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Analysis of Customer Loyalty Influenced by E-Service Quality and Promotion through Consumer Satisfaction as Mediation Variable Yulihapsari, Ika Utami; Indrawan, Rully; Simarmata, Juliater; Zainal, Munawaroh
Ilomata International Journal of Management Vol. 6 No. 3 (2025): July 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i3.1579

Abstract

This study aims to analyze the effect of E-Service Quality and Promotion on consumer loyalty, with consumer satisfaction as a mediating variable. In January 2024, a survey was conducted on 105 respondents based on TopBrand survey data. This survey was used to test the validity and reliability of the instrument and test the hypothesis to identify direct and indirect influences between the research variables. The results of the study indicate that E-Service Quality and Promotion have a direct influence on consumer satisfaction and loyalty. In addition, E-Service Quality and Promotion indirectly affect consumer loyalty through consumer satisfaction. The practical implications of these findings emphasize that efforts to improve service quality and positive promotional strategies can be a strategic step in increasing consumer satisfaction, ultimately contributing to customer loyalty. The findings of this study provide strategic insights for companies, especially in the technology-based service sector, such as delivery services or e-commerce. Companies need to improve the quality of electronic services by ensuring a reliable, fast, secure, and easy-to-use platform and providing responsive customer service.
Ship Management Joint Venture (SMJV), PT Pertamina International Shipping (PIS) with Nippon Yusen Kabushiki Kaisha (NYK) Indra Pasau, Yusuf; Dessy Winiastuty, Nuraini; Simarmata, Juliater
Jurnal Ilmu Multidisiplin Vol. 4 No. 1 (2025): Jurnal Ilmu Multidisplin (April–Mei 2025)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jim.v4i1.842

Abstract

The Ship Management Joint Venture (SMJV) between PT Pertamina International Shipping (PIS) and Nippon Yusen Kabushiki Kaisha (NYK) aims to enhance the efficiency and effectiveness of ship operations. This study seeks to explore the collaboration strategies of both companies in facing intense competition within the ship management industry, as well as sustainability challenges related to carbon emission reduction. The objective of this research is to analyze the impact of SMJV on PIS's operational and financial performance, as well as to evaluate the synergies created through this partnership. The methodology employed includes in-depth interviews with managers from PIS and NYK, along with the analysis of documents related to post-implementation performance of SMJV. The findings indicate that this collaboration successfully reduced operational costs and improved customer satisfaction, with a revenue growth of 15% over the next two years. Furthermore, organizational culture challenges were addressed through cross-cultural training programs, improving communication and operational efficiency. Recommendations for PIS and NYK include continuously evaluating and developing the SMJV strategy, as well as strengthening risk management related to market changes. This study provides important insights into how SMJV can serve as a strategic model for other companies in the increasingly competitive and sustainable shipping industry.
Segmentation Strategy and Company Positioning in Business Development to Increase Competitiveness (Case Study of PT Bangun Desa Logistindo) Nugraha, Bharata; Pradana, Madi; Simarmata, Juliater
Jurnal Ilmu Multidisiplin Vol. 4 No. 1 (2025): Jurnal Ilmu Multidisplin (April–Mei 2025)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jim.v4i1.843

