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All Journal Transmisi: Jurnal Ilmiah Teknik Elektro The Indonesian Journal of Business Administration Corak : Jurnal Seni Kriya Jurnal Ilmiah Mahasiswa FEB Jurnal Administrasi Publik Nusantara of Research : Jurnal Hasil-hasil penelitian Universitas Nusantara PGRI Kediri (e-journal) PREMISE: Journal of English Education and Applied Linguistics Journal of Food and Life Sciences Rekayasa Sipil Jurnal Pendidikan Islam English Teaching Journal : A Journal of English Literature, Language, and Education CESS (Journal of Computer Engineering, System and Science) Accounting Analysis Journal Edu Komputika Journal Jurnal Manajemen Pelayanan Publik JAUR (Journal of Architecture and Urbanism Research) JAKP (Jurnal Administrasi dan Kebijakan Publik) Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Abdi Insani Medicra (Journal of Medical Laboratory Science/Technology) Prosiding Seminar Teknologi Kebumian dan Kelautan (SEMITAN Journal of Contemporary Governance and Public Policy Ideguru: Jurnal Karya Ilmiah Guru WIMAYA: Interdisciplinary Journal of International Affairs Jurnal Kewarganegaraan Jurnal Ilmiah Wahana Pendidikan Transekonomika : Akuntansi, Bisnis dan Keuangan Jurnal PolGov Journal Of Human And Education (JAHE) SinarFe7 Jurnal PkM MIFTEK Lux et Sal At-Thullab : Jurnal Mahasiswa Studi Islam International Journal of Economics (IJEC) Prosiding Seminar Nasional Teknologi Informasi dan Bisnis Jurnal Rekayasa elektrika Cendikia: Jurnal Pendidikan dan Pengajaran Journal of Electrical Engineering, Energy, and Information Technology KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis Jurnal SINTA: Sistem Informasi dan Teknologi Komputasi Asa Jurnal Penelitian Pendidikan dan Pembelajaran INOVTEK Polbeng - Seri Informatika AKSIOMA JESS
Agung Wicaksono
School of Business and Management ITB
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Determining Business Strategy of Seismic Survey Vendor Based on Competitive Advantages: Case Study Elnusa Geoscience Soewargono, Dadang; Mangkusubroto, Kuntoro; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 1, No 10 (2012)
Publisher : The Indonesian Journal of Business Administration

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Elnusa TBK is one of the biggest oil services in Indonesia established 42 years ago and now have three divisions : 1) Geoscience Services, 2) Drilling Services and 3) Oilfield Services. In the increasingly global competitive oil and gas services industry, company must choose to sharpen its business portfolio.  Competition in the oil and gas services business is quite high, including the entry of several foreign players which forced Elnusa to improve its service and business strategy. This Final Project focus on Geoscience Services division which has the biggest revenue in Elnusa TBK.  Currently Elnusa Geoscience cannot compete with competitors because its fixed cost cannot be reduced.  Therefore, Elnusa Geoscience has to find a way the strategy to compete in this situation.This final project will explore business issues and analyze the factors in oil & gas services industry situation.  Finally this final project provide several alternatives strategy recommendation and implementation plan.. Keywords : competitiveness, oil & gas service company, business strategy
Business Strategy for Company XYZ Dealing with Domestic Content Requirement in Indonesia Oil and Gas Industry Syamra, Arif Budiman; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 2, No 9 (2013)
Publisher : The Indonesian Journal of Business Administration

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The 2nd revision of PTK (Peraturan Tata Kerja) No. 007 by BP Migas (Indonesia Oil and Gas Regulatory Body, now called SKP Migas) contains a very strong Nationalization spirit to encourage domestic products and services leveraged. This revision, as stipulated in tender bid documents, requires a comprehensive local content achievement by Contractors, where bidders must meet at least minimum 35% of total products and services offered in their bid proposal are coming from domestic products and services. To some extent of tender scopes, only 2 or 3 international companies only that technically qualified for the works, however these international companies couldn’t achieved this 35% domestic content requirement, while in the other hand, all existing national companies and have better percentage of domestic content utilization, are technically incompetence to perform the requested works. 
