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PRODUCT INNOVATION, DIGITAL MARKETING, BRAND IMAGE, AND COMPETITIVE ADVANTAGE OF ENDEK CRAFT SMES IN BADUNG REGENCY: A DESCRIPTIVE ANALYSIS Ni Nyoman Kerti Yasa; I Putu Gde Sukaatmadja; Ni Wayan Ekawati; Putu Laksmita Dewi Rahamayanti
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 8 (2026): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to explain product innovation, digital marketing, brand image, and competitive advantage of Endek craft SMEs in Badung Regency. The population of this research consists of business actors engaged in Endek craft SMEs in Badung Regency. The sample size used in this study was 112 Endek craft SME business actors, selected using purposive sampling. The analytical technique employed was descriptive analysis. The results show that product innovation implemented by Endek craft SMEs in Badung Regency falls into the very high category. Likewise, the application of digital marketing is also categorized as very good. The brand image of Endek crafts is classified as good, while their competitive advantage is considered very high. Therefore, it is essential for Endek craft SME business actors in Badung Regency to consistently innovate their products and implement digital marketing strategies to sustain and strengthen their brand image and competitive advantage.
PERAN BRAND LOVE MEMEDIASI PENGARUH BRAND SATISFACTION TERHADAP BRAND LOYALTY (Studi pada pelanggan Toko Buku Gramedia di Kota Denpasar) Putu Laksmita Dewi Rahmayanti; Ni Nyoman Kerti Yasa; I Gusti Ayu Tirtayani
Warmadewa Management and Business Journal (WMBJ) Vol. 6 No. 2 (2024)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.6.2.2024.81-99

Abstract

The purpose of this study was to test and explain the role of brand love in mediating the effect of brand satisfaction on brand loyalty. The population of this study were people in Denpasar City who had shopped for books at least 2 times at Gramedia Bookstore in the past year. The sample size used was 110 people with purposive sampling method. The analysis technique used is Path Analysis using SEM-PLS. The results showed that brand satisfaction has no effect on brand loyalty, brand satisfaction has a positive and significant effect on brand love, and brand love has a positive and significant effect on brand loyalty, and brand love is able to fully mediate the effect of brand satisfaction on brand loyalty. This means that brand love is very important to exist between the influence of brand satisfaction on brand loyalty so that its influence becomes significant. Therefore, in the future, Gramedia bookstore really needs to build brand love from its customers.
TRAINING ON ENHANCING FINANCIAL AND MARKETING MANAGEMENT SKILLS FOR “AMERTA JAYA” FOOD PROCESSING SMES IN SADING VILLAGE, BADUNG REGENCY I G. A. Ketut Giantari; Ni Nyoman Kerti Yasa; I Putu Gde Sukaatmadja; I Gusti Ngurah Jaya Agung Widagda K.; I G. A. Dewi Adnyani; Putu Laksmita Dewi Rahmayanti; I Ketut Sujana; Putu Kintan Maharani; I Gusti Ayu Tirtayani
Devote: Jurnal Pengabdian Masyarakat Global Vol. 4 No. 4 (2025): Devote: Jurnal Pengabdian Masyarakat Global, 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v4i4.5389

Abstract

The “Amerta Jaya” small and medium-scale food processing industry (IKM) in Sading Village, Badung Regency, has faced increasingly fierce competition over the past three years. This is due to the growing number of players in the industry, which has negatively impacted sales turnover, falling short of the targets. One way to address this issue is through optimal product marketing. Based on preliminary interviews with Mrs. Retno Ika Suryaningsih, the head of the “Amerta Jaya” Food Processing IKM Center—which consists of 31 members in Sading Village—it was confirmed that there has been a decline in sales turnover, and although some marketing strategies have been implemented, they have not been fully effective. The current marketing efforts—ranging from product presentation, pricing, promotion, to distribution—have yet to reach optimal levels, particularly in terms of expanding to supermarkets or mini markets in Badung and Denpasar. This shortcoming stems from limited marketing capabilities. Furthermore, follow-up interviews revealed that, in addition to limited marketing skills, the “Amerta Jaya” food processing IKM also struggles with financial management. These conditions highlight the need for this community service initiative, which aims to equip IKM entrepreneurs in Sading Village with a comprehensive understanding of the importance of financial and marketing management—from designing appealing culinary products to distributing them through various retailers. Therefore, the objective of this community service program is to equip the members of the “Amerta Jaya” food processing IKM in Sading Village, Badung Regency, with essential knowledge on how to comprehensively manage their finances and product marketing, including connecting them to retailers to ensure easier consumer access to their products. The community service activity was conducted on Saturday, August 10, 2024, at the Sading Village Office and was attended by 17 IKM participants, 17 KKN (student community service) participants from Udayana University assigned to Sading Village, along with the service team. The program was successfully carried out with support from the KKN students stationed in Sading Village, Badung Regency.
The Role of Customer Satisfaction in Mediating the Effects of Product Quality and Service Quality on Repurchase Intention: A Study at Mr. Konveksi Bali Ni Ketut Gustini; Ni Nyoman Kerti Yasa; I Gusti Ayu Ketut Giantari; Ni Made Asti Aksari
Asian Journal of Management Analytics Vol. 5 No. 2 (2026): April 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v5i2.16398

