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All Journal International Journal of Electrical and Computer Engineering Jurnal Pendidikan Jasmani Indonesia Medikora: Jurnal Ilmiah Kesehatan Olahraga INOTEKS : Jurnal Inovasi Ilmu Pengetahuan, Teknologi, dan Seni Jurnal Ekonomi dan Kewirausahaan Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Pixel : Jurnal Ilmiah Komputer Grafis Elkom: Jurnal Elektronika dan Komputer Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Journal of Economics, Business, & Accountancy Ventura Jurnal Keolahragaan Adi Widya : Jurnal Pengabdian Masyarakat Jurnal Manajemen Pembangunan Daerah BAREKENG: Jurnal Ilmu Matematika dan Terapan Jurnal Kebijakan Sosial Ekonomi Kelautan dan Perikanan Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Jurnal STIE Semarang (Edisi Elektronik) Competitive Jurnal Akuntansi dan Keuangan Jurnal Tekno Kompak Jurnal Ilmiah Akuntansi Manajemen JURNAL EKSBIS Jurnal Pengembangan Penyuluhan Pertanian ZIRAA'AH MAJALAH ILMIAH PERTANIAN JOSSAE (Journal of Sport Science and Education) Jurnal Pendidikan dan Kewirausahaan Jurnal Penelitian Peternakan Terpadu Jurnal REKSA: Rekayasa Keuangan, Syariah dan Audit Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Dharma Bhakti Ekuitas Jurnal Ilmiah Wahana Pendidikan International Journal of Robotics and Control Systems Jurnal Abdi Masyarakat Saburai (JAMS) Wasana Nyata Majalah Ilmiah Olahraga (MAJORA) Journal Of Human And Education (JAHE) Edukasia: Jurnal Pendidikan dan Pembelajaran Jotika Journal in Management and Entrepreneurship West Science Interdisciplinary Studies WASANA NYATA West Science Interdisciplinary Studies Jurnal Pengabdian Masyarakat Berkarya Journal of Technology Informatics and Engineering JEBD Journal of Regional Economics and Development JUAN: Jurnal Pengabdian Nusantara Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Jurnal Manajemen Kewirausahaan dan Teknologi Jurnal Kawistara Prosiding Seminar Nasional Keguruan dan Pendidikan (SNKP)
Sumaryanto Sumaryanto, Sumaryanto
Pusat Analisis Sosial Ekonomi dan Kebijakan Pertanian
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Journal : Jurnal Ekonomi dan Kewirausahaan

 1 
ANALISIS PENGARUH PROMOSI TERHADAP LOYALITAS KONSUMEN DENGAN KEPERCAYAAN SEBAGAI VARIABEL MEDIASI Wijayanto, Thomas; Rahadhini, Marjam Desma; Sumaryanto, Sumaryanto
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 18, No 3 (2018): Jurnal Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

Marketing has an important role in the success of the company, especially in the face of competition, maintaining excellence and developing a business to always achieve profit. This study aims to determine the effect of promotion and trust on consumer loyalty in the Semanggi Printing Association. This study uses purposive sampling method, the population in this study is the consumers of Semanggi Printing Association as many as 100 respondents. Data collection method used: questionnaire. Data analysis techniques used validity test, reliability test, classic assumption test, multiple linear regression test and Sobel test. The results of the study concluded that there was a significant influence on promotion of trust, there was a significant influence of trust on consumer loyalty, there was a significant influence on promotion of consumer loyalty, there was an indirect influence of promotion on consumer loyalty mediated by trust. Suggestions in this study were: Semanggi increases consumer loyalty, it is necessary to pay attention to promotion and trust variables because these variables have a significant effect on consumer loyalty.Keywords: Promotion, Trust, Consumer Loyalty
PENGARUH LOKASI, KUALITAS PELAYANAN, DAN FASILITAS HOTEL TERHADAP KEPUTUSAN MENGINAP PELANGGAN DI HOTEL (Survei pada The Margangsa Hotel Surakarta) Suci, Gadis Prasetiya; Triastity, Rahayu; Sumaryanto, Sumaryanto
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 18, No 3 (2018): Jurnal Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this research is to analyze the significance of the influence of the location, quality of service and hotel facilities partially or simultaneously against the decision of stay at The Margangsa Hotel. Technique of data analysis used the test of validity, reliability test, test the assumptions of classical linear regression, and multiple, t test, F test and coefficient of determination. The research results obtained conclusions that: there is a significant influence of the location of stay at The Margangsa Hotel Surakarta, meaning that if the strategic location of the hotel and easily accessible, then it can improve decisions. There is a significant influence on the quality of service of the decision of the stay at The Hotel Margangsa, Surakarta, meaning that if the quality of service received satisfactory, then customers can improve decisions. There is a significant influence on the facilities of stay at The Margangsa Hotel Surakarta, which means that if a full hotel facilities in accordance with the customer's needs then it can improve decisions. There is a significant influence of the location, quality of service and hotel facilities simultaneously against the decision of stay at The Margangsa Hotel.Keywords: location, service quality, hotel facilities, the decision to stay.