Improving Effectiveness in Fundraising for Non-Profit Organization. Study Case: Indonesia Mengajar Almanda, Raissa Listy; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 4, No 4 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.Indonesia Mengajar is a non-profit organization focusing in education movement. Indonesia Mengajar believes that it is every citizen’s duty to fulfill the constitution promises to educate the nation. Indonesia Mengajar main program is assigning young teacher to serve as a teacher for a year in rural areas of Indonesia. Along with young teacher program, Indonesia Mengajar also initiates various education movements involving volunteers from all over Indonesia.The corporation sector has supported the funds since the organization first established and still become the largest contributors in supporting the organization’s operational expenses. However, the development of Indonesia Mengajar had encourages many audiences to contribute in education movement. To accommodate these audiences, Indonesia Mengajar launch a new funding scheme for institution and public donors in 2014.Research was conducted through internal organization, public individual, institution, and corporation to gain perspective from various audiences about involvement and support in education movement and Indonesia Mengajar. The collected data were analyzed using SWOT and PESTEL to get current situation analysis.Managing non-profit organization is quite similar with for-profit organization. The difference only occurs in the differentiation between maximizing profit in for-profit organization and leveraging social impact in non-profit organization. Thus, implementation business strategy can also be applied in non-profit organization with certain adjustment. The author recommends adapting New Wave Marketing as a strategy to engage the donors. The implementation of 12Cs in New Wave Marketing theory would be a consistent approach for Indonesia Mengajar to improve the effectiveness in fundraising through involvement and social networking.Keywords: non-profit organization, education, movements, volunteers, donation, involvement, fundraising, business strategy, marketing strategy, social responsibility, community development.  
The Assessment of Servant Leadership and Inovation in Aircraft Services Strategic Business Unit PT Dirgantara Indonesia Nugroho, Raden Cahyo Adhi; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 4, No 9 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.This thesis is conducted to measure servant leadership and novation in Aircraft Services Strategic Business Unit PT Dirgantara Indonesia. This analysis is conducted based on leader distrust and company performance phenomena. This research is a quantitative research with causal explanatory method. Based on the hypothesis testing results, it is proven that servant leadership has significance and positive influence on inovation in Aircraft Services Strategic Business Unit PT Dirgantara Indonesia. Managerial implications that can be done is management is expected to listen, be humble, more appreciate to the performance of employees, more accomodating any input, and more flexible in aligning activities in order to improve inovation thus at the end helps company to achieve its goals. Finally, high inovation is a reflection of companys good performance.Keywords: Servant leadership, Inovation, PT Dirgantara Indonesia.
The Future of LNG in Indonesia, Opportunity Analysis of Mini LNG Plant Murdani, Agung; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 4, No 5 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.The demand for oil in the world shows significant growth and it makes world oil reserves are being reduced time after time. Even though, there are increasing in world oil reserves, but the gap between world total oil consumption and world total oil production makes those increasing oil reserves become meaningless. There are growth in domestic energy demand and create imbalance of energy supply in Indonesia, like energy supply shortage that occurred in North Sumatra, causing the electricity crisis in Medan city and its surrounding areas. With the high price of diesel that used as an energy source for the generator at PLN also in medium and large industries, gas became one of the cheap new energy to replace oil-based energy. The purpose of this journal is to analyze the opportunity of mini LNG plant in Indonesia through maximizing gas potential by doing internal and external factors analysis that can affect the development of mini LNG plant and the future of LNG in Indonesia. So not only Indonesia will have national competitive advantage but also help the future of LNG in Indonesia. To get deeper understanding of information and focus on the issue about LNG, author used qualitative methodology or qualitative data collection. The advantage of this method is its capability to provide complex descriptions of people experiences that related to specific issue. This is generally done in interviews, open-ended questions, or focus groups. Even though LNG is a risky business but there was many example of mini LNG plant that success in the world like in Australia, Brazil, China, and USA. One similarity is all the mini LNG plant aimed to meet domestic energy demand. To ensure that mini LNG plant will become profitable there are several factors must be consider like location to build it, partners to collaborate, carefully in preparing financial plan, choosing right equipment and technology also employees. To make local companies more competitive, when building LNG infrastructure every LNG business players should focusing to buy materials from the local vendor or companies and reduce the dependency on foreign vendors. Risk in LNG plant can be reduce by giving right SOP or guidance, training or specialized training for the employee and have a good human resource management.Keyword: world oil reserves, LNG, mini LNG plant, national competitive advantage, future of LNG in Indonesia. 
