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All Journal Transmisi: Jurnal Ilmiah Teknik Elektro The Indonesian Journal of Business Administration Corak : Jurnal Seni Kriya Jurnal Ilmiah Mahasiswa FEB Jurnal Administrasi Publik Nusantara of Research : Jurnal Hasil-hasil penelitian Universitas Nusantara PGRI Kediri (e-journal) PREMISE: Journal of English Education and Applied Linguistics Journal of Food and Life Sciences Rekayasa Sipil Jurnal Pendidikan Islam English Teaching Journal : A Journal of English Literature, Language, and Education CESS (Journal of Computer Engineering, System and Science) Accounting Analysis Journal Edu Komputika Journal Jurnal Manajemen Pelayanan Publik JAUR (Journal of Architecture and Urbanism Research) JAKP (Jurnal Administrasi dan Kebijakan Publik) Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Abdi Insani Medicra (Journal of Medical Laboratory Science/Technology) Prosiding Seminar Teknologi Kebumian dan Kelautan (SEMITAN Journal of Contemporary Governance and Public Policy Ideguru: Jurnal Karya Ilmiah Guru WIMAYA: Interdisciplinary Journal of International Affairs Jurnal Kewarganegaraan Jurnal Ilmiah Wahana Pendidikan Transekonomika : Akuntansi, Bisnis dan Keuangan Jurnal PolGov Journal Of Human And Education (JAHE) SinarFe7 Jurnal PkM MIFTEK Lux et Sal At-Thullab : Jurnal Mahasiswa Studi Islam International Journal of Economics (IJEC) Prosiding Seminar Nasional Teknologi Informasi dan Bisnis Jurnal Rekayasa elektrika Cendikia: Jurnal Pendidikan dan Pengajaran Journal of Electrical Engineering, Energy, and Information Technology KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis Jurnal SINTA: Sistem Informasi dan Teknologi Komputasi Asa Jurnal Penelitian Pendidikan dan Pembelajaran INOVTEK Polbeng - Seri Informatika AKSIOMA JESS
Agung Wicaksono
School of Business and Management ITB
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Transportation Other

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Optimization of e-money and remittance service through cellular service business Syarief, Syachrial; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 5, No 1 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Inclusive Financial declaration by the Government of Indonesia since 2006 has been followed by an opportunity involvement of parties interested in developing digital financial services for the people of Indonesia. The aim of this thesis was to analyze the development opportunities of Indosat’s financial services with brand name “dompetku” can grow through cooperation with distribution channels that had been done for the distribution of mobile products to customers throughout Indonesia. As of the time of this paper, distribution line that has been used in the cellular business has not become an alternative choice of developing e-money services and remittances. By using several framework analysis approaches like PESTEL Analysis, Porter 5 Forces Analysis and SWOT Analysis, then set out the partnership business model through the Business Model Canvas. To gain a deeper understanding and focus on the issue of the development of digital financial services, the authors use qualitative methods or qualitative data collection. Advantages of this method are the ability to present a complete description related to personal experiences that relate to a particular problem. Generally this is done with interviews, open-ended questions, or focus on a group. There are several factors that can influence the development of these digital financial services. Continuous evaluation of the regulations that apply in encouraging the development of financial inclusive is the key to get successful development of Digital Financial Services. According to Bank Indonesia Regulation Number 16 of 2014, author recommends to utilize "pulses" agent distribution channels and a modern shopping network with more attractive business model. Various risk factors that may arise should be anticipated through the development of risk analysis and mitigation.  Keyword: digital financial service, financial inclusive, electronic money, e-money distribution channel, remittance.
