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All Journal Edukasi Ordik Jurnal Keolahragaan Proceeding SENDI_U EDULITE: Journal of English Education, Literature and Culture DERIVATIF Akuisisi : Jurnal Akuntansi PAUDIA: JURNAL PENELITIAN DALAM BIDANG PENDIDIKAN ANAK USIA DINI Indonesian Journal of Curriculum and Educational Technology Studies International Journal of Humanity Studies (IJHS) Ekspektra: Jurnal Bisnis & Manajemen JURNAL PENDIDIKAN JASMANI DAN OLAHRAGA Jurnal SEPA (Social Economic and Agribusiness Journal) Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Journal of Educational Research and Evaluation Journal of Humanities and Social Studies JISIP: Jurnal Ilmu Sosial dan Pendidikan Eksis: Jurnal Riset Ekonomi dan Bisnis JASF (Journal of Accounting and Strategic Finance) Al-Kharaj: Journal of Islamic Economic and Business Mumtaz: Jurnal Studi Al-Quran dan Keislaman Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Manajemen Kesatuan Jorpres (Jurnal Olahraga Prestasi) Jurnal Christian Humaniora JBMR: Journal of Business and Management Review Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ilmiah Wahana Pendidikan International Journal of Economy, Education and Entrepreneurship (IJE3) JUMORA: Jurnal Moderasi Olahraga KARYA: Jurnal Pengabdian Kepada Masyarakat Majalah Ilmiah Olahraga (MAJORA) Jurnal Puruhita Golden Ratio of Mapping Idea and Literature Format Jurnal SainTekA International Journal of Multidisciplinary Research and Literature (IJOMRAL) Sepakbola East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Capital Market Review Jurnal Pedagogi Olahraga dan Kesehatan Structure International Journal of Economics (IJEC) Economics and Business Journal Studies in English Language and Education PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Indonesian Journal of Innovation Multidisipliner Research IIJSE RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Riset Kajian Teknologi dan Lingkungan Interdisciplinary Journal of Advanced Research and Innovation Darmabakti: Jurnal Pengabdian kepada Masyarakat
Sugeng Purwanto
Universitas Negeri Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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THE INFLUENCE OF ONLINE CUSTOMER REVIEW AND SOCIAL MEDIA INFLUENCER ON PURCHASE DECISIONS HMNS LOCAL PERFUME FOR GENERATION Z TIKTOK USERS IN SURABAYA Ardiansyah, Kharisma Eka; Purwanto, Sugeng; Raharjo, Raden Johnny Hadi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7519

Abstract

This research investigates how Online Customer Reviews and Social Media Influencers influence the purchase decisions of Generation Z TikTok users in Surabaya regarding HMNS local perfume. Employing a quantitative method, data was gathered through online questionnaires distributed to 96 participants chosen using a purposive sampling technique. Data analysis was conducted using the Partial Least Square (PLS) method. The findings reveal that: (1) Online Customer Reviews significantly and positively impact the purchase decisions of Generation Z users; and (2) Social Media Influencers also exert a significant and positive influence on their decisions to buy HMNS local perfume in Surabaya.
The Influence Of Corporate Image And Social Media Marketing On The Purchase Decision Of Pt. Yusuf Mamlaka Mubarokah Products In Bojonegoro Reza Wahyuaji, Muhammad Adrian; Purwanto, Sugeng
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8017

Abstract

This study aims to analyze the extent to which corporate image and social media marketing influence purchasing decisions at PT. Yusuf Mamlaka Mubarokah, an agribusiness company based in Bojonegoro Regency. Employing a quantitative approach with Partial Least Squares–Structural Equation Modeling (PLS-SEM) analysis, the research involved 108 active consumer respondents. The findings indicate that both corporate image and social media marketing have a positive and significant effect on purchasing decisions. Corporate image is shaped by elements such as impression, trust, and attitude, while social media marketing is supported by dimensions of content, audience engagement, and digital interaction. These results highlight the importance of optimizing corporate communication strategies and strengthening digital promotion efforts to enhance consumer loyalty and purchase intention.
Analysis of Green Moral Obligation on Intention to Adopting Electric Vehicles (EV) with Openness to Changes and Self Enhancement as Moderating Variables Purwanto, Sugeng; Rini, Hesty Prima
East Asian Journal of Multidisciplinary Research Vol. 2 No. 12 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i12.6984

