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All Journal Edukasi Ordik Jurnal Keolahragaan Proceeding SENDI_U EDULITE: Journal of English Education, Literature and Culture DERIVATIF Akuisisi : Jurnal Akuntansi PAUDIA: JURNAL PENELITIAN DALAM BIDANG PENDIDIKAN ANAK USIA DINI E-Dimas: Jurnal Pengabdian kepada Masyarakat Indonesian Journal of Curriculum and Educational Technology Studies International Journal of Humanity Studies (IJHS) Ekspektra: Jurnal Bisnis & Manajemen JURNAL PENDIDIKAN JASMANI DAN OLAHRAGA Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Journal of Educational Research and Evaluation Journal of Humanities and Social Studies JISIP: Jurnal Ilmu Sosial dan Pendidikan Eksis: Jurnal Riset Ekonomi dan Bisnis JASF (Journal of Accounting and Strategic Finance) Jurnal Ilmiah Edunomika (JIE) Mumtaz: Jurnal Studi Al-Quran dan Keislaman JURNAL SeMaRaK Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jorpres (Jurnal Olahraga Prestasi) Jurnal Christian Humaniora JBMR: Journal of Business and Management Review Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Disrupsi Bisnis Best : Journal of Applied Electrical, Science and Technology Jurnal Ilmiah Wahana Pendidikan International Journal of Economy, Education and Entrepreneurship (IJE3) JUMORA: Jurnal Moderasi Olahraga KARYA: Jurnal Pengabdian Kepada Masyarakat Majalah Ilmiah Olahraga (MAJORA) Jurnal Puruhita Journal of Social Research Golden Ratio of Mapping Idea and Literature Format Jurnal SainTekA International Journal of Multidisciplinary Research and Literature (IJOMRAL) Sepakbola East Asian Journal of Multidisciplinary Research (EAJMR) Formosa Journal of Multidisciplinary Research (FJMR) KINDAI : Kumpulan Informasi dan Artikel Ilmiah Manajamen dan Akuntansi Indonesian Capital Market Review Jurnal Pedagogi Olahraga dan Kesehatan Structure International Journal of Economics (IJEC) Economics and Business Journal Journal of Artificial Intelligence and Digital Business Studies in English Language and Education Innovative: Journal Of Social Science Research Dedication : Jurnal Pengabdian Masyarakat IIJSE RESLAJ: Religion Education Social Laa Roiba Journal Darmabakti: Jurnal Pengabdian kepada Masyarakat Jp.jok (Jurnal Pendidikan Jasmani, Olahraga dan Kesehatan)
Sugeng Purwanto
Universitas Negeri Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Optimalisasi Pemasaran PT. Victory International Futures Dalam Era Digital: Strategi yang Efektif Fakhruddin , Yusuf Risfian; Purwanto, Sugeng
Dedication : Jurnal Pengabdian Masyarakat Vol 8 No 2 (2024)
Publisher : LPPM Universitas PGRI Argopuro Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31537/dedication.v8i2.1975

Abstract

Dalam era digital yang terus berkembang, pemasaran komoditas berjangka menjadi semakin kompleks. PT. Victory International Futures berkomitmen untuk memenuhi kebutuhan nasabah yang dinamis dan membantu mereka menjadi investor yang sukses dengan memanfaatkan teknologi informasi. Penelitian ini bertujuan untuk mengeksplorasi strategi pemasaran digital yang efektif dalam meningkatkan kesadaran dan kepercayaan masyarakat terhadap perusahaan pialang. Program edukasi dan sosialisasi dilakukan melalui media sosial, khususnya Instagram, serta sosialisasi langsung kepada masyarakat. Hasilnya menunjukkan bahwa penggunaan media sosial dan konten edukatif berhasil menarik perhatian dan meningkatkan pemahaman masyarakat tentang dunia investasi, serta membantu mengubah pandangan negatif terhadap perusahaan pialang. Keberhasilan strategi ini diharapkan dapat membangun reputasi baik yang dapat digunakan sebagai alat pemasaran efektif di masa mendatang.
Penerapan Standart Operasional Prosedur Divisi Keuangan Dalam Proses Penerimaan Dan Pengeluaran Kas PT. Inovasi Teknologi Solusindo (Trustmedis) Safitri, Ismi Dwi; Purwanto, Sugeng
Innovative: Journal Of Social Science Research Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i3.20212

