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All Journal Jurnal Ekonomi dan Pendidikan Jurnal Ilmiah Telaah Manajemen Jurnal Bisnis dan Ekonomi Fokus Ekonomi Jurnal Siasat Bisnis SEGMEN Jurnal Manajemen dan Bisnis Proceeding Fakultas Ekonomi Jurnal Keuangan dan Perbankan JDM (Jurnal Dinamika Manajemen) Abdimas Jurnal Mahasiswa Pasca Sarjana Students´ Journal of Economic and Management Among Makarti Journal of Indonesian Economy and Business Jurnal Manajemen Teori dan Terapan Proceeding SENDI_U Benefit: Jurnal Manajemen dan Bisnis Jurnal Mirai Management Jurnal Ilmiah Ekonomi Islam Jurnal Manajemen dan Bisnis Indonesia Al Tijarah Jurnal Bisnis dan Manajemen Jurnal Dinamika Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Jurnal Istiqro' Fokus Ekonomi DIJB (Diponegoro International Journal of Business) SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management Performance JBIMA (Jurnal Bisnis dan Manajemen) JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Manajemen Jurnal Litbang Polri Indicators : Journal of Economic and Business Jurnal Darma Agung Cakrawala Repositori Imwi Journal of Management and Bussines (JOMB) Jurnal Ekonomika dan Bisnis Journal of Management and Business Environment (JMBE) Economics and Digital Business Review Jurnal Ilmiah ASET International Journal of Social and Management Studies (IJOSMAS) PROFICIO: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Didaktis: Proseding Seminar Nasional Pendidikan Dasar Journal of Marketing Innovation JWM (JURNAL WAWASAN MANAJEMEN) Jurnal Manajemen dan Pemasaran Jasa Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Southeast Asian Business Review Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Penelitian Pendidikan Indonesia Jurnal Ekonomika dan Bisnis Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Management Analysis Journal Journal of Ekonomics, Finance, and Management Studies Jurnal Dinamika Manajemen
Euis Soliha
Fakultas Ekonomika Dan Bisnis Universitas Stikubank
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Social Sciences Other

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Kualitas Produk, Citra Merek dan Persepsi Harga Terhadap Kepuasan Pelanggan Pada Klinik Kecantikan Natasha Skin Care di Semarang Pratiwi, Intan; Soliha, Euis
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.3096

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh kualitas produk, citra merek dan persepsi harga terhadap kepuasan pelanggan pada klinik kecantikan Natasha Skin Care di Semarang. Jenis penelitian ini adalah penelitian kuantitatif. Sampel penelitian ini adalah konsumen yang sudah pernah menggunakan produk klinik kecantikan Natasha Skin Care dan berusia minimal 17 tahun. Sampel yang diambil dengan teknik purposive sampling. Data dikumpulkan dengan menggunakan kuesioner. Varibael terikat dalam penelitian ini adalah kepuasan pelanggan, sedangkan variabel bebas dalam penelitian ini kualitas produk, citra merek, dan persepsi harga. Penelitian ini menggunakan uji instrumen, uji regresi linier berganda, uji model penelitian, dan uji hipotesis. Hasil penelitian menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap kepuasan pelanggan, citra merek tidak berpengaruh terhadap kepuasan pelanggan, sedangkan persepsi harga berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Kata Kunci: Kualitas Produk, Citra Merek, Persepsi Harga dan Kepuasan Pelanggan
PERAN KEPUASAN KERJA DALAM MEMEDIASI PERSEPSI KEADILAN DAN BEBAN KERJA TERHADAP KOMITMEN ORGANISASIONAL PADA SATUAN KERJA BIRO LOGISTIK POLDA JATENG Soco Adi Wibowo; fania mutiara savitri; Euis Soliha
Jurnal Litbang Polri Vol 25 No 3 (2022): JURNAL LITBANG POLRI
Publisher : Pusat Penelitian dan Pengembangan Polri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46976/.v25i3.184

