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Development Strategy of Madasari Beach Marine Tourism, Pangandaran Regency, Indonesia Prihadi, Donny Juliandri; Annida, Shafira Bilqis; Kristiadhi, Fanny; Dhahiyat, Ahmad Prawira; Junirahma, Nur Sakinah
Formosa Journal of Multidisciplinary Research Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i1.7954

Abstract

Madasari Beach has an advantage with its beautiful natural panorama. Madasari Beach is a marine tourism that was only developed in 2018 and is relatively new. So, it is necessary to develop marine tourism on Madasari Beach. This study aims to identify and determine the potential on Madasari Beach. The method used in this study is the SWOT method analyzing the internal and external factors of marine tourism on Madasari Beach through the IFAS and EFAS matrix, SWOT Diagram, and SWOT Analysis Table. The results indicate that marine tourism on Madasari Beach supports aggressive strategies where there are 9 alternative strategies in the development of marine tourism on Madasari Beach.
Dynamics of Coastal Land Use Change and Prospects for Sustainable Marine Ecotourism in Nusa Penida Island Prihadi, Donny Juliandri; Junirahma, Nur Sakinah; Dhahiyat, Ahmad Prawira; Pamungkas, Wahyuniar; Krisnadi, Fanny; Ainni, Chusnul Firaqie
Formosa Journal of Multidisciplinary Research Vol. 3 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i8.10495

Abstract

Nusa Penida has rich marine ecosystems, such as coral reefs and mangroves, which are residents' main source of income through fisheries, seaweed cultivation, and tourism. Land use change in Jungut Batu Village, Nusa Lembongan, has implications for the environment and economy in the coastal area of Nusa Penida. This study uses secondary data and Google Earth software to analyze changes in the area. From 2009 to 2020, significant changes occurred from seaweed cultivation to tourism land and back to seaweed cultivation during the pandemic. This analysis reflects the evolving economic dynamics and environmental impacts. The transformation from cultivated land to a marine ecotourism destination demonstrates an evolution in approaches to sustainable land use. However, the negative impacts of mass tourism highlight the need for a shift towards environmentally friendly and sustainable tourism. Collaboration between communities, tourism actors, government, and continued research is key in developing an effective and sustainable ecotourism model for Nusa Penida.
The 'Tri Hita Karana' Ecotourism Approach For Sustainable Marine Resource Management And Tourism in Bali Prihadi, Donny Juliandri; Shalahuddin, Muhammad Raihan; Novianti, Evi; Junirahma, Nur Sakinah; Pamungkas, Wahyuniar; Dhahiyat, Ahmad Prawira; Annida, Shafira Bilqis; M. Lahbar, Ghulam
International Journal of Marine Engineering Innovation and Research Vol 9, No 4 (2024)
Publisher : Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j25481479.v9i4.22012

Abstract

Marine ecotourism in Bali is vital for integrating environmental conservation, cultural preservation, and community empowerment. Despite its potential, sustainability efforts face significant challenges, including coral reef degradation, coastal erosion, marine pollution, and gaps in policy implementation. This study aims to evaluate the application of the Tri Hita Karana philosophy as a holistic framework to address these challenges in Bali’s marine ecotourism sector. A literature review method was used, synthesizing peer-reviewed studies, government reports, and case examples from major ecotourism sites such as Nusa Penida and Perancak Mangrove Forest. The results demonstrate that the Tri Hita Karana philosophy effectively integrates ecological, social, and cultural dimensions. Successful initiatives include coral reef restoration and community-based conservation programs that enhance biodiversity and support local economies. However, challenges such as inconsistent policy enforcement, visitor overcapacity, and infrastructure pressures remain significant. This study concludes that adaptive management strategies, including capacity assessments, collaborative governance, and technology integration, are essential to ensure the long-term sustainability of marine ecotourism in Bali. The findings contribute to the global discourse on sustainable tourism, offering Tri Hita Karana as a model adaptable to other culturally rich and ecologically sensitive regions.
The Urgency Of Blockchain In Developing The Tourism Industry In Indonesia Didik Supriyanto; Eva Desembrianita; Donny Juliandri Prihadi; Dyah Ayu Suryaningrum; Bambang Amir Alhakim
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. I (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4iI.736