Abstract

This study examines the implementation of Standard Operating Procedures (SOP) in the Finance Division of PT. Inovasi Teknologi Solusindo (Trustmedis), focusing on the processes of cash receipts and disbursements. SOPs play an essential role in ensuring orderly financial administration while minimizing errors and the risk of fund misuse. A descriptive qualitative approach was applied, with data collected through observation, interviews, and documentation study. The findings reveal that SOPs have been implemented systematically, covering stages such as invoice creation, document verification, payment authorization, and transaction recording. However, the study identified several challenges, including limited employee understanding of certain procedures. Therefore, regular training and periodic evaluations of the SOPs are recommended to improve the efficiency and accountability of the company’s cash management system.
Peran Creative Marketing dalam Membangun Brand Awareness Melalui Konten Digital di PT Inovasi Teknologi Solusindo (Trustmedis) Riyanti Putri, Rindiantika Adinda; Purwanto, Sugeng
Innovative: Journal Of Social Science Research Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i3.20232

Abstract

The advancement of digital technology has led companies to transform their marketing strategies, including in the healthcare sector. This study aims to examine the role of the Creative Marketing Team at PT Inovasi Teknologi Solusindo (Trustmedis) in building brand awareness through digital content. The method used involved direct observation and participation in content creation during an internship. The findings show that the use of content pillars (awareness, consideration, conversion), planning through a content calendar, and the implementation of appropriate Calls to Action (CTAs) can enhance brand exposure and generate qualified leads. In conclusion, the digital content strategy implemented by Trustmedis’s Creative Marketing Team contributes positively to achieving the company's marketing goals.
Pengaruh Flash Sale dan Live Streaming terhadap Pembelian Impulsif pada Marketplace Shopee di Kota Surabaya Al Jonet, Arfad Syuqi Hikam; Purwanto, Sugeng; Ariescy, Reiga Ritomiea
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 1 (2024): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i1.1598

Abstract

Current technological developments can change society to become modern and practical, for example the emergence of online shopping trends, such as on one of the online shopping platforms in Indonesia, namely Shopee. The Shopee marketplace offers various promotions such as flash sales and live streaming to attract consumers to make impulsive buying. The aim of this research is to test the effect of flash sales and live streaming on impulse buying on the Shopee marketplace in the city of Surabaya. The population in this research are consumers who have watched live streaming and are aware of the flash sale program on the Shopee marketplace domiciled in the city of Surabaya. This research used a quantitative approach by distributing questionnaires to 108 respondents via Google Forms. Research variables were measured using the Likert scale assessment technique levels 1-5. The analysis used in this research is Partial Least Square (PLS). This research shows the results that flash sales and live streaming have a significant positive effect on impulse buying on the Shopee marketplace in the city of Surabaya.
The Effect of Perceived Price and Facilities on Customer Satisfaction at Soedirman Guest House Tulungagung Christiano, Nicolas Raynato; Purwanto, Sugeng; Amriel, Egan Evanzha Yudha
Journal of Social Research Vol. 2 No. 8 (2023): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i8.1340

Abstract

The hospitality industry is one of the most competitive business sectors, including in Tulungagung. In an effort to maintain and increase market share, it is important for Soedirman Guest House to understand the factors that influence customer satisfaction. Price perceptions and facilities are two factors that have a significant influence on customer satisfaction. This study aims to examine the effect of perceived price and facilities on customer satisfaction at Soedirman Guest House in Tulungagung. This study uses quantitative research methods. The data collection technique was carried out with a questionnaire measured on a Likert scale. The population used in this study were all Soedirman Guest House consumers. The sampling technique used was Accidental Sampling. Hypothesis testing in this study was carried out with a Structural Equation Model (SEM) based on Partial Least Square (PLS). The results showed that the perception of price and facilities was able to make a good contribution to customer satisfaction at Soedirman Guest House. This shows that the better the price perception that consumers have and the more complete and adequate the facilities owned by the guest house, it will make Soedirman Guest House consumers feel satisfied.
The Influence of Brand Image and Advertising Effectiveness on Purchasing Decisions for Supermie Instant Noodles in Gresik District Tripambudi, Bagus Wahyu; Purwanto, Sugeng
Journal of Social Research Vol. 2 No. 8 (2023): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i8.1341