Abstract

This study aims to determine the factors that can affect the organizational commitment of the Logistics Bureau of the Central Java Police. The independent variables in this study are perceptions of Justice and workload. The dependent variable in this study is organizational commitment with job satisfaction as a mediating variable. This study uses quantitative methods by using questionnaires to collect the required data. The sample consisted of 100 employees of the Central Java Police Logistics Bureau. In this study, the analysis used is regression analysis using the SPSS 23 application. The analysis used includes research instrument testing, coefficient of determination, hypothesis testing and Sobel test. The results of this study indicate that the perception of Justice has an effect on job satisfaction and organizational commitment, while workload has no effect on job satisfaction and organizational commitment. Job satisfaction has been shown to mediate the effect of perceived Justice on organizational commitment.
Improvement of Managerial Competence Based on Training and Integrative Leadership Wicaksari, Erisa Aprilia; Sri Wartini; Andhi Wijayanto; Euis Soliha
Southeast Asian Business Review Vol. 3 No. 2 (2025)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/sabr.v3i2.67888

Abstract

Leadership behavior and skills are essential in dealing with dynamic environmental changes and building the morale and motivation of organizational members to achieve high work productivity. Leadership capabilities are needed to improve managerial competencies that play a role in influencing, coordinating, and communicating effectively. Managerial competence also creates openness, appreciation, and attachment felt by employees, thereby increasing efficiency and collaboration within the organization. In addition, this competency helps individuals complete tasks faster, more precisely, and professionally, which ultimately supports the achievement of organizational goals. One of the important factors in supporting managerial competence is training and integrative leadership roles that can be facilitated by organizations, including higher education institutions. This research aims to encourage the improvement of the managerial competence of study program leaders through training and integrative leadership. Integrative leadership theory seeks to identify the behaviors and characteristics of effective leaders and how they can influence subordinates in certain situations. Integrative leadership is seen as a strategic approach to influence employees through the leader's ability to manage the organization dynamically and adaptively, creating a productive and harmonious work environment.
Green Marketing and Consumer Responses: Examining Purchase Decisions in the Indonesian Skincare Industry Istanti, Fredianaika; Soliha, Euis
Journal of Marketing Innovation (JMI) Vol. 5 No. 2 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v5i2.346

Abstract

Evolving trends in beauty and cosmetics production have contributed to environmentally related waste, prompting the need for businesses to uphold ecological integrity. In response, many firms within the cosmetics sector are transitioning toward more environmentally sustainable business models.  This study explores green marketing motivation alongside product and brand image relations, analyzing the impact of brand image as a mediating factor in the relationship between green marketing, product quality, and purchase decisions. This study employed PLS-SEM to analyze data collected from 256 respondents who actively use local skincare brands in Indonesia. The sample size was determined based on recommended minimum sample size for PLS-SEM, ensuring adequacy for robust statistical analysis. The findings highlight the pivotal role of brand image as a mediating variable linking green marketing and product quality to consumer purchasing decisions. While green marketing and product quality exert limited direct effects on purchase behavior, both significantly strengthen brand image, which subsequently serves as a critical driver of consumer decision-making. This underscores that firms seeking to convert their green marketing and quality initiatives into actual consumer purchases should prioritize strengthening brand image. Theoretically, the results enrich the understanding of how brand image functions as a strategic link between sustainable marketing efforts and consumer decision-making.
Implications of the Theory of Planned Behavior for Green Purchase Intention in Cosmetic Products Zahro, Fathimatuz; Prihandono, Dorojatun; Yaacob, Zulnaidi; Soliha, Euis
Jurnal Dinamika Manajemen Vol. 16 No. 2 (2025): September
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v16i2.28986

Abstract

The rising demand for eco-friendly cosmetics in Indonesia reflects a shift in consumer awareness toward sustainability. This study examines the influence of social media marketing, green attitude, and green product knowledge on green purchase intention, with green trust as a moderating variable. Using a quantitative approach, data were collected from 150 consumers of sustainable cosmetic products in Central Java and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results show that social media marketing, green attitude, and green trust have a significant positive impact on green purchase intention; however, green product knowledge does not have a significant effect. Furthermore, green trust strengthens the relationship between the three independent variables and purchase intention, indicating its moderating role. This research contributes to the development of sustainable marketing strategies, particularly in the cosmetics industry. The findings provide a strategic implication for companies: building authentic consumer trust is paramount and acts as a catalyst to convert positive attitudes and marketing exposure into tangible purchase intentions, thereby supporting the sustainable consumption goals of SDG 12.
FOMSUMERISM : MENGEMBANGKAN PERILAKU CONFORMITY CONSUMPTION DENGAN MEMANFAATKAN FEAR OF MISSING OUT KONSUMEN Widyasari, Suzy; Soliha, Euis; Santoso, Ignatius Hari
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 15 No 2 (2021): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v15i2.230