Abstract

The purpose of this research is to predict and analyze the influence of Green Moral Obligation on consumers' intention to adopt EV (electric vehicle)s in Indonesia, with Self Enhancement and Openness to Change as moderating variables. The research subjects are driving consumers distributed across the entire territory of the Republic of Indonesia, with a sample size of 250 respondents distributed through online questionnaires using convenience sampling technique. The data analysis tool used SEM-PLS (SEM-Partial Least Squares). The results of this research indicate that the Green Moral Obligation variable has a significant impact on the intention to adopt electric vehicles, and the Self Enhancement and Openness to Change variables have been proven to positively moderate the relationship between Green Moral Obligation and the intention to adopt electric vehicles. This research is expected to be used for policy development in the automotive industry, as a reference for academics and researchers for further research or theory development.
Relationship Between Workload to the Level of Burnout in Employees of PT Baba Rafi International Mumtaz, Annisa; Purwanto, Sugeng
East Asian Journal of Multidisciplinary Research Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i1.7947

Abstract

The success of a company depends on its ability to manage various types of resources, one of which is human resources (HR). Employee welfare is an important aspect that companies must pay attention to. When a company has high-performance standards and goals, employees work hard to achieve those goals. However, as a company's organizational performance increases, the workload also increases which can lead to burnout. This research aims to find out the role of workload on burnout among PT Baba Rafi International employees. The method used is a quantitative method and involves 40 employees of PT Baba Rafi International. The data obtained was processed using IBM SPSS version 22. The results of this research show that there is a significant role between workload and burnout in PT Baba Rafi International employees.
Implementation of the Fulfillment of Standard Operating Procedures of the Company (Turnover, Operating Hours, and Menu) at PT. Baba Rafi International Sugara, Zona Icashya; Purwanto, Sugeng
East Asian Journal of Multidisciplinary Research Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i1.7949

Abstract

Standard Operating Procedures (SOP) are procedures that must be followed to carry out a task or activity consistently and efficiently. SOP violations are actions that deviate from the provisions set out in a company's SOP. By using SOP, the company can achieve its goals effectively so that every company function runs properly. The method used to obtain data in carrying out research internships at PT. Baba Rafi International is a qualitative approach, where the data collection method includes direct observation in the field and documentation. The purpose of this research is to analyze the application of standard operating procedures (SOP) to employee performance. Online monitoring of operational hours is carried out with the aim of ensuring that online orders can run smoothly according to the operational hours that have been determined and if there are any negligence from the operator or problems with the application. Online menu checking is carried out to monitor the availability of raw materials to be sold online or offline. Daily turnover input is carried out twice, namely by writing paper forms manually by the operator and writing digitally with Microsoft Excel by the operational admin.    
The Influence of Satisfaction and Trust on Sympathy Card Customer Loyalty in Students of the Faculty of Economics and Business UPN Veteran East Java Ardianta, Armanda; Purwanto, Sugeng
East Asian Journal of Multidisciplinary Research Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i1.8149

