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All Journal JURNAL ADMINISTRASI BISNIS JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN Syntax Literate: Jurnal Ilmiah Indonesia J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Pendidikan Ekonomi (JURKAMI) JISIP: Jurnal Ilmu Sosial dan Pendidikan Dinamika Governance : Jurnal Ilmu Administrasi Negara International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Enrichment : Journal of Management RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Syntax Transformation Nusantara Science and Technology Proceedings Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Revolusi Indonesia Jurnal Bisnis Indonesia El-Mujtama: Jurnal Pengabdian Masyarakat Journal of Management and Business JURNAL ECONOMINA Inkubis: Jurnal Ekonomi dan Bisnis Business and Investment Review Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Ezra Science Bulletin Jurnal Administrasi Bisnis Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Triwikrama: Jurnal Ilmu Sosial Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan Jurnal Pengabdian Masyarakat IIJSE Journal of Economics, Assets, and Evaluation Jurnal Bisnis dan Komunikasi Digital Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Media Akademik (JMA) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Pemberdayaan Ekonomi dan Masyarakat MERDEKA: Jurnal Ilmiah Multidisiplin Jurnal Bisnis Kreatif dan Inovatif Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Journal of Micro, Small and Medium Enterprises ManBiz: Journal of Management and Business Journal of Ekonomics, Finance, and Management Studies As-Syirkah: Islamic Economic & Financial Journal Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Academia Open
Rusdi Hidayat Nugroho
Prodi Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, UPN “Veteran” Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Other

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The Influence Of Influencer Marketing And Brand Image On Consumer Purchase Decisions For Gadah Fried Chicken With Purchase Interest As A Mediation Variable: A Study on Followers of the Instagram Account @ayamgorenggadah Meisha Farah Widyaningrum; Rusdi Hidayat Nugroho
JURNAL ECONOMINA Vol. 5 No. 7 (2026): JURNAL ECONOMINA, Juli 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i7.3102

Abstract

This study aims to analyze the influence of influencer marketing and brand image on consumer purchasing decisions for Ayam Goreng Gadah, with purchase intention as a mediating variable. The background of this study is based on the rapid development of digital marketing through social media, especially Instagram, which is now one of the main marketing platforms for local culinary businesses. The study uses a causal associative quantitative approach with data collection through a Likert-scale questionnaire to followers of the Instagram account @ayamgorenggadah who have purchased the product. Sampling was determined using a purposive sampling technique using the Slovin formula. Data analysis used the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with the help of the SmartPLS application. The test results show that all research indicators meet convergent and discriminant validity. The R² value for purchasing decisions is 0.514 (moderate category) and the R² value for purchasing intentions is 0.282 (weak category). Hypothesis testing proves that influencer marketing has a positive and significant effect on purchase intention (β=0.424; p=0.000) and purchase decision (β=0.257; p=0.001). Brand image also has a positive and significant effect on purchase intention (β=0.265; p=0.000) and purchase decision (β=0.220; p=0.002). In addition, purchase intention is proven to mediate the influence of influencer marketing (β=0.194; p=0.001) and brand image (β=0.121; p=0.003) on purchase decision. In conclusion, optimizing influencer marketing strategy and strengthening brand image effectively increases consumer purchase intention, which ultimately drives purchase decisions in local culinary businesses based on social media.
The Effect of Coffee Shop Atmosphere, Lifestyle, and Service Quality on Consumer Purchasing Decisions at Warkop Bening UPN Andika Firdaus; Rusdi Hidayat Nugroho
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of coffee shop atmosphere, lifestyle, and service quality on consumer purchasing decisions at Warkop Bening UPN. The research applies a quantitative approach using multiple linear regression analysis, with data collected through questionnaires distributed to consumers selected using purposive sampling techniques. The results indicate that coffee shop atmosphere and lifestyle have a positive and significant effect on purchasing decisions, while service quality does not have a significant effect. The regression analysis shows that coffee shop atmosphere is the most dominant variable influencing purchasing decisions, followed by lifestyle. Meanwhile, service quality is perceived as a basic requirement that does not significantly drive consumer decision-making. Furthermore, the coefficient of determination (Adjusted R²) is 0.498, indicating that 49.8% of purchasing decisions are explained by the independent variables, while the remaining 50.2% are influenced by other factors outside the model. The F-test results also confirm that all variables simultaneously have a significant effect on purchasing decisions. These findings highlight the importance of experiential and psychological factors in influencing consumer behavior, particularly among student consumers. This study provides practical implications for coffee shop managers to improve environmental quality and align business strategies with evolving consumer lifestyles.
Persepsi Konsumen terhadap In-Store Experience dan Pengaruhnya terhadap Minat Beli: Studi Kasus pada Konsumen OH! SOME Tunjungan Plaza Surabaya Raihan Adillah Yulianti; Nadya Aurelia Muharomah; Kania Agustin Cahya Kamila; Nuruddina Islamiyah; Sabrina Putri Denita; Rusdi Hidayat Nugroho
As-Syirkah: Islamic Economic & Financial Journal Vol. 5 No. 1 (2026): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/

