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All Journal Jurnal Ekonomi dan Pendidikan Jurnal Ilmiah Telaah Manajemen Jurnal Bisnis dan Ekonomi Fokus Ekonomi Jurnal Siasat Bisnis SEGMEN Jurnal Manajemen dan Bisnis Proceeding Fakultas Ekonomi Jurnal Keuangan dan Perbankan JDM (Jurnal Dinamika Manajemen) Abdimas Jurnal Mahasiswa Pasca Sarjana Students´ Journal of Economic and Management Among Makarti Journal of Indonesian Economy and Business Jurnal Manajemen Teori dan Terapan Proceeding SENDI_U Benefit: Jurnal Manajemen dan Bisnis Jurnal Mirai Management Jurnal Ilmiah Ekonomi Islam Jurnal Manajemen dan Bisnis Indonesia Al Tijarah Jurnal Bisnis dan Manajemen Jurnal Dinamika Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Jurnal Istiqro' Fokus Ekonomi DIJB (Diponegoro International Journal of Business) SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management International Journal of Applied Business Research Performance JBIMA (Jurnal Bisnis dan Manajemen) JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Manajemen Jurnal Litbang Polri Indicators : Journal of Economic and Business Jurnal Darma Agung Cakrawala Repositori Imwi Journal of Management and Bussines (JOMB) Jurnal Ekonomika dan Bisnis Journal of Management and Business Environment (JMBE) Economics and Digital Business Review Jurnal Ilmiah ASET International Journal of Social and Management Studies (IJOSMAS) PROFICIO: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Didaktis: Proseding Seminar Nasional Pendidikan Dasar Journal of Marketing Innovation JWM (JURNAL WAWASAN MANAJEMEN) Jurnal Manajemen dan Pemasaran Jasa Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Bisnis Kompetitif Southeast Asian Business Review Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Penelitian Pendidikan Indonesia Jurnal Ekonomika dan Bisnis Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Management Analysis Journal Journal of Ekonomics, Finance, and Management Studies Jurnal Dinamika Manajemen
Euis Soliha
Fakultas Ekonomika Dan Bisnis Universitas Stikubank
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Social Sciences Other

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PERAN TRUST DALAM MEMEDIASI PENGARUH GREEN MARKETING DAN PRODUCT QUALITY TERHADAP PURCHASE DECISION (Studi pada Konsumen Mi Lemonilo) Muzayyanah, Siti; Soliha, Euis
Jurnal Ekonomi Bisnis Kompetif Vol 4 No 3 (2025): aktor Penentu Minat Pembelian, Kinerja Karyawan, dan Pengelolaan Hubungan Pelangg
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v4i3.2604

Abstract

This study aims to examine the role of trust as a mediating variable in the relationship between green marketing and product quality on consumer purchasing decisions for Mi Lemonilo. This research is motivated by increasing public awareness of the importance of products that support a healthy and sustainable lifestyle, so that companies are required to implement green marketing strategies and maintain optimal product quality to build trust and encourage consumer purchasing decisions. The approach used in this study is quantitative with the Partial Least Square–Structural Equation Modeling (PLS-SEM) data analysis method. The results show that green marketing and product quality have a positive and significant influence on trust and purchasing decisions. In addition, trust is proven to be able to mediate the influence of green marketing and product quality on purchasing decisions, thereby strengthening the relationship between these variables. This research provides strategic implications for companies in designing green marketing strategies, improving product quality, and building consumer trust to improve purchasing decisions. Keywords: green marketing, product quality, trust, purchase decision
The Role of Social Capital in the Relationship between Psychological Capital and Leader Member Exchange on Organizational Citizenship Behavior Satyanto, Kukuh Adi Sri; Soliha, Euis
Jurnal Ilmiah Sumber Daya Manusia Vol 6 No 1 (2022): SEPTEMBER, JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JJSDM.v6i1.24082

Abstract

This study aims to determine the mediating effect of social capital variables on psychological capital and leader-member exchange on organizational citizenship behavior with a study on employees of PT Pos Indonesia (PERSERO). The sample of this research is all employees of PT Pos Indonesia (Persero) Semarang Post Office Ungaran Area who have a working period of more than one year. The analysis technique uses statistical analysis with regression testing, validity testing, reliability testing, determination and hypothesis testing. The results of this study that psychological capital and LMX have a significant effect on OCB. The results of this study that psychological capital, LMX and social capital have a significant effect on OCB. Isocial capital mediates the effect of imodal psychology on Organizational Citizenship Behavior. Isocial capital mediates the effect of Leader-member exchange on Organizational Citizenship Behavior.
Innovation And Marketing Capability Impact On Marketing Performance At Semarang Institute Of Technology And Business Campus With Brand Equity And Competitive Advantage As Mediating Variables. Ersalena, Heni; Soliha, Euis; Kuswardhani, Dc; Sujito, Sujito
Jurnal Internasional Penelitian Bisnis Terapan Vol 8 No 01 (2026)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v8i01.538

