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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Kajian Ekonomi Jurnal Kajian Manajemen Bisnis Jurnal Manajemen Teknologi JDM (Jurnal Dinamika Manajemen) Jurnal Riset Kesehatan JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Ilmiah KOMPUTASI Jurnal Bisnis dan Manajemen JURNAL MANAJEMEN MOTIVASI Sumatra Journal of Disaster, Geography and Geography Education Owner : Riset dan Jurnal Akuntansi JURNAL PENDIDIKAN TAMBUSAI International Journal of Community Service Learning Journal of Economic, Management, Accounting and Technology (JEMATech) Jurnal Sains Sosio Humaniora Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Referensi : Jurnal Ilmu Manajemen dan Akuntansi MABIS: Manajemen dan Bisnis Education and Human Development Journal Diklat Review : Jurnal manajemen pendidikan dan pelatihan Jurnal Ekonomi Manajemen KOLOKIUM: Jurnal Pendidikan Luar Sekolah Jurnal Pendidikan dan Keluarga Jurnal Informatika Ekonomi Bisnis Jurnal Manajemen Universitas Bung Hatta Attractive : Innovative Education Journal SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Cakrawala Repositori Imwi Jurnal Ecogen Journal of Management and Bussines (JOMB) Jurnal Kajian Manajemen dan Wirausaha Journal of Management - Small and Medium Enterprises (SME's) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Ilomata International Journal of Management Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Indonesian Journal of Tourism and Leisure Operations Management and Information System Studies Marketing Management Studies Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Comprehensive Science Relevance: Journal of Management and Business JURNAL ECONOMINA Mamangan Social Science Journal Jurnal Pendidikan Indonesia (Japendi) Indonesia Auditing Research Journal Amkop Management Accounting Review (AMAR) e-Jurnal Apresiasi Ekonomi Research Horizon International Journal of Multidisciplinary Research of Higher Education (IJMURHICA) SOSIO KONSEPSIA: JURNAL PENELITIAN DAN PENGEMBANGAN KESEJAHTERAAN SOSIAL Banking & Management Review JUKEMAS : Jurnal Pengabdian Kepada Masyarakat Journal Development Manecos International Journal of Digital Marketing Science JRTI (Jurnal Riset Tindakan Indonesia) Journal of Indonesian Management Jurnal Ecogen
Yunia Wardi
Universitas Negeri Padang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Other

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Resource-Advantage Theory in Digital Marketing Capabilities: A Systematic Literature Review and Future Research Yose Andri; Vidyarini Dwita; Abror Abror; Yunia Wardi
JURNAL ECONOMINA Vol. 5 No. 5 (2026): JURNAL ECONOMINA, Mei 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i5.2051

Abstract

This article aims to analyze how the literature on digital marketing capabilities explains competitive advantage and to assess the extent to which Resource-Advantage Theory can be used as an integrative lens for understanding the relationships among resources, capabilities, and market outcomes. This study employs a systematic literature review approach following the PRISMA. The review was conducted through descriptive bibliometric analysis and keyword mapping using VOSviewer, based on metadata and abstracts. The findings show a significant increase in publications in 2024-2025, with dominant themes including digital marketing, competitive advantage, business performance, social media, big data/AI, data governance, marketing agility, customer experience, and sustainability. The review also confirms that the resource-based view and dynamic capabilities are the dominant theoretical foundations, whereas Resource-Advantage Theory has not yet been used explicitly. Accordingly, this study proposes a Resource-Advantage process model and a future research agenda that emphasizes innovation, trust, data governance, and sustainability.
The Role of Attitude and Skills in Entrepreneurial Human Capital: Evidence from a Systematic Literature Review Afando Ekardo; Yunia Wardi; Hendrik Heri Sandi; Susi Evanita
Journal Development Manecos Vol. 4 No. 1 (2026): Journal Development Manecos
Publisher : Scieclouds Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71435/732084

