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All Journal Jurnal Manajemen dan Agribisnis PIRAMIDA Buletin Udayana Mengabdi MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Ekonomi dan Bisnis Jagaditha Jurnal Keuangan dan Perbankan JDM (Jurnal Dinamika Manajemen) Ekuitas: Jurnal Pendidikan Ekonomi Journal of Indonesian Tourism and Development Studies JUIMA : Jurnal Ilmu Manajemen MIX : Jurnal Ilmiah Manajemen Jurnal Bakti Saraswati Asia-Pacific Management and Business Application SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JURNAL KEPARIWISATAAN International Journal of Social Science and Business International Journal of Supply Chain Management Warmadewa Management and Business Journal (WMBJ) EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Bisnis dan Kewirausahaan Forum Manajemen Jurnal Ilmiah Manajemen dan Bisnis JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Jurnal Penelitian Agama Hindu JPM: JURNAL PENGABDIAN MASYARAKAT Jurnal Kepariwisataan Asian Management and Business Review Jurnal Pengabdian Kepada Masyarakat Patikala Jurnal Manajemen dan Kewirausahaan Jurnal Ilmiah Multidisiplin (JUKIM) ASEAN Marketing Journal Journal of Innovation in Management, Accounting and Business JUPADAI : Jurnal Pengabdian Kepada Masyarakat Jurnal Pijar : Studi Manajemen dan Bisnis DEVOTE: Jurnal Pengabdian Masyarakat Global International Journal of Asian Business and Management (IJABM) International Journal of Management Research and Economics INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Ekuitas Jurnal Pnedidikan Ekonomi International Journal of Economics, Management and Accounting International Journal of Management, Accounting & Finance Jurnal Mitra Pengabdian Farmasi Jurnal Pengabdian Kepada Masyarakat Indonesia
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The Role of Self-Efficacy Mediates the Influence of Attitudes, Subjective Norms, and Language Competency on the Behavior of Using Balinese Language Continuously Ni Nyoman Kerti Yasa; Putu Laksmita Dewi Rahmayanti; I Gst Ngurah Jaya Agung Widagda; I Gusti Ayu Tirtayani
International Journal of Asian Business and Management Vol. 3 No. 3 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v3i3.9132

Abstract

The objective of this study is to examine and elucidate the mediating effect of self-efficacy on the influence of attitudes, subjective norms, language competency, and the desire to consistently utilize the Balinese language. The study's population comprises a younger generation of individuals from the Balinese community who have the responsibility of upholding the local culture through consistent utilization of the Balinese language. A purposive sampling strategy was employed, utilizing a sample size of 200 individuals. The used analytical methodology involves the utilization of Path Analysis through the implementation of Structural Equation Modeling with Partial Least Squares (SEM-PLS). The study findings indicate that attitude does not exert any influence on the continuous usage intention of Balinese. However, subjective norms demonstrate a positive and statistically significant impact on the continuous usage intention of Balinese. Additionally, Balinese language competence also exhibits a positive and statistically significant effect on the continuous usage intention of Balinese. Subsequently, the variables of attitude, subjective norm, and Balinese language competence exhibit a noteworthy and constructive impact on self-efficacy in Balinese language proficiency. Furthermore, self-efficacy demonstrates a positive and substantial influence on the intention to consistently utilize the Balinese language
Role of Brand Trust in Mediating Influence of E-Wom and Product Quality on Purchasing Decisions Putu Kelvin Indrawan; I Putu Gde Sukaatmadja; Ni Nyoman Kerti Yasa
International Journal of Asian Business and Management Vol. 3 No. 3 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v3i3.9615

Abstract

Mumubrandedbag operates in the fashion industry. This research investigates how brand trust mediates the impact of electronic word of mouth (eWOM) and product quality on purchase decisions in Denpasar City. The study included 100 consumers chosen through purposive sampling. Data collection was conducted through surveys using questionnaires with a 5-point Likert scale and analyzed using Smart PLS. The findings showed that while eWOM has a positive yet negligible effect on purchasing decisions, it significantly impacts brand trust. Product quality has a significant impact on both brand trust and purchasing decisions. However, brand trust does not have a significant effect on purchasing decisions and does not mediate the influence of eWOM and product quality on purchasing decisions. These findings offer valuable insights for marketing management and suggest future research could include additional variables like brand image, store atmosphere, and price suitability, and expand the research scope
The Role of Brand Image Mediates the Effect of Product Quality on Repurchase Intention Ni Putu Atik Ekayani; Tjokorda Gde Raka Sukawati; Ni Nyoman Kerti Yasa
International Journal of Asian Business and Management Vol. 3 No. 4 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v3i4.10282