Abstract

The marketization of higher education has intensified competition among private universities, particularly in emerging economies such as Indonesia. In this context, higher education institutions must strengthen internal capabilities to improve marketing performance. This study examines the effects of marketing capability and innovation capability on marketing performance in Indonesian private higher education institutions, with brand equity and competitive advantage considered as mediating mechanisms. Drawing on the Resource-Based View, a quantitative approach was employed using survey data collected from  marketing-related personnel across private universities in Indonesia. The proposed model was tested using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that innovation capability significantly enhances brand equity and competitive advantage, while marketing capability positively influences only competitive advantage. Brand equity has a strong positive effect on marketing performance, whereas competitive advantage does not exert a direct effect. Overall, the results suggest that marketing performance in higher education is driven primarily by brand-related assets rather than competitive advantage alone. This study contributes to higher education marketing literature by clarifying how organizational capabilities are translated into market outcomes and offers practical insights for institutional leaders seeking to enhance competitiveness through integrated branding and capability-based strategies.
Increasing Customer Loyalty Through Optimizing Customer Satisfaction With Customer Relationship Management And Company Image Strategies (Study on PT PLN (Persero) UP3 Serpong Customers) Marsanta, Viny; Soliha, Euis
Jurnal Ilmiah Ekonomi Islam Vol. 10 No. 3 (2024): JIEI : Vol.10, No.3, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i3.13923