Abstract

Business competition in the development of the current era of globalization makes companies have to quickly think hard about how to behave and act effectively and efficiently, especially when facing competition in a business environment that moves very fast and keeps up with the times and is full of uncertainty. Therefore, every company is required to compete competitively in terms of creating and maintaining loyal customers. This study aims to analyze customer loyalty by looking at the effect of satisfaction and trust whether it can influence customer loyalty sympathy on students of the Faculty of Economics and Business UPN "Veteran" East Java. The population in this study were students of the Faculty of Economics and Business UPN "Veteran" East Java, class of 2019 - 2022. The sampling technique used was convenience. with 100 respondents who were determined as a sample. The questionnaire method is a method for collecting data in this study. This research data analysis technique uses Partial Least Square (PLS). The results showed that satisfaction and trust have a significant effect on customer loyalty. This can be interpreted that increasing customer satisfaction and trust will also increase loyalty to students of the Faculty of Economics and Business UPN Veteran East Java as customers of the sympathy card.
The Influence of Store Atmosphere, Perceived Price, and Customer Experience on Repurchase Intention at Niceso Rungkut Surabaya Alam, Hakim Bima Ardimas; Purwanto, Sugeng
East Asian Journal of Multidisciplinary Research Vol. 3 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i8.10312

Abstract

The advancement of modern technology and economic growth have made Indonesia a very potential retail market, especially in the modern retail sector. In addition, retail competition is also increasing with the presence of foreign retailers competing with domestic retailers. The domestic retail industry in question is Niceso. The purpose of this research is to understand the reasons for purchase, perceptions of Niceso, and the level of consumer desire in influencing repeat purchase behavior at the store. This research employs a quantitative research method, and the measurement of variables is conducted using a Likert scale. The sampling technique uses non-probability sampling through a convenience sampling approach, and the sample size obtained is 102 respondents. The data analysis technique used is the PLS (Partial Least Square) method. This method is used to conduct validity and reliability tests, structural model, and hypothesis testing from the existing data. The results of this study indicate that store atmosphere, perceived price, and customer experience each contribute and have a significant influence on the repurchase intention of Niceso Rungkut Surabaya consumers.
The Influence of Brand Experience, Brand Trust, and Perceived Value on Brand Loyalty of Maybelline Products in Surabaya Astutik, Retno Dwi; Purwanto, Sugeng
East Asian Journal of Multidisciplinary Research Vol. 3 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i8.10568

Abstract

The current era of technological advancement has significantly changed various aspects of human life, including behavior patterns and lifestyles. Lifestyle changes that were initially cosmetic and used only on special occasions have now become daily necessities, leading to diverse demands for cosmetics and intense competition. This situation presents both opportunities and challenges for cosmetic companies. This study aims to determine how brand experience, brand trust, and perceived value affect brand loyalty of Maybelline products in Surabaya.The research method employed is quantitative research, with a sample size of 102 respondents who filled the sample criteria. Sampling was conducted using the Purposive Sampling technique, with the criteria being female, Maybelline product user, having made at least two purchases, and residing in Surabaya. Data analysis in this study utilized SEM-PLS. The results indicate that Brand Experience, Trust, and Perceived Value positively influence Brand Loyalty towards Maybelline products in Surabaya. The research method employed is quantitative research, with a sample size of 102 respondents who filled the sample criteria. Sampling was conducted using the Purposive Sampling technique, with the criteria being female, Maybelline product user, having made at least two purchases, and residing in Surabaya. Data analysis in this study utilized SEM-PLS. The results indicate that Brand Experience, Trust, and Perceived Value positively influence Brand Loyalty towards Maybelline products in Surabaya.
The Influence of Green Marketing, Brand Awareness, And Lifestyle on the Purchase Decision of Aqua Life Bottled Water Products in Surabaya Maharani, Kirana Aurelia Julianne; Purwanto, Sugeng
East Asian Journal of Multidisciplinary Research Vol. 3 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i10.11148