Abstract

Instant noodles are one of the most popular food products and are widely consumed by the public. In the midst of intense competition in the instant noodle industry, it is important for producers to understand the factors that influence consumer purchasing decisions. The purpose of this study was to identify and analyze the effect of brand image and advertising effectiveness on purchasing decisions for Supermie instant noodles in Gresik Regency. This study uses quantitative research methods. The data collection technique was carried out by distributing questionnaires which were measured using a Likert scale. The data that has been collected is then analyzed with a Structural Equation Model (SEM) based on Partial Least Square (PLS). The results showed that brand image and advertising effectiveness were able to contribute well to consumer purchasing decisions for Supermie instant noodles in Gresik Regency.
Revitalisasi Kesadaran Lintas Budaya dan Pendampingan Pengurusan Perizinan Industri Sabun Susu Kamila Nurhamidah, Idha; Asyhari, Asyhari; Purwanto, Sugeng
E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 11, No 2 (2020): E-DIMAS
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/e-dimas.v11i2.4611

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan di Desa Ngrawan, Kecamatan Getasan, Kabupatn Semarang dengan dua program unggulan, yaitu (1) Revitalisasi Kesadaran Lintas Budaya and (2) Bimbingan memperoleh perizinan industri rumah tangga sabun susu ‘Kamila’. Seperti banyak diketahui, Desa Ngrawan merupakan daerah tujuan wisata terdiri atas pemandangan alam, pertunjukkan seni tari tradisional dan homestay agar pengunjung dapat mempelajari kehidupan di desa,misalnya bercocok tanam dan berternak. Hal ini menggugah Tim Pengbdian Kepada Masyarakat Unissula bekerjasama dengan Unisbank untuk melaksanakan program kerja seperti tersebut di atas untuk memperluas jangkauan industri wisata domestik ataupn manca negara. Untuk itulah diberikan semacam pelatihan kesadaran lintas budaya bagi para anggota Pokdarwis (Kelompok Sadar Wisata) guna memberikan pengetahuan lintas budaya. D samping itu, pendampingan juga diberikanb bagi home industri sabun susu ‘Kamila’ agar dapat mengembangkan produksi dan pemasarnnya. Tanggapan terhadap pengabdian ini sangat positif. Warga setempat mulai sadar akan pentingnya pengetahauan lintas budaya; sementara itu, bagi sabun mer Kamila’ telah diterbitkan BIN: 9120201482921. Selanjutnya rekomendasi yang ditawarkan perlu dikaji ulang aspek religi dan social bagi warga setempat; dan segera sabun susu‘Kamila’ didaftarkan ke BPOM untuk mendapat uji klinis.
PENGEMBANGAN MODEL LATIHAN KARATE KIDS PADA ANAK USIA SEKOLAH DASAR KELAS ATAS Srianto, Widha; Purwanto, Sugeng
Jurnal Keolahragaan Vol. 2 No. 2: September 2014
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (275.754 KB) | DOI: 10.21831/jk.v2i2.2628

