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Klasifikasi Loayalitas Pelanggan Berdasarkan Perilaku Konsumen Menggunakan Analsisis Diskriminan Auffrely Aris Nissa; Bilqis Agtari; Halimah Dinaya Putri; Sunita Dasman
Jurnal Ilmu Manajemen dan Pendidikan | E-ISSN : 3062-7788 Vol. 3 No. 2 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jimp.v1i2.2218

Abstract

This study aims to classify customer loyalty of the Tokopedia e-commerce platform based on consumer behavior variables using a discriminatory analysis method. The data used is data sourced from the company's annual report, customer satisfaction survey published by Nielsen Indonesia in 2023, and aggregate transaction data used including purchase frequency, average transaction value, customer satisfaction level, recommendation behavior, and repeat order frequency. The dependent variables are the classifications of loyalty, loyal and disloyal. Data management uses SPSS. The results of the box's M test showed similarity in the variance-covariance matrix between the groups (p = 0.312 > 0.05). The discriminant function that was formed significantly differentiated the two groups (Wilks' Lamda = 0.187, p < 0.001) with a classification accuracy rate of 90.0%. The variable of purchase frequency and repeat orders is the most dominant variable in distinguishing customer loyalty groups
Analisis Perbandingan Return On Assets (Roa) Untuk Mengukur Kinerja Perusahaan Dengan Metode Anova (Studi pada Perusahaan Sub Sektor Makanan dan Minuman: PT Indofood Sukses Makmur Tbk dan PT Mayora Indah Tbk Periode 2021–2025) Adinda Asri Delima; Gita Rohalia; Pretty Annabel Lusiana; Rafly Al-choiri; Yulia Rahmawati; Sunita Dasman
Jurnal Akuntansi Keuangan dan Bisnis Vol. 4 No. 2 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jakbs.v4i2.4848

Abstract

This study aims to analyze the difference in Return on Assets (ROA) between PT Indofood Sukses Makmur Tbk (INDF) and PT Mayora Indah Tbk (MYOR) in the 2021–2025 period. The study uses a comparative quantitative approach with secondary data in the form of annual financial statements published through the Indonesia Stock Exchange. The analysis techniques used included descriptive statistics, Shapiro-Wilk normality test, Levene's Test variance homogeneity test, and One-Way ANOVA. The results of the normality test showed that the ROA data of the two companies was normally distributed (Sig. INDF = 0.694; MYOR = 0.871). The variance homogeneity test was also met (Sig. = 0.125). The results of the One-Way ANOVA test showed a significance value of 0.027 (< 0.05), which means that there is a statistically significant difference in average ROA between the two companies. The average ROA of PT Mayora Indah Tbk (9.620%) is higher than that of PT Indofood Sukses Makmur Tbk (6.226%).
Perbandingan Tingkat Kepuasan Pelanggan Berdasarkan Segmentasi Usia Menggunakan Analisis ANOVA: Studi Kasus Pada Mie Gacoan Nabilah Dwi Ananda; Karen Nibenia Hia; Nisa Azzahra; Elisa Maranatha Lumbantoruan; Rumsina Lubis; Sunita Dasman
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