Abstract

Entrepreneurial human capital has increasingly been recognized as a critical determinant of entrepreneurial success, innovation, and business sustainability. While previous studies have extensively examined entrepreneurial attitude and entrepreneurial skills, these dimensions have often been investigated separately, resulting in fragmented understanding of how they collectively contribute to entrepreneurial human capital. This study aims to synthesize existing empirical evidence on the roles of entrepreneurial attitude and entrepreneurial skills and to examine their integration within the entrepreneurial human capital framework. A systematic literature review (SLR) was conducted following the PRISMA guidelines. Relevant studies published between 2000 and 2025 were identified through searches in Scopus, Web of Science, ScienceDirect, and SpringerLink using structured Boolean search strings. After applying predefined inclusion, exclusion, and quality assessment criteria, eligible empirical studies were analyzed through thematic synthesis. The findings reveal that entrepreneurial attitude functions as a motivational resource that influences entrepreneurial intention, opportunity recognition, persistence, and the willingness to invest in entrepreneurial learning. Entrepreneurial skills, including opportunity recognition, decision-making, leadership, networking, and risk management, provide the operational capabilities required to transform entrepreneurial intentions into effective entrepreneurial actions. More importantly, the review demonstrates that entrepreneurial attitude and entrepreneurial skills are complementary dimensions whose interaction forms a stronger and more comprehensive entrepreneurial human capital than either dimension alone. This study contributes to entrepreneurship literature by proposing a multidimensional conceptualization of entrepreneurial human capital that integrates motivational and competency-based resources. The findings also highlight the importance of entrepreneurship education and training programs that simultaneously foster positive entrepreneurial attitudes and practical entrepreneurial competencies to enhance entrepreneurial performance and sustainable venture success.
Entrepreneurial Leadership and Innovation: A Systematic Literature Review and Future Research Agenda Benni Aziz; Yunia Wardi; Susi Evanita; Hendrik Heri Sandi
Jurnal Pendidikan Indonesia Vol. 7 No. 5 (2026): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v7i5.9736

Abstract

This research aims to systematically review the relationship between entrepreneurial leadership and innovation, focusing on key mechanisms and emerging research trends. A Systematic Literature Review (SLR) approach was applied following PRISMA 2020 guidelines. Relevant articles published between 2019 and 2025 were collected from major databases, including Scopus, Web of Science, and ScienceDirect. After a rigorous screening process, 32 studies were selected for analysis. The findings reveal that entrepreneurial leadership significantly enhances innovation outcomes, including innovation performance, innovative behavior, and organizational innovation capability. The relationship is often mediated by psychological factors such as creativity, work engagement, and psychological empowerment, as well as knowledge-based mechanisms including knowledge sharing and organizational learning. In addition, organizational context and digital factors, such as digital capability and artificial intelligence readiness, play an important role in strengthening innovation. This study contributes by synthesizing current literature, identifying research gaps, and proposing directions for future research on entrepreneurial leadership and innovation.
Dynamics of environmental communication research in sustainable development: Systematic literature review and bibliometric analysis VOSviewer Ira Meike Andariyani; Yunia Wardi; Susi Evanita
Indonesia Auditing Research Journal Vol. 15 No. 2 (2026): June: Auditing, Finance, IT Plan, IT Governance, Risk
Publisher : Institute of Accounting Research and Novation (IARN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/arj.v15i2.677