Abstract

This research is purposed to analyze the effect of FoMO to the conformity consumption behavior. Total samples used in this research is 150 respondents which comprised of 47 respondents with 5-7 times accessing social media and the rest of it more than 8 times accessing social media in a day. Using the convinience and purposive sampling technique, researcher gained 100%% response rate. All data are examined by multiple regression and provide significant effect of anxiety of isolation as the predictor of conformity consumption behavior.
Pengaruh Pengembangan Karir dan Disiplin Kerja Terhadap Kinerja Karyawan Lestaria Ningrum, Isniyanti Wahyu; Berima Putra, Hermanda; Soliha, Euis
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 1 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i1.5178

Abstract

Career development is an effort to improve the ability of employees in the organization and develop careers through education and training. Employees who have high performance are talented, qualified, highly motivated and willing to work with the team. Motivation is very important for employees because motivation is what causes, channels, and supports human behavior so that they want to work hard and enthusiastically to achieve optimal results. In addition, the presence of education and high work discipline in employees in a company will make these employees effective at work. This research was conducted at PT Bangga Teknologi Indonesia with the intention of knowing how strong the influence of employee career development and work discipline on performance at PT Bangga Teknologi Indonesia which is engaged in the leading Android tablets and smartphones in Indonesia with the Advan Vandroid brand which currently controls more than 75% of the Android tablet and smartphone market in Indonesia which also produces mobile phones. In this study using qualitative methods. The data collection process was carried out using a questionnaire technique. In this study multiple linear regression analysis was used, because this research was conducted to determine the effect of Career Development (X1) and Work Discipline (X2) on Employee Performance (Y). Based on the results of the discussion, it shows that the variables of career development and work motivation have a positive effect on employee performance.
PENGARUH GREEN PRODUCT, GREEN ADVERTISING DAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP KEPUTUSAN PEMBELIAN PRODUK PT. UNILEVER INDONESIA,TBK Septia Rahmawati, Afifah Dwi; Soliha, Euis
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 1 (2024): Edisi Januari - April 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i1.3702

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh green product, green advertising, dan corporate social responsibility terhadap keputusan pembelian produk PT. Unilever Indonesia,Tbk di Semarang. Penelitian ini menggunakan teknik purposive sampling karena menentukan kriteria tertentu dalam menarik sampel. Terdapat 100 responden yang berpartisipasi pada penelitian ini yaitu konsumen produk PT. Unilever Indonesia,Tbk di Semarang serta memenuhi kriteria yang telah ditetapkan. Teknik pengumpulan data yang digunakan yaitu kuesioner yang disebar secara online menggunakan sosial media. Dalam pengukuran variabel penelitian menggunakan Skala Likert lima poin dan akan diisi responden sesuai dengan indikator variabel. Untuk mengolah data sebagai upaya mendapat jawaban dari permasalahan menggunakan teknik analisa data regresi linier berganda menggunakan alat IBM SPSS Statistik 23. Hasil penelitian menunjukkan bahwa green product, green advertising, dan corporate social responsibility berpengaruh positif terhadap keputusan pembelian serta berdasarkan uji koefisien determinasi ( Adjusted R Square) keputusan pembelian adalah 0,614, yang berarti green product, green advertising, dan corporate social responsibility secara simultan mampu mempengaruhi keputusan pembelian sebesar 61,4% dan sisanya sebesar 38,6% dipengaruhi oleh variabel lain diluar penelitian.
THE INFLUENCE OF PRODUCT QUALITY, PRICE PERCEPTION AND LOCATION ON CUSTOMER SATISFACTION AT WARMINDO BAROKAH KEDUNGMUNDU Ramadhan, Gilang Amar; Soliha, Euis
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 19, No 1: June 2024
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.19.1.119-124

