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Desi Ratnasari
Program Studi Teknik Kimia, FTI, Institut Teknologi Sepuluh Nopember (ITS), Kampus ITS Sukolilo,Surabaya 60111
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Tantangan Strategi Pemasaran E-Commerce Dalam Mengelola Korean Wave, Brand Image, dan Kualitas Pelayanan Terhadap Niat Beli: E-Commerce Marketing Strategy Challenges in Managing the Korean Wave, Brand Image, and Service Quality on Purchase Intention Ratnasari, Desi; Risdiamon, Risdiamon
Jurnal Bisnis dan Ekonomi Vol 4 No 1 (2026): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v4i1.177

Abstract

Abstract : The increasing popularity of Korean culture has shaped new consumer behavior and marketing dynamics in Indonesia’s digital market.   Objective: This study aims to analyze the influence of the Korean Wave, brand image, and service quality on purchase intention in e-commerce platforms.   Methods: Using a quantitative associative approach, data were collected from 105 e-commerce users in West Jakarta through a structured questionnaire. The data were analyzed using multiple linear regression with SPSS 22.   Research Results: The results show that the Korean Wave, brand image, and service quality each have a positive and significant effect on purchase intention, both partially and simultaneously. Among these, the Korean Wave has the most dominant influence in shaping emotional attraction and consumer preferences toward Korean-related products. The study highlights the importance of integrating cultural trends, brand perception, and service excellence in developing sustainable e-commerce marketing strategies.
Kelas Ibu Hamil terhadap Kecemasan Ibu Primigravida Ratnasari, Desi; Yanti, Rifa; Tanberika, Fajar Sari; Mardiya, Rizka
Journal of Telenursing (JOTING) Vol. 8 No. 1 (2026): Journal of Telenursing (JOTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/k3tvfz20

Abstract

This study aimed to determine the effect of prenatal classes on anxiety levels among primigravida mothers in the Pangkalan Kasai Community Health Center (UPT Puskesmas) working area, Indragiri Hulu Regency. The research method used was a pre-experimental study with a one-group pretest-posttest design. The results showed a decrease in anxiety levels among primigravida mothers after attending prenatal classes, with a p-value of 0.000 (<0.05), indicating a significant effect of prenatal classes on anxiety among primigravida mothers. In conclusion, prenatal classes significantly reduced anxiety levels among primigravida mothers. Therefore, the implementation of prenatal classes needs to be continuously improved, regularly, and structured, as a promotive and preventive effort to improve the mental preparedness of pregnant women for pregnancy and childbirth. Keywords: Primigravida Mothers, Anxiety, Prenatal Classes
Co-Authors Abing, Abing Adiwijaya, Satria Nugraha Agung Nugroho AGUNG SRI SULISTYAWATI, AGUNG SRI Agus Halim Agus Muliadi Alfian, Iqbal Amalia, Putri Husnul Andi Saputra Anjarwati Anjarwati, Anjarwati Apriadi, Robby Apriliana, Baiq Sintia Arif, April Mulyanas Arifin, Ahmad Aris Arik Prasetya, Arik Aryani, Nofi Asroriah, Siti Atun Soleha, Asri Azis, Nur Badeng, Alfianti Arung Butar Butar, Dinalara D Dedy Miswar Dewi, Dita Triana Dwi Viola, Citta Efendi, Sutrian elsa, elsa Endang Chumaidiyah F.Y Khosmas Fachrian, Zian Fadly Azhar Fajar Sari Tanberika Fajri, Surya Farahdinny Siswajanthy Fikri, Irma Wahyu Fitri Kumalasari, Fitri Fitriani Fitriani Fredi Ganda Putra Frischa Faradilla Arwinda Mongan Guntara, Yudi Habibullah, Abd Wachid Hadawiyah, Roqib Atul Hadriana Hadriana Hamidah Nayati Utami Hartoyo, Servasius hasanah, shofia mauizotun Hayat, Nurul Hi. Abdullah, Dinar Mardiana Hunaepi, Hunaepi I Gede Sugiyanta Ida Ermiana Imam Asrori Iwan Stia Budi Jatiningsih, Irmayanti Diah Jayusman Jayusman Johar Amir Juliawati, Ema Jurnal Wicara Kartikawati, S M Kurnianto, Alexander Andi Kusuma Wardhani, Hilda Aqua Lestari, Desak Putu M. Yamin M., Asia Maharani, Anissa Listiana Mangngalla, Muliani Mardiana, Ana Maria Ulfah Mashur Mashur, Mashur Meilan Sugiarto Miftahul Ulum Mirawati, Baiq Mohammad Yasir Fauzi Muflihati, . Muhamad Muhamad Muhammad Aqil Mustari, Ozy Muti’ah, Dewi Na'mah, Lutfia Uli NABILA, RIKA Nafisah, Khilda Durrotun Ngaji, Irma Utu Ni Made Ariani Ni Nyoman Ayu Suryandari Nikodemus Niko, Nikodemus Ningrat, Hadi Kusuma Nirmala, Aulia Patra Nirmala Noor Hidayah Nur Wahyunianti Dahri NurAlia Nurhidayah, Rika Nurul Aeni Nurwasilah, Nurwasilah Octaviani, Venny Adhita Purnama Dewi, Anniza Putra, Edy Semara Revani, Restu Riadah, Riadah Rifa Yanti Rini Mutahar Risdiamon, Risdiamon Rizka Mardiya Roemintoyo Roemintoyo Rosalia Dwi Fadma Tjahjanti Sadeli, Sadeli Saputra, Rahmad Kurniawan Sari, Diah Permana Siti Halidjah Solly Aryza Sri Susilawati Sri Utami Subandi Subandi Sudarnice, Sudarnice Sugeng Santoso Suharti SUHIRMAN SUHIRMAN Sulaeman, Maman Sulihan, Sulihan Sulistyaningsih Sulistyaningsih supiyana, Nur Valen, Andri Vera Mandailina, Vera Wahdah, Ulya Wardhani, Hilda Aqua Kusuma Wennya Naurahlatifa, Nadiahhanun Winarno Winarno Woestho, Choiroel Yogi Permana Yulisetyaningrum Zakariah, Ibrahim Zeynia, Frya