Abstract

This study is a qualitative study with a descriptive approach. It relies on descriptive text to express this article's primary intent and purpose by first describing the main topics, including Blockchain, the Tourism Industry, and its development through Blockchain. The data used in this study are primary data that researchers obtain from various credible sources such as books, scientific magazines, scientific articles, and other sources, which are usually used in each study. The data obtained are analyzed using the stages of data collection, reduction, selection, and conclusion. The result in this article shows that Blockchain can develop the tourism industry in Indonesia through the ease of booking tickets and finding tourist locations, security of tourist data, both foreign and local, tourism marketing, ease of tourism payments, and so on, which aim to develop the tourism industry in Indonesia.
Analisis Model Bisnis Dengan Pendekatan Business Model Canvas (BMC) dan Penetapan Strategi Pada UMKM di Industri Pariwisata Evi Sirait; Natalia Kristiani Tandafatu; Fitri Novilia; Donny Juliandri Prihadi; Basnendar Herry Prilosadoso
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 10 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i10.5452

Abstract

The purpose of this study is to determine and analyze the business model with the Business Model Canvas (BMC) approach and strategy determination in MSMEs in the tourism industry. The type of research used in this study is a descriptive survey. Data collection techniques were carried out using the questionnaire method. Furthermore, the research data was analyzed using three methods consisting of reduction, data presentation and drawing conclusions. The findings in this study are that there are 9 elements owned by the Business Model Canvas (BMC) to help the sustainability of MSMEs in the tourism industry including, Customer Segments, Value Propositions, channels, customer relationships, revenue streams, main activities, main resources, main partnerships and cost structures. In addition, based on the percentage data of respondents' responses about business strategies in MSMEs in the tourism industry is 86%, it means that the response according to respondents is Good. This is expected to be an alternative for business actors in running their business. Determining a good business strategy is important so that a business or business can survive and grow in the midst of tight competition.
Analisis Strategi Pengembangan Pasar dalam Industri Pariwisata Donny Juliandri Prihadi; Maryam Salampessy; Verina Wijaya; Erris Kusumawidjaya; Christy Widyawati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 1 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i1.6759

Abstract

The purpose of this study is to analyze and determine market development strategies in the tourism industry. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches. The findings in this study are that there are strategies for developing facilities and infrastructure to support the tourism industry, namely the strategy for developing local community-based accommodation, and the strategy for developing supporting facilities with the concept of an agropolitan area, including restaurant or food stall facilities, ATM facilities, and rest areas. In addition, there are also market development strategies in the tourism industry, including market segmentation, use of technology, collaboration with stakeholders, product innovation, and sustainability.
Strategi Pemasaran Pariwisata melalui Influencer Marketing Donny Juliandri Prihadi; Arief Nuryana; Eva Desembrianita; Basnendar Herry Prilosadoso; Muhammad Sabir
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.7489

Abstract

The purpose of this study is to determine the effectiveness of tourism marketing strategies through influencer marketing. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches. The findings in this study are that influencer marketing is a powerful tourism marketing strategy in improving tourism image, building trust and credibility in tourism, reaching the right target audience, making tourism the center of attention, increasing trust, increasing engagement and conversion, strengthening social proof, increasing ROI (Return on Investment). In addition, influencer marketing is also an effective strategy in tourism marketing if done correctly. By determining campaign objectives, choosing the right influencers, determining the type of collaboration, creating interesting content, and measuring the success of the campaign. This can increase the attractiveness of tourist destinations and attract more tourists.
PENGUATAN LEMBAGA KELOMPOK PENGOLAH DAN PEMASAR (POKLAHSAR) PRODUK HASIL PERIKANAN DAN KELAUTAN DI KOTA TEGAL Yusuf, Muhammad; Nurhayati, Atikah; Handaka Suryana, Asep Agus; Pamungkas, Wahyuniar; Prihadi, Donny Juliandri
Jurnal Pengabdian Perikanan Indonesia Vol 5 No 3 (2025): Jurnal Pengabdian Perikanan Indonesia
Publisher : Program Studi Budidaya Perairan Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/xp7nar88

Abstract

Tegal City has significant potential in the fisheries and marine sector, which can be utilized as a source of livelihood for the community and to drive regional economic growth. To optimize this potential, the Tegal City Department of Maritime Affairs and Fisheries, Agriculture, and Food, through the Fisheries Division, implemented a program to strengthen the Processing and Marketing Group (POKLAHSAR) institution. This assistance aimed to describe the process of establishing POKLAHSAR, provide training on fishery product processing, assist in obtaining business permits, and provide supporting facilities to increase the group's capacity and independence. The method used consisted of four stages: POKLAHSAR formation, training, licensing assistance, and providing supporting facilities. The results of the activity indicate that POKLAHSAR formation was carried out in a structured manner through group legalization, as well as obtaining legal entities and business permits. The fishery product processing training successfully improved members' skills in producing value-added processed products, while licensing assistance facilitated the group's acquisition of business legality and product distribution permits. The provision of supporting facilities can improve product efficiency and quality. The POKLAHSAR strengthening program in Tegal City can enhance group capacity and positively impact community economic development, particularly in the fisheries sector.
RANCANGAN METODE PEMBAYARAN TIKET DENGAN APLIKASI QRIS DAN DIGITALISASI INFORMASI KONSERVASI PENYU Atikah Nurhayati; Asep Agus Handaka Suryana; Wahyuniar Pamungkas; Donny Juliandri Prihadi; Maulana Arif, Risandi
Jurnal Pengabdian Perikanan Indonesia Vol 5 No 3 (2025): Jurnal Pengabdian Perikanan Indonesia
Publisher : Program Studi Budidaya Perairan Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/q2pdn079