Abstract

Repurchase deliberate may be a consumer's purposeful to purchase a item based on encounter from acquiring and utilizing the past item. A few variables that can cultivate repurchase eagerly are brand picture and item quality. This ponder pointed to clarify the part of brand picture in interceding the impact of item quality on repurchase eagerly among customers of Kulo Coffee Shop. This investigate was conducted in Denpasar City; the number of tests in this consider was 120 respondents utilizing the purposive inspecting strategy. Information collection was carried out by conveying surveys offline and online.  The information investigation strategies utilized are way examination, Sobel test and VAF test. Based on the comes about of the examination, this ponder appears that item quality features a positive and significant impact on repurchase purposeful, item quality incorporates a positive and noteworthy impact on brand picture, brand picture includes a positive and critical impact on repurchase deliberate, brand picture emphatically and altogether intercedes the impact of item quality on repurchase purposeful
The Role of Innovation in Mediating Market Orientation to Company Performance Putri, Putu Intan Paradictha Pradnya; Yasa, Ni Nyoman Kerti; Rahyuda, I Ketut
JDM (Jurnal Dinamika Manajemen) Vol 7, No 2 (2016): September 2016
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v7i2.8195

Abstract

The purpose of this study was to determine the effect of market orientation towards innovation, the effect of market orientation on performance, the effect of innovation on the performance and innovation mediating role of market orientation on corporate performance convection in Denpasar. This study took a sample of 123 respondents who market their products in the city of Denpasar. The analysis technique used in this study is the path analysis. Results of market orientation hypothesis testing showed positive and significant impact on innovation, market orientation and significant positive effect on company performance, innovation and significant positive effect on company performance. Innovation is able to mediate the relationship of market orientation on business performance significantly. The practical implications derived from this study that the orientation of the market is able to create innovations that will directly improve the performance of the company. Employers convection in Denpasar should develop a culture of orientation on the market so as to boost innovation by adapting new ideas oriented market changes in order to achieve improved performance of the company
The Role of Attitude in Mediating Consumer Knowledge Influence towards the Purchase Intention of Green Product Wulandari,, A.A Sagung Ayu; Rahyuda, I Ketut; Yasa, Ni Nyoman Kerti
JDM (Jurnal Dinamika Manajemen) Vol 6, No 2 (2015): September 2015
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v6i2.4302

Abstract

Protecting the environment has become a main idea for some modern companies in applying the green marketing strategy. Many consumers perceive that a product with natural raw material can give a better benefit both in terms of health issue and environment. The purpose of this study is to find out the role of attitude in mediating consumer knowledge influence towards the purchase intention of green product Ever-E 250 in Denpasar.The samples were 110 respondents from all over Denpasar taken with the purposive sampling method and path analysis. The result of the study shows that consumer knowledge has significant and positive influence towards the attitude and purchase intention of green product Ever-E 250. The attitude variable has been proven to be able to mediate consumer knowledge influence towards the purchase intention of green product Ever-E 250 in Denpasar significantly, while the mediation happen is partial, so that the attitude variable functions as a mediator of consumer knowledge influence towards the purchase intention of green product.
Strategi Store Environment dan Time Pressure pada Pembelian Impulsif melalui Emotional State Purwa, Enrique Made Reidia Gana; Yasa, Ni Nyoman Kerti
JDM (Jurnal Dinamika Manajemen) Vol 5, No 2 (2014): September 2014
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v5i2.3657

Abstract

The objective of the study was to analyze and explain the influence of store environment and time pressure toward impulsive purchases mediated by emotional state. The population of this study was the visitors Tiara Dewata Super Market. The sampling method used was purposive sampling, with 130 respondents. The data were analyzed by Structural Equation Model (SEM) and the Sobel test. The results of the study showed that the store environment and time pressure gave significant positive influence toward emotional state and impulsive purchases; emotional state was positive had significant influence on impulsive purchases; emotional state was significant to mediate the influence of store environment and time pressure toward impulse purchases. Thus with this study, it is expected for the management of Tiara Dewata Super Market to increase the visits and purchases by optimalizing the store environment.
Pengembangan Wisata Spiritual Penglukatan di Pura Tirta Empul Maharani, Ni Putu Devighita Tasya; Suryantari, Ida Ayu Putu; Sukaatmadja, I Putu Gde; Yasa, Ni Nyoman Kerti
Jurnal Ilmiah Manajemen & Bisnis Vol 8 No 1 (2023)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v8i1.4316

