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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Manajemen Bisnis Jurnal Social Economic of Agriculture Media Wisata PROFIT : Jurnal Administrasi Bisnis EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Mirai Management Journal of Accounting and Management Innovation Jurnal Manajemen dan Bisnis Indonesia Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi IJBE (Integrated Journal of Business and Economics) EKONOMIS : Journal of Economics and Business Management and Economics Journal (MEC-J) REKAMAN (Jurnal Riset Ekonomi Bidang Akuntansi dan Manajemen) SENTRALISASI SEIKO : Journal of Management & Business Sketsa Bisnis Jurnal Manajemen Strategi dan Aplikasi Bisnis YUME : Journal of Management Almana : Jurnal Manajemen dan Bisnis Jurnal Samudra Ekonomi dan Bisnis EKUITAS (Jurnal Ekonomi dan Keuangan) Jemasi Jurnal Ekonomi Manajemen dan Akuntansi Jurnal Administrasi dan Manajemen JURNAL PEMASARAN KOMPETITIF Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah Maker: Jurnal Manajemen Value: Jurnal Manajemen dan Akuntansi Performance : Jurnal Bisnis dan Akuntansi Journal of Global Business and Management Review Jurnal Sains dan Teknologi Prosiding National Conference for Community Service Project JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Management Studies and Entrepreneurship Journal (MSEJ) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ekuilnomi Economics and Digital Business Review Jurnal Disrupsi Bisnis Jurnal Manajemen Bisnis dan Keuangan Jurnal Ekonomi Efektif Journal of Accounting and Management Innovation Golden Ratio of Marketing and Applied Psychology of Business Jurnal Kolaboratif Sains Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Minfo Polgan (JMP) Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Pengabdian Masyarakat Akademisi Journal of Management and Digital Business Jurnal Cakrawala Ilmiah Jurnal Riset Manajemen Komunikasi JWM (JURNAL WAWASAN MANAJEMEN) Jurnal Manajemen dan Pemasaran Jasa Journal of Business Studies and Management Review JAMAS: Jurnal Abdi Masyarakat Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept) Conference on Business, Social Sciences and Technology (CoNeScINTech) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Journal of Ekonomics, Finance, and Management Studies Jurnal Manajemen Maranatha
Lily Purwianti
Universitas Internasional Batam, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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Journal : Sketsa Bisnis

 1 
The Role of Online Purchasing Behavior and Utilitarian Value in Influencing Impulsiveness within the Framework of the Technology Acceptance Model (TAM) Lily Purwianti; Angel; Edy Yulianto

Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v11i1.5448

Abstract

AbstractImpulse buying is the act of purchasing goods suddenly without planning, often triggered by emotional impulses. This phenomenon is important to understand because of its impact on consumer behavior and marketing strategies. Two factors that influence impulse buying are the Technology Acceptance Model (TAM), which measures the extent to which consumers accept technology based on its ease and usefulness, and utilitarian value, which relates to the practical benefits of the product. This research aims to explore purchasing impulsiveness in e-commerce. This research method is quantitative research with a descriptive statistical analysis approach. The results of this research show a significant influence of online shopping attitudes on impulsive online shopping. Ease of use does not have a significant effect on impulsive online shopping. On the other hand, ease of use influences online shopping attitudes, which shows that convenience fosters positive attitudes. This research conclusion is Perceived utilitarian factors have a major influence on individual attitudes towards e-commerce shopping usage perceived influence on impulsive online shopping or online shopping attitudes. Impulse buying is driven by emotion rather than rational consideration of utility. AbstrakPembelian impulsif adalah tindakan membeli barang secara tiba-tiba tanpa perencanaan, yang sering kali dipicu oleh dorongan emosional. Fenomena ini penting untuk dipahami karena dampaknya terhadap perilaku konsumen dan strategi pemasaran. Dua faktor yang mempengaruhi pembelian impulsif adalah Technology Acceptance Model (TAM), yang mengukur sejauh mana konsumen menerima teknologi berdasarkan kemudahan dan kegunaannya, dan nilai utilitarian, yang berhubungan dengan manfaat praktis dari produk. Penelitian ini bertujuan untuk mengeksplorasi pembelian impulsif dalam e-commerce. Metode penelitian ini adalah penelitian kuantitatif dengan pendekatan analisis statistik deskriptif. Hasil penelitian ini menunjukkan adanya pengaruh yang signifikan dari sikap belanja online terhadap belanja online impulsif. Kemudahan penggunaan tidak memiliki pengaruh yang signifikan terhadap belanja online impulsif. Di sisi lain, kemudahan penggunaan berpengaruh terhadap sikap belanja online, yang menunjukkan bahwa kemudahan menumbuhkan sikap positif. Kesimpulan penelitian ini adalah Faktor-faktor utilitarian yang dirasakan memiliki pengaruh besar terhadap sikap individu terhadap belanja e-commerce penggunaan yang dirasakan berpengaruh terhadap belanja online impulsif atau sikap belanja online. Pembelian impulsif lebih didorong oleh emosi daripada pertimbangan rasional atas utilitas.
Analysis of Determinants of Competitive Advantage and its Impact on Marketing Performance in Retail Business in Batam City Cuandra, Fendy; Willien Agustian; Lady; Lily Purwianti
SKeTsa Bisnis (e-jurnal) Vol 12 No 1 (2025): Sketsa Bisnis
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v12i01.6540