A Review Based on Young Adult Consumers' Perspective: What Should McCafe Indonesia Do? Lawrance, Lawrance; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 2, No 19 (2013)
Publisher : The Indonesian Journal of Business Administration

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Coffee Café Shop industry continued to show a positive trend. This case evidenced with the increasing number of players in the industry, it is not limited only for multinationals but also small local players. But, seems the coffee café companies still focus to target relatively similar consumers. Can be said that the market leader, Starbucks, has major influence on how competitors act. McCafe Indonesia, which is an initiative coffee cafe from McDonald's, will become an interesting research object considering its mother brand effect. Should McCafe targets similar consumers to Starbucks or other white space potential? Therefore, the authors are interested in doing research to map out how the consumers of coffee cafes in Indonesia today. Through a market mapping, hopefully new segment could be explored by McCafe.   Keywords:Segmentation, Positioning, McCafe, Starbucks, J.Co
Business Development to Increase Company Performance and Downstream for Nickel-Based Industry Emarson Singarimbun, Loi; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 6, No 2 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract. PT Indonesia Morowali Industrial Park (IMIP) located in Morowali, Central Sulawesi, Indonesia and established in 2013. IMIP is a combination of an Indonesian company with companies from China, where products of IMIP will be exported to China. The Indonesian government made a policy that mining companies can no longer export raw materials from mining output, but the companies should downstream the raw materials if they want to export the results of its products. There are some problems in the PT. Indonesia Morowali Industrial Park (IMIP), including the effect of government regulation of the downstream of the mining, the impact of the construction of smelter in IMIP, strategies that must be implemented to improve the company's performance, strategy that must be built in relation to the downstream undertaken by the company, and priority should be taken based on the strategy that has been selected. Analytical hierarchy process is carried out to see the priority that should be done by the company in selecting alternative strategies. The factors that considered for every alternative are the factor of cost, time, and also the effectiveness of each strategy chosen. Companies do not have to implement all the strategies that have been planned simultaneously, but can execute a strategy according to which the main priorities toward a strategy that has the lowest priority.Keywords: IMIP, Business Development, Analytical Hierarchy Process
Marketing strategy analysis to optimize lemigas assets as blu (public service agent) case study: lobp lemigas Julois Pakpahan, Henry; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 7, No 3 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract – This research was conducted based on the low acceptance of technological services from Lube Oil Blending Plant (LOBP) LEMIGAS as a government assets under Research and Development Center for Oil and Gas Technology “LEMIGAS”. In the year of 2017 LOBP LEMIGAS only worked 187,000 liters per year, while the maximum capacity that can be done by LOBP LEMIGAS is 10,000 tons/year. This means that the acceptance of LOBP LEMIGAS technology services in 2017 only reached 2.3% of the maximum production capacity. In addition, LEMIGAS as a Public Service Agency (BLU) is required to increase its revenue because the State Budget (APBN) for Research and Development will decrease every year. The issued of finance minister's regulation number 136 / PMK.05/2016 concerning the management of Public Service Agency (BLU) assets has opened up more opportunities to optimize LOBP LEMIGAS. The purpose of this study is to analyze the internal and external conditions of LOBP LEMIGAS. Furthermore, analyze the things that are a barrier to the development of LOBP LEMIGAS, and formulate the right marketing strategy. This study uses qualitative methods, where primary data is obtained from interviews with parties related to LOBP. While secondary data is obtained through a literature study. The results of the analysis of this research indicate that the current LOBP LEMIGAS expansion has proceeded well, but it is necessary to improve the marketing strategy so that the utilization of LOBP LEMIGAS assets can be optimized.Keywords: LOBP, BLU, Assets, Opportunities, Marketing strategy
IDENTIFYING THE FUTURE DIRECTION OF BUSINESS UNITS TO SUPPORT EXPANSION PLAN OF PT MATAHARI PUTRA PRIMA, TBK Andre Siswanto, Yudie; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract â??  PT Matahari Putra Prima Tbk, or which can be shortened to PT.MPPA has four business units with many formats, consisting of, Hypermart, Foodmart, Boston Health Beauty and the last, the newest is Smart Club. Since formally established in 1986 to date, PT MPPA highly dependent sources of his income from Hypermart, considering that more than 50% of its revenue comes from Hypermart. Given Indonesia is one country with a very large number of people supported by the Indonesian population birth rate of 1.49 percent per year, and with a population that would require a lot of consumption in an effort to survive for life, on the other hand, despite economic slowdown in 2015, 2016 APRINDO optimistic in the retail industry will grow 12%, another survey of customary international survey agency, Kantar World panel Indonesia stated even though the economy is currently slow down, level of consumption or fast moving consumer goods (FMCG) still experienced a growth of 15 percent.Along with the birth rate, the prediction APRINDO, the growth rate of consumption, and investment plans by Lippo Group to expand market share, the PT MPPA should identify which business units are well worth the investment in the future to support the company's plans to become a market leader in the retail sector. The identification is done by using GE matrix - McKinsey consisting of nine areas by grouping each business based on market conditions and the strength of a business units. This tools then also used to analyze the condition of each business unit today and the identification of the future direction of each business unit which exists. From this direction it will be known that the business units which are included into the group grow and feasible for investment Keywords: Birth rate, Consumption rate, Investment, Matrix GE McKinsey
