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All Journal Economic Journal of Emerging Markets Jurnal Manajemen Terapan dan Keuangan Jurnal Manajemen Bisnis JURNAL ILMIAH MANAJEMEN & BISNIS Among Makarti JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Manajemen Dayasaing Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Benefit: Jurnal Manajemen dan Bisnis Jurnal Mirai Management Journal of Economic, Bussines and Accounting (COSTING) JMM (Jurnal Masyarakat Mandiri) Muhammadiyah International Journal of Economics and Business SEIKO : Journal of Management & Business International Journal of Supply Chain Management Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi YUME : Journal of Management Jurnal Keperawatan Suaka Insan Jurnal Litbang Sukowati : Media Penelitian dan Pengembangan Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Ekonomi dan Bisnis Dharma Andalas JRTI (Jurnal Riset Tindakan Indonesia) MANAJEMEN DEWANTARA EconBank : Journal Economics and Banking JURNAL LENTERA BISNIS Value: Jurnal Manajemen dan Akuntansi Jurnal Manajemen Dirgantara Al-Kharaj: Journal of Islamic Economic and Business PREPOTIF : Jurnal Kesehatan Masyarakat Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan JURNAL MANAJEMEN PENDIDIKAN Journal of Management - Small and Medium Enterprises (SME's) Jurnal Revenue : Jurnal Ilmiah Akuntansi Journal La Bisecoman Jurnal Ekonomi Indonesia Jurnal Simki Economic Jurnal Kebijakan Pembangunan Daerah : Jurnal Penelitian dan Pengembangan Kebijakan Pembangunan Daerah Jurnal Ekonomi Shihatuna : Jurnal Pengabdian Kesehatan Masyarakat Abdi Psikonomi International Journal of Management Science and Information Technology (IJMSIT) ProBisnis : Jurnal Manajemen Brilliant International Journal of Management and Tourism (BIJMT) Al-MIKRAJ: Jurnal studi Islam dan Humaniora Journal of Management and Digital Business Studi Akuntansi, Keuangan, dan Manajemen Economic Reviews Journal Proceeding ISETH (International Summit on Science, Technology, and Humanity) Urecol Journal. Part B: Economics and Business Prosiding University Research Colloquium Jurnal Visi Manajemen (JVM) Jurnal Keilmuan dan Keislaman Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) DEVOTE: Jurnal Pengabdian Masyarakat Global PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Innovative: Journal Of Social Science Research Ranah Research : Journal of Multidisciplinary Research and Development Law and Economics IIJSE JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Jurnal Sistem Informasi dan Manajemen Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Plexus Medical Journal Jurnal Medika: Medika JER Jurnal Kebijakan Pembangunan Daerah (JKPD) KOPEMAS Jurnal Manajemen Dayasaing Journal of Economics and Management Journal of Ekonomics, Finance, and Management Studies Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Pengabdian Masyarakat Manage Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Jurnal Tarbiyatuna Benefit: Jurnal Manajemen dan Bisnis Brilliant International Journal of Management and Tourism Jurnal Ilmu Manajemen
Muzakar Isa
Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Journal : IIJSE

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The Influence of Digital Marketing and Lifestyle on Uniqlo Consumer Purchasing Decisions with Brand Image as a Mediating Variable (Study on Uniqlo Solo Paragon Consumers) Nafiah, Elviana Wilda; Isa, Muzakar
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.6151

Abstract

This research aims to analyze the influence of digital marketing and lifestyle on purchasing decisions with brand image as a mediating variable. This research method is quantitative. The population used is several customers who have made purchases at Uniqlo Solo Paragon with the criteria of being at least 17 years old. This research used a sample of 150 respondents. The sampling technique used was the purposive sampling method. The primary data used in this research is primary data. The data analysis techniques used in this research are descriptive and statistical analysis with SPSS version 23. The results of this research are that Digital Marketing has a positive and significant effect on Purchasing Decisions, Lifestyle has a positive and significant impact on Purchasing Decisions, Digital Marketing has a positive and significant effect on Brand Image, Lifestyle has a positive and significant impact on Brand Image, Brand Image has a positive and significant effect on Purchasing Decisions, Brand Image can mediate the relationship between Digital Marketing and Purchasing Decisions, and Brand Image can mediate the relationship between Lifestyle and Purchasing Decisions in Uniqlo Solo Paragon consumers.
The Influence of Service, Price, Location, Promotion, and Trust on Patient Decisions to Conduct Examinations at the Solo City Clinical Laboratory Udiani, Asih Arifah; Isa, Muzakar; Romadhon, Yusuf Alam
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5717