Abstract

This study aims to analyze the dynamics and trends of environmental communication research in sustainable development through the Systematic Literature Review (SLR) approach and bibliometric analysis using VOSviewer. Data were obtained from the Scopus database for the period 2017–2026 and analyzed using the PRISMA framework and the PICO approach to ensure the relevance of the literature. The results of the study show that there has been a significant increase in environmental communication publications in the past decade. The bibliometric analysis identifies four main clusters, namely strategic concepts, policy and impact, behavioral and social, and normative and institutional aspects. The findings also show the fragmentation of knowledge and the dominance of technocratic approaches that position communication as an instrument of behavior change. In addition, the environmental communication paradigm evolved from a linear model to a participatory, digital, and integrative approach. This research emphasizes the importance of developing a more holistic, critical, and multidisciplinary environmental communication model in supporting sustainable development.
The use of information technology in communicating environmental policy in West Sumatra: A PRISMA-based systematic literature review Eric Kurniawan M; Yunia Wardi
Indonesia Auditing Research Journal Vol. 15 No. 2 (2026): June: Auditing, Finance, IT Plan, IT Governance, Risk
Publisher : Institute of Accounting Research and Novation (IARN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/arj.v15i2.678

Abstract

The advancement of information technology has transformed how governments communicate public policies, including environmental policies. In West Sumatra, environmental policy communication requires not only fast and open communication channels but also approaches aligned with the socio-cultural characteristics of Minangkabau society. This article examines the use of information technology in communicating environmental policy through a Systematic Literature Review (SLR) guided by the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) framework. From an initial corpus of 35 entries, 22 articles were retained for thematic synthesis. The findings show that information technology plays a significant role in expanding the reach of policy communication, enhancing transparency, accelerating government responsiveness, and opening spaces for public participation. However, its effectiveness depends on message quality, communicator credibility, public digital literacy, data openness, inter-agency coordination, and alignment with local values. This article proposes a conceptual model of IT-based environmental policy communication that is participatory, transparent, adaptive, and contextually grounded.
Explorasi Dimensi dan Pengukuran Intellectual Capital: Pendekatan Sistematik Literature Review Yuki Fitria; Perengki Susanto; Yunia Wardi; Susi Evanita; Hendrik Heri Sandi
Jurnal Ecogen Vol. 8 No. 3 (2025): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/ecogen.v8.i3.6

Abstract

The presence of SMEs plays a crucial role in a country, as it demonstrates how entrepreneurship contributes to improved economic growth.Globalization has led to increasingly fierce business competition, requiring business actors to continue to innovate. However, in reality, the ability to innovate and competitiveness are major weaknesses for most SMEs, including those in Padang City. Therefore, business actors should apply intellectual capital. The application of intellectual capital can enhance competitive advantage through the creation of more innovative products, thereby positively impacting SMEs performance. The approach employed in this research is a Systematic Literature Review (SLR), focusing on articles published between 2020 and 2025. These articles were sourced from prominent online academic databases and accessed through the website https://www.sciencedirect.com/. Based on a thorough review of twenty-five articles in the database, it was found that the majority of researchers, 21 articles, identified three dimensions of intellectual capital: human capital, relational/customer capital, and structural capital. This finding aligns with the study by Sulastri, et al (2020), who also developed dimensions that can effectively measure intellectual capital in SME-scale companies, particularly in the city of Padang. In total, there are 22 statements that can be used to assess the intellectual capital of SME-scale companies.
Knowledge Sharing dalam Ekosistem UMKM: Perspektif Pelaku Usaha di Kota Padang Chichi Andriani; Yunia Wardi; Susi Evanita; Hendrik Heri Sandi
Jurnal Ecogen Vol. 8 No. 3 (2025): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/ecogen.v8.i3.7

Abstract

This study aims to examine the perceptions of Micro, Small, and Medium Enterprises (MSMEs) towards knowledge sharing practices in Padang City. The research approach used is causal-quantitative, with primary data collection through distributing questionnaires to 90 MSME respondents. To support the empirical analysis, this study is also supplemented with secondary data through a systematic literature study of 12 relevant scientific articles, published between 2004 and 2024, and obtained from the Google Scholar and ScienceDirect databases. The results of the analysis show that the average Total Composite Rating (TCR) score for knowledge sharing practices is at 75.19%, which is included in the "quite good" category. Specifically, the knowledge donating dimension scored 74.93%, while knowledge collecting recorded a slightly higher score, namely 75.44%. This finding reflects that MSMEs have a positive level of awareness of the importance of knowledge sharing, but its implementation is still informal and has not been systematically documented. The results of the literature study support these findings, by showing that knowledge sharing practices in the global MSME sector tend to be unstructured and still lack technological support. Therefore, this study recommends the importance of developing a systematic knowledge sharing strategy and external support to build a collaborative culture in the MSME ecosystem
Internal marketing dan Marketing strategy: Kajian Literatur Ameliasari Bartenputri; Yunia Wardi; Susi Evanita; Abror; Vidyarini Dwita
Jurnal Ecogen Vol. 8 No. 3 (2025): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/ecogen.v8.i3.11