Abstract

The global logistics industry in Asia has witnessed significant growth, driven by globalization, technological advancements, and the e-commerce boom. Indonesia, with its strategic location and inter-island transportation complexities, offers unique challenges and opportunities. This study explores the business strategies of PT Bangun Desa Logistindo (BDL), a leading domestic logistics provider, using SWOT, IFAS, and EFAS analyses to assess its position in the market. Key strengths identified include BDL’s strategic location, modern facilities, and advanced technologies. However, high operational costs and reliance on infrastructure quality emerge as notable weaknesses. External opportunities, such as the rapid growth of e-commerce and government initiatives like the National Logistics Ecosystem (NLE) program, present avenues for expansion. Conversely, challenges like intense competition, regulatory barriers, and stagnant cargo volume growth persist. The study emphasizes the need for BDL to capitalize on its strengths and external opportunities while mitigating vulnerabilities. Proposed strategies include infrastructure optimization, operational digitization, and strategic partnerships to enhance efficiency and competitiveness. These measures aim to drive sustainable growth, strengthen market positioning, and solidify BDL’s role as a key player in Indonesia’s logistics sector. By aligning internal capabilities with external opportunities, BDL is well-positioned to adapt to industry dynamics and contribute to Indonesia's evolving logistics ecosystem.
Market Expansion Strategy for Copper Slag Exports of PT Freeport Indonesia Fajar Tirtafadhitya; Febry Chairuddin Damien; Rosabel Renaningtyas, Eileen; Simarmata, Juliater
Jurnal Ilmu Multidisiplin Vol. 4 No. 2 (2025): Jurnal Ilmu Multidisplin (Juni–Juli 2025)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jim.v4i2.861

Abstract

This study explores the market expansion strategy for copper slag exports at PT Freeport Indonesia using a qualitative approach. A case study design is employed to examine internal and external factors influencing the expansion, supported by SWOT analysis. Data collection is conducted through in-depth interviews with key stakeholders, including export managers, marketing teams, and industry experts, along with document analysis of company reports and export data. The findings reveal that PT Freeport Indonesia has strong internal capabilities, such as large production capacity and operational experience, which provide a solid foundation for market expansion. However, weaknesses such as high logistics costs and limited knowledge of new markets need to be addressed. Externally, there are significant opportunities driven by global demand and the trend towards sustainability, favoring the use of environmentally friendly materials like copper slag. However, challenges such as market fluctuations and intense competition must be carefully managed. The study recommends strategies for market expansion, including investing in foreign market research, reducing logistics costs through partnerships, and emphasizing the environmental benefits of copper slag. By leveraging its strengths and external opportunities while addressing weaknesses and managing threats, PT Freeport can enhance its competitiveness in the global market. This research highlights the company’s potential for success in expanding its copper slag export market through strategic actions.
Airline Service Delays And The Impact On Customer Perceptions, Switching Intentions And Negative Word Of Mouth Simarmata, Juliater; Ikhsan, Ridho Bramulya; Prabowo, Hartiwi; Yuniarty, Yuniarty; Wouter, Dewulf
WARTA ARDHIA Vol. 48 No. 2 (2022)
Publisher : Sekretariat Badan Kebijakan Transportasi, Kementerian Perhubungan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25104/wa.v48i2.483.1-11

Abstract

This research examines the influence of service delay on negative emotions and its result on switching plans and negative word of mouth as customer behavior. The survey was conducted on customers who have undergone delays in LCC airlines in Indonesia. The respondents' total number was 383, and the questionnaire responses were analyzed using SEM and mediation testing. As a result, this study accepts all the hypotheses that service delay affects anger and worry, and its impact on switching intention behavior and negative word of mouth. This research provides insight into how airlines can manage and improve their service policies to minimize service delays.
On Time Performance pada Maskapai Nasional di Bandar Udara Adi Soemarmo Solo Simarmata, Juliater; Ricardianto, Prasadja; Hariri, Muhammad; Pahala, Yosi; Setia Kurniawan, Jermanto
WARTA ARDHIA Vol. 50 No. 2 (2024)
Publisher : Sekretariat Badan Kebijakan Transportasi, Kementerian Perhubungan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25104/wa.v50i2.514.95-107

