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All Journal Jurnal Akuatika Jurnal Perikanan Kelautan Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Jurnal Akuatika Indonesia Indonesian Fisheries Research Journal Jurnal Kelautan Nasional Media Karya Kesehatan Journal of Enterprise and Development (JED) Juvenil: Jurnal Ilmiah Kelautan dan Perikanan International Journal of Business, Law, and Education Jurnal Pengabdian Perikanan Indonesia Journal of Tourism Sustainability Formosa Journal of Multidisciplinary Research (FJMR) Toba: Journal of Tourism, Hospitality, and Destination Jurnal Teknologi dan Manajemen Industri Terapan Jurnal Pariwisata Nusantara Jurnal Medika: Karya Ilmiah Kesehatan Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Indo-Fintech Intellectuals: Journal of Economics and Business Majority Science Journal El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Perikanan Journal of Ekonomics, Finance, and Management Studies Research of Scientia Naturalis
Donny Juliandri Prihadi
Fakultas Perikanan Dan Ilmu Kelautan, Univesitas Padjadjaran
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Other

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Analisis Strategi Pengembangan Pasar dalam Industri Pariwisata Donny Juliandri Prihadi; Maryam Salampessy; Verina Wijaya; Erris Kusumawidjaya; Christy Widyawati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 1 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i1.6759

Abstract

The purpose of this study is to analyze and determine market development strategies in the tourism industry. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches. The findings in this study are that there are strategies for developing facilities and infrastructure to support the tourism industry, namely the strategy for developing local community-based accommodation, and the strategy for developing supporting facilities with the concept of an agropolitan area, including restaurant or food stall facilities, ATM facilities, and rest areas. In addition, there are also market development strategies in the tourism industry, including market segmentation, use of technology, collaboration with stakeholders, product innovation, and sustainability.
Strategi Pemasaran Pariwisata melalui Influencer Marketing Donny Juliandri Prihadi; Arief Nuryana; Eva Desembrianita; Basnendar Herry Prilosadoso; Muhammad Sabir
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.7489

Abstract

The purpose of this study is to determine the effectiveness of tourism marketing strategies through influencer marketing. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches. The findings in this study are that influencer marketing is a powerful tourism marketing strategy in improving tourism image, building trust and credibility in tourism, reaching the right target audience, making tourism the center of attention, increasing trust, increasing engagement and conversion, strengthening social proof, increasing ROI (Return on Investment). In addition, influencer marketing is also an effective strategy in tourism marketing if done correctly. By determining campaign objectives, choosing the right influencers, determining the type of collaboration, creating interesting content, and measuring the success of the campaign. This can increase the attractiveness of tourist destinations and attract more tourists.
Co-Authors Achmad Rizal Adiguna, Rido Ahmad Prawira Dhahiyat Aini Iftinaan K J Ainil Mardiah Ainni, Chusnul Firaqie Akhtar, Shazia Al Faroqi, Fachmi Ali, Zara Alin Fithor Anggoro, Yudhi Ardhiansyah, Rasendriya Naufal Arief Nuryana Arief Nuryana Arief, Mohamad Candra W. Aris Nuryana ati surya mediawati Ati Surya Mediawati Atikah Nurhayati Azizurrohman, Muhammad Baitulloh, Taqiy Gusdi Bambang Amir Alhakim Bambang Herunadi Bandari Arining Fitranti Basnendar Herry Prilosadoso Beni Sabdo Nugroho Deasy Silvya Sari Devitra, Ilham Fayyadh Dhahiyat, Ahmad Prawira Didik Supriyanto Dinur Piranto Dwi Siskawati Dyah Ayu Suryaningrum Eka Kadharpa, Eka Elwie, Madu Maybelle Von Erris Kusumawidjaya Eva Desembrianita Evelyna, Feby Evi Nurul Ihsan Evi Sirait Fadhilah Ramadhan Sudjud Fadhlurrahman, Bintang Mahardika Farawowan, Fauziah F. Fariq, Aiman Fitri Novilia fransisca sri susilaningsih Fransisca Sri Susilaningsih Frida Purwanti Handaka , Asep Agus Handaka, Asep Agus Herman - Hamdani hesti nuraeni Hesti Nuraeni Hetty Claudia Nainggolan Ihsan, Evi Nurul Ilma Mufida Inayati Indah Riyantini Indah Riyantini Indah Riyantini Riyantini Ine Maulina Iriana Bakti Judijanto, Loso Junirahma, Nur Sakinah Krisnadi, Fanny Kristiadhi, Fanny Lantun Paradhita Dewanti Lesmana, Moh Wildan Lintang Permata Sari Yuliadi M Toyib Mala Septiani Maryam Salampessy Maryam Salampessy Maulana Arif, Risandi Miftahudin . Mochamad Rudyansyah Ismail Mochamad Untung Kurnia Agung Muhammad Sabir Muhammad Sabir Muhammad Yusuf Mulyana, Hadi Nurma - Wijayanti Nuryana, Aris Pamungkas, Wahyuniar Prilosadoso, Basnendar Herry Rendro Laksmono Riny Novianty Riny Novianty Rizaldy Mauliza Saiyaf Fakhri A Saptari, Muhammad Khairan Shafira Bilqis Annida Shafira Bilqis Annida Sri Astuty Sukaya Sastrawibawa Sukaya Sastrawibawa Sulistyo Budi Utomo SUNARTO Sunarto - Sunarto Sunarto sunarto sunarto Suroso, Amat Suroto, Alip Suryana Syamsuddin, Mega Laksmini Syawaludin Alisyahbana Harahap Tandafatu, Natalia Kristiani Verina Wijaya Vidlia Putri Rosady Wahyuniar Pamungkas Wahyuniar Pamungkas Walim Lili Widyawati, Christy Yaqin, Muhammad 'Ainul Yeni Mulyani Yovita Yovita Yudi Nurul Ihsan Zeanette Tiarma Lisbet Zendina, Luthfia