. Syamsulbahri
Doctoral Student At Philippine Women's University. Doctoral Student At Al Madinah International University Malaysia

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Journal : Journal of Innovation Research and Knowledge

EFFECT OF TOURISM PRODUCT AND TOURISM PROMOTION ON INTEREST IN VISITING TOURIST ATTRACTIONS Syech Idrus; I Wayan Gede Antok Setiawan Jodi; Latif Latif; Luh Komang Candra Dewi; Syamsulbahri
Journal of Innovation Research and Knowledge Vol. 3 No. 3: Agustus 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v3i3.6342

Abstract

This study aims to determine and analyze effect of tourism product and tourism promotion on interest in visiting tourist attractions. This research is descriptive research with a quantitative approach. Population is tourists who are or have made tourist visits in Medan City. Sampling method used in this study is a sampling method based on convenience. Sample that will be required is 100 to answer the questionnaire so that the answers obtained are more representative. This study uses multiple linear regression model. The results show that tourism product has a positive and significant effect on interest in visiting tourist attractions. Tourism promotion has a positive and significant effect on interest in visiting tourist attractions.
EFFECT OF ECONOMIC AND PSYCHOLOGICAL FACTORS ON PURCHASING DECISIONS ON TOYOTA BRAND CARS Ratnawita Ratnawita; Ninik Churniawati; Yusnaena Yusnaena; Yofina Mulyati; Syamsulbahri
Journal of Innovation Research and Knowledge Vol. 3 No. 3: Agustus 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v3i3.6343

Abstract

This study aims to determine and analyze effect of economic and psychological factors on purchasing decisions on Toyota brand cars. The type of research used in this research is quantitative analysis research. Population of this research is 200 buyers of Toyota brand cars. Sample size of this research is 100 buyers. Hypothesis testing uses a multiple linear regression model. The results show that economic factor has a positive and significant effect on purchasing decisions on Toyota brand cars. Psychological factor has a positive and significant effect on purchasing decisions on Toyota brand cars.
PENGARUH KEPEMIMPINAN TRANSFORMASIONAL TERHADAP PENERAPAN BALANCED SCORECARD DAN KINERJA PERUSAHAAN Syamsulbahri, Syamsulbahri; Yusuf Gunawan; Hendra Noor Saleh; Jeffry Yuliyanto Waisapi
Journal of Innovation Research and Knowledge Vol. 5 No. 8 (2026): Januari 2026
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Increasing business competition requires organizations to adopt performance management systems that integrate both financial and non-financial aspects in a sustainable manner. The Balanced Scorecard (BSC) was developed as a strategic management tool to translate organizational vision and strategy into comprehensive performance indicators. However, in practice, the implementation of the Balanced Scorecard often faces challenges, particularly related to limited strategic understanding, organizational commitment, and leadership support. Transformational leadership is considered a relevant leadership style in driving organizational change, fostering employee engagement, and strengthening commitment to strategic objectives. This study aims to analyze the influence of transformational leadership on the implementation of the Balanced Scorecard and its implications for corporate performance. The study employed a qualitative research approach using a case study design. Data were collected through in-depth interviews, observations, and document analysis involving top management, managers, supervisors, and key employees directly engaged in the Balanced Scorecard implementation. Data were analyzed using thematic analysis techniques. The findings indicate that transformational leadership plays a crucial role in shaping strategic understanding, enhancing organizational commitment, and ensuring the effective integration of Balanced Scorecard perspectives. The implementation of the Balanced Scorecard supported by transformational leadership contributes positively to corporate performance improvement, encompassing both financial and non-financial dimensions.
Co-Authors Achmad Barlian Akmal Abdullah Ali muhajir, Ali Amaludin Amaludin Aria Elshifa Arief Yanto Rukmana Arteurt Yoseph Merung Azlina, Yunidyawati Bardai, Borjoyai Betty Rahayu Budiman, Hendi Cahyani, Lidya Chairil Afandy Chairil Afandy D. Yadi Heryadi Dahlia Nopelina Siallagan Eliagus Telaumbanua Elshifa, Aria Erfendi Regar Eri Mardiani Erwina Kartika Devi Eva Yuniarti Utami Fachrurazi Fatkhuri Halek Mu'min Hasibuan, Faisal Umardani Hasibuan, Faisal Umardani Hendi Budiman Hendra Noor Saleh Hidayati, Nanda Hommy Dorthy Ellyany Sinaga I Gede Putu Kawiana I Wayan Adi Pratama I Wayan Gede Antok Setiawan Jodi Idam Wahyudi Ilhamiwati, Mega Irsal Fauzi Iskandar Iskandar Iwan Harsono Jata, I Wayan Jayadi Jayadi Jeffry Yuliyanto Waisapi Judijanto, Loso Juminawati, Sri Kristiono, Natal Kurniawan Kurniawan Latif Latif Lidya Cahyani Loso Judijanto Luh Komang Candra Dewi M.Sos, Fajar Mardiani, Eri Mega Ilhamiwati Merung, Arteurt Yoseph Mila Surahmi Moh Gifari Sono Mu'min, Halek Muhamad Akbar Muhammad Syafri, Muhammad Murthada Murthada Musran Munizu Nampira, Ardi Azhar Nanang Qosim Nanang Qosim Ninik Churniawati Nofirman, Nofirman Novi Darmayanti Novi Darmayanti Pratama, I Wayan Adi Puti Manadasari Putra, Wira Pramana Regar, Erfendi Rejeki, Marsudi Endang Sri Rianti Setyawasih Rusdianto Rusdianto, Rusdianto Safika, Siti Nurul Aina Sarmiati Sarmiati sarmiati sarmiati Setyowati Subroto Sinaga, Hommy Dorthy Ellyany Siti Annisa Wahdiniawati, Siti Annisa Slamet Sutrisno Soni Suardi Sono, Moh Gifari Sri Juminawati Sri Suryani Sri Suryani Suardi, Soni Sudarmanto, Eko Supriyanto Surahmi, Mila Syam, Dedy Setiawan Syech Idrus Taat Kuspriyono, Taat Utami, Eva Yuniarti Wira Pramana Putra Yofina Mulyati Young, Felina Co Yulia Novita Yusnaena Yusnaena Yusniar Yusniar Yusniar, Yusniar Yusuf Gunawan