Abstract

This study evaluates the effects of service quality, pricing, location, and promotion on decision-making regarding taking laboratory examinations in a clinical lab clinic in Solo City. Given the rapid pace of development in both technology science and healthcare needs, these factors must be understood to improve the competitiveness and performance of clinical laboratories. SEM data was collected from 100 respondents who were examined at the Solo City Clinical Laboratory using Smart PLS software. The results support the hypothesis that service quality, pricing, and promotion have a significant impact on patient trust, influencing their brand decision-making process. But on trust and judgment, that doesn't appear to be a factor. This study underscores the need for a holistic approach to patient engagement, recognizing the interrelated nature of these elements in constructing trust and decisions. Our study does offer rich perspectives that can help clinical laboratories develop best practices, especially in resource-limited settings that would Strive to provide universal access to high-quality diagnostic services. Generalization to other healthcare contexts and longitudinal studies of the relationships with patient loyalty/retention are warranted in future research.
The Impact of Service Quality and Promotion on Revisit Intention of Museum Tourism with Customer Satisfaction and Destination Image as Mediating Variables Diska Dwi Yunanza; Muzakar Isa
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.6249

Abstract

This study acknowledges its limitations in being confined to the SBY ANI Museum in Pacitan, which restricts the generalizability of findings to other museums or tourist destinations, as visitor experiences and behaviors may vary. Additionally, the use of questionnaires could introduce bias due to self-reporting tendencies and potential overrepresentation of highly satisfied or dissatisfied respondents. The questionnaire's design could be elaborated upon, including whether pre-testing was conducted and whether questions were balanced to avoid ambiguity or leading responses. While Smart PLS was appropriately used for path analysis, the study could enhance clarity by detailing the interpretation of path coefficients, including effect sizes and confidence intervals, to better illustrate the strength and significance of the observed relationships.
The Influence of Brand Image and Electronic Word of Mouth on Purchase Intention of the Originote Products by Tiktok Users with Brand Trust as a Mediator Falasifatul Falah; Muzakar Isa
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.6275

Abstract

This research explores the effect of brand image and electronic word of mouth (e-WOM) on the purchase intention of Originote products among TikTok users, with brand trust as a mediating factor. Data were collected using an online survey distributed through Google Forms from October 5th, 2024, to December 5th, 2024, yielding 195 valid responses. While the sample size is suitable for a preliminary study, its limitation to respondents from one department and a focus on TikTok users may restrict the generalizability of the findings. Expanding the sample to include participants from diverse backgrounds, platforms, or demographics would provide more representative results. The study found that brand image and e-WOM significantly and positively influence purchase intention, with brand trust mediating this relationship. Future research could explore additional factors such as internship experiences, interpersonal skills, and social support to enhance understanding of the dynamics between brand trust, e-WOM, and purchase intention, contributing to a broader perspective on consumer behavior.
The Impact of Marketing Mix on Patient Loyalty and Satisfaction in Inpatient Services Indah Sri Astuti; Burhannudin Ichsan; Muzakar Isa
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.6311

Abstract

The impact of the marketing mix appeared to be one of the most important elements in influencing patient loyalty and satisfaction. The marketing mix consists of many variables, namely product, price, place, promotion, physical evidence, and process. Building on well-known frameworks such as the SERVQUAL model and the Theory of Planned Behaviour, this study suggests a mediating role of patient satisfaction between specific marketing mix elements and loyalty. A quantitative technique was used and data was collected from inpatients using structured questionnaires. The results show that physical evidence and process have a positive and significant effect on satisfaction and loyalty; however, the effect of product, price, place, and promotion on loyalty is direct and not mediated by satisfaction. These findings are consistent with previous literature emphasizing the role of service quality and customer experience in the healthcare setting. However, the study does not focus on any other specific methodology to identify other factors that can predict a patient's satisfaction in a hospital environment. It provides a theoretical and practical basis for future health service marketing movements.
The Influence of Micro Influencers and Celebrity Endorsers on Tourists Interest and Intention to Visit Solo Safari Nafiah Az Zahra; Muzakar Isa
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6758

Abstract

This study investigates the influence of micro-influencers and celebrity endorsers on tourists’ interest and intention to visit Solo Safari. Grounded in the theories of persuasion, source credibility, and social influence, the study employs purposive sampling to target respondents with prior exposure to influencer content related to tourism, ensuring the relevance and contextual fit of the data. A total of 200 qualified respondents were selected, and data collection took place in Surakarta, Indonesia, from September to December 2024. Out of 234 collected responses, only valid entries were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4. The findings demonstrate that both micro-influencers and celebrity endorsers significantly influence tourist interest and visit intention. Micro-influencers drive engagement through authenticity, relatability, and audience trust, while celebrity endorsers contribute through their popularity and perceived expertise. Tourist interest acts as a mediating factor, bridging influencer impact and behavioral intention. While the sample size is adequate, expanding it in future research would improve representativeness, especially considering demographic factors such as age, gender, and nationality. Though context-specific, these findings may provide useful insights for similar urban tourism destinations, pending further cross-regional validation. Limitations related to PLS-SEM, such as model fit concerns, potential measurement bias, and multicollinearity, were addressed through validity and reliability tests to ensure robustness of the model.
The Impact of Job Stress on Turnover Intention with Organizational Commitment as a Mediation Raihan Akhwan Ashshiddiqi; Jati Waskito; Muzakar Isa
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.8515

