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All Journal JOURNAL OF ECONOMIC SCIENCE Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Jurnal Ilmu Sosial dan Ilmu Politik Jurnal Inovasi Bisnis (Inovbiz) Jurnal Organisasi Dan Manajemen E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Jurnal Bisnis Dan Kajian Strategi Manajemen International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) J-MIND (Jurnal Manajemen Indonesia) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Share: Jurnal Ekonomi dan Keuangan Islam el-Amwal Visioner & Strategis Indonesian Management and Accounting Research International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal For Management Student (JFMS) Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Solusi Masyarakat (JSM) Jurnal Intelek Insan Cendikia IJEMA Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Naufal Bachri, Naufal
Department Of Management, Universitas Malikussaleh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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THE EFFECT OF VISUAL APPEAL , ASKING PRICE , USER EXPERIENCE , AND BRAND ADVOCACY ON USER SATISFACTION OF MYIM3 MOBILE APPLICATION (STUDY ON STUDENTS OF MALIKUSSALEH UNIVERSITY) Farah Anissa; Adnan; Naufal Bachri; Khairina AR
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 4 No. 2 (2025): October
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v4i2.273

Abstract

This study examined the influence of visual appeal, asking price, user experience, and brand advocacy on user satisfaction among students at Malikussaleh University in Lhokseumawe who use the MyIM3 mobile application. The respondents were 110 students selected using non-probability and purposive sampling techniques based on specific criteria: age, amount of pocket money, gender, faculty, use of the Indosat mobile operator, and active use of the MyIM3 application. A Google Form was used to gather data, and SPSS version 22 was used for analysis. The results indicate that visual appeal, user experience, and brand advocacy positively and significantly affected user satisfaction. These findings suggest that an attractive interface, ease of use, and peer recommendations are key factors in enhancing student satisfaction with the application. In contrast, asking price does not significantly affect user satisfaction. Based on these findings, it is recommended that Indosat prioritize improving the visual design of the application, ensuring a clean user interface and a stable system to minimize technical issues such as bugs and errors. Although pricing was not a significant factor in this study, offering attractive price promotions may still be beneficial. Continuous evaluation and development of the application are essential to maintain and enhance user satisfaction. This study highlights the importance of application quality and user-centered design in promoting satisfaction among student users.
THE INFLUENCE OF SOCIAL MEDIA PROMOTION, CUSTOMER ORIENTATION, AND MENU INNOVATION ON THE BUSINESS SUCCESS OF MEATBALL STALLS IN LHOKSEUMAWE CITY Miranda; Munandar; Naufal Bachri; Muttaqien
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 5 No. 1 (2026): July
Publisher : PT. Radja Intercontinental Publishing

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Abstract

This study examines the influence of social media promotion, customer orientation, and menu innovation on the business success of bakso (meatball) stalls in Lhokseumawe City, Indonesia. A quantitative survey design was employed, involving 80 stall owners selected through purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the aid of SmartPLS software. The results show that social media promotion has a positive but statistically insignificant effect on business success (t = 1.461; p = 0.144), largely because most owners have not yet used social media optimally. In contrast, customer orientation (t = 5.344; p = 0.000) and menu innovation (t = 5.544; p = 0.000) both exert a significant positive effect on business success, with menu innovation emerging as the strongest predictor (path coefficient = 0.578). The model explains 73.0% of the variance in business success (R² = 0.730) and demonstrates strong predictive relevance (Q² = 0.617). These findings imply that the success of small culinary enterprises such as bakso stalls depends more on owners' ability to understand customer needs and to continuously innovate their products than on digital promotion alone.
Impact of Self-Efficacy and Employee Empowerment on Employee Performance: Mediating Role of Job Satisfaction Dina Sarah Syahreza; Syamsul Bahri; Chairil Akhyar; Naufal Bachri; Nur Sa’adah Muhamad
Jurnal Organisasi dan Manajemen Vol. 21 No. 1 (2025)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jom.v21i1.9597.2025