Abstract

The progress of the bottled water industry has resulted in fierce competition, resulting in many findings of plastic waste in the form of bottled water product packaging. The large number of plastic waste findings increases the amount of waste accumulation that causes environmental damage. The change in environmentally friendly lifestyle is starting to occur, because there is concern in the community about the problem of environmental corruption. This study aims to determine the influence of green marketing, brand awareness, and lifestyle on consumer purchasing behavior. The population of this study is the people of Surabaya who have purchased Aqua Life bottled water products with a sample of 102 respondents. The research methodology used is non-probability sampling, especially using convenience sampling. Data was collected through G-form and data analysis involved a partial least square (PLS) approach. The results of the study obtained a positive, but not significant relationship between green marketing and purchase decisions. Brand awareness and lifestyle were found to have a positive and significant influence on the purchase decision of Aqua Life bottled water products in Surabaya.
Co-Authors - Istyarini - Nurussa’adah Adeyawarman, Aldo Nugraha Adiatmaputra, Anindyo Pradipto Africo Ramadhani Agus Supriyanto Aidhaningtyas, Fera Tri Al Abid, Muhammad Lailul Muzakky Alam, Hakim Bima Ardimas Alamsah, Hafid Akmal Aliyah, Siti Maslikhatun Andy Ardian Ardiansyah, Kharisma Eka Ardianta, Armanda Asep Ardiyanto Astutik, Dyah Nur Astutik, Retno Dwi Aziza, Umma Latifa Nur Baskoro Pandu Aji Crespo, Alan Deden Saepul Alfarisi Dennis Dwi Kurniawan Dhani Ichsanuddin Nur Dody Tri Iwandana Dody Tri Iwandana Dzayanti, Nour Icha Endang Yuliani Rahayu Fahrur Rozi Febriyanti, Gita Ayu Festiawan, Rifqi Gancar Candra Premananto Garut, Albertyano Gilang Hadi Raharjo, Raden Johnny Hamiseno, Alriga Rakareyhan Heri Triluqman Budisantoso Hermawan, Tedi Hindun, Kiftiah Hoesana Dian Dewi Andalas Idha Nurhamidah, Idha Idriz, Mesut Ilfiani , Pratiwi Dian Ilfiani, Pratiwi Dian Istiqomah, Aisa Fadhilatul Istyarini - Istyarini Istyarini, Istyarini Jajang Jajang Kasprabowo, Teguh Katharina Rustipa Khurrohman, Moch Fath Kusuma, Zidane Fernanda Lestiyani, Dhea Nofa Liliek Soepriatmadji Lina Damayanti, Lina Madania, Sarah Putri Maharani, Kirana Aurelia Julianne Mandasari, Virginia Moch Fath Khurrohman Mufakkirul Ardi Muhadjir Anwar Muhammad Muhajirin Muhammad Rafli Mumtaz, Annisa Murtazah, Izah Bana Najimuddin, Didin Nanda, Fitri Agung Nordianto, Akhmad Farhan Novitasari, Mayhana Dwi Novriansyah Novriansyah, Novriansyah Nurdiyanta, Mohammad Fadel Diza Nurul Izzah, Berliana Nurussaadah - Nurussa’adah, - Oktavianto, Nanang Olczewski, Prully Stanislous Pamuji Sukoco Pasca Tri Kaloka Pratama, Rafliansyah Premananto, Gancar C Pujiati, Siti Robingah Pujiati, Siti Robingah Putri, Brilivena Clarissa Aurora Putri, Meylani Yulia Raharjo, Raden Johnny Hadi Reiga Ritomiea Ariescy, Reiga Ritomiea Reza Wahyuaji, Muhammad Adrian Rini, Hesty Prima Riris Setyo Sundari Rizka Nur Khanifah Rokhim, M Khoirul Nur Satriawansyah, Tri Sembiring, Rinawati Sofwan, Mochammad Syamsudin Soni Nopembri Sri Hartini Sugara, Zona Icashya Sugiharti Mulya Handayani Sujarwo , Sujarwo Sujarwo Sujarwo Sulistio, Basuki Suripto Suripto Susilo, Sophie Tiara Syamsya, Syabania Qowi Nur Tata Sutabri Uun Siti Khoiriyah, Uun Siti Wahzudik, Niam Wakid, Ahmad Hasan Widha Srianto Wirasakti, Muhammad Revandra Yulia Putri, Meylani Yuyun Ari Wibowo Zain, Muhammad Zaki Zainal Abidin Zumrotul Fitriyah, Zumrotul