Abstract

This study aims to examine the effect of Job Stress on Turnover Intention with Affective Commitment, Continuance Commitment, and Normative Commitment as mediating variables in employees of PT. Global Foresight. This study uses a quantitative approach with the Structural Equation Modeling-Partial Least Square (SEM-PLS) method processed through SmartPLS 3.0 software. Data were obtained from 150 respondents selected using a non-probability sampling technique with a judgment sampling type, namely, determining the sample based on certain considerations relevant to the research objectives. The results showed that Job Stress did not have a significant direct effect on Turnover Intention, but had a significant effect on the three dimensions of organizational commitment, namely Affective, Continuance, and Normative Commitment. Furthermore, Affective Commitment and Continuance Commitment were proven to have a significant effect on Turnover Intention and were able to mediate the relationship between Job Stress and Turnover Intention. Conversely, Normative Commitment did not show a significant effect on Turnover Intention and could not act as a mediator. These findings indicate that the influence of job stress on employees' desire to leave the company is more influenced by emotional attachment and considerations of job continuity than normative obligations. This research offers important implications for management in managing work stress and building employee commitment to reduce turnover rates.
Co-Authors A.A. Ketut Agung Cahyawan W AA Sudharmawan, AA Abi Muhlisin Abilawa, Mahendra Abu Bakar Akbar Aditya Rahayu Adji, Iwan Setiawan Afifah, Sarah Dila Nur Aflit Nuryulia Praswati Aflit Nuryulia Praswati Aflit Nuryulia Praswatia Agung Riyardi Agus Suwondo Agus Suwondo Agus Wahyudi Agus Wahyudi Agustin, Aming Putri Ahmad Mardalis, Ahmad Ahmada Auliya Rahman Aimanisa Aulia Putri Al-Kubro, Putri Balqis Alba, Mareiska Nabilla Alfia Magfirona Ali Zainal Abidin Aliffa Sandy Amir, Rafiq Arkana Amiroh Luthfiyah ‘Abidah Andiyani, Rhavida Anniza Anisa Ur Rahmah Anton Agus Setyawan Anwar, Rizqulla Zachary Aprilia Tri Cahyaningsih Apriliana, Mekar Icha Arief Aulia Fahmy Arief Budiman Arkana, Putut Tio Arum Desmawati Murni Mussalamah Arum Desmawati Murni Mussalamah, Arum Desmawati Arum Desmawati Murni Mussalamah, Arum Desmawati Murni Awal Prasetyo Ayuk Setiyawan ayuningrum, ananda puput Azahra, Fatimah Azhari, Wening Nurlita Azkham, Fadilla Naswa Musallina Baihaqi, Muhamad Adzib Baskoro, Wisnu Burhannudin Ichsan Burhannudin Ichsan Cahyaningrum, Rina Asih Budi Cahyaningsih, Aprilia Tri Cahyono, Pipit Dwi Candra Kusuma Wardana Della Ariska Deviana Deviana, Della Ariska Devis, Chinta Alifia Dewi, Viriani Noviasari Dian Hudiyawati Dimas Ria Angga Pribadi Diska Dwi Yunanza Dyah Putri Mahasari Edy Purwo Saputro Eka Pratiwi, Astina Eka Risky Widyawati Elviana, Rahma Em Sutrisna Emi Erawati Erliyanto, Muhammad Alberta Evi Kurnia Sari Fahd, Mohammed Fajar Istikhomah Falasifatul Falah Farhan Hamzah, Muhammad Farid Adi Prasetya Fathurrahman, Yanuar Ihza Fatimah Azahra Fauziah Ar Rahmah Fauziya, Rafida Aviola Hana Firyal Nuzulul Fitri FX Sugiyanto Geraldy, Mochammad Hadi, Cahyono Handayani, Ponjaya Tri Hari Wujoso Hartanto, Nisa Amalia Helmia Khalifa Sina