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All Journal Jurnal Akuatika Jurnal Perikanan Kelautan Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Jurnal Akuatika Indonesia Indonesian Fisheries Research Journal Jurnal Kelautan Nasional Media Karya Kesehatan Journal of Enterprise and Development (JED) International Journal of Marine Engineering Innovation and Research Juvenil: Jurnal Ilmiah Kelautan dan Perikanan International Journal of Business, Law, and Education Jurnal Pengabdian Perikanan Indonesia Journal of Tourism Sustainability Formosa Journal of Multidisciplinary Research (FJMR) Toba: Journal of Tourism, Hospitality, and Destination Jurnal Teknologi dan Manajemen Industri Terapan Jurnal Pariwisata Nusantara Jurnal Medika: Karya Ilmiah Kesehatan Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Indo-Fintech Intellectuals: Journal of Economics and Business Majority Science Journal El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Perikanan Journal of Ekonomics, Finance, and Management Studies Research of Scientia Naturalis Journal of Multidisciplinary Sustainability Asean
Donny Juliandri Prihadi
Fakultas Perikanan Dan Ilmu Kelautan, Univesitas Padjadjaran
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

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Analisis Strategi Pengembangan Pasar dalam Industri Pariwisata Donny Juliandri Prihadi; Maryam Salampessy; Verina Wijaya; Erris Kusumawidjaya; Christy Widyawati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 1 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i1.6759

Abstract

The purpose of this study is to analyze and determine market development strategies in the tourism industry. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches. The findings in this study are that there are strategies for developing facilities and infrastructure to support the tourism industry, namely the strategy for developing local community-based accommodation, and the strategy for developing supporting facilities with the concept of an agropolitan area, including restaurant or food stall facilities, ATM facilities, and rest areas. In addition, there are also market development strategies in the tourism industry, including market segmentation, use of technology, collaboration with stakeholders, product innovation, and sustainability.
Strategi Pemasaran Pariwisata melalui Influencer Marketing Donny Juliandri Prihadi; Arief Nuryana; Eva Desembrianita; Basnendar Herry Prilosadoso; Muhammad Sabir
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.7489

Abstract

The purpose of this study is to determine the effectiveness of tourism marketing strategies through influencer marketing. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches. The findings in this study are that influencer marketing is a powerful tourism marketing strategy in improving tourism image, building trust and credibility in tourism, reaching the right target audience, making tourism the center of attention, increasing trust, increasing engagement and conversion, strengthening social proof, increasing ROI (Return on Investment). In addition, influencer marketing is also an effective strategy in tourism marketing if done correctly. By determining campaign objectives, choosing the right influencers, determining the type of collaboration, creating interesting content, and measuring the success of the campaign. This can increase the attractiveness of tourist destinations and attract more tourists.
STRUCTURE OF THE GASTROPODS COMMUNITY IN THE COASTAL WATERS OF DOMBA, PANDEGLANG REGENCY, BANTEN Aurelia, Debby; Prihadi, Donny Juliandri; Yuliadi, Lintang Permata Sari; Yuniarti, Yuniarti; Asyifa, Sabrina Silvi; Gultom, Esther Rosida; Regina, Loise
Jurnal Perikanan Unram Vol 15 No 6 (2025): JURNAL PERIKANAN
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jp.v15i6.2047

Abstract

Gastropoda laut memiliki peran penting di ekosistem laut yaitu sebagai salah satu parameter yang dapat digunakan untuk menilai kesehatan lingkungan di laut. Perairan Pantai Domba memiliki komunitas perairan yang cukup penting yaitu komunitas gastropoda. Penelitian ini dilakukan di Perairan Pantai Domba, Kabupaten Pandeglang, Banten yang bertujuan untuk mengetahui kelimpahan jenis gastropoda dan mengetahui struktur komunitas gastropoda yang meliputi indeks keanekaragaman, indeks keseragaman, dan indeks dominansi gastropoda. Pengambilan data gastropoda dilakukan dengan menggunakan metode line transek kuadran dengan ukuran kuadran 50x50 cm pada 11 transek. Hasilnya ditemukan sebanyak 19 spesies gastropoda yang terdiri dari 12 famili dan 17 genus. Gastropoda dengan kelimpahan tertinggi yaitu spesies Clypeomorus bifasciata. Sedangkan untuk kelimpahan terendah adalah spesies Conus ebraeus, Cymatium muricinum, Neverita didyma dan Nerita albicilla. Nilai rata-rata indeks keanekaragaman (H’) gastropoda di lokasi penelitian adalah sebesar 2,42, indeks keseragaman (E) adalah sebesar 0,82, dan indeks dominasi (D) adalah sebesar 0,12. Hal ini menunjukkan bahwa struktur komunitas gastropoda di ekosistem lamun Pantai Domba tergolong sedang dengan keseragaman tinggi dan tidak ada spesies yang mendominasi.
Community-Based Coral Reef Conservation In The Kepulauan Seribu Prihadi, Donny Juliandri; Gupta, Meera; Patel, Priya
Journal of Multidisciplinary Sustainability Asean Vol. 2 No. 3 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/ijmsa.v2i3.2593