Customer Satisfaction Analysis on Transactional Business in PT Trakindo Utama Prasetya, Eka Budhi; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 1, No 5 (2012)
Publisher : The Indonesian Journal of Business Administration

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This study collected the customer’s voice that build the customer’s future expectation. The voice of the customers collected from transactional survey then analyzed with concurent triangulation method analyses. The result of the analysis generates several proposed solutions to become a benchmark to the existing business process and revaluation process conducted to improve the business performance. The improvements generated by revaluation process then increase the value proposition of Trakindo on the next transactional business. Findings in this research show that Trakindo’s value proposition is perceived high although several improvements needed to increase its value proposition. Customer’s voice shows that area of improvement in parts delivery and communication shall become the focus of immediate action. To improve its customer’s experience in doing business with Trakindo, Trakindo shall improve their current process. Several solutions were proposed in this study classified according to each area of improvement. To materialize the proposed solution, an implementation plan was proposed in this research. The implementation plan covered scope of work and deliverables and overall time line. The implementation plan is divided into two main categories, in which will be the continuous improvement on daily activities and the development of web based integrated customer support system. Keywords: customer’s experience, customer’s satisfaction, voice of customer, transactional business.
Technological Convergence Of Consumer Electronics Products: A Study of Consumer Behavior and Business Strategy Toward Value Creation Bonggas, David; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 1, No 5 (2012)
Publisher : The Indonesian Journal of Business Administration

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Technological convergence creates an evolution for different technological systems to evolve toward performing similar tasks. Those tasks were previously performed in separate devices, which now can be integrated into one integrated device. Separate technologies such as voice (and telephony features), data (includes basic office tasks and other productivity application) and video now share resources and interact with each other synergistically. Learning from case by case of three major converged products in the consumer electronics industry, it is a certain that in the 21st century is fast integrating the world’s media, telecommunication and information technology and online industries under a single platform.The consumers themselves are getting more educated and aware for his condition, while they are purchasing the products not only by its price, but starting to consider the key feature and value benefit which offered by the brands for them. On the consumer choice pattern it is certain that the acceptance of the concept of technological convergence might not be applied to the entire product yet by seeing case by case among product tested, it could bring some evidences that the key convergence feature has not yet absorbed by the diverged products. However, it still indicates that there will be a time when the quality of converged features are over the diverged one, which can result that a consumer will choose to use the “multi-feature” device instead of a single-featured device. The stages that have led to the transformation of digital convergence have left an impact with the passing of each era of the timeline. Comparing to the last decade, in this era, software and services are become a major part required to win the competition within the converged products. Keywords: technology, convergence, media, marketing, strategy, value
Business Strategy to Serve Secondary Market for Premium Medical Devices Business in Indonesia (Project East Java-XYZ Company, "A" Division) Bombong, Andreas V; Toha, Mohamad; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 1, No 4 (2012)
Publisher : The Indonesian Journal of Business Administration