Abstract

Tujuan penelitian untuk mengetahui pelayanan baggage delivery di PT. Lion Mentari Airlines di Bandar Udara Adi Soemarmo Solo dalam mendukung tercapainya On Time Performance pesawat narrow and wide body. Metode penelitian yang digunakan, secara statistik melalui pengujian uji kecukupan data dan uji keseragaman data, menghitung batas kontrol atas dan batas kontrol  bawah. Dari hasil analisis maka diperoleh rata-rata waktu pelayanan baggage delivery yang diberikan kepada pesawat tipe narrow body sebesar sebesar 34,2 menit. Rata-rata waktu p pelayanan baggage delivery yang diberikan kepada pesawat tipe wide body sebesar sebesar 63,45 menit, sehingga pelayanan yang diberikan tidak optimal. Lamanya waktu pelayanan baggage delivery ini sebagai temuan kunci, adanya waktu yang cukup lama pada bongkar  muat bagasi penumpang pesawat dan perjalanan dari apron ke belt conveyor pengambilan bagasi. Dari kedua jenis pesawat yang melayani penerbangan di Bandar udara Adi Soemarmo Solo terdapat lima penerbangan yang  tidak dapat mencapai On Time Performance yang disebabkan oleh lamanya penanganan dalam kegiatan baggage delivery, khususnya untuk jenis pesawat Boeing 737-800, Boeing 737-900 dan Airbus 330-200.
Pengaruh Beban Kerja, Disiplin Kerja, dan Kompensasi Kerja Terhadap Kinerja Helicopter Landing Officer Meianto, Subangkit; Simarmata, Juliater; Tatiana, Yana
WARTA ARDHIA Vol. 50 No. 1 (2024)
Publisher : Sekretariat Badan Kebijakan Transportasi, Kementerian Perhubungan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25104/wa.v50i1.549.7-15

Abstract

Helikopter merupakan sarana penting dalam transportasi pekerja di lepas pantai. Salah satu petugas yang terkait dengan helikopter ini adalah helicopter landing officer (HLO) yang bertugas mengarahkan helikopter saat lepas landas dan mendarat. Petugas HLO di PT Pertamina Hulu Energi Offshore North West Java (PHE ONWJ) biasanya juga mempunyai tugas lain misalnya sebagai operator crane, petugas pemadam kebakaran, dan sebagainya sehingga beban kerjanya perlu untuk senantiasa dipantau agar tetap dapat menjalankan tugas HLO dengan baik. Penelitian ini ditujukan untuk menganalisis pengaruh beban kerja, disiplin kerja, dan kompensasi kerja terhadap kinerja personel helicopter landing officer pada heliport PT Pertamina Hulu Energi Offshore North West Java (PHE ONWJ). Penelitian menggunakan metode kuantitatif, dengan menggunakan sampling jenuh sebanyak 65 responden. Pengumpulan data dilakukan melalui kuesioner, sementara analisis data menggunakan metode statistik inferensial untuk menguji hubungan antarvariabel dan efek mediasi. Hasil penelitian menunjukkan bahwa disiplin kerja berpengaruh signifikan terhadap kinerja, sementara beban kerja tidak memiliki pengaruh langsung yang signifikan terhadap kinerja. Namun, kompensasi ditemukan memediasi sebagian hubungan antara beban kerja dan kinerja. Sebaliknya, tidak ditemukan pengaruh mediasi kompensasi pada hubungan antara disiplin kerja dan kinerja. Hubungan antara disiplin kerja, beban kerja, dan kompensasi juga menunjukkan adanya pengaruh signifikan. Penelitian ini memberikan kontribusi praktis dengan menyarankan perusahaan untuk memperhatikan beban kerja dan kompensasi guna meningkatkan kinerja HLO. Selain itu, hasil ini dapat menjadi referensi bagi Direktorat Jenderal Perhubungan Udara dalam menyusun kebijakan yang lebih komprehensif terkait pengelolaan personel HLO di Indonesia.
Human resources management strategies in enhancing transportation performance and safety in Indonesia Sihombing, Sarinah; Simarmata, Juliater; Banjarnahor, Astri Rumondang; Farisyi, Sofwan; Suvittawat , Adisak
Annals of Human Resource Management Research Vol. 5 No. 2 (2025): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i2.3001