Abstract

This study aims to examine how in store experience shapes consumer perceptions and purchase intentions at the OHSOME store in Tunjungan Plaza Surabaya. The research problem arises from the high number of visitors that is not aligned with the conversion rate, indicating the need for a deeper understanding of the shopping experiences perceived by consumers inside the store. This study employs a qualitative approach with an interpretive paradigm through semi structured interviews, non participant observation, and documentation, and the data are analyzed using the Miles, Huberman, and Saldana model. The findings show that store atmosphere, which includes lighting, scent, music, and cleanliness, together with spatial arrangement, product presentation, staff interaction, and overall shopping comfort, contributes to the formation of positive consumer experiences that encourage longer product exploration and increase the likelihood of both planned and impulsive purchases. Attractive product displays and the availability of testers serve as key drivers of purchase intention, while constraints are observed in the absence of clear category signage and long cashier queues during peak periods. This study contributes to the development of in store experience research in the context of local lifestyle retail and offers practical implications for improving visual navigation and service efficiency.
Co-Authors Acep Samsudin Afandi, Syifa Zahra Arista Afrianti, Athika Dewi Aghisyna Dwi Inayah Fikamalina Aghisyna Dwi Inayah Fikamalina Agnesya Putri A. Agustin Nur Awaliah Ahmad Dhani Putra Pratama Ahmad Yanuar Bahri Ahzam, Alfisyahr Al-Madani, Bintaniya Zakka Alsya Puteri Pradanti Althafa A. Mu'min Alya Hastin Nafisah Amalia, Desita Nur Amanda Laila Nurrachma Ananda Leony Andarini, Sonja Andika Adam Firdaus Andika Firdaus Andika Yuda Prasetya Andini, Bunga Putri Anggrainy, Nuria Puspita Anggreani, Silvia Ani Winda Auliya Anisa Larasati Anisah Yulinda Salsabila Annisa Nur Amelia Antoni, Sarah Jessica Amelia Putri Aprilia, Firnanda Dwi Ardiansyah, Rafli Arifian, William Arleta Arvind Lunardi Arrahma, Fadlilah Assyafa Azharul Ilmy Athika Dewi Afrianti Azizah, Radifa Nur Bagus Helmi Dharmawan Banin, Citra Niqris Bebyzanna Bella Faumara Bella Mega Riswanti Bene Dicta Ary Susanti Benge, Wilhemus Dionysius Mario Randy Berlian Shafa Aldira Putri Beryl Dani Athallah Zhahran Bintaniya Zakka Al-Madani Budi Prabowo Budi Prabowo Budi Prabowo Budi Prabowo Budi Prabowo Cahyanti, Devi Aprillia Cahyarani, Dyah Mita Cantika Aura Jahzy Chandra, Haura Rizqi Dzakiyyah Cindi Fatikah Dammandtyo Tegar Desi Anila Devi Meisa Putri Asfadela Devina Fitri Damayanti Devira Elsa Mei Shella Devira Elsa Mei Shella Devisafira Jelita Putri Devita Zahra Amanda Dewi, Aulia Friya Rahana Dhea Fitri Puspitayani Dhea Fitri Puspitayani Dian Ayu Ariyanti Difta Octavia Saridewi Dinar Pramadhani Dinda Martha Irchami Dissurul, Nailah Shaqiqoh Ditasari, Nurina Dony Arta Wijaya Dwi Syerli Inda Rahmawati Efendi, Regina Pinkan Elia Rahmawati Sidauruk Elza Vinastika Herdiyani Evan Aprillio, Dandy Faisal Pratana Putra Farhan N. H, M. Arif Fatimah Salsa Biela Sari Fawaz, Danas Marici Febrianto, Valentino Fenny Ambarwati Fikia Siti Meisaroh Fira Rosida Firdaus, Andika Adam Firnanda