The culinary industry in Indonesia continues to grow rapidly alongside the increasingly modern lifestyle of its society. This study aims to determine whether there are differences in customer satisfaction levels at Mie Gacoan based on age segmentation. A quantitative comparative approach was used with One-Way ANOVA on 81 respondents divided into three age groups: 18–22, 23–27, and 28–35 years. The results indicate that there are significant differences in customer satisfaction across age groups, with the 18–22 age group showing the highest satisfaction level compared to the other groups.
Analisis Perbedaan Roa pada Industri Otomotif, Kesehatan, dan F&B di Bei Tahun 2022–2024 Ardianti Rukmana; Ayu Cahya Riani; Nazwa Safira; Nur Aliza Gunawan; Shoofiyah Azizah; Sunita Dasman
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to analyze differences in Return on Assets (ROA) across the automotive, healthcare, and Food & Beverage (F&B) industries listed on the Indonesia Stock Exchange (IDX) for the period 2022–2024. The study employs a quantitative method with a comparative approach. The data used consists of secondary data obtained from the companies’ annual financial reports. The research sample consists of 15 companies selected using purposive sampling, with a total of 45 observations over the three-year observation period. Data analysis was performed using a One-Way ANOVA test after meeting the assumptions of normality and homogeneity. The results indicate a significant difference in Return on Assets (ROA) between the Food & Beverage, healthcare, and automotive industries, with a significance level of 0.019 (< 0.05). The results of the Bonferroni Post Hoc test indicate that there is no significant difference in ROA between the Food & Beverage and healthcare industries; however, there is a significant difference between the automotive industry and both of these industries. The Food & Beverage industry has the highest average ROA at 10.56, followed by the healthcare industry at 10.47, while the automotive industry has the lowest average ROA at 7.62. These findings indicate that industry characteristics and post-pandemic economic conditions influence companies’ ability to generate profits from their assets. Therefore, the results of this study can serve as a basis for investors and company management to evaluate financial performance by industry sector.
Pengaruh Digital Marketing, Harga, dan Kualitas Produk Terhadap Keputusan Pembelian pada Konsumen Kopi Kenangan: Pendekatan Regresi Linear Berganda Adinda Nurul Andira; Dian Saputri; Lulu Permatasari; Ratu Syahlaa’ Qurrotu ‘Ainii; Risma Nurul Fadilah; Sunita Dasman
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This investigation seeks to evaluate how digital marketing, pricing strategy, and product quality contribute to the buying decisions of Kopi Kenangan consumers. A quantitative methodology incorporating a causal linkage approach was implemented. Research data originated from a structured survey disseminated using Google Forms involving 59 respondents between 15–30 years old in Bekasi through the purposive sampling technique. The analytical procedure consisted of validity assessment, reliability evaluation, classical assumption examination, and multiple linear regression analysis supplemented with t assessment, F evaluation, together with coefficient of determination measurement. The study outcomes demonstrate that digital marketing, price, and product quality independently provide a beneficial and statistically validated impact on purchasing decisions. Collectively, these three variables likewise demonstrate a positive and significant contribution, producing an R² of 55.9%, whereas the unexplained variation is associated with variables beyond the proposed model.
Analisis Perbedaan Kinerja Keuangan Berdasarkan Return on Asset (ROA) Antar Industri Perbankan, Makanan dan Minuman, serta Telekomunikasi Menggunakan One-Way Anova Dea Aprilia; Rahma Irvia; Fazrianisa Fazrianisa; Sunita Dasman
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

The main goal of this study is to evaluate the variations in Return on Assets (ROA) in the banking, telecommunications, and food and beverage industries on the IDX for the period 2021–2025. Using the One-Way ANOVA and Welch Test methods, this study analyzed 45 observations from nine sample companies. Descriptive statistics results show that the food and beverage industry has the highest average ROA at 10.31%, followed by the telecommunications industry at 6.01%, and the banking industry at 3.43%. With a p-value of 0.000 from the Welch Test (Sig. < 0.05), this study empirically proves a very real gap in average ROA between industry sectors. The Welch test results show a significance value of 0.000, indicating a significant difference in average ROA across industries. The follow-up Games-Howell test showed that the food and beverage industry has a significantly different average ROA compared to the banking and telecommunications industries, while no significant difference in average ROA was found between the banking and telecommunications industries. This study concludes that differences in operational characteristics and asset management in each industry affect the level of company profitability, as reflected in Return on Assets (ROA).
Analisis Perbedaan Tingkat Kepuasan Pengguna Shopee Berdasarkan Status Pekerjaan Menggunakan One-Way Anova Dhea Aulia Trifadilah; Amelia Yunika Putri; Yemima Filadelvia Sinaga; Sunita Dasman
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

