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Edukasi Pelatihan Transformasi Digitalisasi dalam Mendukung Kewirausahaan Berdampak pada Pendapatan Daerah Muhammad Tohir; Yuliantini Yuliantini; Aang Gunawan; Basri Fahriza; Olfebri Olfebri
Inovasi Sosial : Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2025): Mei : Inovasi Sosial : Jurnal Pengabdian Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/inovasisosial.v2i2.1365

Abstract

This community service initiative aims to promote digitalization to strengthen local entrepreneurship, which in turn contributes to increasing regional revenue. The program focuses on training in using digital technologies, such as social media, online marketplaces, and digital marketing tools, to enhance business effectiveness. Mentoring is provided to help entrepreneurs understand and implement technology-based strategies in their operations. The results show an improvement in participants' digital skills and increased use of technology in business management, leading to higher business income. This growth is expected to contribute to regional revenue through more productive business sectors. Digital transformation has proven to be a strategic approach in fostering innovative and competitive local entrepreneurship.
Socialization of MSME Marketing Innovation in Facing Trade Tariff Increases Muhammad Tohir; Aang Gunawan; Abdullah Ade Suryo; Cecep Pahrudin; Sugiyanto Sugiyanto
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 3 No. 3 (2025): Mei: ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v3i3.1609

Abstract

The increase in trade tariffs is a serious challenge for Micro, Small, and Medium Enterprises (MSMEs) in maintaining the competitiveness of their products in domestic and international markets. This community service activity aims to provide understanding and practical skills to MSMEs about adaptive and sustainable marketing strategy innovations. Socialization is carried out through workshops and interactive discussions involving MSMEs from various sectors. The material presented includes the use of digital media, increasing product branding, market diversification, and competitive pricing strategies. The activity results show an increase in participants' knowledge in implementing innovative marketing approaches and awareness of the importance of digital transformation in dealing with external pressures such as increasing trade tariffs. Thus, this activity is expected to strengthen MSME resilience and encourage sustainable business growth. This activity also opens up opportunities for further collaboration between academics and MSMEs in developing strategic solutions based on real needs in the field.
Sosialisasi Budaya Kerja Menuju Sumber Daya Manusia Unggul di Era Society 5.0 Agus Setiawan; Yuliantini; Aang Gunawan; Prima Widiyanto
Jurnal Pengabdian Masyarakat dan Penelitian Terapan Vol. 3 No. 3 (2025): Jurnal Pengabdian Masyarakat dan Penelitian Terapan (Juli - September 2025)
Publisher : Greenation Publisher & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jpmpt.v3i3.1207

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan pemahaman dan meningkatkan kesadaran masyarakat, khususnya para tenaga kerja dan generasi muda, mengenai pentingnya budaya kerja yang adaptif, kolaboratif, dan berorientasi pada inovasi dalam menghadapi tantangan Era Society 5.0. Era ini menuntut sumber daya manusia (SDM) yang tidak hanya kompeten secara teknis, tetapi juga mampu bersikap profesional, kreatif, serta memiliki nilai-nilai kerja yang tangguh. Melalui metode sosialisasi dan pelatihan interaktif, kegiatan ini dilaksanakan di lingkungan pendidikan dan komunitas kerja lokal dengan melibatkan narasumber dari kalangan akademisi dan praktisi industri. Materi yang disampaikan meliputi etos kerja, disiplin, tanggung jawab, integritas, serta kemampuan adaptasi terhadap teknologi dan perubahan sosial. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta terhadap konsep budaya kerja unggul dan urgensinya dalam pengembangan SDM yang berkualitas. Respon positif peserta juga mencerminkan antusiasme dan kesiapan untuk menerapkan nilai-nilai tersebut dalam kehidupan profesional mereka. Dengan demikian, kegiatan ini diharapkan dapat berkontribusi terhadap pembentukan SDM unggul yang siap bersaing dan berkontribusi dalam mewujudkan masyarakat yang cerdas dan berdaya saing tinggi di era digital ini.
Socialization of Strategies for Building MSME Businesses by Following Digitalization Promotion Trends in a Village Primadi Candra Susanto; Olfebri Olfebri; Aang Gunawan; Basri Fahriza; Reza Fauzi Jaya Sakti; Agus Suhendra; Alfais Amin Darmawan; Rohana Sitanggang
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 3 No. 4 (2025): Juli : ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v3i4.2180