Abstract

Penelitian ini bertujuan untuk menghasilkan model latihan karate kids pada anak usia sekolah dasar (SD) kelas atas (10-12 tahun). Penelitian pengembangan ini dilakukan dengan mengadaptasi langkah-langkah penelitian sebagai berikut: (1) pengumpulan informasi di lapangan, (2) melakukan analisis terhadap informasi yang telah dikumpulkan, (3) mengembangkan produk awal, (4) validasi ahli dan revisi, (5) uji coba lapangan skala kecil dan revisi,  (6) uji coba lapangan skala besar dan revisi, dan (7) pembuatan produk final. Uji coba skala kecil dilakukan di klub Forki Kota Yogyakarta berjumlah 7 anak. Uji coba skala besar di klub Inkanas DIY berjumlah 16 anak. Instrumen pengumpulan data yang digunakan yaitu: (1) pedoman wawancara, (2) skala nilai, (3) pedoman observasi model, (4) pedoman observasi keefektifan model, dan (5) kuesioner untuk siswa. Teknik analisis data yang dilakukan yaitu analisis deskriptif kuantitatif dan analisis deskriptif kualitatif. Hasil penelitian ini berupa model latihan karate kids pada anak usia SD kelas atas (10-12 tahun) yaitu: (1) model latihan maegeri, (2) model latihan gyaku tsuki, (3) model latihan mawashigeri, dan (4) model latihan oi tsuki. Dari hasil analisis data penilaian para ahli materi dan kuesioner anak, dapat ditarik kesimpulan bahwa model latihan karate kidspada anak usia SD kelas atas (10-12 tahun) ini dinilai baik dan efektif.Kata kunci: model latihan, karate kids
Analisis Pengaruh Citra Merek dan Kualitas Produk Terhadap Keputusan Pembelian Ulang “Slai O’lai” Sofya, Dini Nur; Purwanto, Sugeng
Jurnal Disrupsi Bisnis Vol. 4 No. 6 (2021): Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v4i6.12445

Abstract

Penelitian ini bertujuan untuk mengidentifikasi bagaimana pengaruh citra merek dan kualitas produk terhadap keputusan pembelian ulang merek Slai O’lai pada warga Kabupaten dan Kota Kediri. Penelitian ini berjenis explanatory research, yaitu penelitian yang menjelaskan dan menunjukkan keterkaitan dan pengaruh antara variabel bebas dan variabel terikat. Metode penelitian ini bersifat kuantitatif dengan mengambil sampel sejumlah 110 responden dan menyebarkan kuesioner di Kabupaten dan Kota Kediri dengan bantuan Google Forms. Teknik pengumpulan sampel memakai non-probability sampling dengan metode convenience sampling. Sampel terdiri atas responden yang berdomisili di Kabupaten dan Kota Kediri, berusia minimal 17 tahun, dan telah membeli produk Slai O'lai lebih dari 2 (dua) kali. Data yang diambil dari responden adalah data primer serta data sekunder. Teknik analisis yang dipakai di dalam penelitian ini menggunakan Partial Least Square (PLS) dengan uji validitas, uji reliabilitas, serta uji hipotesis. Berdasarkan hasil olah data dari penelitian ini dapat ditarik kesimpulan bahwa keputusan pembelian ulang biskuit sandwich Slai O’lai dipengaruhi secara positif dan signifikan oleh variabel citra merek dan kualitas produk. Kata Kunci:  Citra Merek; Kualitas Produk; Pembelian Ulang  
The Role of Green Brand Image Awareness and Environmental Awareness on Purchasing Decisions by Controlling the Behavior of Potential Consumers of the Body Shop Mojokerto Baiqun Isbahi, Muhammad; Kartika Pertiwi, Tri; Purwanto, Sugeng
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i1.4455

