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All Journal Sketsa Bisnis Kajian Bisnis STIE Widya Wiwaha JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Jurnal Ilmu-Ilmu Kesehatan JSMA (Jurnal Sains Manajemen dan Akuntansi) Al-Kharaj: Journal of Islamic Economic and Business Budimas : Jurnal Pengabdian Masyarakat Didaktika: Jurnal Kependidikan Leibniz: Jurnal Matematika INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Jurnal Ilmu-Ilmu Kesehatan Sekolah Tinggi Ilmu Kesehatan Garuda Putih Wisanggeni : Jurnal Pengabdian Masyarakat Jurnal DIALEKTIKA : Jurnal Ilmu Sosial Tarling : Journal of Language Education Tepis Wiring : Jurnal Pengabdian Masyarakat Journal Islamic Business and Entrepreneurship / JIBE ICO EDUSHA Gemilang: Jurnal Manajemen dan Akuntansi Safari : Jurnal Pengabdian Masyarakat Indonesia Tarbiyah bil Qalam : Jurnal Pendidikan Agama dan Sains Journal of Creative Student Research Jurnal Mutiara Ilmu Akuntansi Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Manajemen dan Ekonomi Kreatif Jurnal Kendali Akuntansi Manajemen Kreatif Jurnal Jurnal Ilmiah Dan Karya Mahasiswa Jurnal Kebidanan : Jurnal Ilmu Kesehatan Budi Mulia Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Jurnal Riset dan Inovasi Manajemen (JIMBE) AMMA : Jurnal Pengabdian Masyarakat Jurnal Mahasiswa Kreatif Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Eksekusi: Jurnal Ilmu Hukum dan Administrasi Negara Nian Tana Sikka: Jurnal Ilmiah Mahasiswa Advantage: Journal of Management and Business Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Ebisnis Manajemen UNIVERSUM : Jurnal KeIslaman dan Kebudayaan J-MABES Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Manajemen Kewirausahaan dan Teknologi Jurnal Pengabdian Masyarakat SEMINAR NASIONAL SOSIAL, SAINS, PENDIDIKAN, HUMANIORA Jurnal Ilmiah Kesehatan Mandira Cendikia Journal of Accounting, Economics, and Business Education Jurnal Standardisasi Al Hikmah: Indonesian Journal of Early Childhood Islamic Education Khidmah Nusantara Bhamada: Jurnal Ilmu dan Teknologi Kesehatan (E-Journal) An Najah (Jurnal Pendidikan Islam dan Sosial Keagamaan) Lughawiyyat: Jurnal Pendidikan Bahasa dan Sastra Arab Mumtaza: Journal of Community Engagement Jurnal Ilmu Kedokteran dan Kesehatan Indonesia
Nur Hidayati
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Journal : J-MABES

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Pengaruh Online Customer Review dan Online CUstomer Rating terhadap keputusan pembelian pada Marketplace shope Risna Dwi Yuliani; Nur Hidayati; Aprilia Dian Evasari
J-Mabes: Jurnal Manajemen, Akuntansi, Bisnis dan Studi Ekonomi Syariah Vol 2 No 1 (2024): J-MABES
Publisher : Sekolah Tinggi Agama Islam At-Tahdzib Ngoro Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61181/j-mabes.v2i1.442

