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All Journal Edukasi Ordik Jurnal Keolahragaan Proceeding SENDI_U EDULITE: Journal of English Education, Literature and Culture DERIVATIF Akuisisi : Jurnal Akuntansi PAUDIA: JURNAL PENELITIAN DALAM BIDANG PENDIDIKAN ANAK USIA DINI E-Dimas: Jurnal Pengabdian kepada Masyarakat Indonesian Journal of Curriculum and Educational Technology Studies International Journal of Humanity Studies (IJHS) Ekspektra: Jurnal Bisnis & Manajemen JURNAL PENDIDIKAN JASMANI DAN OLAHRAGA Jurnal SEPA (Social Economic and Agribusiness Journal) Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Journal of Educational Research and Evaluation Journal of Humanities and Social Studies JISIP: Jurnal Ilmu Sosial dan Pendidikan Eksis: Jurnal Riset Ekonomi dan Bisnis JASF (Journal of Accounting and Strategic Finance) Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business Mumtaz: Jurnal Studi Al-Quran dan Keislaman JURNAL SeMaRaK Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Manajemen Kesatuan Jorpres (Jurnal Olahraga Prestasi) Jurnal Christian Humaniora JBMR: Journal of Business and Management Review Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Disrupsi Bisnis Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Jurnal Ilmiah Wahana Pendidikan International Journal of Economy, Education and Entrepreneurship (IJE3) JUMORA: Jurnal Moderasi Olahraga KARYA: Jurnal Pengabdian Kepada Masyarakat Majalah Ilmiah Olahraga (MAJORA) Jurnal Puruhita Journal of Social Research Golden Ratio of Mapping Idea and Literature Format Jurnal SainTekA International Journal of Multidisciplinary Research and Literature (IJOMRAL) Sepakbola East Asian Journal of Multidisciplinary Research (EAJMR) Formosa Journal of Multidisciplinary Research (FJMR) KINDAI : Kumpulan Informasi dan Artikel Ilmiah Manajamen dan Akuntansi Indonesian Capital Market Review Jurnal Pedagogi Olahraga dan Kesehatan Structure International Journal of Economics (IJEC) Economics and Business Journal Journal of Artificial Intelligence and Digital Business Studies in English Language and Education Innovative: Journal Of Social Science Research Dedication : Jurnal Pengabdian Masyarakat Indonesian Journal of Innovation Multidisipliner Research IIJSE RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Riset Kajian Teknologi dan Lingkungan Interdisciplinary Journal of Advanced Research and Innovation Indonesian Journal of Innovation Multidisipliner Research Darmabakti: Jurnal Pengabdian kepada Masyarakat Jurnal Pendidikan Jasmani, Olahraga dan Kesehatan (Jp.jok)
Sugeng Purwanto
Universitas Negeri Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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The Influence of Satisfaction and Trust on Sympathy Card Customer Loyalty in Students of the Faculty of Economics and Business UPN Veteran East Java Ardianta, Armanda; Purwanto, Sugeng
East Asian Journal of Multidisciplinary Research Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i1.8149

Abstract

Business competition in the development of the current era of globalization makes companies have to quickly think hard about how to behave and act effectively and efficiently, especially when facing competition in a business environment that moves very fast and keeps up with the times and is full of uncertainty. Therefore, every company is required to compete competitively in terms of creating and maintaining loyal customers. This study aims to analyze customer loyalty by looking at the effect of satisfaction and trust whether it can influence customer loyalty sympathy on students of the Faculty of Economics and Business UPN "Veteran" East Java. The population in this study were students of the Faculty of Economics and Business UPN "Veteran" East Java, class of 2019 - 2022. The sampling technique used was convenience. with 100 respondents who were determined as a sample. The questionnaire method is a method for collecting data in this study. This research data analysis technique uses Partial Least Square (PLS). The results showed that satisfaction and trust have a significant effect on customer loyalty. This can be interpreted that increasing customer satisfaction and trust will also increase loyalty to students of the Faculty of Economics and Business UPN Veteran East Java as customers of the sympathy card.
The Influence of Store Atmosphere, Perceived Price, and Customer Experience on Repurchase Intention at Niceso Rungkut Surabaya Alam, Hakim Bima Ardimas; Purwanto, Sugeng
East Asian Journal of Multidisciplinary Research Vol. 3 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i8.10312

