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All Journal Jurnal Akuatika Jurnal Perikanan Kelautan Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Jurnal Akuatika Indonesia Indonesian Fisheries Research Journal Jurnal Kelautan Nasional Media Karya Kesehatan Journal of Enterprise and Development (JED) Juvenil: Jurnal Ilmiah Kelautan dan Perikanan International Journal of Business, Law, and Education Jurnal Pengabdian Perikanan Indonesia Journal of Tourism Sustainability Formosa Journal of Multidisciplinary Research (FJMR) Toba: Journal of Tourism, Hospitality, and Destination Jurnal Teknologi dan Manajemen Industri Terapan Jurnal Pariwisata Nusantara Jurnal Medika: Karya Ilmiah Kesehatan Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Indo-Fintech Intellectuals: Journal of Economics and Business Majority Science Journal El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Perikanan Journal of Ekonomics, Finance, and Management Studies Research of Scientia Naturalis
Donny Juliandri Prihadi
Fakultas Perikanan Dan Ilmu Kelautan, Univesitas Padjadjaran
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Analisis Model Bisnis Dengan Pendekatan Business Model Canvas (BMC) dan Penetapan Strategi Pada UMKM di Industri Pariwisata Evi Sirait; Natalia Kristiani Tandafatu; Fitri Novilia; Donny Juliandri Prihadi; Basnendar Herry Prilosadoso
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 10 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i10.5452

Abstract

The purpose of this study is to determine and analyze the business model with the Business Model Canvas (BMC) approach and strategy determination in MSMEs in the tourism industry. The type of research used in this study is a descriptive survey. Data collection techniques were carried out using the questionnaire method. Furthermore, the research data was analyzed using three methods consisting of reduction, data presentation and drawing conclusions. The findings in this study are that there are 9 elements owned by the Business Model Canvas (BMC) to help the sustainability of MSMEs in the tourism industry including, Customer Segments, Value Propositions, channels, customer relationships, revenue streams, main activities, main resources, main partnerships and cost structures. In addition, based on the percentage data of respondents' responses about business strategies in MSMEs in the tourism industry is 86%, it means that the response according to respondents is Good. This is expected to be an alternative for business actors in running their business. Determining a good business strategy is important so that a business or business can survive and grow in the midst of tight competition.
Analisis Strategi Pengembangan Pasar dalam Industri Pariwisata Donny Juliandri Prihadi; Maryam Salampessy; Verina Wijaya; Erris Kusumawidjaya; Christy Widyawati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 1 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i1.6759

Abstract

The purpose of this study is to analyze and determine market development strategies in the tourism industry. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches. The findings in this study are that there are strategies for developing facilities and infrastructure to support the tourism industry, namely the strategy for developing local community-based accommodation, and the strategy for developing supporting facilities with the concept of an agropolitan area, including restaurant or food stall facilities, ATM facilities, and rest areas. In addition, there are also market development strategies in the tourism industry, including market segmentation, use of technology, collaboration with stakeholders, product innovation, and sustainability.
Strategi Pemasaran Pariwisata melalui Influencer Marketing Donny Juliandri Prihadi; Arief Nuryana; Eva Desembrianita; Basnendar Herry Prilosadoso; Muhammad Sabir
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.7489

Abstract

The purpose of this study is to determine the effectiveness of tourism marketing strategies through influencer marketing. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches. The findings in this study are that influencer marketing is a powerful tourism marketing strategy in improving tourism image, building trust and credibility in tourism, reaching the right target audience, making tourism the center of attention, increasing trust, increasing engagement and conversion, strengthening social proof, increasing ROI (Return on Investment). In addition, influencer marketing is also an effective strategy in tourism marketing if done correctly. By determining campaign objectives, choosing the right influencers, determining the type of collaboration, creating interesting content, and measuring the success of the campaign. This can increase the attractiveness of tourist destinations and attract more tourists.
Identifikasi Potensi Sektor Pariwisata Melalui Aspek 3A (Atraksi, Amenitas, Aksesibilitas) Di Desa Parang, Karimunjawa Yaqin, Muhammad 'Ainul; Suryana, Asep Agus Handaka; Prihadi, Donny Juliandri
Juvenil Vol 6, No 4: November (2025)
Publisher : Department of Marine and Fisheries, Trunojoyo University of Madura, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/juvenil.v6i4.31716