Fierce competition in the e-commerce sector requires companies to understand customer satisfaction levels across various market segments. This study aims to analyze differences in Shopee user satisfaction based on employment status, namely students, college students, and employees. A quantitative method with a comparative approach was used. Data were collected through an online questionnaire from 236 respondents who met the study criteria. The analysis was conducted using IBM SPSS Statistics through validity, reliability, and homogeneity tests, as well as a one-way analysis of variance (ANOVA). The results indicate that the research instrument is valid and reliable, and the data meet the assumption of homogeneity. The ANOVA test revealed differences in satisfaction among the groups, with employees tending to be more satisfied than college students and high school students. These findings confirm that user characteristics, as part of market segmentation, influence the evaluation of e-commerce services. Therefore, companies need to tailor their marketing strategies and service quality improvements to the specific characteristics of each segment to optimize customer satisfaction.
Pengaruh Budaya Organisasi, Gaya Kepemimpinan dan Motivasi Kerja Terhadap Kinerja Karyawan Generasi Z di Kabupaten Bekasi Muhamad Supriyadi; Dwi Auli Ramadhania; Ramdhan Dwi Kurnia; Bayhaqi; Dede Aditya; Sunita Dasman
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to analyze the influence of organizational culture, leadership style, and work motivation on the performance of Generation Z employees in Bekasi Regency. A quantitative approach using a survey method was employed. Primary data were collected by distributing Likert-scale questionnaires to 45 respondents—Generation Z employees in Bekasi Regency—selected via purposive sampling. Data analysis was conducted using IBM SPSS Statistics, involving validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, partial tests (t-test), simultaneous tests (F-test), and the coefficient of determination (R²) test. The results indicate that, individually (partially), organizational culture has a positive and significant effect on employee performance, with a significance value of 0.011 (<0.05). Conversely, leadership style and work motivation do not significantly affect employee performance, as their respective significance values ​​were 0.260 and 0.271 (>0.05). However, when analyzed simultaneously, organizational culture, leadership style, and work motivation collectively have a significant effect on employee performance, with a significance value of 0.000 (<0.05). The coefficient of determination test yielded an R² value of 0.549, meaning that 54.9% of the variation in employee performance can be explained by these three independent variables, while the remaining 45.1% is influenced by factors outside the scope of this study. These findings indicate that organizational culture is the most significant factor in enhancing the performance of Generation Z employees in Bekasi Regency.
Analisis Kinerja UMKM: Studi Pengaruh Modal Usaha dan Literasi Digital di Kecamatan Setu, Kabupaten Bekasi Reza Dwi Kurniawan; Sigit Abdul Ajiz; Sunita Dasman
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

Penelitian ini menganalisis determinan kinerja UMKM di Kecamatan Setu, Kabupaten Bekasi, dengan fokus pada modal usaha (X1) dan literasi digital (X2). Pendekatan kuantitatif dengan desain analisis determinan cross-sectional digunakan, melibatkan 100 responden pelaku UMKM aktif yang dipilih melalui purposive sampling. Data dikumpulkan melalui kuesioner skala Likert dan dianalisis menggunakan regresi berganda serta koefisien determinasi (R²) dengan IBM SPSS Statistics versi 26.0. Hasil menunjukkan bahwa modal usaha (β = 0,467; t = 4,872; p < 0,001) dan literasi digital (β = 0,523; t = 5,341; p < 0,001) masing-masing merupakan determinan positif dan signifikan terhadap kinerja UMKM. Secara simultan, kedua determinan menjelaskan 61,7% variasi kinerja UMKM (R² = 0,617; F = 78,463; p < 0,001), dengan literasi digital sebagai determinan yang lebih dominan. Penelitian ini merekomendasikan penguatan akses permodalan formal dan pelatihan literasi digital secara terpadu untuk meningkatkan kinerja UMKM di Kecamatan Setu.
Pertumbuhan Jumlah UMKM di Kabupaten Bekasi Periode 2019–2023: Analisis Time Series Salsabila Al Muniroh; Asmala Sabrina; Fema Chintia; Adel Paila; Sunita Dasman; Indra Maroya
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/npc4zq81