Abstract

Purpose – This study examines the influence of self-efficacy and employee empowerment on employee performance and the mediating effect of job satisfaction. Methodology – The sample consists of 180 employees from PT. PNM Mekaar Syariah (Persero) Aceh. The analytical tool used is path analysis with structural equation modelling (SEM) using AMOS. Findings—The results show that each variable, self-efficacy and employee empowerment, influences job satisfaction and employee performance. The relationship between self-efficacy and employee performance is partially mediated by job satisfaction, and the relationship between employee empowerment and employee performance is also partially mediated by job satisfaction. Originality – In the realm of employee performance and job satisfaction, a novel approach can be explored by investigating the combined impact of work environment, leadership style, and organizational culture on employee performance.
Pengaruh Live Streaming Dan Promo Tanggal Kembar Terhadap Impulsive Buying Generasi Z Pada Shopee Di Kota Lhokseumawe Khaira Ummaya; Syamsul Bahri; Naufal Bachri; Muchsin
Indonesian Journal of Economics Management and Accounting Vol. 3 No. 9 (2026): IJEMA - September 2026
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

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Abstract

Penelitian ini bertujuan untuk mengkaji bagaimana pelanggan Shopee dari Generasi Z di Kota Lhokseumawe terpengaruh untuk melakukan Impulsive Buying saat terpapar pada live streaming dan promo tanggal kembar. Penelitian ini didasari oleh anggapan umum bahwa fitur live streaming dan promo tanggal kembar mendorong pelanggan muda untuk melakukan perilaku pembelian yang tidak direncanakan sebelumnya. Peneliti menggunakan metode kuantitatif yang didasarkan pada data survei. Sebanyak 100 responden dari Generasi Z dipilih menggunakan metode purposive sampling. Pengumpulan data dilakukan melalui survei daring dengan skala Likert lima poin, dan data tersebut kemudian dianalisis menggunakan perangkat lunak SPSS untuk analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa: (1) live streaming berpengaruh positif dan signifikan terhadap impulsive buying, dengan nilai t-hitung sebesar 4,105 dan signifikansi 0,000; (2) promo tanggal kembar berpengaruh positif dan signifikan terhadap impulsive buying, dengan nilai t-hitung sebesar 3,432 dan signifikansi 0,001; serta (3) kedua variabel secara simultan menjelaskan 54,7% variasi perilaku impulsive buying berdasarkan nilai koefisien determinasi (R²). Kesimpulan penelitian ini adalah fitur live streaming dan promo tanggal kembar terbukti secara empiris sebagai stimulus eksternal yang efektif memicu Impulsive Buying pada Generasi Z melalui mekanisme urgensi waktu dan fenomena Fear of Missing Out (FOMO), sejalan dengan teori Stimulus-Organism-Response (S-O-R).
Pengaruh Social Media Marketing terhadap Keputusan Pembelian Konsumen pada Miesiko Lhokseumawe Intan Maulina; Naufal Bachri; Lisa Iryani; Teuku Zulkarnaen; Maisyura Maisyura