Abstract

Micro,Small, and Medium Enterprises (MSMEs) are a vital pillar of the national economy, significantly contributing to employment, innovation, and regional economic development. However, in the ever-evolving digital era, many MSMEs have yet to optimally utilize digital promotional technologies and trends, leading to limited market reach and business growth. This community service activity aims to improve MSMEs' understanding and skills in building and developing their businesses through digital-based promotional strategies. The methods used in this activity include interactive outreach, hands-on training, and mentoring focused on the use of social media, online marketplaces, and other relevant digital platforms. The activity was conducted in collaboration with the MSME community using a participatory approach, enabling participants to actively engage in learning and directly apply the materials provided. The results of the activity indicate that participants showed a significant increase in knowledge and awareness regarding the importance of digital branding, designing attractive and effective promotional content, and utilizing various digital tools to expand market access. Additionally, many participants expressed greater confidence in managing digital platforms to promote their products and services independently. This increase in digital literacy is crucial in helping MSMEs remain competitive and adaptive to market changes brought about by technological advances. By equipping MSMEs with relevant digital promotion skills, this initiative contributes to the broader goal of supporting the growth of resilient, sustainable, and innovative small businesses. In the long term, such community-based empowerment efforts are expected to foster economic resilience and inclusiveness in the face of ongoing digital economic transformation.
The Influence of Occupational Health and Safety (OHS) and Work Environment on Employee Performance through Job Satisfaction (Case Study at the Cilincing Motor Vehicle Testing Management Unit) Wahyudi, Dardi; Aang Gunawan; Yana Tatiana; Djamal Subastian; Lira Agusinta
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 1 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i1.6079

Abstract

This study aims to analyze the effect of occupational safety and health (OSH) training on improving the knowledge and performance of vehicle inspection officers at the Motor Vehicle Testing Management Unit (UP PKB) Cilincing, under the Transportation Agency of DKI Jakarta Province. The training provided consists of internal education for new employees as an introductory orientation to enhance their understanding of workplace safety. This research adopts a quantitative approach, with data collected through questionnaires distributed to the entire population of 42 inspection officers. The sampling technique used is non-probability sampling with a saturated sampling method, as all population members were included as the sample. The results show that OSH training has a positive and significant impact on the officers’ work-related knowledge. Furthermore, the increased knowledge gained from the training also contributes to better performance in carrying out vehicle inspections. These findings underscore the importance of OSH training as a managerial strategy to enhance workplace safety and operational efficiency. It is recommended that OSH training be conducted regularly and systematically, not only for new employees but also as a refresher for all officers. Management is also encouraged to develop more interactive and practical training modules to ensure that the acquired knowledge is effectively applied in the field.
The Effect of Service Quality and Marketing Mix on Airport Train Customer Loyalty at BNI City Station Mediated by Customer Value Putra, Derry Herlasetyadi; Abidin, Zaenal; Agusinta, Lira; Gunawan, Aang; Fachrial, Peppy
Devotion : Journal of Research and Community Service Vol. 5 No. 7 (2024): Devotion: Journal of Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v5i7.752

Abstract

This research aims to analyze the mediating role of customer value on the influence of service quality and marketing mix on Soekarno-Hatta International Airport train customer loyalty. This research was carried out from March to May 2021 at BNI City Station. The population in this study were passengers who had used the airport train at BNI City Station. The sample method uses random samples. The data analysis method in this research uses Structural Equation Model Partial Least Square (SEM-PLS) with the help of SmartPLS 3.2.9. The results in this study show that service quality has a positive effect on customer loyalty, service quality has a positive effect on customer value, marketing mix has a positive effect on customer loyalty, marketing mix has a positive effect on customer value, customer value has a positive effect on customer loyalty, service quality has a positive effect on customer loyalty with the mediation of customer value,  the marketing mix has a positive effect on customer loyalty with the mediation of customer value for the Soekarno-Hatta International International Airport train at BNI City Railway Station.
The Analysis of Service Quality and Service Facilities on Public Satisfaction Through Public Trust at the Motor Vehicle Testing Management Unit, Cilincing, 2025 Wijayanto, Wahyu; Marlita, Devi; Nasution, Nursery Alfaridi S; Gunawan, Aang; Abidin, Zaenal
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 1 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i1.6479