Abstract

ABSTRAKPraktik Kerja Lapangan (PKL) ini dilaksanakan di Desa Parang, Karimunjawa, pada 18 November–18 Desember 2024 dengan tujuan mengidentifikasi potensi sektor pariwisata melalui aspek 3A (Atraksi, Amenitas, dan Aksesibilitas). Metode yang digunakan adalah observasi lapangan, partisipasi langsung, wawancara, serta studi literatur dengan sumber data primer dan sekunder. Hasil kegiatan menunjukkan bahwa Desa Parang memiliki daya tarik wisata alam berupa pantai, spot snorkeling dan diving, serta atraksi budaya berupa makam keramat kunci. Dari segi amenitas, desa telah menyediakan homestay, instalasi air bersih, dan infrastruktur dasar meskipun fasilitas penunjang wisata masih terbatas. Aksesibilitas menuju desa hanya dapat ditempuh melalui jalur laut dengan jadwal terbatas, sedangkan akses internal menuju lokasi wisata masih minim penunjuk arah dan infrastruktur jalan. Selain itu, Desa Parang memiliki potensi ekonomi kreatif melalui produk olahan lokal seperti kerajinan kayu, pongblosok, mete, kerupuk samier, dan sirup jambu mete. Analisis berdasarkan pedoman pariwisata berkelanjutan menunjukkan bahwa sebagian instrumen pendukung, seperti organisasi pengelola wisata dan media sosial desa, sudah tersedia, namun masih banyak aspek yang perlu dikembangkan, seperti website desa wisata, paket wisata, data kunjungan wisatawan, dan sertifikasi CHSE. Dengan pengelolaan yang tepat, Desa Parang berpotensi menjadi destinasi wisata bahari unggulan yang berkelanjutan dan mampu meningkatkan kesejahteraan masyarakat lokal.Kata Kunci: Desa Parang, pariwisata bahari, aspek 3A, ekonomi kreatif, pariwisata berkelanjutanABSTRACTThis internship (PKL) was carried out in Parang Village, Karimunjawa, from November 18 to December 18, 2024, aiming to identify tourism potential through the 3A aspects: Attractions, Amenities, and Accessibility. The methods applied were field observation, direct participation, interviews, and literature study using primary and secondary data. Findings show that Parang Village offers natural attractions such as beaches, snorkeling and diving spots, and a cultural attraction in the form of the Keramat Kunci grave. Amenities include homestays and clean water supply, although other supporting facilities remain limited. Accessibility is only possible by sea with restricted schedules, while internal access still lacks adequate infrastructure and signage. The village also has creative economy products such as woodcrafts, pongblosok, cashew nuts, samier crackers, and cashew syrup. Based on sustainable tourism guidelines, some instruments—such as tourism management groups and social media—are already available, while others, including a tourism website, tour packages, visitor data, and CHSE certification, are still lacking. With better management and strategic development, Parang Village has strong potential to become a sustainable marine tourism destination that improves community welfare.Keywords: Parang Village, marine tourism, 3A aspects, creative economy, sustainable tourism
Peran Taman Wisata Alam Mangrove Angke Kapuk Dalam Peningkatan Kesadaran Dan Edukasi Serta Minat Wisatawan Pada Wisata Berkelanjutan Fadhlurrahman, Bintang Mahardika; Maulina, Ine; Prihadi, Donny Juliandri; Nurhayati, Atikah; Kristiadhi, Fanny
Juvenil Vol 6, No 4: November (2025)
Publisher : Department of Marine and Fisheries, Trunojoyo University of Madura, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/juvenil.v6i4.31923