Abstract

Tujuan dari penelitian ini adalah untuk menyusun strategi pemasaran yang cocok diterapkan pada wisata spiritual penglukatan di Pura Tirta Empul dalam rangka meningkatkan jumlah kunjungan ke destinasi wisata tersebut. Teknik analisis yang digunakan adalah Analisis SWOT dan Matrik Internal Eksternal. Analisis SWOT menggabungkan faktor eksternal peluang (peluang) dan ancaman (ancaman) dengan faktor internal kekuatan (kekuatan) dan kelemahan (kelemahan). Wisata spiritual penglukatan Pura Tirta Empul terletak di kaudran I - situasi yang sangat menguntungkan berdasarkan hasil penelitian pada diagram Matrix SWOT. Di kuadran I, destinasi wisata penglukatan Pura Tirta Empul memiliki peluang dan kekuatan yang dapat dimanfaatkan, sehingga strategi pemasaran yang cocok dipilih untuk diterapkan adalah: strategi pengembangan pasar, pengembangan produk, penetrasi pasar, dan diversifikasi.
Investigating the Mediating Role of Brand Trust and Brand Engagement in the Relationship Between Social Media Marketing and Repurchase Intention: A Case Study of Coffee Shop Nyeduh Kopi I Gede Bagus Dwijaya Dharmanatha; I Gst Ayu Kt. Giantari; Ni Nyoman Kerti Yasa; I Putu Gde Sukaatmadja; I Wayan Santika
International Journal of Management, Accounting & Finance (KBIJMAF) Vol. 2 No. 4 (2025): October: International Journal of Management, Accounting & Finance (KBIJMAF)
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/kbijmaf.v2i4.336

Abstract

This study investigates the mediating roles of brand trust and brand engagement in the relationship between social media marketing (SMM) and repurchase intention, using Coffee Shop Nyeduh Kopi in Tabanan as a case study. Grounded in the Stimulus-Organism-Response (SOR) model, this research explores how SMM, as an external stimulus, influences brand trust and brand engagement to drive repeat purchases. A quantitative approach was employed, collecting data through an online survey from 170 consumers of Coffee Shop Nyeduh Kopi. Data analysis was conducted using SEM-PLS via SmartPLS 3.0. Results confirm that SMM positively and significantly influences repurchase intention, brand trust, and brand engagement. Furthermore, both brand trust and brand engagement directly and positively affect repurchase intention. Crucially, brand trust and brand engagement were found to partially mediate the relationship between SMM and repurchase intention. These findings highlight the importance of cultivating brand trust and engagement through SMM to foster customer loyalty and repeat purchases.
Effect of Industry Competıtıon and Entrepreneurıal Company to Implementatıon of Dıfferentıatıon Strategy, SME Performance, and Poverty Allevıatıon Yasa, Ni Nyoman Kerti; Sukaatmadja, Putu Gde; Rahyuda, Henny; Giantari, I.G.A Ketut
APMBA (Asia Pacific Management and Business Application) Vol. 3 No. 1 (2014)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2014.003.01.2

Abstract

The purpose of this study was to determine the effect intensity of industry competition and entrepreneurial company to the implementation of differentiation strategy, SME (Small and Medium Enterprise) performance, and poverty alleviation. In this study examined five variables, namely intensity of industry competition, entrepreneurial company, implementation of differentiation strategy, and SME performance, and poverty alleviation. This study took place in the Gianyar regency with target population of the SME industry. Sampling was purposive sampling study. Based on Slovin's formula, the number of samples taken was as many as 100 SME that spread across districts in Gianyar regency. Respondents were managers. Statistical analysis was used to test hypothesis is Structural Equation Model (SEM). The results showed that the intensity of industry competition has positive and significant effect on the implementation of differentiation strategy, and the intensity of industry competition has positive and significant effect on the performance of SME. Entrepreneurial company has positive and not significant effect on the implementation of differentiation strategy, and entrepreneurial company also has positive and not significant effect on the performance of SME, as well as the implementation of differentiation strategy has positive and significant effect on the performance of SME. Furthermore, SME performance improvement can enhance poverty alleviation in the Gianyar regency. And for the future, SME in Gianyar regency should be intensified to implement strategy of differentiation and increase entrepreneurial company in order to improve the performance of SME and their implications for poverty alleviation in Gianyar regency.
Pelatihan Dan Pendampingan Penyusunan Laporan Keuangan Bagi Wirausaha Muda (WIDA) Feb UNUD Ni Nyoman Kerti Yasa; I G. A. K. Giantari; Henny Rahyuda; I G. A Dewi Adnyani; Ni Wayan Ekawati; I Gst. Ngr. Jaya Agung Widagda; Putu Laksmita Dewi Rahmayanti
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 3 No. 2 (2023): Agustus: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v3i2.1478