Abstract

Penelitian ini bertujuan untuk merancang metode pembayaran tiket menggunakan aplikasi QRIS (Quick Response Code Indonesian Standard) dan digitalisasi informasi konservasi penyu di Konservasi Penyu Pangumbahan, Kabupaten Sukabumi, Jawa Barat. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan studi kasus, yang melibatkan observasi langsung dan wawancara mendalam dengan pengelola konservasi, staf administrasi, dan pengunjung. Hasil penelitian menunjukkan bahwa penerapan QRIS dapat meningkatkan efisiensi transaksi pembayaran tiket, mengurangi antrian, dan memberikan kenyamanan bagi pengunjung. Selain itu, digitalisasi informasi melalui QR Code memungkinkan pengunjung untuk mengakses informasi terkait upaya pelestarian konservasi penyu dengan lebih mudah. Namun, penelitian ini juga mengidentifikasi beberapa tantangan, seperti ketidakstabilan jaringan internet dan preferensi wisatawan yang masih cenderung memilih pembayaran tunai. Untuk mengatasi hambatan ini, disarankan agar pengelola konservasi meningkatkan infrastruktur jaringan, memberikan pelatihan kepada staf, serta melakukan sosialisasi dan edukasi kepada wisatawan mengenai penggunaan QRIS. Pemberian insentif bagi wisatawan yang menggunakan QRIS juga dapat menbantu. Dengan demikian, penelitian ini diharapkan dapat memberikan kontribusi positif terhadap pengelolaan konservasi penyu dan meningkatkan kesadaran masyarakat tentang pentingnya pelestarian konservasi penyu yang terancam punah. Integrasi teknologi digital dalam pengelolaan konservasi diharapkan dapat menciptakan sistem yang lebih efisien dan efektif dalam mendukung upaya pelestarian penyu di Indonesia.
Konservasi pesisir berbasis komunitas: penanaman pandan laut (Pandanus tectorius) untuk perlindungan habitat dan edukasi lingkungan di Batu Hiu, Pangandaran Herawati, Titin; Rahayu, Indriyani; Prihadi , Donny Juliandri; Anggraeni, Santi R.; Ismail, M. Rudyansyah; Maqbul, Ismail; Zallesa, Sheila; Bachtiar, Eri; Umar Abdurrahman
PERDIKAN (Journal of Community Engagement) Vol. 7 No. 2 (2025)
Publisher : IAIN Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/pjce.v7i2.22150