Abstract

Purpose: This study aims to investigate the strategic role of Human Resource Management (HRM) practices—particularly training and development, performance management, and organizational innovation in improving transportation performance and safety in Indonesia. It also explores the moderating effect of employee welfare on these relationships, responding to the growing demands of digital transformation and safety standards in the transportation sector. Methodology: A quantitative approach was employed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were collected from 360 respondents working in the land transportation sector across Indonesia through structured questionnaires. Results: The findings confirm that training and development, as well as performance management, significantly influence both organizational innovation and transportation safety. Organizational innovation also positively affects transportation performance, which in turn enhances safety. However, the moderating effect of employee welfare on the innovation–performance relationship was found to be statistically insignifican. Conclusions: High-quality HRM practices, especially in training and performance management, are crucial for enhancing both operational performance and safety in Indonesia’s transportation sector. While innovation contributes to performance, its full benefits may not materialize without stronger welfare systems. Companies should integrate safety-focused training, real-time performance tracking, and inclusive innovation mechanisms into their HR strategy to build a more resilient transportation workforce. Limitations: This study finds that employee welfare has not yet played a significant moderating role in boosting transportation performance through innovation. Most welfare initiatives remain basic, lacking integration with strategic innovation agendas. This limitation highlights a disconnect between employee well-being and organizational goals, which may affect long-term innovation sustainability. Contribution: The study contributes to HRM theory by validating the impact of training and performance management on transportation innovation and safety within a developing-country context. Practically, it provides a framework for transportation firms to align HR strategies with digitalization and operational safety goals. It also underscores the need for welfare policies that go beyond minimum standards to actively support innovation and performance excellence.
Exploring the Influence of Seller Reputation on Electronic Word of Mouth (e-WOM): Emphasis on Consumer Trust and Satisfaction on E-Commerce Platforms Ikhsan, Ridho Bramulya; Sari, Nuraini; Fernando, Erick; Simarmata, Juliater
Journal of Consumer Sciences Vol. 10 No. 2 (2025): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.10.2.276-298

Abstract

Background: The development of e-commerce has been reported to influence consumer behavior in conducting transactions. In this context, direct interaction between buyers and sellers was very limited. Therefore, the seller's reputation was the primary factor used by consumers to assess the credibility and reliability of the e-commerce platform. Purpose: This research aimed to explore the influence of seller reputation on electronic word of mouth (e-WOM) with trust and satisfaction as mediators. Method: An online survey method was adopted, targeting a sample of 300 consumers who had experience transacting on e-commerce platforms in the Greater Jakarta area, and was determined using purposive sampling. Furthermore, the Partial Least Squares-Structural Equation Modeling statistical method provided answers to the research hypothesis. Findings: The results showed that all research hypotheses were accepted. Trust and satisfaction are complementary mediators of the relationship between seller reputation and e-WOM. Conclusions: Based on the results, seller reputation has a positive impact on e-WOM and strengthens the e-commerce ecosystem. Research implication: Sellers who proactively manage consumer reviews increase satisfaction and minimize the impact of negative e-WOM. For e-commerce platforms, implementing a stricter verification system for sellers provided credibility assurance.
The Influence of Personnel Competence, Facility Reliability and Speed of Process on Customer Satisfaction through Service Performance at Terminal 3 of Soekarno-Hatta International Airport Wardhani, Anindita Galuh; Simarmata, Juliater; Abdurachman, Edi
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 6 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i6.5986