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam mendukung pertumbuhan ekonomi daerah, termasuk di Kabupaten Bekasi. Penelitian ini bertujuan untuk menganalisis perkembangan jumlah UMKM serta memproyeksikan pertumbuhannya menggunakan pendekatan time series. Penelitian ini menggunakan metode kuantitatif dengan data sekunder yang diperoleh dari Open Data Provinsi Jawa Barat periode 2019–2023. Analisis dilakukan melalui statistik deskriptif, laju pertumbuhan, dan analisis tren linier menggunakan EViews 14 Student Version. Hasil penelitian menunjukkan bahwa jumlah UMKM memiliki pola perkembangan yang relatif stabil dengan rata-rata 313.052 unit. Analisis tren menghasilkan persamaan Ŷ = 275523,2 + 18764X dengan nilai R-squared sebesar 0,9987, yang menunjukkan bahwa model mampu menjelaskan 99,87% variasi data. Hasil proyeksi menunjukkan bahwa jumlah UMKM di Kabupaten Bekasi diperkirakan terus meningkat hingga tahun 2026. Penelitian ini diharapkan dapat menjadi referensi bagi pemerintah daerah dalam merumuskan kebijakan pengembangan UMKM yang berbasis data.
Co-Authors ., Gugun Abdulah, Muhammad Angga Achmad, Rayhan Ade Ningsih Wijaya Adel Paila Adinda Asri Delima Adinda Mega Utami Adinda Nurul Andira Adinda Zalfaa Tri Alya Aep Saepudin Agung Nugroho Ahmad Turmudi Zy Ai Opiasari Lusiana Rahmawati Ainur Rofieq Alfina Adzra Wardhana Aliansyah, Rifan Alifa Rusrian Alifah Sajidah Alvianti Agustin Alya Makyukah Haeruloh Amanda Lestari Amanda Putri Asmara Amanda, Firly Amelia Yunika Putri Ananda Rizki Ulfa Chaniago Ananda, Bunga Puja Ananto Tri Sasongko Andaris, Ibnu Andrean Syah Gunawan Andri Andri Andriani, Dita Andrianto Prasetya Nugroho Angelika Fafiona Anjani , Tiya Melida Apsari, Nurlaila Aqila Fadia Haya Aqila Fadia Haya Ardianti Rukmana Arfa, Iqbal Aridi, Avettazri Ardelia Arum Nur Fadillah Arum Nur Fadillah Asep Suprianto Aslah Hilda Nurfadilah Asmala Sabrina Asri Utami Astuti, Maharani Dwi Atik Setiyowati Auffrely Aris Nissa Aurora Oktaviani Putri Hidayat Ayu Agustin Ayu Cahya Riani Azzah Muaribah Nabhan Azzah Muaribah Nabhan Bagas Pamungkas Basyir, Naufal Bayhaqi Bila, Nabila Billy Josef Anis Bilqis Agtari Chin, Jacky Ciska Silvi Oktavia Citra Fina Lanadiana Daspar Daspar Daspar Daspar Daud Natael Panggabean Dawam, Muhamad Dea Aprilia Dea Meliana Dede Aditya Dede Mulyana Denison Zebua Desi Edliawati Desiana Indah Nuraini Desiana Indah Nuraini Devi Herlina Devi Sibagariang Devy Mawarnie Puspitasari Dhany Anggoro Hastomo Dhea Aulia Trifadilah Dian Saputri Dian Sulistyorini Wulandari Dinda Mauludina Dinda Putri Adelia Dita Agustina Donny Maulana DS, Yunita Ramadhani Ratnaningsih Dwi Auli Ramadhania Dwi Epty Hidayaty Dyah, Siti Halimah Tusa Dzakiyyah, Nuha Effendi, M Makmun Eisya Salsabila Eka Avianti Ayuningtyas Eko Purnomo Elan Nurhadi Elan Nurhadi Purwanto Elisa Maranatha Lumbantoruan Erin Soleha Erna Apriani Fahrullah, Fahrullah Farakh Putri Nur Rokhmah Fatchan, Muhammad Fathul Arifin Fauzi Ahmad Muda Fauziah, Iis Fazrianisa Fazrianisa Fema Chintia Fernando Bagas Pratama Fidiyah Sukmaningsih Fidiyah Sukmaningsih Fikko Bangun Primanda Fiqih Maria Rabiatul Hariroh Firda Alfi Ningtyas Firdausyiah , Salsabilla Mustika Firman David Fitri Alfian Frans, Fransiskus Gea gea, Fransiskus Gian Rijaldi Gilang Raharja Gilbert Alexander Saputra Gita Rohalia Gunawan, Andrean Syah Halim Tjiwidjaja Halimah Dinaya Putri Hamdan Ainul Yaqien Hamdan Ainul Yaqien Hartati Ningsih Haura Callista Sajidah Ibnu Andaris Ida Jubaedah Iis Prihatin Fatmawati Fatmawati Indra Juhana Indra Maroya Indra Setiawan Indriyani Achmad, Listian Inna Nisawati Mardiani Isarianto Isarianto Isarianto Isarianto Iska Ayu Ita Junita Dewi Jelfi Putra Jaya