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Journal : Jurnal Ilmu Multidisplin

Ship Management Joint Venture (SMJV), PT Pertamina International Shipping (PIS) with Nippon Yusen Kabushiki Kaisha (NYK) Indra Pasau, Yusuf; Dessy Winiastuty, Nuraini; Simarmata, Juliater
Jurnal Ilmu Multidisiplin Vol. 4 No. 1 (2025): Jurnal Ilmu Multidisplin (April–Mei 2025)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jim.v4i1.842

Abstract

The Ship Management Joint Venture (SMJV) between PT Pertamina International Shipping (PIS) and Nippon Yusen Kabushiki Kaisha (NYK) aims to enhance the efficiency and effectiveness of ship operations. This study seeks to explore the collaboration strategies of both companies in facing intense competition within the ship management industry, as well as sustainability challenges related to carbon emission reduction. The objective of this research is to analyze the impact of SMJV on PIS's operational and financial performance, as well as to evaluate the synergies created through this partnership. The methodology employed includes in-depth interviews with managers from PIS and NYK, along with the analysis of documents related to post-implementation performance of SMJV. The findings indicate that this collaboration successfully reduced operational costs and improved customer satisfaction, with a revenue growth of 15% over the next two years. Furthermore, organizational culture challenges were addressed through cross-cultural training programs, improving communication and operational efficiency. Recommendations for PIS and NYK include continuously evaluating and developing the SMJV strategy, as well as strengthening risk management related to market changes. This study provides important insights into how SMJV can serve as a strategic model for other companies in the increasingly competitive and sustainable shipping industry.
Segmentation Strategy and Company Positioning in Business Development to Increase Competitiveness (Case Study of PT Bangun Desa Logistindo) Nugraha, Bharata; Pradana, Madi; Simarmata, Juliater
Jurnal Ilmu Multidisiplin Vol. 4 No. 1 (2025): Jurnal Ilmu Multidisplin (April–Mei 2025)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jim.v4i1.843

Abstract

The global logistics industry in Asia has witnessed significant growth, driven by globalization, technological advancements, and the e-commerce boom. Indonesia, with its strategic location and inter-island transportation complexities, offers unique challenges and opportunities. This study explores the business strategies of PT Bangun Desa Logistindo (BDL), a leading domestic logistics provider, using SWOT, IFAS, and EFAS analyses to assess its position in the market. Key strengths identified include BDL’s strategic location, modern facilities, and advanced technologies. However, high operational costs and reliance on infrastructure quality emerge as notable weaknesses. External opportunities, such as the rapid growth of e-commerce and government initiatives like the National Logistics Ecosystem (NLE) program, present avenues for expansion. Conversely, challenges like intense competition, regulatory barriers, and stagnant cargo volume growth persist. The study emphasizes the need for BDL to capitalize on its strengths and external opportunities while mitigating vulnerabilities. Proposed strategies include infrastructure optimization, operational digitization, and strategic partnerships to enhance efficiency and competitiveness. These measures aim to drive sustainable growth, strengthen market positioning, and solidify BDL’s role as a key player in Indonesia’s logistics sector. By aligning internal capabilities with external opportunities, BDL is well-positioned to adapt to industry dynamics and contribute to Indonesia's evolving logistics ecosystem.
Market Expansion Strategy for Copper Slag Exports of PT Freeport Indonesia Fajar Tirtafadhitya; Febry Chairuddin Damien; Rosabel Renaningtyas, Eileen; Simarmata, Juliater
Jurnal Ilmu Multidisiplin Vol. 4 No. 2 (2025): Jurnal Ilmu Multidisplin (Juni–Juli 2025)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jim.v4i2.861