Marketing Plan of Lemigas Product as Public Service Agency (BLU) (Case: Lain Air Gun Seismic) Islami, Dian; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 7, No 1 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract - The Ministry of Energy and Mineral Resources (EMR) is obliged to realize energy sovereignty for the future which includes access to development, availability, capability and competitiveness. Based on World Economic Forum data, Global Competitiveness Index 2016 - 2017, Indonesia is ranked 41 out of 138 other countries. An achievement that lags far behind other countries in Asia. Technological readiness, innovation and business sophistication should receive attention. Furthermore, corruption and inefficient government bureaucracy are the most problematic factor in doing business in Indonesia. In order to improve services to the community and in line with the desire to change the externality of bureaucracy in the Ministry of EMR, the Minister of EMR Ignasius Jonan assigned the Research and Development Agency (Balitbang) to the Public Service Agency (BLU). Turning bureaucracy into a corporation is the goal of shifting the organization's functions. Lemigas as part of an institution in Balitbang that has previously implemented BLU financial management. However, it has not significantly shown an increase in service and revenue for the institution. Land Mini Airgun which became one of Lemigas's flagship product requires a marketing approach to improve its marketing. Land Mini Airgun serves as a seismic tool on land that can replace seismic functions that use explosives that have been used and not environmentally friendly. However, the opposite is conveyed by competitor which also have seismic services that Land Mini Airgun could not replace the existing seismic function because Land Mini Airgun is as an additional tool if in one seismic work encountered swamp or river area to keep the integrity of the data then used the tool. This research uses marketing management theory and marketing mix approach to know marketing plan to Land Mini Airgun. This study also used the analysis of Porter Five Forces, PESTEL, SWOT as an analysis tool. This study uses qualitative methods by interviewing several oil and gas service companies to offer products as well as make comparisons. Interviews are also conducted on internal Balitbang to find out what has been done to conduct marketing plans and cooperation schemes that have been there so far whether still needed or not. The purpose of this research is to give recommendation to Lemigas to do marketing plan of Land Mini Airgun in order to increase cooperation interest by consumer side. Keywords: Seismic, Land Mini Airgun, Public Service Agency, Marketing Plan
The Impact of Brand Advertising with Celebrity Endorsement in Retail Industry on Indonesia Consumer Behavior Fadhillah, Hannah; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 6, No 2 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract –  Indonesians market are believed to have great opportunity, the population is young, growing and rapidly urbanizing, making it one of the fastest-growing consumer markets in the world. Indonesian retail industry has become more competitive and many brands are competing to attract consumers through advertising. Consumers are exposed with so many advertising and each brands need to compete to gain their intention. Many brands in Indonesia have used celebrity endorsement as one way to promote their products, especially in retail industry. The research was conducted by data analysis utilizing the result of in-depth interview and questionnaire. The author attempted to find correlation between brand advertising with celebrity endorsement and consumer behavior, to assure and create solutions through marketing strategies that would be done by the retail company, both in order to improve the performance of the company's current condition and future business development. The results are brand advertising with celebrity endorsement effect consumer in identifying the brand or product, influence consumers’ perceptions and thought about the brand or product in terms of image and performance and influence the consumer to purchase the product. Marketers need to choose the celebrity to present their brand carefully. The celebrity’s character should match with the brand personality and target audience. Marketers and retail companies can create the marketing strategy and consider brand advertising with celebrity endorsement. Further research to focus in each product category level of retail industry need to be covered.Keywords: Marketing, Brand, Advertising, Celebrity Endorsement, Consumer Behavior
Marketing Strategy In New Wave Era For Accessories Online Shop: Lovely Loui Accessories Widyanto, Eva Paramitha; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 3, No 6 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract- Lovely Loui Accessories primarily engaged in the manufacture of accessories for women, with distribution channel through the Internet, which has put together a collection of accessories creations, such as, headpieces, hats, necklace, bracelets, brooch and others. Lovely Loui Accessories are marketed through online channel such as Facebook, Kaskus, Berniaga, Instagram, etc. that is why New Wave Marketing are considered to be the most appropriate marketing strategy for it. From analysis of business situation and company situation through internal-external conditions and current marketing methods applied by Lovely Loui, it is shown that even though Lovely Loui has been in the business more than 3 years but the company seems to be stagnant in revenue and lack of customer awareness and loyalty. Thus, in order to strived in competitive market it needs to implement up-to-date marketing strategy to increase brand awareness and revenues. Along with the development of technology, marketing strategy has been shifted from legacy marketing to the new wave era. Therefore, this paper proposes to implement the whole new wave marketing concepts as solution to improve company’s performances. After reviewing 12 C in New Wave Marketing elements, it is shown that Lovely Loui but must added another 4C’s for the solution of current challenges and new business model has been proposed in business canvas model as an action plan.