Lase Jihan Khairunnisa Jihan Khairunnisa Karen Nibenia Hia Kartika Dewi Kevin Andrian Khairunnisa, Fitri Sri khusnul khotimah Kurniawati, Marenda Kusuma, Spaikurahman Lestari , Pinnah Ayu Lestari, Amanda Lestari, Graffiera Widya Lestnando, Georgius Christofano Bagus Lisa Permatasari Listian Indriyati Achmad Lucky Andrianto Lulu Permatasari Lutfi Eka Sabita M.Makmun Effendi Maharani Dwi Astuti Maharani Safira Malik Malik, Malik Mandasari, Pratika Intan Maria Ulfa Marpaung, Ivan Andeska Maulidya , Icha Mawarnie, Devy Mega Septiyani, Putri Millah, Duriyyatul Mubarok, Akhmad Yasir Muhamad Dawam Muhamad Nur Muhamad Supriyadi Muhamad Syahwildan Muhammad Nur Fadli Muhammad Patrialis Akbar Muhammad Rifki Muhammad Yoshi Lucky Nabila Nabilah Dwi Ananda Nadia Meirani Nadya Safitri, Nadya Nafisah Afkar Nida Najwa Faisah Kamila Nasrun Baldah Nazwa Safira Nisa Azzahra Novi Fitria Hermiati Novi Sari Dewi Noviadi Suryawan Noviyanti, Rosa Nugroho, Agung Nugroho, Arief Teguh Nuha Dzakiyyah Nur Aliza Gunawan Nur Fatikah Nur Wiji Aningsih Nuraeni, Winda Nuraini, Niken Paramitha Nurastuti, Preatmi Nurjanah, Rina Nurlaila Apsari Nurmala Sari Nursyaidah, Zakiah Oktaviani Alviah Oktaviano, Benny Pamungkas, Bagas Panggabean, Daud Natael Perdana, Arifin Widi Pingky Cita Cintasya Poppy Indriani Preatmi Nurastuti Pretty Annabel Lusiana Pupung Purnamasari Purnomo, Grenda Galih Purwani Setyaningrum, Retno Puspitasari, Safira Putri Amelia Putri Nur Amalia Putri Salsabila Putri Salsabilla Putri, Ririen Zhuliana Qisthy Chaerunnisa Qultsum, Marwa Humaira Rachma Adelia Surya Wardani Rachma Tryadzanita Salsabila Raden Ahyi Prabu Dwipa Syah Rafly Al-choiri Rahayu, Piki Rahma Irvia Rahma, Aisatu Rahmawati, Shinta Melliana Rahmawati Ramadhani, Ella Ramdhan Dwi Kurnia Rangga Bayu Putra Ratu Syahlaa’ Qurrotu ‘Ainii Rayhan Achmad Redi, Aurelius Resa Rosita Resty Rahmawati Retno Purwani Setyaningrum Retno Purwani Setyaningrum Retno Purwani Setyaningrum Reva Meliyana Reyhan Pajero Reza Dwi Kurniawan Ridho, Fajar Rieza Ammalia Azzahra Rifa Mu’minatul Kirom Rifai, Muhamad Rifan Aliansyah Rijaldi, Gian Rika Sahara Rina Nurjanah Rinda Septiani Rio Maryono Rireh Aprilia Riri Rahmawati Riska Rosdiana Risma Nurul Fadilah Ristyaningsih , Ristyaningsih Rizky Handoyo Putra Rizky Maulana Rohyati Rosa Noviyanti Rosita, Mila Rumsina Lubis Safira Puspitasari Salsabila Al Muniroh Santorry Santorry Sapruwan, Muhamad Sapruwan, Muhammad Sapto Raharjo Saputro, Rizal Sigit Sari, Cytra Sari, Pupung Purnama Sarumaha Siska Septiani, Fidia Setiani, Rijki Indah Shafira, Feiren Twinky Shoofiyah Azizah Sigit Abdul Ajiz Silla Septi Nurafni Silvia Destiana Simatupang, Wilmar Sindi Rikayandi Siska Wulandari, Siska Siti Aminah Siti Sarah Siti Sarah, Siti Sopi Pitriani Sri Ratna Sari Sri Ratna Sari Sulistyorini Wulandari, Dian Sulistyorini, Dian Suprapto Suprapto Supriyanto Supriyanto Suryawan, Noviadi Susilawati, Dede Syafitri, Laila Hasna Syalwa , Deswita Cholinia Tatu Fadhilatul Karimah Taufik Hidayat Tiffani, Dona Arhitania Tikaromah, Oom Tri Ngudi Wiyatno Tri Wahyu Wiryawan Triwibowo, Edi Ulfa Afifa Umam, Atiqul Umi Hanik Utami, Adinda Mega Wahyu Hadikristanto Wahyu Heri Prasetyo Wahyu Wiji Wahyuningsih, Mesela Nurhana Wanne Nur Ashilah Wasyiah, Ai Weni, Desiam Annisa Fitri Wida Ningsih Widiastuti WIDIASTUTI - Widiastuti Widiastuti Widiastuti Widiastuti Wiharti, Wiharti Wijaya, Melida Winda Arlita Wita Supira Wita Supira Wiyatno, Tringudi Wulandari Wulandari, Dian Sulistyorini Yahya, Adibah Yani Dahliani Yanti, Dhea Indri Yanto Yanto Yemima Filadelvia Sinaga Yohana Yohana Yuhaning Praborini Yulia Nurfazrin Yulia Rahmawati Yuswanto Zahra, Adelia Zulfa Zakiatul Hidayah Zy, Ahmad Turmudi