Abstract

The purpose of this research is to analyze the influence of product quality, price perception and location on customer satisfaction at Warmindo Barokah Kedungmundu. The population in this study were Warmindo Barokah Kedungmundu customers. The research method used was purposive sampling. The data used were 99 respondents using the questionnaire data collection method. Data analysis uses instrument tests, multiple linear analysis and model tests. The results from respondent data prove that product quality has a positive effect on customer satisfaction. Price perception has no effect on customer satisfaction and location has a positive effect on customer satisfaction.
Pengaruh Kualitas Produk, Ekuitas Merek dan Celebrity Endorser Terhadap Keputusan Pembelian Produk Kosmetik Maybelline: Studi pada Konsumen Produk Kosmetik Maybelline di Kota Kendal Laili Setianita Rizki; Euis Soliha
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i11.4019

Abstract

This research aims to determine the influence of quality, equity and celebrity endorsers on purchasing decisions for Maybelline cosmetic products . The method used in this research is to use a quantitative method, which means a form of data in the form of numbers. The results state that product quality has a positive and significant effect on purchasing decisions. It can be interpreted that the better and better the quality of a product, the more interested consumers will be in deciding to buy Maybelline cosmetic products. Brand equity has a positive and significant effect on purchasing decisions. It can be interpreted that the better the level of equity of a product, the more interested consumers will be in deciding to buy Maybelline cosmetic products. Celebrity endorsers have a positive and significant influence on purchasing decisions. It can be interpreted that the better and more attractive the advertisement being promoted, the more interested consumers will be in deciding to buy Maybelline cosmetic products.
Co-Authors 04.05.51.0022 Gunung Setyo Drajat, 04.05.51.0022 09.05.51.0056 Kenny Rubiharyanto 10.05.51.0017 Arga Mulya Purwandika 10.05.51.0130 Maya Dewi Utami 11.05.51.0051 M Faisal Safrianto, 11.05.51.0051 11.05.51.0111 Khoirul Khamdi, 11.05.51.0111 12.05.51.0119 Alfiani Hidayat Bakhri, 12.05.51.0119 12.05.51.0154 Ahmad Junaidi, 12.05.51.0154 12.05.51.0188 Fajar Luthfi Maulana, 12.05.51.0188 12.520.20.206 Shinta Ratnawati, 12.520.20.206 13520220066 Dian Mariski, 13520220066 Achmat Rizkon Adi Suliantoro Adi Suliantoro Adji Nugroho, Adji Aina Uly Fitria Suprapto Ajeng Aquinia Ajeng Aquinia Aji Satriyo Akbar Maulana Setiawan Ali Maskur Ali Maskur Alimuddin Rizal Alvina Rahma Anggraeni Amelia Salsabila Amik Mariana, 15.05.51.0101 Andhi Wijayanto Andrian Kasfari Anita Dyah Wulandari, Anita Dyah Anjani, Ria anjar legowo Annur, Abdul Fattah Aquinia, Ajeng Arif, Shifa Safira Nur Arini, Ratih Dwi Arya Bagus Suryawan Askar Yunianto Ayu Cahyani Putri, 15.05.51.0255 B M Purwanto Bambang Heri Purwanto Bambang Heri Purwanto Basu Swastha Dharmmesta Bayu yudi Oktavian Bela Rani Safitri Belia Mulyaningtyas Berima