Abstract

Introduction: This study aims to analyze the influence of innovation, social media, market orientation, entrepreneurial orientation, and competitor orientation on marketing performance in retail businesses, with competitive advantage as a mediating variable. Method; Data was collected through a survey involving ritel companies in various sectors in the Batam city area, by distributing questionnaires to 350 people in various retail companies in the city of Batam is a research method used to test the relationship between variables. Results; The results showed that social media innovation, market orientation, entrepreneurial orientation, and competitor orientation significantly affect marketing performance, both directly and indirectly through competitive advantage. Competitive advantage acts as a factor that strengthens the influence of these variables on marketing performance. Conclusion; This research suggests that ritel businesses should continue to innovate, maintain the right market orientation, and focus on entrepreneurship and understanding of competitors to create a sustainable competitive advantage
The Role of Online Purchasing Behavior and Utilitarian Value in Influencing Impulsiveness within the Framework of the Technology Acceptance Model (TAM) Lily Purwianti; Angel; Edy Yulianto
SKeTsa Bisnis (e-jurnal) Vol 11 No 1 (2024): Sketsa Bisnis
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v11i1.5448

Abstract

AbstractImpulse buying is the act of purchasing goods suddenly without planning, often triggered by emotional impulses. This phenomenon is important to understand because of its impact on consumer behavior and marketing strategies. Two factors that influence impulse buying are the Technology Acceptance Model (TAM), which measures the extent to which consumers accept technology based on its ease and usefulness, and utilitarian value, which relates to the practical benefits of the product. This research aims to explore purchasing impulsiveness in e-commerce. This research method is quantitative research with a descriptive statistical analysis approach. The results of this research show a significant influence of online shopping attitudes on impulsive online shopping. Ease of use does not have a significant effect on impulsive online shopping. On the other hand, ease of use influences online shopping attitudes, which shows that convenience fosters positive attitudes. This research conclusion is Perceived utilitarian factors have a major influence on individual attitudes towards e-commerce shopping usage perceived influence on impulsive online shopping or online shopping attitudes. Impulse buying is driven by emotion rather than rational consideration of utility. AbstrakPembelian impulsif adalah tindakan membeli barang secara tiba-tiba tanpa perencanaan, yang sering kali dipicu oleh dorongan emosional. Fenomena ini penting untuk dipahami karena dampaknya terhadap perilaku konsumen dan strategi pemasaran. Dua faktor yang mempengaruhi pembelian impulsif adalah Technology Acceptance Model (TAM), yang mengukur sejauh mana konsumen menerima teknologi berdasarkan kemudahan dan kegunaannya, dan nilai utilitarian, yang berhubungan dengan manfaat praktis dari produk. Penelitian ini bertujuan untuk mengeksplorasi pembelian impulsif dalam e-commerce. Metode penelitian ini adalah penelitian kuantitatif dengan pendekatan analisis statistik deskriptif. Hasil penelitian ini menunjukkan adanya pengaruh yang signifikan dari sikap belanja online terhadap belanja online impulsif. Kemudahan penggunaan tidak memiliki pengaruh yang signifikan terhadap belanja online impulsif. Di sisi lain, kemudahan penggunaan berpengaruh terhadap sikap belanja online, yang menunjukkan bahwa kemudahan menumbuhkan sikap positif. Kesimpulan penelitian ini adalah Faktor-faktor utilitarian yang dirasakan memiliki pengaruh besar terhadap sikap individu terhadap belanja e-commerce penggunaan yang dirasakan berpengaruh terhadap belanja online impulsif atau sikap belanja online. Pembelian impulsif lebih didorong oleh emosi daripada pertimbangan rasional atas utilitas.
Measuring The Amount Of Consumer Desire During Live Streaming Shopping Of Cosmetic Products Christiarini, Renny; Tarekar, Wendy Wihue; Purwianti, Lily
SKeTsa Bisnis (e-jurnal) Vol 12 No 2 (2025): Sketsa Bisnis
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/gr2tkz46

