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UNIVERSITAS BINA SARANA INFORMATIKA KAMPUS KOTA PONTIANAK
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Journal : JOURNAL OF SCIENCE AND SOCIAL RESEARCH

 1 
KOMODIFIKASI MANTRA DALAM RITUAL PENYEMBUHAN DI LOMBOK (TRANSFORMASI TRADISI MENJADI KOMODITAS MODERN) Saputra, Dedi
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 2 (2025): May 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i2.2928

Abstract

Abstract: Femomena commodification of mantras in traditional healing rituals which continues to undergo transformation into modern commodities. This commodification is a process where cultural elements, such as mantras that were previously sacred and exclusive, are transformed into products that can be commercialized and widely consumed by society at large. This research aims to better understand the dynamics behind this transformation, including the factors that drive the transformation and its impact on the sustainability of cultural traditions. The use of a qualitative approach allows the author to discover commodification phenomena that occur empirically and in depth. To find complete and valid data, researchers used in-depth observation and interview methods. The results of this research prove that the commodification of mantras is driven by economic demands, globalization, high levels of public trust, and modern society's interest in alternative spirituality. Apart from that, the commodification of mantras can also be found in selling products such as amulets, in the form of books, necklaces and even bracelets which are believed to provide protection and healing from disease. Keywords: Commodification, Spell, Transformation Abstrak: Femomena komodifikasi mantra dalam ritual penyembuhan tradisional yang terus mengalami transformasi menjadi komoditas modern. Komodifikasi ini merupakan proses di mana elemen-elemen budaya, seperti mantra yang dahulu bersifat sakral dan eksklusif, berubah menjadi produk yang dapat dikomersialisasikan dan banyak dikonsumsi oleh masyarakat secara luas. Penelitian ini bertujuan untuk lebih memahami dinamika di balik transformasi tersebut, termasuk faktor-faktor yang mendorong terjadinya transformasi serta dampaknya bagi keberlanjutan tradisi budaya. Penggunaan pendekatan kualitatif, memungkinkan penulis menemukan fenomena-fenomena komodifikasi yang terjadi secara empiris dan mendalam. Untuk menemukan data yang lengkap dan valid peneliti menggunakan metode observasi dan wawancara secara mendalam. Hasil penelitian ini membuktikan bahwa komodifikasi mantra didorong oleh adanya tuntutan ekonomi, globalisasi, tingkat kepercayaan masyarakat yang tinggi, serta minat masyarakat modern terhadap spiritualitas alternatif. Selain itu, komodifikasi mantra juga dapat ditemukan dari adanya produk jualan seperti Jimat, dalam bentuk buku, kalung, sampai gelang yang diyakini bisa memberikan proteksi dan penyembuhan dari penyakit. Kata kunci: Komodifikasi, Mantra, Transformasi
Co-Authors Aan Rahman Abdul Latif Achmad Fauji Adi Hermawan Agung Famungkas Ahmad Robert Alamsyah, Zulfikar Ali, Muhammmad Usman Alyadi S Alyadi, Alyadi Amri, Zainu Andari, An An Andi Fitriani Djollong Andi Warisno Andoyo Sastromiharjo Anggraini, Ai Ansori, Afif Anuar Rasyid Ari Masyhuri , Ahmad Arif Rafiqin Arkan , Muhammad Artika Surniandari Asman, Yunita Astri, Merita Ayunda, Desy Sary Bagus Masruri Bandi Hermawan Burcu Gurbuz Burcu Gürbüz Choirunisa Iqbar Qurotaaini Cucu Ika Agustyaningrum Deasy Purwaningtias DEWI RATNASARI Dewi Ratnasari Dharmawan, Weiskhy Steven Dian Nur Fadhilah Diana Sari Didin Hikmah Perkasa Endang Wiwik DH Eri Bayu Pratama Eri Bayu Pratama Erik Parulian Simamora Erna Agustine Erwin Erwin Eva Meilinda Eva Sulistia Pratiwi Fadhil, Imran Fajar Akbar Fajar Akbar Farid, Indah Herlina Guslinawati Guslinawati Hadi Susilo Arifin Hanum, Lutvia Haryani Haryani Haryani Haryani Haryani Haryani Haryani Haryani Haryani Haryono, Wasis Hendra, Adduwet Herlina Farid, Indah Hermawan, Adi Heru Meidiva Humaira, Novida Hutapea, Edison Bonartua Ibnu Alfarobi Ina Rakhma Indah Herlina Farid Irwan Idris Japakiya, Rusdee Jubaidah Jubaidah Junaidi Junaidi Kartika Handayani Kristiana, Yulia Kudiantoro Widianto, Kudiantoro Lena Aristianti Lia Kamelia Lisnawanty Lusiana Lusiana Lusiana Lusiana Lusiana Mahbuubah, Nabiilatul Martias Martias Martias Martias Marwan Asof Masyitah Masyitah Masyitah Merakati Handajaningsih Mirza Mualimah, Eka Nurul Muhamad Syarif Muhammad Muhammad Adip Fanani Muhammad AR Muhammad Iqbal Muhammad Muhammad Muhammad Reza Muhammad Reza Mukhlisah, Iffah Munira, Intan Nanang Nuryadi, Nanang Nanda Rahayu Haryadi Nedri, Eviol Novalina, Sesti Nur Fadhilah, Dian Nurfia Oktaviani Syamsiah Nurhayati Nurhayati Oryza Gilang panji pratama Pikri, Zul Pratiwi, Eva Sulistia Prayogi, Endar Evta Yuda Purwaningtias, Deasy Purwaningtias, Deasy Purwaningtias, Deasy Rahmat Aziz Raja Sabaruddin Rakhma, Ina Ramadan, Syahrul Reza Maulana Rina Widyanti Risdiansyah, Deni Riswandi Ishak Riswandi Riswandi Riza Rahmawati Rochfi Tri Sarfani Rohadatul 'Alsy Rosyidah, Isy Maryam Ryani Dhyan Parashakti Sandi Kurniawan SANDI KURNIAWAN Satriawan, Devi Setiaji Setiaji Setiaji Setiaji Setiaji Setiaji, Setiaji Sharipuddin, Sharipuddin Shofil Fikri Sidauruk, Juniato Sobari, Irwan Agus Sopian Ariandi Sri Andayani Sri Mulyaningsih Sri Murni Sri Murni Sudibyo, Aji Sulistia Pratiwi, Eva Suprapto Suprapto Syarofah, Syarofah Syubhan Akib Tyas Setiyorini Vismania S. Damaianti, Vismania S. Wahida Sulastri Wahyu Hardianti Saputri Wanty Eka Jayanti Weishky Steven Dharmawan Weishky Steven Dharmawan Weishky Steven Dharmawan Wildana Wargadinata Windi Irmayani Windi Irmayanti Wulan Handayani, Wulan Yulia Kristiana Yulia Yulia Yunita Asman