman, dan indeks dominansi gastropoda. Pengambilan data gastropoda dilakukan dengan menggunakan metode line transek kuadran dengan ukuran kuadran 50x50 cm pada 11 transek. Hasilnya ditemukan sebanyak 19 spesies gastropoda yang terdiri dari 12 famili dan 17 genus. Gastropoda dengan kelimpahan tertinggi yaitu spesies Clypeomorus bifasciata. Sedangkan untuk kelimpahan terendah adalah spesies Conus ebraeus, Cymatium muricinum, Neverita didyma dan Nerita albicilla. Nilai rata-rata indeks keanekaragaman (H’) gastropoda di lokasi penelitian adalah sebesar 2,42, indeks keseragaman (E) adalah sebesar 0,82, dan indeks dominasi (D) adalah sebesar 0,12. Hal ini menunjukkan bahwa struktur komunitas gastropoda di ekosistem lamun Pantai Domba tergolong sedang dengan keseragaman tinggi dan tidak ada spesies yang mendominasi.
Community-Based Coral Reef Conservation In The Kepulauan Seribu Prihadi, Donny Juliandri; Gupta, Meera; Patel, Priya
Journal of Multidisciplinary Sustainability Asean Vol. 2 No. 3 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/ijmsa.v2i3.2593

Abstract

Background. The coral reef ecosystems of Kepulauan Seribu National Park, crucial for marine biodiversity and local livelihoods, face severe anthropogenic pressures from coastal development and tourism. Community-Based Conservation (CBC) has emerged as a vital strategy to counteract this degradation, yet its specific impacts in this high-pressure marine area require rigorous evaluation. Purpose. This research evaluates the ecological efficacy and socioeconomic contributions of established CBC programs in Kepulauan Seribu. The study investigates the key factors influencing successful community participation and the resulting impacts on coral reef health. Methods. A mixed-methods approach was employed, integrating quantitative ecological surveys with qualitative socioeconomic analysis. Ecological data were collected via Line Intercept Transects (LIT) at multiple CBC-managed sites and non-CBC (control) sites. Socioeconomic data were gathered through semi-structured interviews (n=120) with community members, program managers, and local stakeholders. Results. The findings indicate that CBC-managed reefs exhibited significantly higher live coral cover and greater reef fish biomass compared to control sites. Socioeconomic analysis revealed enhanced community stewardship, supplementary income streams, and increased environmental awareness. However, institutional challenges, particularly funding instability and policy conflicts with tourism development, were identified as persistent obstacles. Conclusion. Community-based conservation demonstrates tangible success in mitigating reef degradation in Kepulauan Seribu. This study concludes that while CBC is effective, its long-term sustainability hinges on strengthening institutional support, resolving resource-use conflicts, and ensuring equitable benefit sharing for participating communities.
Tourism Development And Coastal Ecosystem Degradation In Southern Bali Prihadi, Donny Juliandri; Costa, Tiago; Koleva, Gabriela
Journal of Multidisciplinary Sustainability Asean Vol. 2 No. 4 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/ijmsa.v2i4.2681

Abstract

  Background. Rapid tourism development in southern Bali has transformed the region into one of Indonesia’s most dynamic economic zones while simultaneously placing immense pressure on its coastal ecosystems. The expansion of hotels, restaurants, and recreational facilities has led to land-use change, increased waste discharge, shoreline modification, and coral reef degradation. The resulting imbalance between economic growth and ecological stability threatens the long-term sustainability of both the tourism industry and local livelihoods. Purpose. This study aims to examine the relationship between tourism development and coastal ecosystem degradation in southern Bali, focusing on spatial, ecological, and socio-economic dimensions. Method. A mixed-method approach was adopted, combining satellite imagery analysis, field observations, and stakeholder interviews. Spatial analysis using GIS detected changes in coastal land cover between 2010 and 2023, while qualitative data from 40 key informants including local residents, tourism operators, and environmental officials were analyzed thematically to understand community perceptions and management responses. Quantitative environmental indicators, such as water quality and coral coverage, were also integrated to assess ecological decline. Results. The findings reveal a significant correlation between the intensity of tourism infrastructure development and the deterioration of coastal ecosystems. Coral coverage declined by 38%, while mangrove areas decreased by 22% within the study period. Stakeholder interviews indicate that weak environmental regulation and poor waste management practices accelerate this degradation. Conclusion. The study concludes that sustainable tourism in southern Bali requires stronger spatial planning, community-based coastal management, and stricter enforcement of environmental standards to balance economic benefits with ecosystem preservation.
The 'Tri Hita Karana' Ecotourism Approach For Sustainable Marine Resource Management and Tourism in Bali Donny Juliandri Prihadi; Muhammad Raihan Shalahuddin; Evi Novianti; Nur Sakinah Junirahma; Wahyuniar Pamungkas; Ahmad Prawira Dhahiyat; Shafira Bilqis Annida; Ghulam M. Lahbar
International Journal of Marine Engineering Innovation and Research Vol. 9 No. 4 (2024)
Publisher : Department of Marine Engineering, Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j25481479.v9i4.4849