Abstract

Public service is a government activity within institutions or organizations aimed at meeting societal needs in accordance with regulations. Motor vehicle testing is the inspection of vehicle components, including trailers and semi-trailers, to ensure technical compliance and roadworthiness. According to Law of the Republic of Indonesia Number 25 of 2009 on Public Services, the state must fulfill citizens’ needs while guaranteeing their rights and obligations. Community decisions to reuse services are largely influenced by satisfaction with the services received, making service quality improvement a key element of bureaucratic reform.This study applies a quantitative approach using SEM-PLS. The Partial Least Square method is employed to test theories and identify relationships among latent variables. Findings show that public trust mediates the effect of service quality and facilities on public satisfaction.
Effectiveness and Efficiency of Periodic Motor Vehicle Testing Through the Quality of Public Services on the Satisfaction of Service Users Pribadi, Punkky Januar; Indrawan, Rully; Gunawan, Aang
Dinasti International Journal of Digital Business Management Vol. 6 No. 6 (2025): Dinasti International Journal of Digital Business Management (October - Novembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i6.5623

Abstract

This study aims to analyze the effectiveness and efficiency of periodic motor vehicle testing through the quality of public services and its impact on user satisfaction at the Cilincing Motor Vehicle Testing Unit (UPPKB). A quantitative survey design was employed, involving 95 service users selected through purposive sampling. Data were collected using a questionnaire measuring service quality (tangibles, reliability, responsiveness, assurance, and empathy), effectiveness, efficiency, and user satisfaction. Multiple linear regression analysis was used to examine the relationships between variables. The findings indicate that public service quality significantly influences user satisfaction, with responsiveness and assurance as the dominant factors. Effectiveness is reflected in the accuracy of testing procedures and results, while efficiency is evident in optimizing time and cost. However, challenges such as long queues and inadequate supporting facilities need improvement. This study recommends enhancing infrastructure, training staff, and implementing digital systems to improve service quality and user satisfaction at UPPKB Cilincing. The study results show that effectiveness and efficiency positively and significantly impact service quality and user satisfaction. Effectiveness, which is reflected in the smoothness, timeliness, and minimal obstacles in the testing process, has been proven to increase satisfaction and service quality. Similarly, efficiency through optimal resource management can accelerate services, reduce waiting times, and strengthen the public's positive perception of the quality of public services
Determining the performance of public sector organizations: An analysis of competence, motivation, career paths, and compensation through job satisfaction Sismiati, Sismiati; Susanto, Primadi Candra; Gunawan, Aang; Fahriza, Basri
Annals of Human Resource Management Research Vol. 5 No. 4 (2025): December
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i4.3365

Abstract

Purpose: The purpose of this study is to examine the influence of competence, motivation, career path, competence, and job satisfaction on organizational performance in public sector companies in Indonesia. Methodology: This study employs a descriptive qualitative approach using a comparative literature review method. Data were collected from previous relevant studies obtained through reputable academic databases, including Thomson Reuters, Springer, Taylor & Francis, Scopus, Emerald, Elsevier, Sage, Web of Science, Sinta 2–5 Journals, DOAJ, EBSCO, Google Scholar, Copernicus, and digital reference books to analyze relationships among key variables. Results: The findings indicate that competence, motivation, career path, and compensation each positively influence job satisfaction and organizational performance. Job satisfaction also directly enhances organizational performance. Furthermore, competence, motivation, career path, and compensation indirectly affect organizational performance through the mediating role of job satisfaction. Conclusions: Competence, motivation, career path, and compensation significantly enhance job satisfaction and organizational performance in Indonesia’s public sector. Limitations: This study is limited to Organizational Performance and Job Satisfaction in the public sector in Indonesia. Contribution: This study examines how competence, motivation, career path, compensation, and job satisfaction influence public sector organizational performance.
The Analysis of On-Time Performance, Service Quality, Brand Image, and Promotion on Passenger Loyalty through Passenger Satisfaction Yuliantini; Olfebri Olfebri; Aang Gunawan; Basri Fahriza
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3598