Abstract

ABSTRAKPenelitian ini mengkaji pengelolaan dan peran Taman Wisata Alam (TWA) Mangrove Angke Kapuk sebagai kawasan konservasi sekaligus destinasi ekowisata berkelanjutan di kawasan perkotaan Jakarta. Penelitian dilakukan menggunakan metode kualitatif deskriptif, dengan data primer yang diperoleh melalui observasi langsung, wawancara, dan partisipasi dalam kegiatan konservasi, serta data sekunder dari literatur dan dokumen pengelola kawasan. . Hasil penelitian menunjukkan TWA Mangrove Angke Kapuk berhasil memadukan pelestarian lingkungan dan pengembangan wisata melalui kegiatan konservasi, edukasi lingkungan, pengelolaan fasilitas wisata, serta pemberdayaan masyarakat lokal. TWA Mangrove Angke Kapuk menunjukkan keseimbangan antara aspek ekologi, ekonomi, dan edukasi yang dapat dijadikan model pengembangan wisata berkelanjutan khususnya di kawasan perkotaan.Kata Kunci: Taman Wisata Alam, Mangrove, Ekowisata, Edukasi Lingkungan, Wisata BerkelanjutanABSTRACTThis study examines the management and role of the Angke Kapuk Mangrove Nature Park (TWA) as a conservation area and sustainable ecotourism destination in the Jakarta metropolitan area. The study was conducted using descriptive qualitative methods, with primary data obtained through direct observation, interviews, and participation in conservation activities, as well as secondary data from literature and area management documents. The results of the study show that the Angke Kapuk Mangrove Nature Park has successfully combined environmental preservation and tourism development through conservation activities, environmental education, tourism facility management, and local community empowerment. The Angke Kapuk Mangrove Nature Park demonstrates a balance between ecological, economic, and educational aspects that can be used as a model for sustainable tourism development, especially in urban areas.Keywords: Natural Tourism Park, Mangrove, Ecotourism, Environmental Education, Sustainable Tourism
PENGUATAN LEMBAGA KELOMPOK PENGOLAH DAN PEMASAR (POKLAHSAR) PRODUK HASIL PERIKANAN DAN KELAUTAN DI KOTA TEGAL Yusuf, Muhammad; Nurhayati, Atikah; Handaka Suryana, Asep Agus; Pamungkas, Wahyuniar; Prihadi, Donny Juliandri
Jurnal Pengabdian Perikanan Indonesia Vol 5 No 3 (2025): Jurnal Pengabdian Perikanan Indonesia
Publisher : Program Studi Budidaya Perairan Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/xp7nar88

Abstract

Tegal City has significant potential in the fisheries and marine sector, which can be utilized as a source of livelihood for the community and to drive regional economic growth. To optimize this potential, the Tegal City Department of Maritime Affairs and Fisheries, Agriculture, and Food, through the Fisheries Division, implemented a program to strengthen the Processing and Marketing Group (POKLAHSAR) institution. This assistance aimed to describe the process of establishing POKLAHSAR, provide training on fishery product processing, assist in obtaining business permits, and provide supporting facilities to increase the group's capacity and independence. The method used consisted of four stages: POKLAHSAR formation, training, licensing assistance, and providing supporting facilities. The results of the activity indicate that POKLAHSAR formation was carried out in a structured manner through group legalization, as well as obtaining legal entities and business permits. The fishery product processing training successfully improved members' skills in producing value-added processed products, while licensing assistance facilitated the group's acquisition of business legality and product distribution permits. The provision of supporting facilities can improve product efficiency and quality. The POKLAHSAR strengthening program in Tegal City can enhance group capacity and positively impact community economic development, particularly in the fisheries sector.
RANCANGAN METODE PEMBAYARAN TIKET DENGAN APLIKASI QRIS DAN DIGITALISASI INFORMASI KONSERVASI PENYU Atikah Nurhayati; Asep Agus Handaka Suryana; Wahyuniar Pamungkas; Donny Juliandri Prihadi; Maulana Arif, Risandi
Jurnal Pengabdian Perikanan Indonesia Vol 5 No 3 (2025): Jurnal Pengabdian Perikanan Indonesia
Publisher : Program Studi Budidaya Perairan Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/q2pdn079