Abstract

Marine ecotourism in Bali is vital for integrating environmental conservation, cultural preservation, and community empowerment. Despite its potential, sustainability efforts face significant challenges, including coral reef degradation, coastal erosion, marine pollution, and gaps in policy implementation. This study aims to evaluate the application of the Tri Hita Karana philosophy as a holistic framework to address these challenges in Bali’s marine ecotourism sector. A literature review method was used, synthesizing peer-reviewed studies, government reports, and case examples from major ecotourism sites such as Nusa Penida and Perancak Mangrove Forest. The results demonstrate that the Tri Hita Karana philosophy effectively integrates ecological, social, and cultural dimensions. Successful initiatives include coral reef restoration and community-based conservation programs that enhance biodiversity and support local economies. However, challenges such as inconsistent policy enforcement, visitor overcapacity, and infrastructure pressures remain significant. This study concludes that adaptive management strategies, including capacity assessments, collaborative governance, and technology integration, are essential to ensure the long-term sustainability of marine ecotourism in Bali. The findings contribute to the global discourse on sustainable tourism, offering Tri Hita Karana as a model adaptable to other culturally rich and ecologically sensitive regions.
Analisis Strategi Pengembangan Pasar dalam Industri Pariwisata Donny Juliandri Prihadi; Maryam Salampessy; Verina Wijaya; Erris Kusumawidjaya; Christy Widyawati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 1 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i1.6759

Abstract

The purpose of this study is to analyze and determine market development strategies in the tourism industry. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches. The findings in this study are that there are strategies for developing facilities and infrastructure to support the tourism industry, namely the strategy for developing local community-based accommodation, and the strategy for developing supporting facilities with the concept of an agropolitan area, including restaurant or food stall facilities, ATM facilities, and rest areas. In addition, there are also market development strategies in the tourism industry, including market segmentation, use of technology, collaboration with stakeholders, product innovation, and sustainability.
Strategi Pemasaran Pariwisata melalui Influencer Marketing Donny Juliandri Prihadi; Arief Nuryana; Eva Desembrianita; Basnendar Herry Prilosadoso; Muhammad Sabir
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.7489

Abstract

The purpose of this study is to determine the effectiveness of tourism marketing strategies through influencer marketing. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches. The findings in this study are that influencer marketing is a powerful tourism marketing strategy in improving tourism image, building trust and credibility in tourism, reaching the right target audience, making tourism the center of attention, increasing trust, increasing engagement and conversion, strengthening social proof, increasing ROI (Return on Investment). In addition, influencer marketing is also an effective strategy in tourism marketing if done correctly. By determining campaign objectives, choosing the right influencers, determining the type of collaboration, creating interesting content, and measuring the success of the campaign. This can increase the attractiveness of tourist destinations and attract more tourists.
New trends of Community-Based Tourism management in People's Republic of China Alip Suroto; Donny Juliandri Prihadi; Eka Kadharpa; Muhammad Azizurrohman; Deasy Silvya Sari
Journal of Enterprise and Development (JED) Vol. 5 No. Special-Issue-2 (2023): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v5iSpecial-Issue-2.8157