Abstract

streaming shopping in the context of social commerce, specifically for cosmetic products followed by generation Z. The main focus of this research is to understand how generation Z interacts with live streaming shopping content and what factors influence their purchasing decisions. The main focus of this research is to understand how Generation Z interacts with live streaming shopping content and what factors influence their purchasing decisions. Methods, the research method used was to distribute questionnaires to 431 people from generation Z in Batam city who actively follow live streaming shopping for cosmetic products and using the Partial Least Square (PLS) method with Structural Equation Modelling (SEM) technique to process the collected data. Results, the results showed that eWOM, brand image, product, and promotion have a significant role in influencing generation Z's purchasing decisions. Conclusion, this research provides valuable insights for cosmetics industry players and social commerce platforms to design marketing strategies that are more effective and in accordance with generation Z's preferences.  
Co-Authors Adi Wilyanto agustin, isnaini nuzula Aliandrina, Dessy Ana Andi Andi Andina Fasha, Andina Andrew Andrew Andy Andy Andy Andy Angel Angel Angelina, Novi Angeline angeline Annisya Putri Nadhia Antoni Halim Arianto, Hepy Hefri Ariyanto , Hepy Hefri Ariyanto, Hepy Hefri Bendi Safero Calvin Owen Catherine Catherine Chan, Keltine Richelle Chandra, Budi Changbo, Liu Christella Christiarini, Renny Conny Agustin Cuandra, Fendy Daisy, Viona Danielson Dian Sabrina Syaharni Dyfan, Dyfan Edy Yulianto Edy Yulianto Elviana Elviana, Elviana Enjelica, Elvina Erika Gustian Fauzi Erilia Kesumahati Erlin Erlin Erni Erni Evelyn Claudia Evelyn Patricia Fahlevi, Renza Felby Jeslyn Felix Filbert Fidia Fidia, Fidia Fionna, Fionna Fitri Gabriella Andrea Castillinov Runtu Giorgyna, Giorgyna Gita Aulia Hernando Iman, R Iqratul Indah, I. Ivone, Ivone Jacky Jason, Jason Javita, Javita Jeffrey Andelson Jesty, Jesty Joevenno Pangestoe Jollin Jollin Joy Happy Jones Kalvin Lee Kamilatunnaimah, Mutiara Karen Tio Kartika Dewi, Jenny Keltine Richelle Kenny Marcella Kevin Winata, Kevin Khesi, Khesi Lady Lady, L. Lady, Lady Leon, Winson Liana Ester Lidya Siska Khoviati Lidya Siska Khoviati Lie, Deviana Limanda, Kelfi Yanti Lionisa Verlinsya Liu, ChangBo Louis Hernandez lydia then Macnico, Peter Macnino, Peter Maggie, Maggie Marcelina Victoria Marcelina Victoria Mehdar Badrus Zaman Meliana Meliana Meliawati Melodya, Deslyn Melsen, Fandion Michelle Lim Muhamad Rizky Muhammad Adjie Muhammad Baharudin Nainggolan, Ferdinand Naufal Yusuf Widianto Nevi Ariyu De Utami Nia Rusiana Noviani, Metta Novilia, Vera Novita Novita Nurjanah, Listia Nuzula, Isnaini Ohanna, Nida Owen, Owen Putra, Chanda Vedalla Putra, Edy Yulianto Qadri, Rizni Aulia Ramadani, Arienda Gitty Randy Randy Randy Ratih Anggraini, Ratih Rio Fernando Rizni Aulia Qadri Rusiana, Nia Ryan Prastama Juliansyach Safitri, Destiana Salsabilah Sirait Sari Wahyuni, Lily Sudhartio, Sentoso, Antony Seren Seren Setyawan, Agustinus Shelby Esfandiany Shevia, Shevia Sia, Zendi Sihombing, Dame Afrina Sirait, Salsabilah Siti Shofiah Sri Intan, Debora Stefanie Stefanie, Stefanie Steven Steven Steven steven tay Stevie Gracia Kurniawan Suryani Suryani Suryani, Mey Susanto, Stefhani Susanty Susanty, Susanty Tan Phey Lien Tan, Charles Tan, Elvy Tan, Windra Tarekar, Wendy Wihue Tasya Gebee Hasvia Tommy Ricarto Valen Oktavianti Valeska Lilya Kevin Vannesa Flesya Vicky Anggrianto Viona Daisy Waty, Indah Widya Nurfa Dila Wijaya, Calvin William William Vanders Willien Agustian Winky Winky Winston Winston Wiyandi Wiyandi Yendiarti, Yendiarti Yulianty Ratna Dewi Lukito Yuyu Enjelia Zaman, Mehdar Badrus Zendi Sia