Abstract

The purpose of this study is to investigate the role of environmental knowledge and green brand image awareness in motivating green product purchasing decisions. The purpose of this study is to ascertain the impact of environmental knowledge and green brand image awareness on purchase decisions, both directly and indirectly via behavioral control. The population in this study is 220 potential The Body Shop Mojokerto customers, with the sample used being the younger generation in Mojokerto who are familiar with The Body Shop and are potential customers. The sample in this study falls under the purposive sampling category, with a total sample size of 120 respondents. The descriptive analysis and Partial Least Square (PLS) methods were utilized, with the SmartPLS version 3.0 software application. The study's findings indicate that environmental awareness is vital for improving purchase decisions, as well as the findings of an indirect association via behavioral control. According to these findings, behavioral control is referred to as mediation. Furthermore, understanding of the green brand image is crucial, as it is capable of encouraging positive behavioral control, which can impact purchase decisions.
Co-Authors - Istyarini - Nurussa’adah Adeyawarman, Aldo Nugraha Adiatmaputra, Anindyo Pradipto Africo Ramadhani Aidhaningtyas, Fera Tri Al Abid, Muhammad Lailul Muzakky Al Jonet, Arfad Syuqi Hikam Alam, Hakim Bima Ardimas Alamsah, Hafid Akmal Aliyah, Siti Maslikhatun Amriel, Egan Evanzha Yudha Andy Ardian Ardianta, Armanda Artanty, Ary Asep Ardiyanto Astutik, Dyah Nur Astutik, Retno Dwi Asyhari Asyhari, Asyhari Aziza, Umma Latifa Nur Babang, Veramyta Maria Martha Baiqun Isbahi, Muhammad Baskoro Pandu Aji Christiano, Nicolas Raynato Crespo, Alan Deden Saepul Alfarisi Dennis Dwi Kurniawan Devi Catur Winata Dhani Ichsanuddin Nur Dody Tri Iwandana Dody Tri Iwandana Dzayanti, Nour Icha Endang Yuliani Rahayu Fahrur Rozi Fakhruddin , Yusuf Risfian Farida Mulyaningsih Febriyanti, Gita Ayu Festiawan, Rifqi Gancar Candra Premananto Garut, Albertyano Gilang Hadi Raharjo, Raden Johnny Hamiseno, Alriga Rakareyhan Helmi, Sheryn Maulida Heri Triluqman Budisantoso Hermawan, Tedi Hesty Prima Rini Hindun, Kiftiah Hoesana Dian Dewi Andalas Idha Nurhamidah, Idha Idriz, Mesut Ilfiani , Pratiwi Dian Istyarini - Istyarini Istyarini, Istyarini Izdihar, Gilang Jajang Jajang Kartika Pertiwi, Tri Kartiko, Cahyo Kasprabowo, Teguh Katharina Rustipa Khurrohman, Moch Fath Koerniawan, Tony Lestiyani, Dhea Nofa Liliek Soepriatmadji Lina Damayanti, Lina Madania, Sarah Putri Maharani, Kirana Aurelia Julianne Moch Fath Khurrohman Mufakkirul Ardi Muhadjir Anwar Muhammad Muhajirin, Muhammad Muhammad Rafli Mumtaz, Annisa Murtazah, Izah Bana Najimuddin, Didin Nanda, Fitri Agung Nordianto, Akhmad Farhan Novitasari, Mayhana Dwi Novriansyah Novriansyah, Novriansyah Nurdiyanta, Mohammad Fadel Diza Nurul Izzah, Berliana Nurussaadah - Nurussa’adah, - Oktavianto, Nanang Olczewski, Prully Stanislous Pahiyanti, Novi Gusti Pamuji Sukoco Pasca Tri Kaloka Pratama, Rafliansyah Premananto, Gancar C Pujiati, Siti Robingah Pujiati, Siti Robingah Putri, Brilivena Clarissa Aurora Putri, Meylani Yulia Rachma, Tika Dwi Ramdhana, Rickadesti Reiga Ritomiea Ariescy Riris Setyo Sundari Riyanti Putri, Rindiantika Adinda Rizal, Ayu Febrina Rizka Nur Khanifah Rokhim, M Khoirul Nur Rosyidah, If'idatur Rubbi Kurniawan Safitri, Ismi Dwi Salsabila, Aurelia Saputra, Fajar Sabri Satriawansyah, Tri Sembiring, Rinawati Sofwan, Mochammad Syamsudin Sofya, Dini Nur Soni Nopembri Sri Hartini Sugara, Zona Icashya Sugiharti Mulya Handayani Suhaevi, Evi Sujarwo , Sujarwo Sujarwo Sujarwo Sukmajati, Sigit Sulistio, Basuki Suripto Suripto Susilo, Sophie Tiara Syamsya, Syabania Qowi Nur Tripambudi, Bagus Wahyu Uun Siti Khoiriyah, Uun Siti Wahzudik, Niam Wakid, Ahmad Hasan Widha Srianto Wirasakti, Muhammad Revandra Yuniningsih Yuyun Ari Wibowo Zafarani, Rinelly Aurelia Naurah Zain, Muhammad Zaki Zakki Efendi, Irkham Ardian Zumrotul Fitriyah, Zumrotul