Abstract

Purpose — This research investigates emerging trends in community-based tourism (CBT) management in the People's Republic of China (PRC), aiming to foster sustainable tourism development. It comprehensively examines evolving strategies, challenges, and opportunities, considering community engagement, empowerment, and sustainable practices in China's distinct socio-cultural and economic context.Method — Employing a qualitative approach, this research draws on case studies and expert insights to provide a holistic view of current community-based tourism management in China. The analysis involves literature review, stakeholder interviews, and examination of successful CBT projects across diverse regions.Result — The paper reveals significant trends in PRC's community-based tourism management, including tech integration, personalized experiences, sustainable resource practices, and cultural preservation. These trends are explored via practical examples, showcasing their impact on communities and tourists.Contribution — This research enriches the understanding of evolving CBT management in China by spotlighting recent trends and their consequences. It offers insights into innovative strategies fostering tourism, cultural heritage preservation, and sustainability. The paper is a valuable resource for policymakers, practitioners, and researchers interested in sustainable tourism and community engagement in the PRC and beyond.
Co-Authors Achmad Rizal Adiguna, Rido Ahmad Ab Ahmad Prawira Dhahiyat Ahmad Prawira Dhahiyat Aini Iftinaan K J Ainil Mardiah Ainni, Chusnul Firaqie Akhtar, Shazia Al Faroqi, Fachmi Ali, Zara Alin Fithor Alip Suroto Anggoro, Yudhi Anggraeni, Santi R. Ardhiansyah, Rasendriya Naufal Arief Nuryana Arief, Mohamad Candra W. Aris Nuryana Asep Agus Handaka Suryana Asep Sahidin Asyifa, Sabrina Silvi Atikah Nurhayati Aurelia, Debby Azizurrohman, Muhammad Baitulloh, Taqiy Gusdi Bambang Amir Alhakim Bambang Herunadi Bandari Arining Fitranti Beni Sabdo Nugroho Costa, Tiago Deasy Silvya Sari Devitra, Ilham Fayyadh Dhahiyat, Ahmad Prawira Dhahiyat, Ahmad Prawira Didik Supriyanto Dinur Piranto Dwi Siskawati Dyah Ayu Suryaningrum Eka Kadharpa Eka Kadharpa, Eka Elwie, Madu Maybelle Von Eri Bachtiar Erris Kusumawidjaya Eva Desembrianita Evelyna, Feby Evi Novianti Evi Novianti Evi Nurul Ihsan Evi Sirait Fadhilah Ramadhan Sudjud Fadhlurrahman, Bintang Mahardika Fanny Kristiandhi Farawowan, Fauziah F. Fariq, Aiman Fitri Novilia fransisca sri susilaningsih Fransisca Sri Susilaningsih Frida Purwanti Ghulam M. Lahbar Ghulam Murtaza Lahbar Gultom, Esther Rosida Gupta, Meera Handaka , Asep Agus Handaka, Asep Agus Herman - Hamdani hesti nuraeni Hesti Nuraeni Hetty Claudia Nainggolan Ihsan, Evi Nurul Ilma Mufida Inayati Indah Riyantini Indah Riyantini Indah Riyantini Riyantini Ine Maulina Iriana Bakti Ismail Maqbul Ismail, M. Rudyansyah Judijanto, Loso Junirahma, Nur Sakinah Junirahma, Nur Sakinah Koleva, Gabriela Krisnadi, Fanny Kristiadhi, Fanny Lantun Paradhita Dewanti Lesmana, Moh Wildan Lintang Permata Sari Yuliadi Lintang Permata Sari Yuliadi, Lintang Permata Sari M Toyib M. Lahbar, Ghulam Mala Septiani Maryam Salampessy Maulana Arif, Risandi Mediawati, Ati Surya Mega Laksmini Syamsuddin Miftahudin . Mochamad Candra Wirawan Arief Mochamad Rudyansyah Ismail Mochamad Untung Kurnia Agung Moehamad Alfari Ramadhan Morgan, Wayne Muhammad Raihan Shalahuddin Muhammad Sabir Muhammad Yusuf Mulyana, Hadi Novianti, Evi Nur Sakinah Junirahma Nurma - Wijayanti Nuryana, Aris Patel, Priya Prilosadoso, Basnendar Herry Rahayu, Indriyani Regina, Loise Rendro Laksmono Riny Novianty Riny Novianty Rizaldy Mauliza Saiyaf Fakhri A Saptari, Muhammad Khairan Shafira Bilqis Annida Shafira Bilqis Annida Shafira Bilqis Annida Shalahuddin, Muhammad Raihan Sofyana, Neng Tanty Sri Astuty Sukaya Sastrawibawa Sukaya Sastrawibawa Sulistyo Budi Utomo SUNARTO Sunarto - sunarto sunarto Sunarto Sunarto Suroso, Amat Suroto, Alip Suryana Syakilah, Salsabila Putri Syawaludin Alisyahbana Harahap Tandafatu, Natalia Kristiani Taylor, Patricia Titin Herawati Umar Abdurrahman Verina Wijaya Vidlia Putri Rosady Wahyuniar Pamungkas Walim Lili Widyawati, Christy Yaqin, Muhammad 'Ainul Yeni Mulyani Yovita Yovita Yuandita, Tinta Yudi Nurul Ihsan Yuniarti Yuniarti Yuratama, Teresa Shevi Zallesa, Sheila Zeanette Tiarma Lisbet Zendina, Luthfia