Abstract

This research examines the role of customer satisfaction as an intervening variable connecting product and service quality with customers’ intention to repurchase in the MSME context. Despite increasing competition in the post-pandemic period, maintaining customer loyalty remains a critical challenge for small businesses. A quantitative research design was implemented using survey data gathered from 120 participants who had prior purchasing experience. The study employed PLS-SEM to assess the relationships among variables, including both direct and indirect effects. The analysis indicates that both product and service quality have a significant effect on customers’ intention to repurchase. These results highlight the importance of delivering consistent service interactions alongside reliable product performance. From a managerial perspective, MSMEs should prioritize customer-centric strategies that enhance experiential value to sustain long-term purchasing behavior.
Co-Authors A. A. Ayu Tirtamara A.A Sagung Ayu Wulandari,, A.A Sagung Ayu Abdulah Jawas Adinda Fauziyyah Djayadiningrat Adnyani Dewi I G. A Adnyani, I G. A Dewi Adya Hermawati Adya Hermawati Agung Widagda, Anak Agung Ngurah Jaya Anak Agung Diah Tarama Devi Anak Agung Gede Agung Artha Kusuma Anak Agung Gede Satrya Anggara Putra Ananda, Putu Divira Vidya Angga Guntara, Alpin Anggara Reza Aditya Putra Anjani, Dian Pramudhita Ariarta, Putu Agus Yoga Brahmanda Ariasih, Ni Made Putri Arya Nugraha Suryaatmaja Ayu Desi Indrawati Ayu Prasetya Dewi Ayudhia, Ni Putu Amrita Devi Bayu Prawira Boy Winawan Chrisna Riane Opod Chyntia Maureen Lomi Cokorda Istri Praba Cika Partha Danghyang Reksa Maruto Daru Asih Desak Ketut Sintaasih Dewi Adnyani, Gusti Ayu Dharmanatha, I Gede Bagus Dwijaya Dhea Praba Wati Ekawati Ni Wayan Elvino Bonaparte do Rêgo Embara, Cecilia Triana Dewi Lestari Enrique Made Reidia Gana Purwa Eugenia Sartini Mega Dewi Gede Bayu Rahanatha Gede Bayu Rahantha Giantari I G. A. Ketut Giantari, I G. A. K. Giantari, I Gst Ayu Ketut Guntara, Alpin Angga Gusti Ngurah Joko Adi Negara H. Rahyuda Handhajani, Sri Budhi Pudji Henny Rahyuda Hermawaty, Nadia Holil Pujiyati I Dewa Ayu Intan Kirana I Dewa Gede Wilanta Tintara I G. A Dewi Adnyani I G. A. Dewi Adnyani I G. A. Dewi Adnyani I G. A. K. Giantari I G. A. Ketut Giantari I G. A. Ketut Giantari I G. A. Ngr Jaya Widagda I G. R. M. TEMAJA I G.N. Jaya A. Widagda I G.N. Jaya Agung Widagda I G.N. Jaya Agung Widagda I Gde Ketut Warmika I Gede Bagus Dwijaya Dharmanatha I Gede Beni Wirakusuma I Gede Riana I Gede Wiratama I Gst Ayu Kt. Giantari I Gst Ngurah Jaya Agung Widagda I Gst. A. Kt. Gd. Suasana I Gst. Ayu Ketut Giantari I Gst. Ngr. Jaya Agung Widagda I Gusti Ayu Astarina I Gusti Ayu Dewi Adnyani I Gusti Ayu Ketut Giantari I Gusti Ayu Putri Anggrihita Prabhawedasattya I Gusti Ayu Tirtayani I Gusti Ayu Tirtayani I Gusti Ayu Tirtayani I Gusti Ayu Tirtayani I Gusti Ayu Wiwin Andayani I Gusti Bagus Satria Wisesa I Gusti Ngurah Jaya Agung Widagda I Gusti Ngurah Jaya Agung Widagda K. I Kadek Widiana I Ketut Rahyuda I Ketut Rahyuda I Ketut Sujana I Komang Eddy Jaya Palwaguna I