ANALISIS PENGENDALIAN PERSEDIAAN BAHAN BAKU GUNA MEMINIMISASI BIAYA PERSEDIAAN DENGAN METODE MATERIAL REQUIREMENT PLANNING PADA BATIK MAHKOTA LAWEYAN SURAKARTA Aji, Kunto; Widajati, Erni; Sumaryanto, Sumaryanto
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 19, No 2 (2019): Jurnal Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

This research is an observation. This type of data uses qualitative data and quantitative data. The data source uses primary data and secondary data. Data collection techniques using study documentation. Data analysis uses descriptive method. Data analysis uses descriptive method. The results showed that the application of the Material Requirement Planning method could play a role in minimizing the cost of raw material inventory in Batik Mahkota Laweyan Surakarta, this is indicated by the total cost of raw material inventory using the Economic Order Quantity (EOQ) technique in 2017 of Rp. 3,513,600.00 and in 2018 amounting to Rp. 6,338,400.00, the total cost of raw material inventory using the 2017 Period Order Quantity (POQ) technique is IDR 94,243,200.00 and in 2018 is IDR 114,481,600.00, the total cost of raw material inventory using the Lot For Lot (LFL) technique in 2017 is IDR 61,028,000.00 and in 2018 amounting to Rp 85,880,000.00, and the total cost of inventories of company method raw materials in 2017 is IDR 96,824,000.00 and in 2018 IDR 95,664,800.00. From this comparison it can be seen that the MRP method in the Economic Order Quantity (EOQ) technique produces a total inventory cost in 2017 of IDR 3,513,600.00 and in 2018 of IDR 6,338,400.00 is the result that can save the cost of raw material inventory by 85%, so hypothesis 2 which states that: "the use of the MRP method can streamline the cost of raw material inventory in Batik Mahkota Laweyan Surakarta can optimize production costs", the truth is proven.
ANALISIS PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MODERASI Novita Putri, Erlinda; Wibowo, Edi; Sumaryanto, Sumaryanto
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 19, No 1 (2019): Jurnal Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this study is to analyze the significance of effect service quality, promotion and satisfaction on consumer loyalty partially, to know the significance of effect of service quality and promotion on consumer loyalty which is moderated by customer satisfaction. This type of research is a survey of consumers of SFA Steak & Resto Karanganyar. A sample of 100 consumers with purposive sampling technique. Data collection techniques used questionnaire and literature study. The data analysis technique used multiple linear regression and absolute difference test. The results showed that service quality, promotion and customer satisfaction partially have a significant effect on consumer loyalty of SFA Steak & Resto in Karanganyar. Consumer satisfaction moderates the effect of service quality on consumer loyalty SFA Steak & Resto in Karanganyar. Consumer satisfaction does not moderate the effect of promotion on consumer loyalty at SFA Steak & Resto in Karanganyar.