Abstract

  The purpose of this study is to develop hypotheses related to factors that influence passenger loyalty, especially in the aviation sector. The approach used in this literature review is descriptive qualitative. The data collection technique is to use literature studies or review relevant previous articles. The data used in this descriptive qualitative approach were obtained from previous studies relevant to this study and sourced from academic online media such as Thomson Reuters Journal, Springer, Taylor & Francis, Scopus Emerald, Elsevier, Sage Q2-Q4, Web of Science, Sinta Journal, DOAJ, EBSCO, Google Scholar, and digital reference books. The results of this literature review are as follows: 1) On-time performance affects passenger satisfaction; 2) Service quality affects passenger satisfaction; 3) Brand image affects passenger satisfaction; 4) Promotion affects passenger satisfaction; 5) On-time performance affects passenger loyalty; 6) Service quality affects passenger loyalty; 7) Brand image affects passenger loyalty; 8) Promotion affects passenger loyalty; 9) Passenger satisfaction affects passenger loyalty; 10) On-time performance affects passenger loyalty through passenger satisfaction; 11) Service quality affects passenger loyalty through passenger satisfaction; 12) Brand image affects passenger loyalty through passenger satisfaction; and 13) Promotion affects passenger loyalty through passenger satisfaction. This study is limited to passenger loyalty in the aviation sector. This study contributes to the understanding of factors influencing passenger loyalty, with a focus on factors such as on-time performance, service quality, brand image, promotion, and passenger satisfaction. This research provides new insights into other factors influencing passenger loyalty, particularly in the aviation industry. Thus, it can serve as a reference for future literature.   Keywords: Passenger Loyalty, Passenger Satisfaction, On-Time Performance, Service Quality, Brand Image, Promotion
Co-Authors Abdullah Ade Suryo Abdullah Ade Suryobuwono Abdullah Ade Suryobuwono Abdullah Ade Suryobuwono Adenan Suhalis Agus Setiawan AGUS SETIAWAN Agus Suhendra Agus Suhendra Agusinta, Lira Alfais Amin Darmawan Alfath Yogatama Amrulloh Ibnu Kholdun Andika Hegar Syahbowo Andri Primadi Arief Yeri Krisnanto Aswanti Setyawati Basri Fahriza Basri Fahriza Cecep Pahrudin, Cecep Danang Darunanto Dardi Wahyudi Deddy Nurdin Desta Nur Fajrini Devi Marlita Djamal Subastian Djamal Subastian E. Yochanan Edhie Budi Setiawan, Edhie Budi Erni Pratiwi Perwitasari Erni Pratiwi Perwitasari Ervin Widodo Euis Saribanon, Euis Fachrial, Peppy Francis Tantri Francis Tantri, Francis Hendar Kusnandar Hendro Kuntohadi Hendro Kuntohadi, Hendro Herliana Handayani Insan Kamal Irfan Zakiy Mubaroh Irwan Chairuddin Ismiyati Ismiyati Ismiyati Ismiyati Ismiyati Ismiyati Juliater Simarmata Kadarisman, Muh Kristianto, Jati Lia Fauziah Nadira Liana, Esti Lira Agusinta Lira Agusinta Markus Wibowo Marthaleina Ruminda Meilyna, Jane Muh Kadarisman Muh Kadarsiman, Muh Muh. Kadarisman Muhammad Iqbal Firdaus Muhammad Thamrin Muhammad Tohir Nasrullah Nasrullah Nursery Alfaridi S Nasution Oce Prasetya Olfebri Olfebri Olfebri Olfebri Olfebri Pramesti, Elisabeth Dewi Pribadi, Punkky Januar Prima Widiyanto Primadi Candra Susanto Putra, Derry Herlasetyadi Rachman, Ira Rahmat Pannyiwi Reza Fauzi Jaya Sakti Rohana Sitanggang Rully Indrawan Sandriana Marina Sarinah Sihombing Sismiati Sismiati Sismiati, Sismiati Sita Aniisah Sholihah Sitanggang, Rohana Siti Nurhidayah Sri Wulandari Subandi Subandi Sugiyanto Sugiyanto Suparwan CK Tohir, Muhammad Wahyu Wijayanto Wahyudi, Dardi Yana Tatiana Yana Tatiana Yosi Pahala Yosi Pahala, Yosi Yuliantini Yuliantini Yuliantini Yuliantini Yuliantini Yuliantini Yuliantini Yuliantini Zaenal Abidin Zaenal Abidin