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The project is to formulize business strategy for “A” Division to maximize its presence and market share in Secondary Market.  The target is to have annual sales of 6 billion rupiah from one projected area only and touch 90% of total healthcare facilities in the area.  The Project started from determining desired Area, Key Success Factors, Implementation Plans, Activity Plan, and budget feasibility. The result of data processing combined in business model is the company need to expand to East Java, have business representative in every city of the area, build strong brand identity through training and education to Healthcare Professional, reduce price list in order to be more competitive, and build strategic partnership with Ministry of Health and other professional Infection Organization.  From above strategic plans, the project should manage to reach its target . The conclusion is that Secondary Market has big potential that in return will benefit the company if treated correctly. East Java project alone would be able to contribute around 15% of national target for “A” Division in the next 5 years.  Recommendation: XYZ to start the project in other potential area like North Sumatera, West and Central Java, South and North Sulawesi, East Kalimantan, and East Indonesia, with Surabaya as the hub of distribution.  Further studies regarding local production should be done by XYZ Medical Indonesia to have a better competition landscape in the market, as well as better reception by the policy makers as the product will have high local content. Keywords: Medical Devices, Business Strategy, Business Model, East Java
Strategy for New Technology Release by Integrating Consumer Demand to Product Roadmap Udiyarsa, Dedhi; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 2, No 5 (2013)
Publisher : The Indonesian Journal of Business Administration

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Broadband, mobility and the cloud connect people and places, as well as applications and devices. Due to rapid demand in the Information and Telecommunication technology Industry, the technology lifecycle management has to be defined optimally. This final project will try to answer what is the optimal product release strategy should be applied to accommodate the customer requirement in RASO (Regional South East Asia and Oceania). This final project also answer how to define and apply optimized product release strategy based on the customer requirement and Roger’s theory. Survey for the customer demand is conducted to answer those requirements. Based on Roger’s bell curve from Diffusion of Innovation theory, the alternative strategy to introduce new technology to the customer will be defined. Effective product releases should be applied for the customer requirement in RASO is defined by Provide one official release in a year; still maintained minor release to as the backup release; customization and adaptation for the customer requirement and the competitor capability. The strategy for the product release are defined and applied with first of application sponsorship, pay as you use and licensing, revenue sharing, and or reference of the business model by business model canvas. This project also recommended, Customer in RASO is positioning their company as the innovator or early adopter of the new technology. Alternative solution is needed to support implementation of the new technology. It convinces customer to acquire new technology in the very first phase. By using the alternative solution, customer requirement will be fulfilled to support business growth and customer business objective. Keywords: new technology introduction strategy, product lifecycle roadmap, product release strategy 
Strategy Formulation for Value Added Distributor in Information and Communication Technology Case of PT HDI Sutanto, Ahmad; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 3, No 5 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Business role in the ICT industry can be divided into three categories, the manufacturer of the ICT product, distributor who distributed hardware from manufacturer to the reseller or end-user, and the service integrator who deliver ICT product to the end-user. In its development, the distributor is not only distributed the product but also adding value to its product. Some of the value are educated the reseller or end user about the product, doing market research, and providing after sales services to manage user satisfaction. That type of distributor is called Value Added Distributor (VAD). VAD play significant role in the development of ICT Industry. From the manufacturer perspective VAD can boost the product penetration because it is cut the cost of marketing. From the reseller perspective it gives them focus to the existing product to serve and rely to VAD for new product development. From the user perspective it can cut the delivery time because the VAD provide some stock. There are lots of VAD that operate and competing in Indonesia, one of them is PT Helios Distributor Indonesia (HDI). As a new company that established in 2012, HDI facing though condition from the existing VAD. Therefore HDI must formulize the business strategy in order to grow and win the competition. From the research analysis base on PEST writer found that Indonesia still has opportunity for VAD to operate in Indonesia, since the requirement and the regulation of Indonesian government that supporting ICT industry. Focus differentiation for the new product and focus cost differentiation for the mature product is the business level strategy that writer propose for HDI. In term of core competency writer propose 3 core competencies: core competency in term of ability to provide total solution for the customer, ability to build strategic alliance, and ability to analyst market requirement and technology trend forecasting.  Keyword: value added distributor, business level strategy, core competency 
Co-Authors -, Purwoharjono . Suprapto Abiwardhana, Muhammad Fachry Abnan Pancasilawati Achmad Hidayatno Agung Murdani, Agung Agus Ganjar Runtiko Ahmad Sutanto, Ahmad Ahmad, Andi Aziz Aji, Mahendra Puji Permana Akhra, Safa San Ambarwati, Lilik Ambia, Fajril Andre Siswanto, Yudie Andreas V Bombong Andriyus, Andriyus Angeli, Fanesa Anh Dung Do Anita, Efni Anom Wibisono Anwar Us, Kasful Ardana Hendratama Sardjono Arief Epti Nur Putra, Ardian Arif Budiman Syamra Arif Suharson Arif Yachya Arsyil Waritsman Ashshiddiqy, Muhammad Arsy Asrofi Buntoro, Ghulam Az-Zikri, Azriel Nuriswara Badarudin, Luhung Brawijaya, Brawijaya Cardova, Rusdi Agil Dadang Soewargono David Bonggas Dedhi Udiyarsa Dhini Suryandari, Dhini Diani Nurhajati Didi Suryadi Edwin Widodo Eka Budhi Prasetya Eka Setia Nugraha Eko Purwanto Ely Nastiti, Faulinda Emarson Singarimbun, Loi Erwina Erwina, Erwina Eva Paramitha Widyanto, Eva Paramitha Fadhillah, Hannah Fajri, Mufti Al Fanani, Yazid Fauzan Fazairin M Fikra Titan Syifa Galura Teja Utama, Raden Hamdi, Wildan Hidayatul Hamidah, Ghoty Hari Widi Utomo Herman Herwanto , Patah Hidayat, Tedi Huda, Farhat Ibrahim, Wira Muda Tama Indriyanto, Slamet Irawan, Muhammad Randy Islami, Dian Jati, Ardian Mulyo Jatmiko Jatmiko Jubaedah, Dede Julois Pakpahan, Henry Junaidi Junaidi Kencanawati, Dewi Khoiriyah Khoiriyah Kuntoro Mangkusubroto Kurnia, Raden Hayuningtyas Putrinda Kurniawan, Risky Latif, Syahrul Akmal Lawrance Lawrance Leksono, M. Lukman Leni Fitriani, Leni Lilis Suriani Limaran, Alwin Hartono Lina - Mariana, Lina - Mahendra, Yonata Buyung Manapa, Oktaviana Deby Mardhiyyah, Ana Margaretta Septyani Ariesta, Margaretta Septyani Meidi Syaflan, Meidi Mohamad Toha Mohammad Rizal, Mohammad Muhammad Khairul Afdhol N, Novita Fitri nanang nanang Nanda, Diah Putri Elind Nasrullah, Aditya Nikmah, Isnadiatun Nina Yuslaini Nordin, Razif Muhammed Nugraha, Muhammad Dimas Maulana Nurbaeti, Siti Al'fiah Nursupiamin Nursupiamin, Nursupiamin Oktaviani, Tia Otok Herum Marwoto Perdana Kusuma, Nur Makkie Pramudya, Arkan Setia Prawira, Muhammad Rivaldo Priyanto, Wahyu Catur PURWANTI PURWANTI Putri, Maria Gabriela Nawang R. Rizal Isnanto Raden Cahyo Adhi Nugroho, Raden Cahyo Adhi Raden Imam Al Hafis Rahayu, Muhamad Naufal Rahma, Sri Rahmatika Az-Zahra, Rifqi Raissa Listy Almanda, Raissa Listy Rendi Prayuda Renna Ertanti, Susanna Rino Sardanto Ristinah Syamsuddin Riyatno Riyatno, Riyatno Rusmiyati, Mellyani Saekhun Naim Sahputra, Rendi Salma, Nabila Samudra, Amar Maulana Saputra, Fendi Angga Saputri, Adelliya Agil Saputri, Rika Lala Saraswaty, Rina Sherlly Maulana Sidanti, Risang Windu Siti Fatimah Soekardi, Soekardi Suciati, Indah Suhartono Suhendra Suhendra Sukayasa Sulistyani Sulistyani Sundari, Rio Surur, Yoga Muhammad Sy. Nurul Syobah Syarief, Syachrial Tahir, Irmayani Tomi Erfando, Tomi Utamakno, Lakon Wafa, Adhima Rasyadani Wahyu Andi Saputra Wahyu Pamungkas Warli, Dwi Wei, Ding Wibowo, J Ari Windu Adlis, Adria Yhonna Ferry, Yhonna Ying, Xie Yudit Oktanella, Yudit Yulianto, Prafidhya Dwi Zaki, Ekiq Naufal