Abstract

The advancement of modern technology and economic growth have made Indonesia a very potential retail market, especially in the modern retail sector. In addition, retail competition is also increasing with the presence of foreign retailers competing with domestic retailers. The domestic retail industry in question is Niceso. The purpose of this research is to understand the reasons for purchase, perceptions of Niceso, and the level of consumer desire in influencing repeat purchase behavior at the store. This research employs a quantitative research method, and the measurement of variables is conducted using a Likert scale. The sampling technique uses non-probability sampling through a convenience sampling approach, and the sample size obtained is 102 respondents. The data analysis technique used is the PLS (Partial Least Square) method. This method is used to conduct validity and reliability tests, structural model, and hypothesis testing from the existing data. The results of this study indicate that store atmosphere, perceived price, and customer experience each contribute and have a significant influence on the repurchase intention of Niceso Rungkut Surabaya consumers.
The Influence of Brand Experience, Brand Trust, and Perceived Value on Brand Loyalty of Maybelline Products in Surabaya Astutik, Retno Dwi; Purwanto, Sugeng
East Asian Journal of Multidisciplinary Research Vol. 3 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i8.10568

Abstract

The current era of technological advancement has significantly changed various aspects of human life, including behavior patterns and lifestyles. Lifestyle changes that were initially cosmetic and used only on special occasions have now become daily necessities, leading to diverse demands for cosmetics and intense competition. This situation presents both opportunities and challenges for cosmetic companies. This study aims to determine how brand experience, brand trust, and perceived value affect brand loyalty of Maybelline products in Surabaya.The research method employed is quantitative research, with a sample size of 102 respondents who filled the sample criteria. Sampling was conducted using the Purposive Sampling technique, with the criteria being female, Maybelline product user, having made at least two purchases, and residing in Surabaya. Data analysis in this study utilized SEM-PLS. The results indicate that Brand Experience, Trust, and Perceived Value positively influence Brand Loyalty towards Maybelline products in Surabaya. The research method employed is quantitative research, with a sample size of 102 respondents who filled the sample criteria. Sampling was conducted using the Purposive Sampling technique, with the criteria being female, Maybelline product user, having made at least two purchases, and residing in Surabaya. Data analysis in this study utilized SEM-PLS. The results indicate that Brand Experience, Trust, and Perceived Value positively influence Brand Loyalty towards Maybelline products in Surabaya.
The Influence of Green Marketing, Brand Awareness, And Lifestyle on the Purchase Decision of Aqua Life Bottled Water Products in Surabaya Maharani, Kirana Aurelia Julianne; Purwanto, Sugeng
East Asian Journal of Multidisciplinary Research Vol. 3 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i10.11148

Abstract

The progress of the bottled water industry has resulted in fierce competition, resulting in many findings of plastic waste in the form of bottled water product packaging. The large number of plastic waste findings increases the amount of waste accumulation that causes environmental damage. The change in environmentally friendly lifestyle is starting to occur, because there is concern in the community about the problem of environmental corruption. This study aims to determine the influence of green marketing, brand awareness, and lifestyle on consumer purchasing behavior. The population of this study is the people of Surabaya who have purchased Aqua Life bottled water products with a sample of 102 respondents. The research methodology used is non-probability sampling, especially using convenience sampling. Data was collected through G-form and data analysis involved a partial least square (PLS) approach. The results of the study obtained a positive, but not significant relationship between green marketing and purchase decisions. Brand awareness and lifestyle were found to have a positive and significant influence on the purchase decision of Aqua Life bottled water products in Surabaya.
The Influence of Social Media Marketing, Perceived Quality, and Brand Advocacy on Buying Interest Wardah Brand Cosmetics in East Java UPN "Veteran" Students Rosyidah, If'idatur; Purwanto, Sugeng
Formosa Journal of Multidisciplinary Research Vol. 3 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i9.11101

Abstract

Technological innovations are currently undergoing tremendous growth. The large number of internet users and social media is a sign of technological progress. In addition, the beauty business is also seeing fast expansion. Therefore, many brands from this industry are renewing to attract people's buying interest. This study aims to determine the influence of Social Media Marketing, Perceived Quality, and Brand Advocacy on Wardah Cosmetics Buying interest in UPN "Veteran" East Java Students. The data collection method used was through the distribution of questionnaires. A sampling of this study uses a purposive sampling technique with 100 respondents. Data analysis technique using SmartPLS ver 4.1. The results showed that Social Media Marketing, Perceived Quality, and Brand Advocacy have a positive and cynical influence on Buying interest.
Optimalisasi Pemasaran PT. Victory International Futures Dalam Era Digital: Strategi yang Efektif Fakhruddin , Yusuf Risfian; Purwanto, Sugeng
Dedication : Jurnal Pengabdian Masyarakat Vol 8 No 2 (2024)
Publisher : LPPM Universitas PGRI Argopuro Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31537/dedication.v8i2.1975