Abstract

Coastal areas play a crucial role in sustaining marine ecosystems and the livelihoods of local communities. However, pressures from abrasion, vegetation degradation, and human activities threaten the sustainability of ecosystems. This Community Service and Empowerment program aimed to encourage direct community involvement in coastal conservation through the planting of Pandanus tectorius in Batu Hiu, Pangandaran. The methods applied were participatory approaches, including community coordination, environmental education, planting activities, and initial monitoring. The results showed the successful planting of hundreds of Pandanus tectorius seedlings in coastal areas vulnerable to abrasion, the release of 129 turtle hatchlings over three years of activities, and an increase in community knowledge about the ecological functions of Pandanus tectorius. Discussions with the community revealed the growth of collective awareness and concern for coastal conservation. This program demonstrates that marine ecotourism with a community-based conservation approach can serve as an effective strategy to protect coastal habitats while instilling environmental sustainability values.[Kawasan pesisir memiliki peran penting dalam menjaga keberlanjutan ekosistem laut dan kehidupan masyarakat. Namun, tekanan akibat abrasi, degradasi vegetasi, serta aktivitas manusia mengancam keberlanjutan ekosistem. Kegiatan Pengabdian dan Pemberdayaan Masyarakat (PPM) ini bertujuan mendorong keterlibatan langsung masyarakat dalam konservasi pesisir melalui penanaman pandan laut (Pandanus tectorius) di kawasan Batu Hiu, Pangandaran. Metode yang digunakan adalah pendekatan ABCD (Asset-Based Community Development) partisipatif berupa koordinasi dengan masyarakat, edukasi lingkungan, aksi penanaman, dan monitoring awal. Hasil kegiatan menunjukkan keberhasilan penanaman ratusan bibit pandan laut di area pesisir rawan abrasi, pelepasan 129 ekor tukik, serta peningkatan pengetahuan masyarakat tentang fungsi ekologis pandan laut. Diskusi dengan masyarakat menunjukkan tumbuhnya kesadaran dan kepedulian kolektif terhadap konservasi pesisir. Kegiatan ini membuktikan bahwa ekowisata laut dengan pendekatan konservasi berbasis komunitas dapat menjadi strategi efektif untuk melindungi habitat pesisir sekaligus menanamkan nilai keberlanjutan lingkungan.]
Co-Authors Achmad Rizal Adiguna, Rido Ahmad Ab Ahmad Prawira Dhahiyat Aiman Fariq Aini Iftinaan K J Ainil Mardiah Ainni, Chusnul Firaqie Al Faroqi, Fachmi Alin Fithor Alip Suroto Amat Suroso Anggoro, Yudhi Anggraeni, Santi R. Arief Nuryana Arief, Mohamad Candra W. Aris Nuryana Asep Agus Handaka Suryana Asep Sahidin Asep Sahidin Atikah Nurhayati Azizurrohman, Muhammad Baitulloh, Taqiy Gusdi Bambang Amir Alhakim Bambang Herunadi Bandari Arining Fitranti Beni Sabdo Nugroho Deasy Silvya Sari Dhahiyat, Ahmad Prawira Dhahiyat, Ahmad Prawira Didik Supriyanto Dinur Piranto Dwi Siskawati Dyah Ayu Suryaningrum Eka Kadharpa Eka Kadharpa, Eka Elwie, Madu Maybelle Von Eri Bachtiar Erris Kusumawidjaya Eva Desembrianita Evelyna, Feby Evi Novianti Evi Novianti Evi Nurul Ihsan Evi Sirait Fadhilah Ramadhan Sudjud Fanny Kristiadhi Fanny Kristiandhi Fauziah F. Farawowan Fitri Novilia fransisca sri susilaningsih Fransisca Sri Susilaningsih Frida Purwanti Gabriela Koleva Ghulam M. Lahbar Ghulam Murtaza Lahbar Handaka, Asep Agus Herman - Hamdani hesti nuraeni Hesti Nuraeni Hetty Claudia Nainggolan Ihsan, Evi Nurul Ilham Fayyadh Devitra Ilma Mufida Inayati Indah Riyantini Indah Riyantini Indah Riyantini Riyantini Iriana Bakti Ismail Maqbul Ismail Maqbul Ismail, M. Rudyansyah Junirahma, Nur Sakinah Junirahma, Nur Sakinah Krisnadi, Fanny Kristiadhi, Fanny Lantun Paradhita Dewanti Lintang Permata Sari Yuliadi Loso Judijanto M Toyib M. Lahbar, Ghulam Mala Septiani Maryam Salampessy Maulana Arif, Risandi Mediawati, Ati Surya Meera Gupta Mega Laksmini Syamsuddin Miftahudin . Mochamad Rudyansyah Ismail Mochamad Untung Kurnia Agung Moehamad Alfari Ramadhan Moh Wildan Lesmana Muhammad 'Ainul Yaqin Muhammad Raihan Shalahuddin Muhammad Sabir Muhammad Yusuf Mulyana, Hadi Neng Tanty Sofyana Nisriinaa Dwi Putri Novianti, Evi Nur Sakinah Junirahma Nurma - Wijayanti Nuryana, Aris Patricia Taylor Prilosadoso, Basnendar Herry Priya Patel R. Mochamad Candra Wirawan Arief Rahayu, Indriyani Rendro Laksmono Riny Novianty Riny Novianty Rizaldy Mauliza Saiyaf Fakhri A Salsabila Putri Syakilah Shafira Bilqis Annida Shalahuddin, Muhammad Raihan Shazia Akhtar Sofyana, Neng Tanty Sri Astuty Sukaya Sastrawibawa Sukaya Sastrawibawa Sulistyo Budi Utomo Sunarto Sunarto - Sunarto Sunarto sunarto sunarto Suroto, Alip Suryana Syawaludin Alisyahbana Harahap Tandafatu, Natalia Kristiani Teresa Shevi Yuratama Tiago Costa Tinta Yuandita Titin Herawati Umar Abdurrahman Verina Wijaya Vidlia Putri Rosady Wahyuniar Pamungkas Walim Lili Wayne Morgan Widyawati, Christy Yeni Mulyani Yovita Yovita Yuandita, Tinta Yudi Nurul Ihsan Yuniarti M.S Zallesa, Sheila Zara Ali Zeanette Tiarma Lisbet