Co-Authors A. Faroby Falatehan Abiyyu Amajida Abrori, Rifki Adi Penawan, Adi Aditiani, Clarisa May Aditya, Aji Rangga Agung, Alvian Dhian Agus Kristiyanto Agustiani, Mala Ahmad Nasrulloh Aji, Kunto Andik Prakasa Hadi Andri, Bryan Shafryzal Angelika, Helvyn Anja Robbi Dini Antoni, Muhammad Sigit Apino, Ezi Aris Fajar Pambudi Aris Tri Haryanto Arlinwibowo, Janu Asngari, Asngari Batubara, Angella Ananta Berlian, Miftah Okta Budi Wijayanto C. Kifli, Gontom Cerika Rismayanti, Cerika D. Suretno, Nandari Dadan Permana Dani Sasmoko Danny Eka Wahyu Saputra Darwin Dayo, Falahi Dharma, Edy Diptaningsari, Danarsi Dwi Priyanto Dwi Rachmina Edi Wibowo Edwin Zusrony Elly Arliani Endang Saryanti erdiansyah erdiansyah, erdiansyah ERNI WIDAJANTI Faidillah Kurniawan Fakhrurozi, Zaza Afnindar Fakhrurozi5, Zaza Afnindar Febidayanti, Ersa Regita Gibson Manalu Hadi Suyono Handayani, Asih hartawan, hartawan Haryanti Haryanti HENDRATNO Heri Retnawati Heru Subekti Hidayat, Dimas Rahmat Himmawati Puji Lestari Ibrahim, Zulfa Safina Imaliya, Tri Indah Prasetyawati Tri Purnama Sari INDARTI, TITIK Indriyadi, Indriyadi Jailani Jailani Jarot Dian Susatyono Joko Daryatmo Jurkani, Jurkani Kana Hidayati Kardanova, Elena Kassymova, Gulzhaina Kuralbayevna Khaira, Nurul Khoirunnisa, Asma Kisno Lantip Diat Prasojo M Syarif Husen M. Rafi Magriyanti, Arie Atwa Manihuruk, FransFile Marhab, Doni Marjam Desma Rahadhini Marlina Sihombing, Humiras Betty Mathilda Susanti Maulan, Puteri Anindya Mawardi, Rahadian Maya Utami Dewi, Maya Utami Meidaliyantisyah, Meidaliyantisyah Muhammad Adnan Muizzamith Muhammad Furqon Hidayatullah Muhammad Nur Syuhada Nani Irma Susanti Natasia Tirsa Amanda Nino Gilang Septiawan Novita Putri, Erlinda Novitasari, Erliana Nugroho, Aris Sarwo Nurmalita, Putri Nurmana, Ayyub Hamdanu Budi Nuryanto Nuryanto Nusantara, Bayuk Perdana, Satya Pradana, Cipto Pratita, Mutya Paramita Purwati Purwati Putri, Aulia Diana Qosidah, Nanik Rachmawati, Restia Nur Radityo Pramoda Rafika Salamah, Isna Rahayu Triastity Ratnawati, Tika Retna Qomariah Retno Susanti Ricadonna, Nadia Adriane Riky Dwihandaka Rina Ani Sapariyah Robet Asnawi Rosyada, Munaya Nikma S Siswanto Sakti, Muhammad Lintang Damar Samsul Hadi Satiranandi Wibowo, Firdaus Amruzain Septinda Rima Dewanti Setiyo Adi nugroho Setiyo Prihatmoko Setyaningsih Setyaningsih, Setyaningsih Shafitri, Nensyana sherly sherly Sigit Nugroho SITI KHOLIFAH Slamet Riyadi Slameto Slameto Soniya, Tri Sotlikova, Rimajon Suci, Gadis Prasetiya Sumarjo Sumarjo, Sumarjo Sumaryanti Sumaryanti Sunaryo Sunaryo Supriadi, Candra Susanti, Nani Irma Suyoko, Yohanes Tri Hariyanto Tuanaya, Rugaya Utama, Heriyanta Budi Utami, Meitha Tyas Veliyanti , Reni Wahyu, Danny Eka Wahyuningsih, Hartati Dyah Wardono, Budi Widajati, Erni Widitya, Asna Ayu Wijayanto, Thomas Witanto, Aurelia Calista Wylis A, Ratna Yanuar Rachman Sadewa Yaumidin, Umi Karomah Yofhi Septian Panglipurningrum Yuli Fitrianto Yuni Wulandari Yusuf Sutanto Zaenal Mustofa Zahara Zahara Zakiyah, Nadiya Fikriyatuz