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 3 No. 04 (2026): AGUSTUS - SEPTEMBER 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Social Media Marketing terhadap keputusan pembelian konsumen pada Miesiko Lhokseumawe. Perkembangan komunikasi digital menjadikan media sosial sebagai saluran pemasaran penting bagi usaha untuk menyebarkan informasi produk, membangun interaksi dengan konsumen, dan mendorong keputusan pembelian. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis explanatory research. Data dikumpulkan melalui kuesioner terhadap 100 responden yang dipilih menggunakan teknik purposive sampling dan dianalisis menggunakan regresi linear sederhana dengan bantuan IBM SPSS Versi 27. Hasil penelitian menunjukkan bahwa Social Media Marketing berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen, dengan nilai t-hitung 12,893 lebih besar daripada t-tabel 1,984 dan nilai signifikansi kurang dari 0,001. Persamaan regresi yang diperoleh adalah Y = -11,264 + 3,904X, yang menunjukkan hubungan positif antara Social Media Marketing dan keputusan pembelian. Nilai koefisien determinasi sebesar 0,629 menunjukkan bahwa Social Media Marketing mampu menjelaskan 62,9% variasi keputusan pembelian konsumen, sedangkan 37,1% dipengaruhi oleh faktor lain. Hasil ini menunjukkan pentingnya peningkatan penyebaran konten dan pemeliharaan interaksi dengan konsumen melalui media sosial.
Co-Authors A Hadi Arifin Abda Abda Abdul Hakim Adnan Adnan Adnan Adnan Adnan Afrilian Saputra Agustinawati AHMAD AZMI M. ARIFFIN Akhyar, Chairil Alfisyahri Ramadhani Aminuyati Anwar Apridar Apridar Apridar Apridar Apridar Apridar Aprilianti Aprilianti Arifin, A. Hadi Asbar, Yuli Asnawi Asnawi Asy’ari Asy’ari Ayu Sahara Azhar Hj. Ahmad Baehaqi Bahri, Halida BOBBY RAHMAN, BOBBY Chalirafi, Chalirafi Cut Dhea Fidela Dara Darmawati Muchtar Dea Nadila Defiah Anggarini Br Manurung Dewi Rahmani Dirra Vachira Durrah Safira Essa Rebina Burza Br Ginting Fachry Zaldi Fakhrurrazi Farah Anissa Farah Anissa Farid Yulian Farmi, Nadia Fira Aziza Simanjuntak Fitri Aswin Aswin Fuadi Fuadi fuadi, Fuadi G. Gunawan Halida Bahri Hamdiah Hamdiah Heriyana Heriyana Herman Fithra Ibrahim Qamarius Ichsan Ikramuddin, Ikramuddin Ilham, Iromi Intan Maulida Intan Maulina Juliana Juliana Jullimursyida Jummaini Juni Ahyar Juni Ahyar Khaira Ummaya Khaira Zikrani Malrizwa Khairina Khairina AR Khairina AR Khalisa, Usnul Lisa Iryani Lisa Iryani M Subhan M. Subhan Maisyura Maisyura Maisyura Marbawi, Marbawi Mariyudi Mariyudi Mariyudi Mariyudi Mariyudi Mentari Riswanti Miranda Misbahuddin Misbahuddin Moch Heikal Mohd Heikal Mohd. Heikal Mohd. Heikal Muchlis Muchlis MUCHSIN Muchsin Muchsin Muchsin Muchsin Muhammad Al Hafis Muhammad Aris Muladi Muhammad Fadil Muhammad Nazar Muhammad Nur, Mukhlish Muhammad Razie Effendi Muhammad Sahem Muhammad Yusuf Mulfachriza Mulfachriza Mulfachriza, Mulfachriza Munandar Munandar Munandar Munandar Munandar Munandar Muttaqien Nadhila Isara Nadia Farmi Nadia Nadia Nadya Restianda Nazira, Iga Nengsih, Suriya Nirzalin Niswatun Munawarah Nur Amalia Nur Sa’adah Muhamad Nurainun Nurainun Nurainun Nurazizah Nurlita Ahwalia Nursakinah Ritonga Nurul Azmi Putri Aklima Rahmani, Dewi Rahmaniar Rahmaniar Rahmaniar Rahmaniar Rizka Astuti Rizki Yunanda Rizkina Putri Mahmuddin Roni, Muhammad Rusydi Abu Bakar Rusydi Abubakar Rusydi Abubakar Rusydi Rusydi Saharuddin Saharuddin Sahem, Muhammad Said Musnadi Sapna Biby Siregar, Widyana Verawaty Siswoyo Adi wijaya Siti Maimunah Sutan Febriansyah Sutan Febriansyah Sutan, Sutan Sutriani Syahreza, Dina Sarah Syamsul Bahri Syamsul Bahri Syauki, Moh. T. Edyansyah T. Edyansyah, T. Edyansyah Teuku Zulkarnaen Tsania Adilla Putri Verawaty Siregar, Widyana Wahyu Defrianda Wahyu Hidayat Harahap Wardhiah, Wardhiah Widyana Verawaty Siregar Yanita Yuli Asbar Yulius Dharma Yusnidar Yusnidar Zahratul Mona Zulkifli