Abstract

Dalam era digital yang terus berkembang, pemasaran komoditas berjangka menjadi semakin kompleks. PT. Victory International Futures berkomitmen untuk memenuhi kebutuhan nasabah yang dinamis dan membantu mereka menjadi investor yang sukses dengan memanfaatkan teknologi informasi. Penelitian ini bertujuan untuk mengeksplorasi strategi pemasaran digital yang efektif dalam meningkatkan kesadaran dan kepercayaan masyarakat terhadap perusahaan pialang. Program edukasi dan sosialisasi dilakukan melalui media sosial, khususnya Instagram, serta sosialisasi langsung kepada masyarakat. Hasilnya menunjukkan bahwa penggunaan media sosial dan konten edukatif berhasil menarik perhatian dan meningkatkan pemahaman masyarakat tentang dunia investasi, serta membantu mengubah pandangan negatif terhadap perusahaan pialang. Keberhasilan strategi ini diharapkan dapat membangun reputasi baik yang dapat digunakan sebagai alat pemasaran efektif di masa mendatang.
Analisis Konsep Kota Cerdas dengan Pemanfaatan Internet of Things (IoT) di Kota Palembang Abidin, Zainal; Sutabri, Tata; Purwanto, Sugeng
Indonesian Journal of Innovation Multidisipliner Research Vol. 1 No. 4 (2023): December
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/ijim.v1i4.57

Abstract

This research analyzes the Smart City Concept with the Use of the Internet of Things (IoT) in the City of Palembang by considering internal factors, which shows a total score of 28 for strengths and 27 for weaknesses. On the other hand, external factors show a value of 34 for opportunities and 26 for threats. The SWOT analysis method (Strengths, Weaknesses, Opportunities, Threats) is used to evaluate strategic positions in facing challenges and exploiting opportunities in implementing the Smart City concept. Next, a TOWS (Threat, Opportunity, Weakness and Strength) analysis was carried out which resulted in an in Palembang City is SO (Strengths – Opportunities), namely utilizing internal advantages to optimize existing opportunities. In conclusion, the most appropriate strategy is to utilize internal strengths to maximize existing opportunities, while reducing the impact of internal weaknesses on external threats. A strong partnership is needed between the government, the private sector and active community participation to realize the vision of an IoT-based Smart City in the City of Palembang.
Penerapan Standart Operasional Prosedur Divisi Keuangan Dalam Proses Penerimaan Dan Pengeluaran Kas PT. Inovasi Teknologi Solusindo (Trustmedis) Safitri, Ismi Dwi; Purwanto, Sugeng
Innovative: Journal Of Social Science Research Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i3.20212

Abstract

This study examines the implementation of Standard Operating Procedures (SOP) in the Finance Division of PT. Inovasi Teknologi Solusindo (Trustmedis), focusing on the processes of cash receipts and disbursements. SOPs play an essential role in ensuring orderly financial administration while minimizing errors and the risk of fund misuse. A descriptive qualitative approach was applied, with data collected through observation, interviews, and documentation study. The findings reveal that SOPs have been implemented systematically, covering stages such as invoice creation, document verification, payment authorization, and transaction recording. However, the study identified several challenges, including limited employee understanding of certain procedures. Therefore, regular training and periodic evaluations of the SOPs are recommended to improve the efficiency and accountability of the company’s cash management system.
Peran Creative Marketing dalam Membangun Brand Awareness Melalui Konten Digital di PT Inovasi Teknologi Solusindo (Trustmedis) Riyanti Putri, Rindiantika Adinda; Purwanto, Sugeng
Innovative: Journal Of Social Science Research Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i3.20232

Abstract

The advancement of digital technology has led companies to transform their marketing strategies, including in the healthcare sector. This study aims to examine the role of the Creative Marketing Team at PT Inovasi Teknologi Solusindo (Trustmedis) in building brand awareness through digital content. The method used involved direct observation and participation in content creation during an internship. The findings show that the use of content pillars (awareness, consideration, conversion), planning through a content calendar, and the implementation of appropriate Calls to Action (CTAs) can enhance brand exposure and generate qualified leads. In conclusion, the digital content strategy implemented by Trustmedis’s Creative Marketing Team contributes positively to achieving the company's marketing goals.
Pengaruh Flash Sale dan Live Streaming terhadap Pembelian Impulsif pada Marketplace Shopee di Kota Surabaya Al Jonet, Arfad Syuqi Hikam; Purwanto, Sugeng; Ariescy, Reiga Ritomiea
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 1 (2024): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i1.1598