Abstract

This study investigates the influence of Customer Relationship Management (CRM) and corporate image on customer satisfaction and loyalty in PT PLN (Persero) UP3 Serpong. Using a quantitative approach, data were collected from 213 respondents via structured questionnaires. The study employed regression analysis and Sobel tests for mediation effects. Results reveal that CRM and corporate image significantly impact customer satisfaction, which in turn mediates their effects on customer loyalty. Practical implications include strategic recommendations for PT PLN to enhance service quality and strengthen its corporate image to improve customer loyalty. The findings contribute to both managerial strategies and academic literature on customer loyalty in the electricity service industry.In addition to exploring direct effects, this study examines the mediating role of customer satisfaction in the relationship between CRM and corporate image with customer loyalty. The mediating analysis provides insights into the mechanisms by which these variables interact, highlighting the pivotal role of satisfaction in fostering stronger customer relationships and long-term loyalty. This comprehensive approach enriches the understanding of strategic pathways for enhancing customer retention and contributes to the broader discourse on sustainable competitive advantage in the electricity service sector.
Co-Authors 04.05.51.0022 Gunung Setyo Drajat, 04.05.51.0022 09.05.51.0056 Kenny Rubiharyanto 10.05.51.0017 Arga Mulya Purwandika 10.05.51.0130 Maya Dewi Utami 11.05.51.0051 M Faisal Safrianto, 11.05.51.0051 11.05.51.0111 Khoirul Khamdi, 11.05.51.0111 12.05.51.0119 Alfiani Hidayat Bakhri, 12.05.51.0119 12.05.51.0154 Ahmad Junaidi, 12.05.51.0154 12.05.51.0188 Fajar Luthfi Maulana, 12.05.51.0188 12.520.20.206 Shinta Ratnawati, 12.520.20.206 13520220066 Dian Mariski, 13520220066 Adi Suliantoro Adi Suliantoro Adji Nugroho, Adji Aina Uly Fitria Suprapto Ajeng Aquinia Ajeng Aquinia Aji Satriyo Akbar Maulana Setiawan Ali Maskur Ali Maskur Alimuddin Rizal Alvina Rahma Anggraeni Amelia Salsabila Amik Mariana, 15.05.51.0101 Andhi Wijayanto Andrian Kasfari Anita Dyah Wulandari, Anita Dyah Anjani, Ria anjar legowo Annur, Abdul Fattah Aquinia, Ajeng Arif, Shifa Safira Nur Arini, Ratih Dwi Arya Bagus Suryawan Askar Yunianto Astuti , Jannah Puji Ayu Cahyani Putri, 15.05.51.0255 AZIZAH, ZAINAB B M Purwanto Bambang Heri Purwanto Bambang Heri Purwanto Basu Swastha Dharmmesta Bayu yudi Oktavian Bela Rani Safitri Belia Mulyaningtyas Bogy Febriatmoko Cahyo Dwi Laksono Cavalera, Niel Dhesta Chamidah Chamidah Clift Allegra Palenewen Damayanti, Lenny Dwi Dea Nursalita Desti Ranihusna Diah Ariefiana Diah Kartika Sari Dian Kris Diyantoro, 13.05.51.0251 Dian Kris Diyantoro, 13.05.51.0251 Dian Suprapti Dimas Dwi Kurniawan Dini Oktaviani, 15.05.51.0304 Dira Puspita Sari, 14.05.51.0008 Dita Adityasto, 14.05.51.0247 Eko Puji Lestari Endang Tjahjaningsih Erlanda Vauzand Erra Noviana, 13.05.51.0156 Erra Noviana, 13.05.51.0156 Ersalena, Heni F.X Sulistiyanto W.S, F.X Sulistiyanto Faisal Bintang, 14.05.51.0096 Fania Mutiara Savitri Farikhan, Muhammad Khoirul Febby Tiara Finna Azhara Jelita Gilang Dipa R., 12.05.51.0046 H. Sophiyanto Wuryan Hanna, Saskia Nadhila Haryunanto, Antonius Bertiyudho Hasan Abdul Rozak Hasibuan, P Erianto Hayuningtias, Kristina Anindita Helman Aris Rahmana Hendrik Dwi Helichonia, 12.05.51.0064 Hermanda Berima Putra Hersugondo Hersugondo Hieronimus Wahyu Prapdto Adi Imam Prabowo, Imam Isniyanti Wahyu Lestaria Ningrum Istanti, Fredianaika Iswiarto, Erwin Jessica Widyaningrum Jihan Salsabella Ayu Andini Kasiyadi, Agus Kharisma Nawang Sigit Kristianti, Mei Kristina Anindita Hayuningtias Kristina Anindita Hayuningtias Kukuh Adi Sri Satyanto Kurnia Maharani Kurnia Maharani, Kurnia Kuswardhani, DC Laili Setianita Rizki Lenny Dwi Damayanti Mansyur, Anwar Marlien Marlien Marsanta, Viny Mohammad Abdul Ghoni Muchamad Azis Muhamad Arief Ardiansyah Muhammad Fajar Utomo, 13.05.51.0189 Muhammad Fajar Utomo, 13.05.51.0189 Muharam, Wifky Muharam, Wifky Muti Mutia Muzayyanah, Siti Nafida Alfi Faeruza Naila Zulfa Nanang Handrian Nining Sulastri Nugroho, Gunawan Setio Nur Fadilah Zuniar Nuromavita, Inka Nuromavita, Inka Nursalim Nurul Fatmawati Nurul Khotimah, 15.05.51.0323 Pambudi, Bima Andrianto Pambudi, Bima Andrianto Pambudi, Triwijayantisekar Prameswara, Agtika Prananta, Widya Pratiwi, Intan Prihandono, Dorojatun Prima Andana Prima Kartika Sari Prima Kartika Sari, Prima Kartika Pudji Utomo Purwanto B.M. Putri, Ariesya Marsha R. Basiyo, R. RA Marlien Rahmadani Nur Permanawati Ramadhan, Gilang Amar Rastiavan Waluyo Jati Ratih Dwi Arini Ria Ega Mu’arotun Rifai, Syaiful Rina Widiastuti, 14.05.51.0015 Rizky Syamsidar Rochmani ., Rochmani Rochmani Rochmani Rokh Eddy Prabowo Rusminingsih Rusminingsih Rusyadi Yogo Kusumo, Rusyadi Yogo S Martono Salsa Naharani Nurjanah Santoso, Ignatius Hari Sapuan, Mohamad Sari, Dila Purnama Sari, Lidia Kurnia Sari, Lidia Kurnia Sarido, Sarido Satyanto, Kukuh Adi Sri Septia Rahmawati, Afifah Dwi Sholikha, Mawaddah Umi Siti Munisih Soco Adi Wibowo Solechah ., Solechah Sophiyanto wuryan Sri Mulyani Endrawati, 15.05.51.0215 Sri Wartini Sri Wartini Sujito Sujito Sukmawati Setyo Putri SUMADI SUMADI SUMIYATI SUMIYATI Sunarto Sunarto Suprapti, Dian Suzy Widyasari Syafrudin Candra Prayikno Teguh Iman Sayekti, Teguh Iman Tristiana Rijanti Ujianto Purwanto Ujianto Purwanto, Ujianto Upik Handayani Wahyu Nugroho Wenny Megawati Wicaksari, Erisa Aprilia Wilujeng Handayani, Wilujeng Yaacob, Zulnaidi Yolanda Novi Dwiyanti Yudita Zafariana Ariani, 14.05.51.0166 Yundari, Yundari Yunita, Ika Yunnan Afgani Yusup Zahro, Fathimatuz Zamroni Yunika Sani Zulfa Naila