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All Journal IAES International Journal of Artificial Intelligence (IJ-AI) Indonesian Journal of Electronics and Instrumentation Systems JURNAL SAINS PEMASARAN INDONESIA JDM (Jurnal Dinamika Manajemen) Dinamika Pendidikan INFOKAM Majalah Obat Tradisional Benefit: Jurnal Manajemen dan Bisnis Jurnal Rekayasa Mesin Riset Akuntansi dan Keuangan Indonesia JIEM (Journal of Islamic Education Management) JOIN (Jurnal Online Informatika) Management Analysis Journal Economic Education Analysis Journal Educational Management Journal of Economic Education Panggung JURNAL PENDIDIKAN TAMBUSAI Jurnal Ilmiah Keperawatan JURNAL LENTERA BISNIS Jurnal Ilmiah Profesi Pendidikan Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Global Health research Journal of Management and Bussines (JOMB) Jurnal Terapan Manajemen dan Bisnis Jurnal Kinerja Kependidikan (JKK) Business and Accounting Education Journal Jurnal Kajian Pariwisata ARMATUR : Artikel Teknik Mesin dan Manufaktur IBLAM Law Review Eksergi: Jurnal Teknik Energi Journal Evidence Of Law Jurnal Hilirisasi Technology kepada Masyarakat (SITECHMAS) Prosiding University Research Colloquium Asian Journal of Applied Business and Management (AJABM) Jurnal Sains dan Teknologi Farmasi Indonesia Sanskara Hukum dan HAM Jurnal Pengabdian Masyarakat Bangsa JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Rausyan Fikri Journal of Islamic Studies Journal of Environment and Sustainability Education Jurnal Pendidikan Progresif Dinamika Kerajinan dan Batik: Majalah Ilmiah
Wahyono Wahyono
Fakultas Hukum Universitas Bhayangkara Surabaya
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Journal : Management Analysis Journal

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Influence of Sales Promotion, Hedonic Shopping Motivation and Fashion Involvement Toward Impulse Buying through a Positive Emotion. Andani, Kiki; Wahyono, Wahyono
Management Analysis Journal Vol 7 No 4 (2018): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v7i4.24105

Abstract

This study aims to determine the direct indirect influence of sales promotion, hedonic shopping motivation, fashion involvement and positive emotion as an intervening variable on impulse buying. The population of this research is customer of House of Smith Semarang. The number of samples is 100 respondents with incidental sampling technique through likert scale questionnaire. Data analysis using descriptive percentage and path analysis. The results show that sales promotion, hedonic shopping motivation, fashion involvement service affect impulse buying and positive emotion influence impulse buying and mediate the influence of sales promotion, hedonic shopping motivation, fashion involvement.
The Influence of Satisfaction , Variety Seeking and Alternative Attractiveness to Switching Behaviour Through Switching Intentions Hartono, Kundi; Wahyono, Wahyono
Management Analysis Journal Vol 7 No 3 (2018): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v7i3.24958

Abstract

The purpose of this study was to examine the direct effect of satisfaction, variety seeking and alternative attractiveness on switching behavior through switching intentions. The population in this study are visitors to the Café Sisemoet Ungaran in May 2018. The technique of  sampling used was incidental sampling with 115 respondents. The data collection included questionnaires, documentation, and path analysis as the method of the data analysis. Data analysis is done by using partial test and path analysis test with help of SPSS 21 for Windows.The results showed that satisfaction has direct effect negatively and significantly toward switching behavior, while variety seeking and attractiveness alternatives have a positive and significant direct influence on switching behavior. The results of path analysis test proved that satisfaction, variety seeking, and attractiveness alternatives have  indirect effect toward switching behavior through switching intentions.
The Influence of Green Perceived Value, Risk and Quality toward Green Purchase Intention through Green Trust Zulfanizy, Kresno; Wahyono, Wahyono
Management Analysis Journal Vol 8 No 1 (2019): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v8i1.30218