Putra, Hermanda Bogy Febriatmoko Cahyo Dwi Laksono Cavalera, Niel Dhesta Chamidah Chamidah Clift Allegra Palenewen Damayanti, Lenny Dwi Darto Wahab Dea Nursalita Diah Ariefiana Diah Kartika Sari Dian Kris Diyantoro, 13.05.51.0251 Dian Kris Diyantoro, 13.05.51.0251 Dian Suprapti Dimas Dwi Kurniawan Dini Oktaviani, 15.05.51.0304 Dira Puspita Sari, 14.05.51.0008 Dita Adityasto, 14.05.51.0247 Eko Puji Lestari Endang Tjahjaningsih Erlanda Vauzand Erra Noviana, 13.05.51.0156 Erra Noviana, 13.05.51.0156 F.X Sulistiyanto W.S, F.X Sulistiyanto Faisal Bintang, 14.05.51.0096 Fania Mutiara Savitri Farikhan, Muhammad Khoirul Fatkhul Izar Febby Tiara Finna Azhara Jelita Gilang Dipa R., 12.05.51.0046 H. Sophiyanto Wuryan Hanna, Saskia Nadhila Haryunanto, Antonius Bertiyudho Hasan Abdul Rozak Hasibuan, P Erianto Hayuningtias, Kristina Anindita Helman Aris Rahmana Hendrik Dwi Helichonia, 12.05.51.0064 Hersugondo Hersugondo Hieronimus Wahyu Prapdto Adi Imam Prabowo, Imam Istanti, Fredianaika Iswiarto, Erwin Jannah Puji Astuti Jessica Widyaningrum Jihan Salsabella Ayu Andini Kasiyadi, Agus Kharisma Nawang Sigit Kristianti, Mei Kristina Anindita Hayuningtias Kristina Anindita Hayuningtias Kukuh Adi Sri Satyanto Kurnia Maharani Kurnia Maharani, Kurnia Laili Setianita Rizki Lenny Dwi Damayanti Lestaria Ningrum, Isniyanti Wahyu Mansyur, Anwar Marlien Marlien Marsanta, Viny Mohammad Abdul Ghoni Muchamad Azis Muhamad Arief Ardiansyah Muhammad Fajar Utomo, 13.05.51.0189 Muhammad Fajar Utomo, 13.05.51.0189 Muharam, Wifky Muharam, Wifky Muti Mutia Nafida Alfi Faeruza Naila Zulfa Nanang Handrian Nining Sulastri Nugroho, Gunawan Setio Nur Fadilah Zuniar Nuromavita, Inka Nuromavita, Inka Nursalim Nurul Fatmawati Nurul Khotimah, 15.05.51.0323 Pambudi, Bima Andrianto Pambudi, Bima Andrianto Pambudi, Triwijayantisekar Prameswara, Agtika Prananta, Widya Pratiwi, Intan Prihandono, Dorojatun Prima Andana Prima Kartika Sari Prima Kartika Sari, Prima Kartika Pudji Utomo Purwanto B.M. Putri, Ariesya Marsha R. Basiyo, R. RA Marlien Ramadhan, Gilang Amar Rastiavan Waluyo Jati Ratih Dwi Arini Ria Ega Mu’arotun Rifai, Syaiful Rihasto Mega Saputro Rina Widiastuti, 14.05.51.0015 Rizky Syamsidar Rochmani ., Rochmani Rochmani Rochmani Rokh Eddy Prabowo Rusminingsih Rusminingsih Rusyadi Yogo Kusumo, Rusyadi Yogo S Martono Salsa Naharani Nurjanah Santoso, Ignatius Hari Sapuan, Mohamad Sari, Dila Purnama Sari, Lidia Kurnia Sari, Lidia Kurnia Sarido, Sarido Septia Rahmawati, Afifah Dwi Sholikha, Mawaddah Umi Siti Munisih Soco Adi Wibowo Solechah ., Solechah Sophiyanto wuryan Sri Mulyani Endrawati, 15.05.51.0215 Sri Wartini Sri Wartini Sukmawati Setyo Putri SUMADI SUMADI SUMIYATI SUMIYATI Sunarto Sunarto Suprapti, Dian Suzy Widyasari Syafrudin Candra Prayikno Teguh Iman Sayekti, Teguh Iman Tristiana Rijanti Ujianto Purwanto Ujianto Purwanto, Ujianto Upik Handayani Wahyu Nugroho Wenny Megawati Wicaksari, Erisa Aprilia Wilujeng Handayani, Wilujeng Yaacob, Zulnaidi Yolanda Novi Dwiyanti Yudita Zafariana Ariani, 14.05.51.0166 Yundari, Yundari Yunita, Ika Yunnan Afgani Yusup Zahro, Fathimatuz Zamroni Yunika Sani Zulfa Naila