Abstract

Penelitian ini bertujuan untuk merancang metode pembayaran tiket menggunakan aplikasi QRIS (Quick Response Code Indonesian Standard) dan digitalisasi informasi konservasi penyu di Konservasi Penyu Pangumbahan, Kabupaten Sukabumi, Jawa Barat. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan studi kasus, yang melibatkan observasi langsung dan wawancara mendalam dengan pengelola konservasi, staf administrasi, dan pengunjung. Hasil penelitian menunjukkan bahwa penerapan QRIS dapat meningkatkan efisiensi transaksi pembayaran tiket, mengurangi antrian, dan memberikan kenyamanan bagi pengunjung. Selain itu, digitalisasi informasi melalui QR Code memungkinkan pengunjung untuk mengakses informasi terkait upaya pelestarian konservasi penyu dengan lebih mudah. Namun, penelitian ini juga mengidentifikasi beberapa tantangan, seperti ketidakstabilan jaringan internet dan preferensi wisatawan yang masih cenderung memilih pembayaran tunai. Untuk mengatasi hambatan ini, disarankan agar pengelola konservasi meningkatkan infrastruktur jaringan, memberikan pelatihan kepada staf, serta melakukan sosialisasi dan edukasi kepada wisatawan mengenai penggunaan QRIS. Pemberian insentif bagi wisatawan yang menggunakan QRIS juga dapat menbantu. Dengan demikian, penelitian ini diharapkan dapat memberikan kontribusi positif terhadap pengelolaan konservasi penyu dan meningkatkan kesadaran masyarakat tentang pentingnya pelestarian konservasi penyu yang terancam punah. Integrasi teknologi digital dalam pengelolaan konservasi diharapkan dapat menciptakan sistem yang lebih efisien dan efektif dalam mendukung upaya pelestarian penyu di Indonesia.
Ecological Restoration Techniques for Coastal Ecosystems Affected by Human Activities Prihadi, Donny Juliandri; Yovita, Yovita; Fariq, Aiman; Bakti, Iriana
Research of Scientia Naturalis Vol. 2 No. 1 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/scientia.v2i1.2004

Abstract

Coastal ecosystems are increasingly threatened by human activities, including urbanization, pollution, and climate change. These disturbances have led to significant biodiversity loss and degradation of ecosystem services. Understanding effective restoration techniques is essential for reversing these negative impacts and promoting ecological resilience. This study aims to evaluate various ecological restoration techniques applicable to coastal ecosystems affected by human activities. By assessing the effectiveness of these techniques, the research seeks to identify best practices for restoring ecological integrity and enhancing biodiversity. A comprehensive literature review was conducted, focusing on case studies of restoration projects in coastal areas. Techniques evaluated included habitat restoration, species reintroduction, and the implementation of sustainable management practices. Data on ecological outcomes, species diversity, and community structure were analyzed. Findings indicate that a combination of techniques, such as habitat restoration and community engagement, significantly enhances the recovery of coastal ecosystems. Successful case studies demonstrated improvements in biodiversity and ecosystem function, highlighting the importance of adaptive management strategies tailored to specific environmental contexts. This research underscores the critical need for effective ecological restoration techniques in coastal ecosystems impacted by human activities.
Impact of Climate Change on Marine Biodiversity and Fisherie Prihadi, Donny Juliandri; Akhtar, Shazia; Ali, Zara
Research of Scientia Naturalis Vol. 2 No. 1 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/scientia.v2i1.2007

Abstract

Climate change poses significant threats to marine biodiversity and fisheries, impacting ecosystems and the livelihoods that depend on them. Rising sea temperatures, ocean acidification, and altered salinity levels are among the key environmental changes affecting marine life. Understanding these impacts is crucial for developing effective management strategies. This study aims to investigate the effects of climate change on marine biodiversity and the resulting implications for fisheries. The research seeks to identify vulnerable species and ecosystems, as well as assess the economic consequences for fishing communities. A comprehensive literature review was conducted, analyzing existing studies on climate change impacts on marine ecosystems. Data from various regions were synthesized to evaluate changes in species distribution, abundance, and community composition. Economic assessments of fisheries were incorporated to understand the socio-economic implications. Findings indicate significant shifts in marine biodiversity due to climate change, with some species migrating to cooler waters while others face population declines. These changes have direct implications for fisheries, leading to altered catch patterns and economic instability for fishing communities. Vulnerable species were identified, highlighting the need for targeted conservation efforts. This research underscores the urgent need for adaptive management strategies to mitigate the impacts of climate change on marine biodiversity and fisheries. Collaborative efforts between scientists, policymakers, and fishing communities are essential to ensure the sustainability of marine resources in the face of ongoing environmental changes.
Merancang Media Edukasi Digital: Pendekatan Design Thinking dalam Pengembangan E-Booklet Ekowisata Mangrove Ilma Mufida Inayati; Sunarto, Sunarto; Ahmad Prawira Dhahiyat; Donny Juliandri Prihadi; Shafira Bilqis Annida
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i4.6479