Eka Wahyuni Fitria Rahmadani Fortuna, Aurelia Tari Frastystyandarum, Fhaya Fujiono Fujiono Gading Puspo Asmoro Gian Alfreda Wirawan Girsang, Viola Natalia Gunawan, Ath Thariq Athrizqullah Halwa, Jentayu Bayu Warita Herlin Millenia Yustika Ardy Herninda Dara Puspita Ayu Hery Sandro Sijabat Hidayati, Dwi Nurul Huwaida Amartha Salsabila Ibnu Setyawan Ihza Aditama Samudra Ikaningtyas, Maharani Ikhwanuddin, Ahmad Faaz Ila Ghoniyah Indah Respati Kusumasari Indah Respati Kusumasari Indah Respati Kusumasari Indra Kusuma S Indria Ikhtia Zahra Ine Febrian R Intan Permatasari Fitri A. Intan Puspita Dewi Jeger Situmorang Jesslyn Olyvviane Jhon Wanimbo Kania Agustin Cahya Kamila Kinanti Sekar Kirana Kurniawan, Bima Wahyu Kurniawan, Rafika Athiyah Kusumasari , Indah Respati Kusumasari, Indah Respati Larissa B. Y, Ruth Layla Azaria Safina Lia Nirawati Lia Nirawati Lidya Veronica Christy Rihidima Lidya Veronica Shristy Rihidima Loqman Ananta Azaria Lusi Kurnia Maghfirotika At-Tamama Zidan Maharani Ikaningtyas Maharani Ikaningtyas Maharani, Annisa Fitri Mahardika, Mohammad Ryan Mahendra Adani, Rakha Makatita, Tegar Fajar Ramadhan Maulana, Muhammad Ferdy Maulida, Assyaffa Maulidha, Najwa Sekar Maulidina, Rara Ayu Jihan Farrawansa Meisha Farah Widyaningrum Meisha Farah Widyaningrum Muhammad Farhan Andrianshah Muhammad Fauzy Hamdani Nabila Ammarullah Nabila, Lady Seftiani Nadia Putri Prasetianto Nadya Aurelia Muharomah Naila Rahma Safitri Nala Mutimmul Faidah Nanda Oktavia Naufal Arsyad Naufan, Harfi Ahmad Niluh Nyiman Puspita Nindya Angelina Nitanto, Febrita Shafa Novatama Bagus Kuntjoro Nugraha Kusbianto Nugroho, Gwenda Vania Putri nurhadi, nurhadi Nurtalia, Athaillah Cindra Nuruddina Islamiyah Nuryananda, Praja Firdaus Oktaviani Dwi Wulansari Pangestu, Bayu Adji Pangestu, Ilham Asta Poernomo, Edy Poundra , Syah Pradika, Meiwulan Zulias Praditya, Erlangga Reyza Prastiyas, David Indra Prithvi Angginy Kusdayanti Priyanto, Anisa Inka Maulidini Putra, Ahmad Dhani Putri Maharanie Qolbi, Ihfada R A Tania Eriezna Putri Raden Roro Aurora Evvatun Nabilah Rahma, Daniar Wulan Aura Rahmadani, Fitria Raihan Adillah Yulianti Rana Sausan Setyananda Rasyidah, Resa Reyhan, Muhammad Reza Zakaria Rhevuano Naoval Saputra Rihidima, Lidya Veronica Shristy Rikah Nur Widiyanti Rinjani, Syavirca Putri Risa Bonani Prastika Riska Faulia Rahma Rismaninda Putri Dwi Prasetya Rivi Ananda Alifia Rizky Amalia Rizky Tri Syah Putra Rosianti, Dewi Azizah Rusadi, Putri Mahardika Sabiila, Hadaana Sabrina Indira Putri Sabrina Putri Denita Safania Haudiyah Rachmat Safiinatul Jannah Noviyani Saputra, Herlambang Bhakti Sari, Amanda Amelia Sari, Desy Nirmala Selvia Shafa Safhira Irawansyah Shinta Kumalasari Siti Amilia Marpaung Siti Nurhaliza Sofiyyah Wardah Widad Sonia Ayu Cahyani Sonja Andarini Suvriati Vivka Merdana Syafira Widya Uni Putri Tania Urmila Cahyaning Wulan Taradiva Adisty Titan Baihaqi Akbar Nugroho Titit Mauladdawil Uchtisyah Alifyanti Utomo, Ahmad Rifqi Vania Adella Margaretta Vanny Rahma Yulianti Via Aldina Auva Vindha Fajar Ethika Visi Ari Pratiwi Wahyu Puspitasari S Wally, Laura Faradina Wanda Noer Alichia Yahyaningtyas, Errina Eka Yasah, Aulya Difta Yeni Khoirotul Janah Yogi Surya Bhakti Yuwanda, Allysa Edwina Zuleika, Rizqia Awalia ‘Aisyiyah, Nadia Nasyiatul