Abstract

Consumens concern for environmental sustainability raises consumption behavior for environmentally friendly products and encourages companies to implement green marketing strategies. The aim of this research is to examine the effect of green perceived value and green perceived risk toward green purchase intention via green trust as mediator variable (intervening). The population of this research is all consumers of UKM products in the city of Semarang. The sampel is 100 respondents used convenience sampling technique. The data collecting method used questionnaire. The data analysis used Path Analysis with SPSS v21.T he results showed that green perceived value and green perceived quality had a significant positive effect on green purchase intention while green perceived quality had a significant negative effect on the green purchase intention. Green trust has a role as an intervening variable between the variables green perceived value, green perceived risk and green perceived quality towards the green purchase intention. The conclusions of this research are there is an effect of green perceived value and green perceived risk toward green purchase intention via green trust.
A Key to Successful Business Retail Oktarina, Rury Rosadi; wahyono, wahyono
Management Analysis Journal Vol 8 No 2 (2019): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v8i2.33913

Abstract

The key to the success of the retail business lies in the high purchase decision among consumers. The purpose of this study is to test partially and simultaneously the influence of lifestyle, merchandise assortment, and service quality on purchase decision through purchase intention. The population in this study were all unknown numbers of Giant Semarang customers. Sampling was done by nonprobability sampling technique that is incidental sampling, with a total sample of 115 respondents. Data collection methods used were documentation and questionnaires. Data analysis was performed using path analysis, by testing hypotheses using IBM SPSS 23. The results showed that partially lifestyle and merchandise assortment had a significant influence on purchase decision, but service quality did not significantly influence purchase decision. Meanwhile, simultaneous lifestyle, merchandise assortment and service quality significantly influence purchase decision through purchase intention as an intervening variable.
The Influence of Eco-Brand, Eco-Labelling and Environmental Advertisement on Consumer Purchasing Behavior through Brand Image Rizqiyana, Ina; Wahyono, Wahyono
Management Analysis Journal Vol 9 No 2 (2020): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v9i2.28510

Abstract

The high level of environmental concern will encourage individual to consume environmentally friendly products and encourage company to implement the green marketing strategy. This study aims to examine the direct and indirect effect of green marketing tools namely eco-label, eco-brand and environmental advertisement on consumer purchase behavior with brand image as an intervening variable. The sampling method used is purposive sampling technique through questionnaire with 115 respondents who are consumers of Ades in Semarang. The data analysis method used is path analysis. The results of this study show that eco-brand and eco-labelling have positive and significant effect on consumer purchase behavior while environmental advertisement has negative and significant effect on consumer purchase behavior. Eco-brand, eco-labeling and environmental advertisement have positive and significant effect on consumer purchase behavior through brand image. Brand image has a role as an intervening variable between eco-brand, eco-labeling and environmental advertisement to consumer purchase behavior.
THE ROLE OF POSITIVE EMOTION IN INCREASING IMPULSE BUYING Listriyani, Listriyani; wahyono, wahyono
Management Analysis Journal Vol 8 No 3 (2019): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v9i3.34265

Abstract

The purpose of this study is to determine the direct and indirect influence of visual merchanding, sales promotion and shopping lifestyle toward impulse buying through positive emotion as an intervening variable. Positive emotion  influence customers to make an impulse buying. The population in  this research is customers of Duta Mode Purwokerto. The  total sample in this research is 115 respondents with incidental sampling technique through a likert scale. Methods of collecting data using questionnaires and documentation. Data analysis using classic assumption test and hypothesis test (t test and path analysis) with SPSS Statistics version 21 programs. Based on the hypothesis test, the results show that visual merchandising has a positive and significant effect on impulse buying, sales promotion has a positive and significant effect on impulse buying, shopping lifestyle does not has a positive and significant effect on impulse buying, and positive emotion has a positive and significant effect on impulse buying. Mediation test shows that positive emotion mediates the effect of visual merchandising, sales promotion, and shopping lifestyle on impulse buying.
THE ROLE OF STIMULUS IN INCREASING TOURIST VISITS Arvitriani, Erlita; Wahyono, Wahyono
Management Analysis Journal Vol 8 No 4 (2019): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v9i4.34267

Abstract

The purpose of this research is to examine the direct and indirect influence of  city branding, word of mouth, and perceived value and visiting decisions through visiting interests. The population in this study is visitors of Kampoeng Wisata Batik Kauman Pekalongan. This research used  incidental  sampling and purposive sampling technique with 115 respondents. Data collection method is used questionnaire method and documentation method. Data analysis of this research is used path analysis, variables  is used include city branding, word of mouth, perceived value, visiting interests, and visiting decisions. The results of this research showed that city branding and word of mouth directly did not have a significant influence on visiting decisions. Perceived value and visiting interests have positive and significant influence on visiting decisions. In addition, visiting interests variable able to mediate the effect of city branding, word of mouth, perceived value on visiting decisions.
THE ROLE OF CUSTOMER SATISFACTION IN INCREASING CUSTOMER LOYALTY Siswi, Ati Arifiah; Wahyono, Wahyono
Management Analysis Journal Vol 9 No 1 (2020): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v9i1.34427