Abstract

This study aims to design an ecotourism e-booklet on mangrove conservation for visitors of Angke Kapuk Nature Tourism Park (TWA Angke Kapuk) using a design thinking approach. The background of this research is the limited availability of interactive educational media in the park, which causes tourists to focus mainly on recreation without gaining a deeper understanding of mangrove conservation. A mixed methods approach was applied, combining surveys with 30 visitors, interviews with park managers, and design thinking stages including empathize, define, ideate, prototype, and test. Initial surveys revealed a low satisfaction level with existing media (average score 2.93), while interest in a digital e-booklet was very high (86.7%). The developed prototype contains information about mangrove ecosystem functions, seedling processes, planting techniques, monitoring activities, and includes interactive quizzes as well as QR codes linking to videos. Testing results indicated a significant increase in visitor satisfaction (average 4.36) and conservation awareness, with respondents stating that the e-booklet provided new knowledge (mean 4.50) and raised awareness of the importance of protecting mangroves (mean 4.63). Thus, the e-booklet is proven effective as an interactive educational medium that supports conservation efforts and sustainable ecotourism development in TWA Angke Kapuk.
Co-Authors Achmad Rizal Adiguna, Rido Ahmad Prawira Dhahiyat Aini Iftinaan K J Ainil Mardiah Ainni, Chusnul Firaqie Akhtar, Shazia Al Faroqi, Fachmi Ali, Zara Alin Fithor Anggoro, Yudhi Ardhiansyah, Rasendriya Naufal Arief Nuryana Arief Nuryana Arief, Mohamad Candra W. Aris Nuryana ati surya mediawati Ati Surya Mediawati Atikah Nurhayati Azizurrohman, Muhammad Baitulloh, Taqiy Gusdi Bambang Amir Alhakim Bambang Herunadi Bandari Arining Fitranti Basnendar Herry Prilosadoso Beni Sabdo Nugroho Deasy Silvya Sari Devitra, Ilham Fayyadh Dhahiyat, Ahmad Prawira Didik Supriyanto Dinur Piranto Dwi Siskawati Dyah Ayu Suryaningrum Eka Kadharpa, Eka Elwie, Madu Maybelle Von Erris Kusumawidjaya Eva Desembrianita Evelyna, Feby Evi Nurul Ihsan Evi Sirait Fadhilah Ramadhan Sudjud Fadhlurrahman, Bintang Mahardika Farawowan, Fauziah F. Fariq, Aiman Fitri Novilia fransisca sri susilaningsih Fransisca Sri Susilaningsih Frida Purwanti Handaka , Asep Agus Handaka, Asep Agus Herman - Hamdani hesti nuraeni Hesti Nuraeni Hetty Claudia Nainggolan Ihsan, Evi Nurul Ilma Mufida Inayati Indah Riyantini Indah Riyantini Indah Riyantini Riyantini Ine Maulina Iriana Bakti Judijanto, Loso Junirahma, Nur Sakinah Krisnadi, Fanny Kristiadhi, Fanny Lantun Paradhita Dewanti Lesmana, Moh Wildan Lintang Permata Sari Yuliadi M Toyib Mala Septiani Maryam Salampessy Maryam Salampessy Maulana Arif, Risandi Miftahudin . Mochamad Rudyansyah Ismail Mochamad Untung Kurnia Agung Muhammad Sabir Muhammad Sabir Muhammad Yusuf Mulyana, Hadi Nurma - Wijayanti Nuryana, Aris Pamungkas, Wahyuniar Prilosadoso, Basnendar Herry Rendro Laksmono Riny Novianty Riny Novianty Rizaldy Mauliza Saiyaf Fakhri A Saptari, Muhammad Khairan Shafira Bilqis Annida Shafira Bilqis Annida Sri Astuty Sukaya Sastrawibawa Sukaya Sastrawibawa Sulistyo Budi Utomo SUNARTO Sunarto - Sunarto Sunarto sunarto sunarto Suroso, Amat Suroto, Alip Suryana Syamsuddin, Mega Laksmini Syawaludin Alisyahbana Harahap Tandafatu, Natalia Kristiani Verina Wijaya Vidlia Putri Rosady Wahyuniar Pamungkas Wahyuniar Pamungkas Walim Lili Widyawati, Christy Yaqin, Muhammad 'Ainul Yeni Mulyani Yovita Yovita Yudi Nurul Ihsan Zeanette Tiarma Lisbet Zendina, Luthfia