Abstract

The purpose of this study is to identify and analyze the relationship between internal marketing and marketing strategy through a systematic literature review (SLR) and bibliometric analysis, focusing on their application in Indonesia using ScienceDirect data from 2020 to 2025. Utilizing PRISMA and VOS viewer, the research narrowed down 105,612 records to 29 relevant articles in business, management, and accounting. Findings highlight that internal marketing, pioneered by Berry in 1981, enhances employee motivation and commitment, thereby strengthening marketing strategies to boost market share, customer loyalty, and competitive advantage. The analysis reveals a strong connection between the two concepts, particularly in fostering organizational culture, market orientation, and brand performance. However, gaps remain, such as the lack of direct measurement of internal marketing’s impact on performance metrics like ROI or customer satisfaction, and limited integration of digital technologies like AI. Notable contributions from researchers like Yonggui Wang (311 citations) emphasize the concepts’ significance, though the low publication count per author suggests a need for more collaborative efforts. The study recommends future empirical research to establish causal links and explore technology’s role in internal marketing, particularly in Indonesia’s service sectors like higher education, to enhance marketing strategies as of now.
Nilai Tradisi sebagai Strategi: Kepemimpinan Minangkabau Universal dalam Dinamika Bisnis Keluarga Chichi Andriani; Yunia Wardi; Susi Evanita
Jurnal Ecogen Vol. 8 No. 4 (2025): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/ecogen.v8.i4.34

Abstract

This study aims to analyze the role of Universal Minangkabau Leadership values ​​and their relevance in managing family businesses in West Sumatra, and to analyze the influence of Universal Minangkabau Leadership on employee performance. The data source for this study is primary data, namely questionnaires. The population in this study was all family businesses in West Sumatra, spread across 19 regencies/cities in West Sumatra. The sampling technique used purposive sampling based on the criteria of 1) being a family business, 2) having a business age of more than 3 years, and 3) having more than 5 employees. This resulted in a total sample of 240 family businesses. Data processing in this study was conducted using descriptive analysis techniques and multiple regression analysis. The results found that 1) the implementation of the four values ​​of Universal Minangkabau Leadership custom, religiosity, intellectuality, and transformational—by leaders was generally perceived positively by respondents and was deemed relevant in supporting the strategy and success of family business management in West Sumatra. 2) Traditional leadership, reflected through the application of the values ​​of custom-based leadership, religion-based leadership, and knowledge-based leadership, contributed significantly to improving employee performance. and 3) modern leadership reflected through transformational leadership has an influence on the performance of family business employees in West Sumatra.
Emotional and Social Drivers of Consumer Behaviour in Live-Streaming Commerce: A Conceptual Integration of PAD and SOR Models Zul Fahmi; Vidyarini Dwita; Yunia Wardi; Abror Abror; Dina Patrisia; Teh Nurul Afiza Abdul Jalil
Jurnal Maksipreneur Vol 15 No 2 (2026)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i2.2689