Abstract

Backgound. UNISKA is one of the universities with a significant number of Shopee users. Among these users, the majority come from the Faculty of Economics, particularly students from the Management program, which has a large student body at UNISKA. One of the notable findings from the researcher's observations of Management students is that many of them are Shopee users. In addition to shopping, they also engage in online selling through Shopee. Consequently, the marketplace features, such as online customer reviews and online customer ratings, attract significant attention from both academics and the general public. These features are considered key factors influencing consumer purchasing decisions on Shopee, as people often check store ratings before making a purchase. Additionally, the availability of numerous discounts and promotions further enhances consumer interest in transacting on the Shopee marketplace. Aim. This study aims to analyze the influence of Online Customer Review and Online Customer Rating on purchasing decisions in the Shopee marketplace Methods. This study uses a quantitative method using a sample of 94 respondents taken using the Non-probability Sampling technique, where the data was obtained through a questionnaire distributed to students of the Management Study Program at the Islamic University of Kadiri (UNISKA) class of 2020-2023 and analyzed using validity, reliability, classical assumptions, multiple linear regression, t-test, and f-test using SPSS 25 programs. Results. The results of the multiple linear regression analysis show that Online Customer Review (X1) with a regression coefficient value of 0.282 and Online Customer Rating (X2) with a regression coefficient value of 0.536 have a significant influence on Purchasing Decisions (Y) with a significance value of 0.000 each (p <0.05). The F test shows that both independent variables simultaneously influence purchasing decisions with a calculated F value of 56.540 and a significance of 0.000 (p <0.05). The conclusion of this study is that online customer reviews and online customer ratings play an important role in the purchasing decision-making process, especially among students. Based on these results, business actors in the marketplace are advised to pay more attention to and manage reviews and ratings given by customers in order to increase consumer trust and encourage increased sales.  
Co-Authors Abdul Khodir Djaelani Abi Mas Udianto Aci Primartadi Adi Bimantoro Afif Afghohani, Afif Afifah Asma Agustin Kristian Puji Lestari Ahmad Imam Baihaqi Ahmad Jauhari Ahmad Nurkhin Ajeng Ayu Almarátis Soliha Al Farizy, Salman Alfin Almustajab Alfina Damayanti Alivia Chairani Ana Indriyati Anggi Pratiwi Agusta Anisa Laraswati Anita Eka Pratiwi Anung Kustriyani Aprilia Dian Evasari Argoto Mahayana Ari Fajar Isbakhi Ari Wibowo Asti Avilla Anggun Arisendy Azmi Prasasti Baedowi, Hilmina Rofa' BASUKI BASUKI Beny Mahyudi Saputra Bimo Putranto Cindra Suryaputri Anggraeni Deviko Andi Putra Diana Safitri Dita Amanda Deviani Dwi Jatmoko Ellika Devi Arkana Endita Septia Luisna Erika Priya Ningtias Ermi Triaji Erna Andriyanti Fajar Adi Saputro Fetty Rosyadia Wachdin Firdawsyi Nuzula Galuh Indah Zatadini Gendut Suprayitno Gunawan, Lucia Sincu Gustaf Ikhsan Romadhoni Habib Shulton Asnawi Hadi Sunaryo Handayani, Dwini Hayun Manudyaning Heni Pujiastuti Hernik Farisia Husna, Saadatul Ilham Kuncahyo, Ilham Ilham Wahyudin Ima Fitria Lestari Indah Lestari Indah Saputri Irbad, Yuzky Maulana Irma Retno Dewi Jatmiko, Udik Joko Purwanto Karismatul Syari’ah Karmila Widyasari Khoirul Amin Khoirulliati K Khozinatul Jannah Kiki Maulana Kurniawan Kiki Tri Wulandari Kinasih, Anggun Lailatul Munawaroh Lutfidah M Abel Pradana Putra M. Nulum Afrizal M.Muslih Mahardira Dewantara Mahliatussikah , Hanik Mardiputra, Ilham Muhammad Mardiyana Mawar Ratih Kusuma Mawar Ratih Kusumawardani Mevi Permata Sari Moch Widjanarko Moch. Ardiansyah Pramudya Moh Khasairi Mohamad Ilham Dede Wijaya Mohammad Fatkhur Rizal Mohammad Khofi Anazail Muhammad Dzakwan Musa Hubeis Nafolion Nur Rahmat Nanda Dea Safela Nicken Amelania Widyaning Putri Nicolay Wening Audrey Niken Anggraini Nur Islami Nilam Nastiti Normala Dewi Nina Wijiani Ninis Nisrin Nita Rismaya Novasa Adiyani Novi Panca Wardani Nukma wilfiya Nur Ajizah Nur Ali Agus Nur Riski Rohmayanti Nurali Agus Najibul Z Nurali Agus Najibul Zamzam Nurhayani Nuril Khikmawati Pardiman Prasetya, Hendri Eka Prasetyawan, Riyan Dwi Prawito Agung Wibisono Prima Octaria Pramesti Prita Nurmalia Kusumawardhani Puspita Kusumawati Putri Amaliya Berlian Maidatul Janah Raden Firyal F Camila Rahman, Fadali Rahmat Rizki Mauladi Reni Dwi Andrianti Ririn Wahyu Arida Rismawati Risna Dwi Yuliani Rizafaradilla Safiana Sahidin Salma Roidah Salnia Saptaningsih, Heni Saptaria, Lina Sari Prayudeni Sari Safitri Satrio Wisnu Riadi Satsya Yoga Baswara Septia Windari Sinollah Siti Asiyah Sitti Aziza Nur Hady Soebiyanto Stephanie Devi Artemisia Sugiono, Sugiono Sulusiyah, Sulusiyah Sumardiyono Sunardi Supriyadi, Andy Tarisa Berliana Putri Titis Sriyanti Tri Ratnawati Udik Jamiko Udik Jatmika Umi Aulia Hardiana USWATUN HASANAH Wa Ode Erma Balula Widiyanti Widya Ningtiyas Oktarina wiji safitri Yanu Listyo Nugroho Zaenul Muttaqien