Abstract

This study explores the market expansion strategy for copper slag exports at PT Freeport Indonesia using a qualitative approach. A case study design is employed to examine internal and external factors influencing the expansion, supported by SWOT analysis. Data collection is conducted through in-depth interviews with key stakeholders, including export managers, marketing teams, and industry experts, along with document analysis of company reports and export data. The findings reveal that PT Freeport Indonesia has strong internal capabilities, such as large production capacity and operational experience, which provide a solid foundation for market expansion. However, weaknesses such as high logistics costs and limited knowledge of new markets need to be addressed. Externally, there are significant opportunities driven by global demand and the trend towards sustainability, favoring the use of environmentally friendly materials like copper slag. However, challenges such as market fluctuations and intense competition must be carefully managed. The study recommends strategies for market expansion, including investing in foreign market research, reducing logistics costs through partnerships, and emphasizing the environmental benefits of copper slag. By leveraging its strengths and external opportunities while addressing weaknesses and managing threats, PT Freeport can enhance its competitiveness in the global market. This research highlights the company’s potential for success in expanding its copper slag export market through strategic actions.
Co-Authors Achmad Achmad Aditya Wardana, Aditya Agus Setiawan Agusinta, Lira Ahmad, Zaini Aisyah Rahmawati Anggara, Dian Christopher Ari Sulistyowati, Ari As'siddiq, Imam Bahdi Bahmi, Yulizen Banjarnahor, Astri Rumondang Baskoro, Dian Anom Boy Hutabarat, Sunny Brahmantyo, Agung Budi Karyono, Aris Buyle, Sven Chaerudin, Irwan Chairuddin , Irwan Charles A.N Charles A.N, Charles Dessy Winiastuty, Nuraini Dewulf Wouter Didiet Rachmat Hidayat Dinar Dewi Kurnia Edi Abdurachman Endang Hariningsih, Endang Endang Sugiharti, Endang Euis Saribanon, Euis Fachrial, Peppy Fajar Tirtafadhitya Farisyi, Sofwan Febrian, Wenny Desty Febry Chairuddin Damien Gratia Atanka Barus, Gratia Atanka Gultom, Simon Handrikovaro, Mario Hariri, Muhammad Haris Haris, Haris Hartiwi Prabowo Hartiwi Prabowo, Hartiwi Hasurungan Silalahi, Martogi Heryadi, Muhammad Heri Hidayaatullah, Mukhlis Hidayat, Didiet Rachmat Husna, Selma Novaliza Ika Utami Yulihapsari Ikhsan, Ridho Bramulya Indra Pasau, Yusuf Indrawan, Rully Indriyati Indriyati Jermanto Setia Kurniawan Kadarisman, Muh Koharudin, Muhammad Laba, I Ketut Lupiyoadi, Rambat M. Arief Ramdhany Marthaleina Ruminda Sitorus Matagiwa, Parabil Meianto, Subangkit Muhammad Fikri Muhammad Resky Munandar, Aries Mustika Sari, Mustika Nelson Len Togas Nelson Len Togas, Nelson Len Nofrisel, Nofrisel Nugraha, Bharata Nur Aryanzah, Dany Nursery Alfaridi S Nasution Octaviani, Reni Dian Octoriviano, Fajar Adhitia Oktavia Rini, Ade Olfebric, Olfebric Ozali, Imam Permana, Verry Rizki Pradana, Madi Pramana, Aditya Prasadja Ricardianto, Prasadja Primadi Candra Susanto Putro, Mego Setyo R. Didiet Rachmat, R. Didiet Rachmatsyah, T. Herry Rafi, Salahudin Rezty Fauziah Novianty Rosabel Renaningtyas, Eileen Sandriana Marina Sanjaya, Hendri Aka Saputra, Candra Mardhika Sarinah Sarinah Setia Kurniawan, Jermanto Siahaan, L.Denny Simarmata, Andre Yosafat Simarmata, Jean Sabastian Simarmata, Jean Sebastian Simarmata, Jeremy Ephraim Siska Amonalisa Silalahi Siti Annisa Wahdiniawati, Siti Annisa Siti Zubaidah Sitorus, Binsar Renold Situmorang, Ben Ony Hottua Soekirman, Atong Subandi suryawan, ryan firdiansyah Suvittawat , Adisak Tampubolon, Manahan Unggu, Winneth Tamake VERONICA VERONICA Wardhani, Anindita Galuh Winarko, Danus Wouter, Dewulf Wynd Rizaldy Yana Tatiana, Yana Yosafat, Andre Yosi Pahala, Yosi Yudistiawan, Yudistiawan Yulianti Keke Yuliantini Yuliantini Yuniarty Yuniarty Yuniarty Yuniarty Zainal, Munawaroh Zulfa Fitri Ikatrinasari