Herlambang Prima Yoga Herlambang Prima Yoga Hisan, Rumaisa Ihwan Susila Ikka Wijayanti Imronudin Imronudin Imronudin Imronudin Imronudin, Imronudin Indah Kurniawati Indah Kurniawati Indah Sri Astuti Indah Susilowati Irrawati, Mei Dian Istikomah, Robingatun Ita Nuryana Iwan Setiawan Adji Jati Waskito Karunia, Alya Fitri Dwi Kesha Dewi Nur Ramadani Kiki Widya Kirana Kirana, Kiki Widya Kumala, Paramita Dewi Kurniawan, Fery Indra Kusmiati Kusmiati Kusmiati Kusmiati Kussudyarsana Kusuma, Nabil Belantara Laudza, Naufal Lenny Puspita Dewi Lestari, Nila Kusuma Ayu Liana Mangifera Liana Mangifera Liana Mangifera Liana Mangifera Listyani, Syafira M. Farid Wajdi M. Farid Wajdi M. Farid Wajdi, M. Farid M. Sholahuddin M.Farid Wajdi, M.Farid Ma'ruf Ma'ruf Ma'ruf, Ma'ruf Mahasari, Dyah Putri Mahfud Nugroho Mahsa, Almira Ayudia Manurani, Haliza Putri Ida Mar’i Muhammad, Mirza maulana, rachmad Miftakhul Huda Moch. Adi Nur Ikhsan Moechammad Nasir Moechammad Nasir Mohammad Althaaf Sosrobahu Muhammad Farid Wajdi Muhammad Qolbi Shobri Muhammad Randhy Kurniawan Muhammad Wahyuddin Muhammad Wahyuddin, Muhammad Muhammad Wegig Wicaksono Muhammad Zharfan Dzimar Mukti, Fauzan Olga Dwi Mulyadi, Desviana Umi Sholikah MULYOTO PANGESTU Mutiara Nur Azizah Nabila Ayu Wijayanti Nabila Ayu Wijayanti Nafiah Az Zahra Nafiah, Elviana Wilda Nanda Apriliasari Nelly Purnama Sari Ningrum, Dinda Tika Cahya Nugraheni, Denisa Yuniar Nur Achmad Nur'Anjani, Marshanda Rahmalia Nurjanah, Adha Nurjanah, Puri Nawangsari Ainun Nurul Latifatul Inayati Paramastri, Dira Sekar Prameswari, Dewani Anindita Mega Prameswari, Jelita Praswati, Aflit Nur Yulia Praswatia, Aflit Nuryulia Pratiwi, Arum Prihastiwi, Soviansya Anindya Prijanto, Tulus Priyani, Nabila Novita Puri Nawangsari Ainun Nurjanah Purwani Putra, Daud Hendawan Guritna Putri Alfiatur Rochimah Putri, Aimanisa Aulia Putri, Angelia Sukma Ningrum Afrida Yono Putri, Zahra Adelia Rafiq Arkana Putra Rahmatdi Raihan Akhwan Ashshiddiqi Rini Kuswati Rini Kuswati Robingatun Istikomah S Soepatini S Syamsudin Safira Rijka Ardima Safira Rijma Ardima Safitri, Dinda Dwi Sandy, Aliffa Saputri, Dwi Sari, Intan Cantika Sari, Nelly Purnama Sari, Primadiati Nickyta Setiawan, Muhammad Fuad Setyawan, M Arkan Sheilaika Nur Wahyuningsih Sheilaika Nur Wahyuningsih Sidiq Permono Nugroho Sina, Helmia Khalifa Sina, Helmia Khalifah Sinta Permatas Sari Siti Fatimah Nurhayati Siti Soekiswati Siti Zulaekah Siti Zulaekah Sulistiyaningrom, Woro Sulthoni Surya Saputra Sumbaga, Utari Anggit Supomo Supomo Syahrani Shabrina D Syahrani Shabrina D Syaira Hafsha Tsabita Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin, S Tri Bowo Cahyono Tri Windarsih Tsabita, Syaira Hafsha Tulus Prijanto Udiani, Asih Arifah Ujianto, Muhammad Utami, Dewi Tri Valentino, Ferrara Farrel Veranika Trisna Pratiwi Viriani Noviasari Dewi W Widojono, W Wafiatun Mukharomah Wahyu Triyulianto Putro Wahyudya Setya Ananta Wawan Kurniawan Wawan Kurniawan Wicaksono, Akmal Widada Widada Widyaningrum, Anggraheni Widyawati, Eka Risky Wikantama, Aswin Wiyadi Wiyadi Wiyadi Wiyadi Wiyadi Wiyadi Wulandari, Nita YAN ADITYA PRADANA Yanuar Rizky Saputro Yulfan Arif Nurohman Yustisiana Pramesti, Syifana Putri Yusuf Alam Romadhon Zada Almira Fitri Zada Almira Fitri Zulfa Irawati Zulfa Irawati Zulfiqar Ravi Rahman