Abstract

Live-streaming commerce has reshaped digital retail by integrating real-time interaction and immersive social environments that drive emotional responses and stimulate impulsive buying. Although the Stimulus–Organism–Response (SOR) framework and the Pleasure–Arousal–Dominance (PAD) model have been frequently applied in previous studies, their integration receives little attention, and the dominance dimension is often overlooked. Therefore, this study systematically maps the intellectual structure and thematic evolution of research to examine the relationships between social presence, affective states, and impulsive buying in live-streaming commerce. Using a bibliometric-based systematic literature review, 998 articles published between 2021 and 2026 were retrieved through Publish or Perish and Google Scholar. From this pool, 18 Scopus-indexed business and management studies were chosen as they met the PRISMA inclusion criteria. VOSviewer analysis reveals a strong empirical concentration on pleasure and arousal as primary mediating mechanisms, while the dominance is noticeably under-explored and the integration of SOR is often incomplete. This study enhances the PAD–SOR framework by demonstrating how the interplay between emotional arousal and emotion regulation influences impulsive purchasing in immersive digital commerce.
Co-Authors A. Abror Abdullah, Nor Liza Abror Abror Abror Abror Abror Afando Ekardo Afriansyah, Femra Ahmadi, Haris Aidil Adha Amallia, Chairun Ameliasari Bartenputri Anggia Ayu Lestari Arianti Anaya Ariza Putri Aulia Putri, Anjely Aurelifa Annisa Friolinda Bartenputri, Ameliasari Benni Aziz Benni Aziz, Benni Chichi Andriani Dewi Anggraini Diah Permata Dina Mustaqin Dina Patrisia Diza Rahmah Pratiwi Dwita, Vidyarini Ekardo, Afando elida elida Engla Desnim Silvia Enni Sari Siregar Eric Kurniawan M Ernawati Ernawati Erni Masdupi Erni Masdupi Fachri Afif Fadilla Yessa Fajar Fauzi Fauzi Firmanjaya Saputra, Anggi Fitra Mulya Hafid Gisen Parastra Hamdi Nur Hasdi Aimon Hasibuan, Anggy Qurnia Ra’afi Hendri, Naldi Hendrik Heri Sandi Hendrik Heri Sandi Husna, Nailal Husnil Khatimah Idris Idris Ira Meike Andariyani Irsan, Tri Annisa Juita, Popy Citra Khadijah Nurani Lasri, Widia Marlius, Doni Marwan Marwan Marwan Marwan Melli, Melli Mesta, Hendri Andi Mohammad Abdilla Mulfag, Febby Chika Putri Muskinta Muskinta Muskinta Naldi Hendri Nameto, Melati Putri Nazarwin Nazarwin Nazarwin Nazarwin Nazarwin Nofriansyah, Nofriansyah Nofrizal Nofrizal Novia Novia Nurani, Khadijah Nurannisa, Nurannisa Okki Trinanda Perengki Susanto Putra, Ridho Sunella Rahmanda, Hadi Rahmayeni, Ilda Rahmi, Syarifa Ramadhan, M. Rohim Retnaningtyas Susanti Ridho Al Fikri, Muhammad Riki Wanda Putra Rino Rino Rino Rino Rino Rino Rino Rusdi, Rino Robby Prayudha Sandi Heri Sandi, Hendrik Heri Sepdianus, Endang Sianturi, Suretno Samuel Silvia Yetti Sintya, Rani Suhira Sulastri Sulastri Susanti, Ratnaningtyas Susi Evanita Susi Evanita Syafni Yelvi Siska Syamsul Amar Tasnidar Tasnidar Teh Nurul Afiza Abdul Jalil Thaib, Ilham Trinanda, Okki Trinanda, Okki Tri Ulantari, Nadilla Vidya Rini Dwita Rini Dwita Vidyarini Dwita Vidyarini Dwita Wanda Putra, Riki Wardiman, Jery Weldera Purnama Wulandari - Wulandari Yafi, Muhammad Agra Yani Siregar, Tika Rahma Yasril Yunus Yose Andri Youmil Abrian Yuki Fitria Yulianti, Welly Yunita Engriani Zul Fahmi Zul Fahmi Zulvia, Dewi