Marketing Strategy for OEMAH ETNIK Fashion Brand in New Wave Marketing Concept Kurnia, Raden Hayuningtyas Putrinda; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 4, No 4 (2015)
Publisher : The Indonesian Journal of Business Administration

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OEMAH ETNIK was born in 2013 when fashion industry with traditional fabrics is being developed in Indonesia. OEMAH ETNIK products have modern designs that will suit within local and international markets. OEMAH ETNIK is running business-to-consumer that are aligned with their vision and mission, which is to popularize the Indonesian cultural heritage to youth Indonesian people in particular. By analyzing the internal and external factors, and marketing methods that are being undertaken by OEMAH ETNIK, it appears that the main challenges and root of problems lies in the lack of marketing strategy that leads OEMAH ETNIK facing difficulties in developing their business and competing in a very competitive fashion market that is growing rapidly in Indonesia. Marketing strategy is one of important elements in improving company performance business. By doing a good marketing, OEMAH ETNIK can build brand awareness and increase the number of customers. As the development of technology, business challenges require changes in both pattern and behavior of products from the standpoint of Technology, Socio-Cultural, Economic, Political and Market. The global market anticipates this transformation by transitioning from legacy to new wave marketing era. New wave marketing brought a horizontal approach concept to its customers. Customers are treated as equals and given the opportunity to actively participate, and demand company to develop marketing system to have more personal approach, building character, bond & collaborate closer with customer in order to form a marketing system that is more personal. According to this concept, produce a change in marketing strategy and improvements on OEMAH ETNIK Business Model which also included the implementation of 12 elements in new wave marketing, directs them to a new business model to synergize between the recommendation and marketing method designed by the author as a solution. Keywords: Fashion, Indonesia Traditional Textile, New Wave Marketing, OEMAH ETNIK, Marketing Strategy
Business Strategy to Increase Revenue at Service Division PT. XYZ Elevator Ferry, Yhonna; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 4, No 3 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.PT. XYZ, registered since 1964 as an agent in Indonesia Elevator XYZ. Since the installation of the first elevators in Indonesia in 1963, it can be said that the age of the lift is installed already exceeded 15 years. Of the total portfolio of 2362 units bound by contract maintenance services, over 700 units have been outstanding for more than 15 years. As the main component of which is essential in a building, maintenance service contracts awarded must provide assurance that the unit is well maintained.Just like any mechanical system, engine life will have an impact on the performance and safety of the elevator system. With this situation, interface product requested to be applies in renewal system installed elevator. Under these conditions the final task is to determine the right business strategy to be applied to increase revenue in service division PT. XYZ.In determining the business strategy, methodology used in this thesis is a qualitative internal and external analyze factors. Marketing strategy analyzing to determines the right strategy for the formulation of PT. XYZ. The technique