p-Index From 2021 - 2026
10.838
P-Index
This Author published in this journals
All Journal Marine Fisheries: Jurnal Teknologi dan Manajemen Perikanan Laut Jurnal Pendidikan Vokasi KAPAL Jurnal Ilmu Pengetahuan dan Teknologi Kelautan Jurnal Pendidikan Ekonomi Undiksha Jurnal Ilmiah Mahasiswa Akuntansi Jurnal Ilmiah Mahasiswa FEB Jurnal Akuntansi Multiparadigma Infestasi Journal of Auditing, Finance, and Forensic Accounting Journal of Consumer Science Biodidaktika : Jurnal Biologi dan Pembelajarannya Jurnal Akuntansi dan Pajak Journal of Consumer Sciences Jurnal Penelitian Pendidikan IPA (JPPIPA) LINGUA LITERA : journal of english linguistics and literature Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Owner : Riset dan Jurnal Akuntansi Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal Bisnis dan Akuntansi IMANENSI: Jurnal Ekonomi, Manajemen dan Akuntansi Islam Jurnal Ekonomi Bisnis Indonesia International Journal of Humanities, Management, and Social Science (IJ-HuMaSS) Jurnal Akun Nabelo : Jurnal Akuntansi Netral, Akuntabel, Objektif Dinasti International Journal of Management Science Jurnal Pajak dan Keuangan Negara (PKN) EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Buana Akuntansi Community Development Journal: Jurnal Pengabdian Masyarakat Reswara: Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Global Health research Tunas Nusantara Journal of Accounting, Entrepreneurship and Financial Technology (JAEF) Journal of Public Health Innovation (JPHI) Journal of Nursing Practice and Education Journal of Social Responsibility Projects by Higher Education Forum Akuntansi dan Teknologi Informasi Jurnal Pengabdian Masyarakat (ABDIRA) Akuntansi Bisnis & Manajemen (ABM) Journal of Marine-Earth Science and Technology International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Ekonomi Jurnal Abdi Panca Marga Parta: Jurnal Pengabdian Kepada Masyarakat Peka: Jurnal Pengabdian Kepada Masyarakat Archive: Jurnal Pengabdian Kepada Masyarakat Journal of Trends Economics and Accounting Research Jurnal Ilman: Jurnal Ilmu Manajemen Jurnal Buana Pengabdian Jurnal Kesehatan Delima Pelamonia Jurnal Riset Rumpun Ilmu Kesehatan (JURRIKES) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Economics (IJEC) Info Abdi Cendekia Eduvest - Journal of Universal Studies TELL - US JOURNAL Manajemen Bisnis dan Keuangan Korporat Jurnal Literasi dan Pembelajaran Indonesia Multidisiplin Pengabdian Kepada Masyarakat (M-PKM) Mitsaqan Ghalizan Advances in Healthcare Research Amicus Curiae ORAHUA : Jurnal Pengabdian Kepada Masyarakat Management and Business Progress Economic Development Progress Welfare: Jurnal Pengabdian Masyarakat Mathematics Education Journal Jurnal Ilmu Kesehatan Immanuel Jurnal Farmasi dan Kesehatan ( JUFRAN)
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Economic Development Progress

Pengaruh Kualitas Produk, Citra Merek Dan Promosi Terhadap Keputusan Pembelian Produk Skintific : Studi Kasus pada Konsumen Skintific di Toko Nusantara Kota Tebing Tinggi Sari, Dian Purnama; Nopitasari, Dwi; Kristiani, Yula Anggi
Economic Development Progress Vol. 4 No. 2 (2025): Economic Development Progress Edisi Desember 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/edp.v4i2.251