Abstract

Current technological developments can change society to become modern and practical, for example the emergence of online shopping trends, such as on one of the online shopping platforms in Indonesia, namely Shopee. The Shopee marketplace offers various promotions such as flash sales and live streaming to attract consumers to make impulsive buying. The aim of this research is to test the effect of flash sales and live streaming on impulse buying on the Shopee marketplace in the city of Surabaya. The population in this research are consumers who have watched live streaming and are aware of the flash sale program on the Shopee marketplace domiciled in the city of Surabaya. This research used a quantitative approach by distributing questionnaires to 108 respondents via Google Forms. Research variables were measured using the Likert scale assessment technique levels 1-5. The analysis used in this research is Partial Least Square (PLS). This research shows the results that flash sales and live streaming have a significant positive effect on impulse buying on the Shopee marketplace in the city of Surabaya.
Co-Authors - Istyarini - Nurussa’adah Adeyawarman, Aldo Nugraha Adiatmaputra, Anindyo Pradipto Africo Ramadhani Agus Supriyanto Aidhaningtyas, Fera Tri Al Abid, Muhammad Lailul Muzakky Al Jonet, Arfad Syuqi Hikam Alam, Hakim Bima Ardimas Alamsah, Hafid Akmal Aliyah, Siti Maslikhatun Amriel, Egan Evanzha Yudha Andy Ardian Ardianta, Armanda Artanty, Ary Asep Ardiyanto Astutik, Dyah Nur Astutik, Retno Dwi Asyhari Asyhari, Asyhari Aziza, Umma Latifa Nur Babang, Veramyta Maria Martha Baiqun Isbahi, Muhammad Baskoro Pandu Aji Christiano, Nicolas Raynato Crespo, Alan Deden Saepul Alfarisi Dennis Dwi Kurniawan Devi Catur Winata Dhani Ichsanuddin Nur Dody Tri Iwandana Dody Tri Iwandana Dzayanti, Nour Icha Endang Yuliani Rahayu Fahrur Rozi Fakhruddin , Yusuf Risfian Farida Mulyaningsih Febriyanti, Gita Ayu Festiawan, Rifqi Gancar Candra Premananto Garut, Albertyano Gilang Hadi Raharjo, Raden Johnny Hamiseno, Alriga Rakareyhan Helmi, Sheryn Maulida Heri Triluqman Budisantoso Hermawan, Tedi Hesty Prima Rini Hindun, Kiftiah Hoesana Dian Dewi Andalas Idha Nurhamidah, Idha Idriz, Mesut Ilfiani , Pratiwi Dian Ilfiani, Pratiwi Dian Istyarini - Istyarini Istyarini, Istyarini Izdihar, Gilang Jajang Jajang Kartika Pertiwi, Tri Kartiko, Cahyo Kasprabowo, Teguh Katharina Rustipa Khurrohman, Moch Fath Kinanti, Isnatul Agil Lestiyani, Dhea Nofa Liliek Soepriatmadji Lina Damayanti, Lina Madania, Sarah Putri Maharani, Kirana Aurelia Julianne Moch Fath Khurrohman Mufakkirul Ardi Muhadjir Anwar Muhammad Muhajirin, Muhammad Muhammad Rafli Mumtaz, Annisa Murtazah, Izah Bana Najimuddin, Didin Nanda, Fitri Agung Nordianto, Akhmad Farhan Novitasari, Mayhana Dwi Novriansyah Novriansyah, Novriansyah Nurdiyanta, Mohammad Fadel Diza Nurul Izzah, Berliana Nurussaadah - Nurussa’adah, - Oktavianto, Nanang Olczewski, Prully Stanislous Pamuji Sukoco Pasca Tri Kaloka Pratama, Rafliansyah Premananto, Gancar C Pujiati, Siti Robingah Pujiati, Siti Robingah Putri, Anggy Kinaya Putri, Brilivena Clarissa Aurora Putri, Meylani Yulia Rachma, Tika Dwi Ramdhana, Rickadesti Reiga Ritomiea Ariescy, Reiga Ritomiea Reza Wahyuaji, Muhammad Adrian Riris Setyo Sundari Riyanti Putri, Rindiantika Adinda Rizka Nur Khanifah Rokhim, M Khoirul Nur Rosyidah, If'idatur Rubbi Kurniawan Safitri, Ismi Dwi Salsabila, Aurelia Satriawansyah, Tri Sembiring, Rinawati Sofwan, Mochammad Syamsudin Sofya, Dini Nur Soni Nopembri Sri Hartini Sugara, Zona Icashya Sugiharti Mulya Handayani Sujarwo , Sujarwo Sujarwo Sujarwo Sulistio, Basuki Suripto Suripto Susilo, Sophie Tiara Syamsya, Syabania Qowi Nur Tata Sutabri Tripambudi, Bagus Wahyu Uun Siti Khoiriyah, Uun Siti Wahzudik, Niam Wakid, Ahmad Hasan Widha Srianto Wirasakti, Muhammad Revandra Yulia Putri, Meylani Yuniningsih Yuyun Ari Wibowo Zafarani, Rinelly Aurelia Naurah Zain, Muhammad Zaki Zainal Abidin Zakki Efendi, Irkham Ardian Zumrotul Fitriyah, Zumrotul