Abstract

The purpose of this study is to determine the direct and indirect influence of brand personality, brand reputation and price fairness toward customer loyalty through customer satisfaction as an intervening variable. Customer satisfaction influence customers to make an loyal. The population in this research is customers Kukubima Energi. The total sample in this research is 115 respondents with purposive sampling technique through a likert scale. Methods of collecting data using questionnaires and documentation. Data analysis using classic assumption test and hypothesis test (t test and path analysis) with SPSS Statistics version 21 programs. Based on the hypothesis test, the results show that brand personality has a positive and significant effect on customer loyalty, price fairness has a positive and significant effect on customer loyalty, brand reputation does not has a positive and significant effect on customer loyalty, and customer satisfaction has a positive and significant effect customer satisfaction. Mediation test shows that positive emotion mediates the effect of brand personality, and price fairness on customer satisfaction.
BUILDING CUSTOMER LOYALTY THROUGH STRATEGY EXPERIENTIAL MARKETING, SERVICE QUALITY, AND CUSTOMER SATISFACTION Wahyono, Wahyono; Nurjanah, Ulfa
Management Analysis Journal Vol 9 No 2 (2020): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v9i2.39109

Abstract

The study aims to determine the influence of Experiential Marketing, quality of service, and customer satisfaction towards customer loyalty by developing a research model and 6 hypotheses filed in this study. The number of samples was 160 respondents, namely the customer of PT POS Indonesia (Persero) Semarang with incidental sampling through questionnaires. Data analysis using Structural Equation Modeling (SEM) of Software AMOS 21.0 based on data analysis results, it can be concluded that the model received good/fit and subsequent research results showed there were 3 hypotheses received and 3 hypotheses were rejected.
The Influence of Celebrity Endorser and Online Promotion on Purchase Decision Through Brand Image Lestari, Mulianda; Wahyono, Wahyono
Management Analysis Journal Vol 10 No 2 (2021): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v10i2.45545