Abstract

This study examines the influence of personnel competence, facility reliability, and process speed on service performance and customer satisfaction, as well as examining the mediating role of service performance in the relationship between the independent variables and customer satisfaction at Terminal 3 of Soekarno-Hatta International Airport. A quantitative approach was employed using the SEM-PLS data analysis technique. Data were gathered through a survey involving 410 passengers at Terminal 3 of Soekarno-Hatta International Airport. The results of the study indicate that personnel competence, facility reliability, and process speed have a significant positive impact on both service performance and customer satisfaction. Furthermore, service performance is found to successfully mediate the relationship between the three independent variables and customer satisfaction. Based on these findings, it is recommended that the management of Terminal 3 at Soekarno-Hatta International Airport enhance personnel training, ensure optimal facility maintenance, and implement digitalization and automation technologies to expedite service delivery.
Co-Authors Achmad Achmad Aditya Wardana, Aditya Agus Setiawan Agusinta, Lira Ahmad, Zaini Aisyah Rahmawati Anggara, Dian Christopher Ari Sulistyowati, Ari As'siddiq, Imam Bahdi Bahmi, Yulizen Banjarnahor, Astri Rumondang Boy Hutabarat, Sunny Brahmantyo, Agung Bramulya ikhsan, Ridho Budi Karyono, Aris Buyle, Sven Chaerudin, Irwan Chairuddin , Irwan Charles A.N Charles A.N, Charles Dessy Winiastuty, Nuraini Dewulf Wouter Didiet Rachmat Hidayat Dinar Dewi Kurnia Edi Abdurachman Endang Sugiharti, Endang Erick Fernando B311087192 Euis Saribanon, Euis Fachrial, Peppy Fajar Tirtafadhitya Farisyi, Sofwan Febrian, Wenny Desty Febry Chairuddin Damien Gugat, Rudi Max Damara Gultom, Simon Handrikovaro, Mario Hariri, Muhammad Haris Haris, Haris Hartiwi Prabowo Hartiwi Prabowo, Hartiwi Hasurungan Silalahi, Martogi Heryadi, Muhammad Heri Hidayaatullah, Mukhlis Hidayat, Didiet Rachmat Husna, Selma Novaliza Ika Utami Yulihapsari Ikhsan, Ridho Bramulya Indra Pasau, Yusuf Indrawan, Rully Indriyati Indriyati Jermanto Setia Kurniawan Kadarisman, Muh Koharudin, Muhammad Laba, I Ketut Lupiyoadi, Rambat M. Arief Ramdhany Marthaleina Ruminda Sitorus Matagiwa, Parabil Meianto, Subangkit Muhammad Fikri Muhammad Resky Munandar, Aries Mustika Sari, Mustika Nelson Len Togas Nelson Len Togas, Nelson Len Nofrisel, Nofrisel Nugraha, Bharata Nur Aryanzah, Dany Nuraini Sari, Nuraini Nursery Alfaridi S Nasution Octaviani, Reni Dian Octoriviano, Fajar Adhitia Oktavia Rini, Ade Ozali, Imam Permana, Verry Rizki Pradana, Madi Prakoso, Otto Sugiharto Pramana, Aditya Prasadja Ricardianto, Prasadja Primadi Candra Susanto Putro, Mego Setyo R. Didiet Rachmat, R. Didiet Rafi, Salahudin Rezty Fauziah Novianty Ridho Bramulya Ikhsan Rosabel Renaningtyas, Eileen Sandriana Marina Sanjaya, Hendri Aka Saputra, Candra Mardhika Sarinah Sarinah Setia Kurniawan, Jermanto Siahaan, L.Denny Simarmata, Andre Yosafat Simarmata, Jean Sabastian Simarmata, Jeremy Ephraim Siska Amonalisa Silalahi Siti Annisa Wahdiniawati, Siti Annisa Siti Zubaidah Sitorus, Binsar Renold Soekirman, Atong suryawan, ryan firdiansyah Suvittawat , Adisak Tampubolon, Manahan Unggu, Winneth Tamake VERONICA VERONICA Wardhani, Anindita Galuh Winarko, Danus Wouter, Dewulf Wynd Rizaldy Yana Tatiana, Yana Yosafat, Andre Yosi Pahala, Yosi Yudistiawan, Yudistiawan Yulianti Keke Yuliantini Yuliantini Yuniarty Yuniarty Yuniarty Yuniarty Yuniarty Yuniarty, Yuniarty Zainal, Munawaroh Zulfa Fitri Ikatrinasari