used in this method is to gather information, perform analysis, and conclusions.Conclusion of this final project to formulated Modernization sales product package, focusing on update technology as the value preposition. This package will be offer to the existing customer as the priority but not limited, for others brand meet with specification also can be apply. The right time to be launching should be assured to get high benefit to meet the final target.Keywords: Elevator,Maintenance contract service, Increase revenue, Elevator life time, Modernization elevator, Business Strategy, Business Model Canvas  
Co-Authors -, Purwoharjono . Suprapto Abiwardhana, Muhammad Fachry Abnan Pancasilawati Achmad Hidayatno Agung Murdani, Agung Agus Ganjar Runtiko Ahmad Sutanto, Ahmad Ahmad, Andi Aziz Aji, Mahendra Puji Permana Akhra, Safa San Ambarwati, Lilik Ambia, Fajril Andre Siswanto, Yudie Andreas V Bombong Andriyus, Andriyus Angeli, Fanesa Anh Dung Do Anita, Efni Anom Wibisono Anwar Us, Kasful Ardana Hendratama Sardjono Arief Epti Nur Putra, Ardian Arif Budiman Syamra Arif Suharson Arif Yachya Arsyil Waritsman Ashshiddiqy, Muhammad Arsy Asrofi Buntoro, Ghulam Az-Zikri, Azriel Nuriswara Badarudin, Luhung Brawijaya, Brawijaya Cardova, Rusdi Agil Dadang Soewargono David Bonggas Dedhi Udiyarsa Dhini Suryandari, Dhini Diani Nurhajati Didi Suryadi Edwin Widodo Eka Budhi Prasetya Eka Setia Nugraha Eko Purwanto Ely Nastiti, Faulinda Emarson Singarimbun, Loi Erwina Erwina, Erwina Eva Paramitha Widyanto, Eva Paramitha Fadhillah, Hannah Fajri, Mufti Al Fanani, Yazid Fauzan Fazairin M Fikra Titan Syifa Galura Teja Utama, Raden Hamdi, Wildan Hidayatul Hamidah, Ghoty Hari Widi Utomo Herman Herwanto , Patah Hidayat, Tedi Huda, Farhat Ibrahim, Wira Muda Tama Indriyanto, Slamet Irawan, Muhammad Randy Islami, Dian Jati, Ardian Mulyo Jatmiko Jatmiko Jubaedah, Dede Julois Pakpahan, Henry Junaidi Junaidi Kencanawati, Dewi Khoiriyah Khoiriyah Kuntoro Mangkusubroto Kurnia, Raden Hayuningtyas Putrinda Kurniawan, Risky Latif, Syahrul Akmal Lawrance Lawrance Leksono, M. Lukman Leni Fitriani, Leni Lilis Suriani Limaran, Alwin Hartono Lina - Mariana, Lina - Mahendra, Yonata Buyung Manapa, Oktaviana Deby Mardhiyyah, Ana Margaretta Septyani Ariesta, Margaretta Septyani Meidi Syaflan, Meidi Mohamad Toha Mohammad Rizal, Mohammad Muhammad Khairul Afdhol N, Novita Fitri nanang nanang Nanda, Diah Putri Elind Nasrullah, Aditya Nikmah, Isnadiatun Nina Yuslaini Nordin, Razif Muhammed Nugraha, Muhammad Dimas Maulana Nurbaeti, Siti Al'fiah Nursupiamin Nursupiamin, Nursupiamin Oktaviani, Tia Otok Herum Marwoto Perdana Kusuma, Nur Makkie Pramudya, Arkan Setia Prawira, Muhammad Rivaldo Priyanto, Wahyu Catur PURWANTI PURWANTI Putri, Maria Gabriela Nawang R. Rizal Isnanto Raden Cahyo Adhi Nugroho, Raden Cahyo Adhi Raden Imam Al Hafis Rahayu, Muhamad Naufal Rahma, Sri Rahmatika Az-Zahra, Rifqi Raissa Listy Almanda, Raissa Listy Rendi Prayuda Renna Ertanti, Susanna Rino Sardanto Ristinah Syamsuddin Riyatno Riyatno, Riyatno Rusmiyati, Mellyani Saekhun Naim Sahputra, Rendi Salma, Nabila Samudra, Amar Maulana Saputra, Fendi Angga Saputri, Adelliya Agil Saputri, Rika Lala Saraswaty, Rina Sherlly Maulana Sidanti, Risang Windu Siti Fatimah Soekardi, Soekardi Suciati, Indah Suhartono Suhendra Suhendra Sukayasa Sulistyani Sulistyani Sundari, Rio Surur, Yoga Muhammad Sy. Nurul Syobah Syarief, Syachrial Tahir, Irmayani Tomi Erfando, Tomi Utamakno, Lakon Wafa, Adhima Rasyadani Wahyu Andi Saputra Wahyu Pamungkas Warli, Dwi Wei, Ding Wibowo, J Ari Windu Adlis, Adria Yhonna Ferry, Yhonna Ying, Xie Yudit Oktanella, Yudit Yulianto, Prafidhya Dwi Zaki, Ekiq Naufal