Abstract

The purpose of this study was to determine whether celebrity endorsers, brand image and online promotion had an effect on purchasing decisions, and to determine whether brand image is able to mediate celebrity endorsers and online promotion on purchasing decisions. The population data in this research is consumers of Mustika Ratu cosmetic products in Semarang City. The total sample is 115 respondents. This research using the incidental sampling technique. The data analysis method in this research using descriptive analysis, regression analysis, and path analysis with IBM SPSS version 20. The research result shows that celebrity endorser, online promotion and brand image had positive and significant influence on purchasing desicion. Brand image are also able to mediate the effect of celebrity endorser and online promotion toward purchasing desicion. The suggestion givento pay more attention to the selection of celebrity endorsers an effort to increase purchasing decisions. For further researchers, it is expected to conduct research with the same aspects in different areas the consistency of this research can be tested.
Co-Authors Achmad Basari Eko Wahyudi Achmad Fudholi Aditya Novera Rachmawati, Aditya Novera Ahmad Bahrudin Ahmad Hamim Su’udy Aisah, Iin Nur Aisah, Iin Nur Amin Yusuf Aminuyati An Nizhami, Avicenna Anang Hartono, Anang Andani, Kiki Andani, Kiki Andhi Wijayanto Andi Dharmawan Andrie Irawan Anesa Surya Angga Pandu Wijaya, Angga Pandu Anggraeni, RR Dewi Anis Roihatin Anton Agus Setyawan Argaradian, Ahan Argaradian, Ahan Arianto, Yoga Ian Ariesa Prihartanti, Ariesa Arifiani, Dian Aris, M Abdul Arvitriani, Erlita Atikah, Laela Aulia, Nur Fatowil Bachtiar Bachtiar Bambang Santoso Baskara, Baskara Bayu Wiratama, Bayu Bono Bono Brilliyan, Yoga Rizky Budhi Prasetiyo Budhi Prasetyo Budi Bayu Murti Cahyani, Regita Fitri Cahyo, Cahyo Chrisputranto, Matheus Raditya Chumbradika , Chitto Cintya Damayanti, Cintya Citraningtyas, Dita Putri Desi Elvira Cindy Puspita, Desi Elvira Cindy Dharma, Faisal Divi Galih Prasetyo Putri Djoko Widodo Dwiana Hendrawati Edi Eskak EKO BUDIYANTO Eko Nugroho Eko Supriyanto Elizah, Elizah Endang Sutrasmawati Erawati, Ayu Eskasari Putri F Gatot Sumarno, F Gatot F. Gatot Sumarno, F. Gatot Fajari, Laksmi Evasufi Widi Falilah, Falilah Fatowil Aulia, Nur Fitri Handayani Galuh Pratiwi*, Wanda Nova Gatot Suwoto Guntari, Titiek H, Yusuf Dewantoro Hadi Sutopo Hamim Su”™udy, Ahmad Hardani Widhiastuti Hartono, Kundi Hartono, Kundi Hendra Tanu Atmadja Hermawan, Baktiyar Mei Hidayat, Alfian Fatkhur Hidayat, Dayat Saeful Hidayati, Larantika I Made Sukanadi Ika Maratus Sholekhah, Ika Maratus Ika Wahyu Wijayanti, Ika Wahyu Indah Purwantini Jati Waskito Khoiroh, Ikhwatinah Kurniawati, Rizki Laga, Anastasya Laksono, Eko Budi Lestari, Dwi Putri Lestari, Mulianda Listriyani, Listriyani Lukman Awaludin Luthfia Hanifah Kurniati, Luthfia Hanifah Made Virma Permana Margana Margana Marliyati Marliyati, Marliyati MEI HERMAWAN, BAKTIYAR Merakati, Indah Merakati, Indah Mochammad Denny Surindra Moh Salimi Mugiono Mugiono, Mugiono Muhammad Tahir Mukhzarudfa, Mukhzarudfa Mulyono Mulyono Mustofa Mustofa N., Ajie Pribadi Nanang Apriandi Nanda Bella Fidanty Shahnaz, Nanda Bella Fidanty Nathan, Oskar Niken Safitri Nirwana Hendrastuty NOVA MEI MARLIYA, NOVA MEI Noviana, Astrid Novianto, Andrian Nur Nurjanah, Ulfa Nurnaningsih, Siti Oktarina, Rury Rosadi Oktaviani, Winda Padang Yanuar Pamardi, S Pangestu, Wisnu Prahasti, Shella Pramesti, Olivia Pramitha Esha Nirmala Dewi, Pramitha Esha Nirmala Pratiwi, Shinta Prihandono, Dorojatun Prihartini, Retno Purnama, Aditya Putra Putera, Adhitya Kelana Putera, Adhitya Kelana Putra, Jimmy Trio Rachman, Rony Karunia Rachman, Rony Karunia Rahmania, Maulida Afiya Ratih Kusumastuti Ratna Asmah Susidarti Ratna Hidayah Raya, Loisa Diana Rizqiyana, Ina Rossi, Roberto Rusdarti - S Martono Saputra, Yuris Mulya Sari, Dwi Rahmita Sari, Nia Kurnia Sari, Reny Eka Shabrina Shabrina, Shabrina Sipayung, Mardin Siswi, Ati Arifiah Siti Aminah Slamet Priyoatmojo, Slamet Soewita, Samuel Soleha, Euis Solikhin, Akhmad Riadzus Sucihatiningsih Dian Wisika Prajanti Suhartono Sulis Dri Handono Supriyo Supriyo Susanto Susanto Sutanto, Bayu Suwaldi . Suwarti Suwarti Suyanto Suyanto Suyatmin Suyatmin, Suyatmin Syabrinildi, Syabrinildi Syahleman, Rukmini T. Nanda Saifullah Sulaiman, T. Nanda Saifullah T.N. Saifullah Sulaiman, T.N. Saifullah Timotius Anggit Kristiawan TN Saifullah Sulaiman, TN Saifullah Tutut Paradhiba Sujadi, Tutut Paradhiba W, wiwik Purwati Warsono Warsono Wijaya, Tommy Tanu Wiwik Purwati Widyaningsih Yanuarius Seran Fahik, Yanuarius Seran Yusuf Dewantoro Herlambang Yuzaili, Nasral Zakiyah, Nuratun Zulfanizy, Kresno