Komang Mahayana Putra I Komang Setiawan I Komang Trisna Eka Putra I Komang Wiramas Prayoga I Made Bagus Mas Ramaditya I Made Dananjaya I Made Jatra I Made Predanggapati Juana I Made Septian Pradnyan Dana I Made Surya Prayoga I Made Surya Prayoga I Made Wardana I Nengah Aryana I Nyoman Ari Kusuma I Nyoman Rasmen Adi I Putu Andika Angga Putra I Putu Danika Angga Putra I Putu Dicky Mahardika I Putu Gde Sukaatmadja I Putu Gde Sukaatmadja I Putu Gede Sukaatmadja I Putu Widya Artana I Wayan Santika I Wayan Suartina I Wayan Suartina I.G.A Ketut Giantari, I.G.A Ketut Ida Ayu Agung Upadianti Jayantari Ida Ayu Putu Widani Sugianingrat Ida Ayu Raras Aristyani Ida Ayu Raras Aristyani Ida Bagus Agung Dharmanegara Ida Bagus Raka Suardana Indra Mahardika Irwanto Irwanto Joko Adinegara Kadek Dwita Prabandari Karlina Mechtildis Sindu Kenny Jaya Adinata Ketut Subawa Ketut Subawa Komang Sumerta Krismawintari, N.P.D. Leonel da Cruz Luh Pande Suryaningsih Luh Putu Rara Ayu Ratnaningrum Made Amilia Laksmi Putri Made Dhena Yunita Sari Made Dwi Listyandari Made Dwi Widya Saputra Made Kembar Sri Budhi Made Wara Sastra Maharani, Ni Putu Devighita Tasya Marini, Ni Putu Lidya Martaleni - Meitha Evirasanti N P Khrisnia Suandari N.W Ekawati Nayda Al Khowarizmi Ryiadi Ni Kadek Nusanti Putri Ni Kadek Yudani Ni Ketut Gustini Ni Komang Karisma Dewi Ni Luh Gede Sari Marta Kyana Ni Luh Putu Indiani Ni Luh Putu Mita Pramestya Utami Ni Luh Wayan Sayang Telagawathi Ni Made Asti Aksari Ni Made Dhian Rani Yulianti Ni Made Savitri Anggraeni Ni Nengah Maya Permata Sari Ni Nyoman Manik Yistiani Ni Nyoman Nuristiana Pratiwi Ni Nyoman Rsi Respati Ni Putu Ari Aryawati Ni Putu Atik Ekayani Ni Putu Eka Aprilisya Ni Putu Sawitri Ni Putu Tissa Noviandini Ni Putu Widantari Suandana Ni Wayan Ekawati Ni Wayan Ekawati Ni Wayan Ekawati Ni Wayan Mujiati Ni Wayan Sri Suprapti Ni Wayan Sri Suprapti Nosahari Febrin Jokohael Nyoman Agus Surya Nugraha Nyoman Candra Tri Wahyuni Nyoman Dara Paramita Nyoman Dara Paramita, Nyoman Dara Nyoman Gede Aditya Jay Medhika Nyoman Pradnyaswari Nyoman Surya Wijaya Pratiwi Ni Luh Putu Mira Purbadharmaja Ida Bagus Putu Putra, I Putu Ogi Sayoga Putri Sofiah Sari Putu Agus Eka Rismawan Putu Andini Pradnya Dewi Putu Arina Hermarani Putu Dinda Mahadewi Aryadina Putu Gde Kamasaka Widiarta Putu Gde Sukaatmadja Putu Gde Sukaatmadja Putu Intan Paradictha Pradnya Putri, Putu Intan Paradictha Pradnya Putu Kelvin Indrawan Putu Kintan Maharani Putu Laksmita Dewi Rahamayanti Putu Laksmita Dewi Rahmayanti Putu Laksmita Dewi Rahmayanti Putu Laksmita Dewi Rahmayanti Putu Riska Widiartini Putu Yudi Setiawan Rahcmad Budi Suharto Rahmayanti , Putu Laksmita Dewi Rahmayanti, Putu Laksmita Dewi Rai Mutiara Sari Ratih Kusuma Dewi Robby Sondakh S.B.P. Handhajani Sari, Intan Pramitha Septiani, Emilia Setini, Made Sri Suprapti Sri Suprapti Suandari, Ni Putu Khrisnia Sukaatmadja I Putu Gde Suryaningsih, Luh Pande Suryantari, Ida Ayu Putu Tirtayani I Gusti Ayu Tjok Gde Raka Sukawati Wardana, Miko Andi Wayan Yuniari Widagda, I Gst. Ngr. Jaya Agung Widiantari, Dewa Ayu Made Dwi Hendri Wiwin Andayani, I Gusti Ayu Wiwin Andayani, I Gusti Ayu