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All Journal Natural Science: Journal of Science and Technology Media Kesehatan Masyarakat Indonesia Legal Opinion TABULARASA Jurnal Online Mahasiswa (JOM) Bidang Teknik dan Sains Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan JURNAL EDUCATION AND DEVELOPMENT JURNAL PENDIDIKAN TAMBUSAI Jurnal Endurance: Kajian Ilmiah Problema Kesehatan Jurnal Manajemen Strategi dan Aplikasi Bisnis YUME : Journal of Management Jurnal Mandala Pharmacon Indonesia Jurnal Ilmiah Aquinas Jurnal Review Pendidikan dan Pengajaran (JRPP) Maker: Jurnal Manajemen Jurnal Ners Jurnal Rekayasa Lingkungan Jurnal Manajemen Pelayanan Hotel Ihsan: Jurnal Pengabdian Masyarakat Indonesian Journal of Global Health research Jurnal Pengabdian kepada Masyarakat Nusantara STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE International Journal of Community Service & Engagement MAHESA : Malahayati Health Student Journal Journal Midwifery Jurusan Kebidanan Politeknik Kesehatan Gorontalo MAQASIDI Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Toba: Journal of Tourism, Hospitality, and Destination Journal of Educational Sciences eProceedings of Engineering Jurnal bintang manajemen Ranah Research : Journal of Multidisciplinary Research and Development Mining Science and Technology Journal Journal of Law, Education and Business Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi JENDELA PENGETAHUAN Cross-Border Journal of Business Management Jurnal Solusi Masyarakat (JSM) Journal Of Chemical Process Engineering Journal of Accounting Law Communication and Technology PRIMER: Jurnal Ilmiah Multidisiplin SAKOLA: Journal of Sains Cooperative Learning and Law Innovative Approaches in Health Science Journal Journal of Evidence-Based Community Health Joong-Ki
Marina Marina
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Journal : Cross-Border Journal of Business Management

 1 
PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN PADA E-COMMERCE SHOPEE DALAM PERSPEKTIF EKONOMI ISLAM Tilawati, Rahma; Kusnadi, iwan; Marina, Marina
Cross-Border Journal of Business Management Vol. 4 No. 1 (2024): Cross-Border Journal of Business Management
Publisher : Institut Agama Islam Sultan Muhammaad Syafiuddin Sambas

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Abstract

This research is motivated by the creation of online buying and selling transactions called online shopping or another term is e-commerce. Shopee is e-commerce no. 1 Indonesia which applies the marketing mix marketing concept which is a combination of four variables, namely product, price, place, and promotion where the concept is one of the marketing activities that will determine the company's success in pursuing profit or mashlahah. This study aims to determine the effect of the marketing mix (product, price, place, promotion) partially or simultaneously on Purchase Decisions at Shopee E-commerce in an Islamic Economic Perspective. The subjects of this study were students of the Islamic Economics and Business Faculty, Sultan Muhammad Syafiuddin Sambas Islamic Institute with a total sample of 67 students. The object of this research is product (product), price (price), place (place), promotion (promotion) Against Purchase Decisions on E-commerce Shopee. The method in this research is quantitative. The sampling technique used is purposive sampling. The analytical method used in this research includes validity test, reliability test, classical assumption test and hypothesis testing through multiple linear regression analysis. The results showed that partially the product variable had no effect on purchasing decisions, it could be seen from the value of tcount < ttable (1.148 < 1.66980) with a significance of 0.225 > 0.05, while the other variables, namely price, place and promotion partially had a positive and significant effect. to purchasing decisions. Simultaneously the marketing mix (product, price, place, promotion) has a positive and significant effect on purchasing decisions with the results of the F test where the value of Fcount > Ftable (14.706 > 2.52) with a significance of 0.000 < 0.05.
Co-Authors Adela, Meutia Ady Inrawan Agung Suhendra Anafiati, Ika Arsi Andini, Sri Dewi Ansiska, Paisal Antika, Wilia Yona Aris Munandar Ashfia P, Hafizh Badriah, Badriah Baiq Yuliatin Ihsani Bayu Lesmana, Bayu Brigita, Brigita Butarbutar, Marisi Candra Kirana Daeng Ayub Dedi Fariadi Delfi Suganda Delia Fionica Dewi Kumala Sari Dewi Permata Sari Dimas, Dimas Efendi Efendi Ekayanti, Ekayanti Emilda, Emilda Ervianingsih, Ervianingsih Erwita Sari Etta Atteta Fadilah, Husni Ferri Hidayad, Ferri Fitri, Aidi Ghita, Dwi Hadi Susanto Hanif Hanif Harini, Rini Hasrat Hasrat Henny Indrawati Horiwati, Dian I Nengah Suwastika Idral Amri Jamaluddin Nasution Jawatir Pardosi Kamila, Raisya Kanom, Kanom Karin Detasari Karina Ega Nirwana Khairunnisa , Lutfi Kumala Sari, Atisa Kurniawati Kurniawati Kusnadi, Iwan La Ode Dzakir Lani Melani Lestari, Ratna Dwi Lie, Gunardi Lily Purwianti Lina Wahyuni Luwisky Harwis, Ayudia Maharani Balqis Majid, Novita Manurung, Morita Br Marbun, Rosalya Marwani, Iga Safa Marwiah, Marwiah Mauliyana, Rani Mevi, Alien Gustia Mona Hisya MUHAMMAD YUSUF Muji Gunarto Munira Munira, Munira Nasution, Dewi Kesuma Nathasya, Nathasya Negara, I Made Weda Satia Ni Kadek Sri Mirayani Ningsih, Kurnia Nirwana Nirwana Nur Sakinah Yearham Nurdiana Nurdiana Nurhaedar Jafar Nurindah, Resa Nusbah, Syam Suryanto Oktavia , Rita Oktoyoki, Hefri Onny Ziasti Fricillia Orryani Lambui Panjaitan, Agnes Clarissa Paristha, Ni Putu Tiya Puspitasari, Mutiara Dwi Rahayu Indriasari Rahmah, Chatrine Aulia Rahmawati, Rosvi Ramadani, Rani Rasji, Rasji Rasyimah Rasyimah Reza, T. Surya Rina Rahmatina Dita Ritonga, Arifin Rizki, Dini Rohmawati, Ayu Ruqiah Ganda Putri Panjaitan Sahrul Sahrul Said Suhil Achmad Sari Wulandari Satia Negara, I Made Weda Sa’adah, Tatu Bilqis Selamet, I Wayan Agus Seriana, Seriana Sihasale, Daniel Anthoni Sihotang, Romita Sinaga, Yunita Sari sitinourazizah Suarman Sukardi Sukardi Sulaiman Helmi Sulastri, Ulung Sultan Sultan Sumardani, Rizki Sunda Ariana, Sunda Suryaningsi Suryaningsi Talantan, Vrillia Marannu Tampubolon, Lasmaria Tilawati, Rahma Tri Retno Nugroho Vaustine, Griselda VEVI SURYENTI PUTRI, VEVI SURYENTI Warman Warman Widiyaningsih, Aliska Widya Asri Septiani Wikana, Armaya Wirdani, Wirdani Wulandari Wulandari Yaya Padila YAYAN SOFYAN Yulisda, Desvina Zahran, Izal Zikrullah, Muhammad