Abstract

This community service was carried out against a background of conditions where Young Entrepreneurs (WIDA) of the Faculty of Economics and Business, Udayana University were not skilled in compiling Financial Report documents. This Financial Report document should be owned by every businessman in order to guide business managers in running their business so as to achieve high performance. This Financial Report document includes calculations about cash flow, preparation of General Ledgers, Balance Sheets, Profit/Loss Reports. Based on this phenomenon, it is felt necessary to prepare WIDA FEB Unud so that they have the ability to prepare Financial Report documents in a professional manner. The purpose of this community service is to build WIDA FEB's ability to prepare its Financial Statements. This service is in the form of one day training with resource persons: Dr. I Gusti Ngurah Agung Suaryana, SE, Msi, Ak, and continued with weekly consultations or assistance after 4 times. This service took place at FEB Unud, Floor 2 of the MM Building, by inviting 20 members of WIDA FEB Unud so that they were able to prepare and have Financial Report Documents for each business. After the dedication was carried out, WIDA FEB Unud was able to compile financial reports as a guideline for managing its assets and liabilities in order to be able to achieve higher financial performance.
Co-Authors A. A. Ayu Tirtamara A.A Sagung Ayu Wulandari,, A.A Sagung Ayu Abdulah Jawas Adinda Fauziyyah Djayadiningrat Adnyani Dewi I G. A Adnyani, I G. A Dewi Adnyani, I G. A. Dewi Adya Hermawati Adya Hermawati Agung Widagda, Anak Agung Ngurah Jaya Anak Agung Diah Tarama Devi Anak Agung Gede Agung Artha Kusuma Anak Agung Gede Satrya Anggara Putra Ananda, Putu Divira Vidya Angga Guntara, Alpin Anggara Reza Aditya Putra Anjani, Dian Pramudhita Ariarta, Putu Agus Yoga Brahmanda Ariasih, Ni Made Putri Arya Nugraha Suryaatmaja Ayu Desi Indrawati Ayu Prasetya Dewi Ayudhia, Ni Putu Amrita Devi Bayu Prawira Boy Winawan Chrisna Riane Opod Chyntia Maureen Lomi Cokorda Istri Praba Cika Partha Danghyang Reksa Maruto Daru Asih Desak Ketut Sintaasih Dewi Adnyani, Gusti Ayu Dharmanatha, I Gede Bagus Dwijaya Dharmanegara, Ida Bagus Agung Dhea Praba Wati Ekawati Ni Wayan Elvino Bonaparte do Rêgo Embara, Cecilia Triana Dewi Lestari Enrique Made Reidia Gana Purwa Eugenia Sartini Mega Dewi Gede Bayu Rahanatha Gede Bayu Rahantha Giantari I G. A. Ketut Giantari, I G. A. K. Giantari, I Gst Ayu Ketut Guntara, Alpin Angga Gusti Ngurah Joko Adi Negara H. Rahyuda Handhajani, Sri Budhi Pudji Henny Rahyuda Hermawaty, Nadia Holil Pujiyati I Dewa Ayu Intan Kirana I Dewa Gede Wilanta Tintara I G. A Dewi Adnyani I G. A. Dewi Adnyani I G. A. Dewi Adnyani I G. A. K. Giantari I G. A. Ketut Giantari I G. A. Ketut Giantari I G. A. Ngr Jaya Widagda I G. R. M. TEMAJA I G.N. Jaya A. Widagda I G.N. Jaya Agung Widagda I G.N. Jaya Agung Widagda I Gde Ketut Warmika I Gede Bagus Dwijaya Dharmanatha I Gede Beni Wirakusuma I Gede Riana I Gede Wiratama I Gst Ayu Kt. Giantari I Gst Ngurah Jaya Agung Widagda I Gst. A. Kt. Gd. Suasana I Gst. Ayu Ketut Giantari I Gst. Ngr. Jaya Agung Widagda I Gusti Ayu Astarina I Gusti Ayu Dewi Adnyani I Gusti Ayu Ketut Giantari I Gusti Ayu Putri