Abstract

Background. The coral reef ecosystems of Kepulauan Seribu National Park, crucial for marine biodiversity and local livelihoods, face severe anthropogenic pressures from coastal development and tourism. Community-Based Conservation (CBC) has emerged as a vital strategy to counteract this degradation, yet its specific impacts in this high-pressure marine area require rigorous evaluation. Purpose. This research evaluates the ecological efficacy and socioeconomic contributions of established CBC programs in Kepulauan Seribu. The study investigates the key factors influencing successful community participation and the resulting impacts on coral reef health. Methods. A mixed-methods approach was employed, integrating quantitative ecological surveys with qualitative socioeconomic analysis. Ecological data were collected via Line Intercept Transects (LIT) at multiple CBC-managed sites and non-CBC (control) sites. Socioeconomic data were gathered through semi-structured interviews (n=120) with community members, program managers, and local stakeholders. Results. The findings indicate that CBC-managed reefs exhibited significantly higher live coral cover and greater reef fish biomass compared to control sites. Socioeconomic analysis revealed enhanced community stewardship, supplementary income streams, and increased environmental awareness. However, institutional challenges, particularly funding instability and policy conflicts with tourism development, were identified as persistent obstacles. Conclusion. Community-based conservation demonstrates tangible success in mitigating reef degradation in Kepulauan Seribu. This study concludes that while CBC is effective, its long-term sustainability hinges on strengthening institutional support, resolving resource-use conflicts, and ensuring equitable benefit sharing for participating communities.
Tourism Development And Coastal Ecosystem Degradation In Southern Bali Prihadi, Donny Juliandri; Costa, Tiago; Koleva, Gabriela
Journal of Multidisciplinary Sustainability Asean Vol. 2 No. 4 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/ijmsa.v2i4.2681

Abstract

  Background. Rapid tourism development in southern Bali has transformed the region into one of Indonesia’s most dynamic economic zones while simultaneously placing immense pressure on its coastal ecosystems. The expansion of hotels, restaurants, and recreational facilities has led to land-use change, increased waste discharge, shoreline modification, and coral reef degradation. The resulting imbalance between economic growth and ecological stability threatens the long-term sustainability of both the tourism industry and local livelihoods. Purpose. This study aims to examine the relationship between tourism development and coastal ecosystem degradation in southern Bali, focusing on spatial, ecological, and socio-economic dimensions. Method. A mixed-method approach was adopted, combining satellite imagery analysis, field observations, and stakeholder interviews. Spatial analysis using GIS detected changes in coastal land cover between 2010 and 2023, while qualitative data from 40 key informants including local residents, tourism operators, and environmental officials were analyzed thematically to understand community perceptions and management responses. Quantitative environmental indicators, such as water quality and coral coverage, were also integrated to assess ecological decline. Results. The findings reveal a significant correlation between the intensity of tourism infrastructure development and the deterioration of coastal ecosystems. Coral coverage declined by 38%, while mangrove areas decreased by 22% within the study period. Stakeholder interviews indicate that weak environmental regulation and poor waste management practices accelerate this degradation. Conclusion. The study concludes that sustainable tourism in southern Bali requires stronger spatial planning, community-based coastal management, and stricter enforcement of environmental standards to balance economic benefits with ecosystem preservation.
The 'Tri Hita Karana' Ecotourism Approach For Sustainable Marine Resource Management and Tourism in Bali Donny Juliandri Prihadi; Muhammad Raihan Shalahuddin; Evi Novianti; Nur Sakinah Junirahma; Wahyuniar Pamungkas; Ahmad Prawira Dhahiyat; Shafira Bilqis Annida; Ghulam M. Lahbar
International Journal of Marine Engineering Innovation and Research Vol. 9 No. 4 (2024)
Publisher : Department of Marine Engineering, Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j25481479.v9i4.4849