Abstract

Marketing theories play an important role in explaining consumer behavior, especially theories related to purchasing decisions. The purpose of this study is to test the hypothesis regarding the influence of product quality, brand image, and promotion on purchasing decisions for Skintific products. The results of the study indicate that: product quality does not have a significant influence on purchasing decisions with a T-statistic value of -0.295; brand image influences purchasing decisions with a T-statistic value of 1.895; promotion has a significant influence on purchasing decisions with a T-statistic value of 9.779; and simultaneously, the three variables (product quality, brand image, and promotion) have a significant influence on purchasing decisions with a T-statistic value of 37.447. This study involved 64 respondents as samples, and data processing was carried out using SPSS software version 25.0.
Co-Authors Achmad Baidowi, Achmad Afandi, Mohamad Imam Afifah, Rida Afriany, Joli Agnes Utari Widyaningdyah Agoes Santoso Agustina Felisia Ahmad Albar Tanjung Akuba, Stefy Falentino Amin Makhmud Zain NST Andriani, Monika Anna Maria Tri Anggraini AR, Putra Az-Zahra Ardayani, Dini Sandi Arfah, Fadilla Ari Setiawan Arlina, Andi Asmaul Husna Badzlin, Nadhifah Zahra Ghaisani Bisri, Ahmad Bobby Hartanto Budianto Tedjasukmana Budianto Tedjasuksmana Budianto Tedjasuskmana Budilaksono, Sularso Cahyadi, Lukieto Cai Cen, Cia Casniah, Ani Chandra, Tabitha Liliana Christian Gunawan Christin Natalia Sianipar Cornela, Angelisha Darmiati Darmiati Deny Tri Ardianto Devi Permata Sari Dewi Lestari Dwi Yulfani, Rosi Efendi, Tri Achmad Ekatri Ayuningsih Ekawati, Yuni Andri Elizaga , Jhon Rojell Y. Endang Purwaningsih Erandaru Erandaru Erwin Saraswati Esa, Ariston Oki Evi Irene Saurina Tampubolon Evo S Hariandja Fahmi Sulaiman Fathur Rizqy Firdaus, Robby Anzil Gangsar Mayang Sari Gugus Irianto Hafidz Putra Herlyansyah Handani, Dhimas Widhi Hari Setyo Widodo Heffi Alberida Herika Hayurani, Herika Hidayati Hidayati Indah, Dewi Rosaria Indra Widianto Iriani, Oktarina Iriani, Oktarina Sri Ismail, Abdi Iwan Triyuwono Jesica Handoko Johar Alif Rahadi, Shinta Julianingsih, Denok Julius F Nagel Kalsum, Umy Karma, I Nyoman Khairat, Nur Ummul Khayru Aqillah Kristiani, Yula Anggi Kristina, Natalia Kurnianingtyas, Diva Kurniawati, Selly Leong, Joshua Lindrawati Lindrawati Lodovicus Lasdi M. Rafly Afrizal Pratama Malakani, Arga Iman Maradesa, Djeini Marcellino Agustinus Chandra Margareth Enrica Sebastian Maria Eka Septia Yesiani Maria Emilia Carolline Martha Riskiaty Maruf, Buana Marwati, Devi Matilde Agnes Oktaviani Michael Michael Mohammad, Luthfansyah Muhamad Syazali Muhammad Ali Nur Muhammad Luqman Hakim, Muhammad Luqman Muhammad Tahir Muliyani Muryadin, Muryadin Musparina Muttaqie, Teguh Naili Rahmawati Nasib Marbun Natalia Kristina NAZMAH Nazmah Nazmah, Nazmah Noor, Fariz Noor, Fariz Maulana Nopitasari, Dwi Novi Swandari Budiarso Novianti, Sri Suci Novrida Qudsi Lutfillah Nurhidayah, Sri Nurlistyanti, Aulya Oktaviani, Matilde Agnes Patricia Febrina Dwijayanti Prasetyo, Dimas Fajar Prayogi, Bagus Prihantini, Apsari Fajar Purwanto, Marini puspita, winda dwi Putra, Arfis Maydino Firmansyah Putra, Dimas Ananta Putri, Bunga Amelia Putri, Nur Aini Saura Rachbini, Didik Junaidi Rahadi, Cakra W.K. Rahadi, Shinta J.A. Rahadi, Shinta Johar Alif Rahayu Rahayu Ratna Dewi Refra, Mossad Kennedy Reza Puji Paramitha Rezvani, Rifki Richard Andrew Rikhaniarti , Tri Rikhaniarti, Tri Rina Rina Rio Griya Putra Ririn Virnanda RIZKA NUR OKTAVIANI Rizki Rahmawati, Rizki Rizki Wahyu Yunian Putra Rogo Subandono Rosita Rosita Rosita Rumiris Siahaan Rwa Abimantrana Ksemadyastu S Patricia Febrina Dwijayanti Sabirin, Ahmad Salina, Salina Saragih, Dara Mustika Sari , Dea Novita Setiyobudi, Nanang Shanti Sheli Riani Sihar Tigor Benjamin Tambunan Silwana, Amalia Sinabutar, Willa Cecilia Nikensitara Sintong Josua Parlindungan Simamora Sinurat, Mangasi Siregar, Aisyah Soenarmi, Fransisca R. Sri Eka Wulandari Sri Rahayu Subaidah Sudibjo, Niko Sudji Munadi Suginam Sulistiyani Susanna Hartanto Susanna Hartanto Susilawati, Susilawati Syafrullah, Haidir Tahira, Tahira Tedjasuksmana, Budianto - Thalia Renata Octavia Triwidiyantari, Dyah Umi Kalsum Vina Winda Sari Vincent, Maychelie Virliani, Putri Vonny Whidyawhati W, Ikrawanty Ayu Wardayani Wardayani, Wardayani Wardhani, Winda Wardoyo, Eirene Puspita Widayanti, Evi Wijaya Kusuma Rahadi, Cakra Wijaya, Rio Dwi Sakti Yani, Achmad Yenny Muliawaty Yudi - Yudi Yudi Yulfani, R. D. Yuni Andri Ekawati Zahra, Anita Zarochman, Zarochman Zuhrina Aidha