Anggrihita Prabhawedasattya I Gusti Ayu Tirtayani I Gusti Ayu Tirtayani I Gusti Ayu Wiwin Andayani I Gusti Bagus Satria Wisesa I Gusti Ngurah Jaya Agung Widagda I Kadek Widiana I Ketut Rahyuda I Ketut Rahyuda I Ketut Sujana I Komang Eddy Jaya Palwaguna I Komang Mahayana Putra I Komang Setiawan I Komang Trisna Eka Putra I Komang Wiramas Prayoga I Made Bagus Mas Ramaditya I Made Dananjaya I Made Jatra I Made Predanggapati Juana I Made Septian Pradnyan Dana I Made Surya Prayoga I Made Surya Prayoga I Made Wardana I Nengah Aryana I Nyoman Ari Kusuma I Nyoman Rasmen Adi I Putu Andika Angga Putra I Putu Danika Angga Putra I Putu Dicky Mahardika I Putu Gde Sukaatmadja I Putu Gede Sukaatmadja I Putu Widya Artana I Wayan Santika I Wayan Suartina I.G.A Ketut Giantari, I.G.A Ketut Ida Ayu Agung Upadianti Jayantari Ida Ayu Putu Widani Sugianingrat Ida Ayu Raras Aristyani Ida Ayu Raras Aristyani Ida Bagus Agung Dharmanegara Ida Bagus Agung Dharmanegara Ida Bagus Raka Suardana Indra Mahardika Irwanto Irwanto Joko Adinegara Kadek Dwita Prabandari Karlina Mechtildis Sindu Kenny Jaya Adinata Ketut Subawa Ketut Subawa Komang Sumerta Krismawintari, N.P.D. Leonel da Cruz Luh Pande Suryaningsih Luh Putu Rara Ayu Ratnaningrum Made Amilia Laksmi Putri Made Dhena Yunita Sari Made Dwi Listyandari Made Dwi Widya Saputra Made Kembar Sri Budhi Made Wara Sastra Maharani, Ni Putu Devighita Tasya Maharani, Putu Kintan Marini, Ni Putu Lidya Martaleni - Meitha Evirasanti N P Khrisnia Suandari N.W Ekawati Nayda Al Khowarizmi Ryiadi Ni Kadek Nusanti Putri Ni Kadek Yudani Ni Komang Karisma Dewi Ni Luh Gede Sari Marta Kyana Ni Luh Putu Indiani Ni Luh Putu Mita Pramestya Utami Ni Luh Wayan Sayang Telagawathi Ni Made Dhian Rani Yulianti Ni Made Savitri Anggraeni Ni Nengah Maya Permata Sari Ni Nyoman Manik Yistiani Ni Nyoman Nuristiana Pratiwi Ni Nyoman Rsi Respati Ni Putu Ari Aryawati Ni Putu Atik Ekayani Ni Putu Eka Aprilisya Ni Putu Sawitri Ni Putu Tissa Noviandini Ni Putu Widantari Suandana Ni Wayan Ekawati Ni Wayan Ekawati Ni Wayan Mujiati Ni Wayan Sri Suprapti Ni Wayan Sri Suprapti Nosahari Febrin Jokohael Nyoman Agus Surya Nugraha Nyoman Candra Tri Wahyuni Nyoman Dara Paramita Nyoman Dara Paramita, Nyoman Dara Nyoman Gede Aditya Jay Medhika Nyoman Pradnyaswari Nyoman Surya Wijaya Pratiwi Ni Luh Putu Mira Purbadharmaja Ida Bagus Putu Putra, I Putu Ogi Sayoga Putri Sofiah Sari Putu Agus Eka Rismawan Putu Andini Pradnya Dewi Putu Arina Hermarani Putu Dinda Mahadewi Aryadina Putu Gde Kamasaka Widiarta Putu Gde Sukaatmadja Putu Gde Sukaatmadja Putu Intan Paradictha Pradnya Putri, Putu Intan Paradictha Pradnya Putu Kelvin Indrawan Putu Laksmita Dewi Rahmayanti Putu Laksmita Dewi Rahmayanti Putu Riska Widiartini Putu Yudi Setiawan Rahcmad Budi Suharto Rahmayanti , Putu Laksmita Dewi Rahmayanti, Putu Laksmita Dewi Rai Mutiara Sari Ratih Kusuma Dewi Robby Sondakh S.B.P. Handhajani Sari, Intan Pramitha Septiani, Emilia Setini, Made Sri Suprapti Sri Suprapti Suandari, Ni Putu Khrisnia Sukaatmadja I Putu Gde Suryaningsih, Luh Pande Suryantari, Ida Ayu Putu Tirtayani I Gusti Ayu Tjok Gde Raka Sukawati Wardana, Miko Andi Wayan Yuniari Widagda, I Gst. Ngr. Jaya Agung Widiantari, Dewa Ayu Made Dwi Hendri Wiwin Andayani, I Gusti Ayu Wiwin Andayani, I Gusti Ayu