Abstract

Marine ecotourism in Bali is vital for integrating environmental conservation, cultural preservation, and community empowerment. Despite its potential, sustainability efforts face significant challenges, including coral reef degradation, coastal erosion, marine pollution, and gaps in policy implementation. This study aims to evaluate the application of the Tri Hita Karana philosophy as a holistic framework to address these challenges in Bali’s marine ecotourism sector. A literature review method was used, synthesizing peer-reviewed studies, government reports, and case examples from major ecotourism sites such as Nusa Penida and Perancak Mangrove Forest. The results demonstrate that the Tri Hita Karana philosophy effectively integrates ecological, social, and cultural dimensions. Successful initiatives include coral reef restoration and community-based conservation programs that enhance biodiversity and support local economies. However, challenges such as inconsistent policy enforcement, visitor overcapacity, and infrastructure pressures remain significant. This study concludes that adaptive management strategies, including capacity assessments, collaborative governance, and technology integration, are essential to ensure the long-term sustainability of marine ecotourism in Bali. The findings contribute to the global discourse on sustainable tourism, offering Tri Hita Karana as a model adaptable to other culturally rich and ecologically sensitive regions.
Co-Authors Achmad Rizal Adiguna, Rido Ahmad Prawira Dhahiyat Ahmad Prawira Dhahiyat Aini Iftinaan K J Ainil Mardiah Ainni, Chusnul Firaqie Akhtar, Shazia Al Faroqi, Fachmi Ali, Zara Alin Fithor Anggoro, Yudhi Ardhiansyah, Rasendriya Naufal Arief Nuryana Arief Nuryana Arief, Mohamad Candra W. Aris Nuryana Asyifa, Sabrina Silvi Atikah Nurhayati Aurelia, Debby Azizurrohman, Muhammad Baitulloh, Taqiy Gusdi Bambang Amir Alhakim Bambang Herunadi Bandari Arining Fitranti Basnendar Herry Prilosadoso Beni Sabdo Nugroho Costa, Tiago Deasy Silvya Sari Devitra, Ilham Fayyadh Dhahiyat, Ahmad Prawira Didik Supriyanto Dinur Piranto Dwi Siskawati Dyah Ayu Suryaningrum Eka Kadharpa, Eka Elwie, Madu Maybelle Von Erris Kusumawidjaya Eva Desembrianita Evelyna, Feby Evi Novianti Evi Nurul Ihsan Evi Sirait Fadhilah Ramadhan Sudjud Fadhlurrahman, Bintang Mahardika Farawowan, Fauziah F. Fariq, Aiman Fitri Novilia fransisca sri susilaningsih Fransisca Sri Susilaningsih Frida Purwanti Ghulam M. Lahbar Gultom, Esther Rosida Gupta, Meera Handaka , Asep Agus Handaka, Asep Agus Herman - Hamdani hesti nuraeni Hesti Nuraeni Hetty Claudia Nainggolan Ihsan, Evi Nurul Ilma Mufida Inayati Indah Riyantini Indah Riyantini Indah Riyantini Riyantini Ine Maulina Iriana Bakti Judijanto, Loso Junirahma, Nur Sakinah Koleva, Gabriela Krisnadi, Fanny Kristiadhi, Fanny Lantun Paradhita Dewanti Lesmana, Moh Wildan Lintang Permata Sari Yuliadi Lintang Permata Sari Yuliadi, Lintang Permata Sari M Toyib Mala Septiani Maryam Salampessy Maryam Salampessy Maulana Arif, Risandi Mediawati, Ati Surya Miftahudin . Mochamad Rudyansyah Ismail Mochamad Untung Kurnia Agung Muhammad Raihan Shalahuddin Muhammad Sabir Muhammad Sabir Muhammad Yusuf Mulyana, Hadi Nur Sakinah Junirahma Nurma - Wijayanti Nuryana, Aris Pamungkas, Wahyuniar Patel, Priya Prilosadoso, Basnendar Herry Regina, Loise Rendro Laksmono Riny Novianty Riny Novianty Rizaldy Mauliza Saiyaf Fakhri A Saptari, Muhammad Khairan Shafira Bilqis Annida Shafira Bilqis Annida Shafira Bilqis Annida Sri Astuty Sukaya Sastrawibawa Sukaya Sastrawibawa Sulistyo Budi Utomo SUNARTO Sunarto - Sunarto Sunarto sunarto sunarto Suroso, Amat Suroto, Alip Suryana Syamsuddin, Mega Laksmini Syawaludin Alisyahbana Harahap Tandafatu, Natalia Kristiani Verina Wijaya Vidlia Putri Rosady Wahyuniar Pamungkas Wahyuniar Pamungkas Walim Lili Widyawati, Christy Yaqin, Muhammad 'Ainul Yeni Mulyani Yovita Yovita Yudi Nurul Ihsan Yuniarti Yuniarti Zeanette Tiarma Lisbet Zendina, Luthfia