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All Journal JURNAL MANAJEMEN TRANSPORTASI & LOGISTIK Jurnal Manajemen Pelayanan Publik Warta Ardhia : Jurnal Perhubungan Udara Jurnal Komunikasi Warta Penelitian Perhubungan Jurnal Bisnis dan Akuntansi Dinasti International Journal of Management Science Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Ilomata International Journal of Management Jurnal Ilmiah Manajemen Kesatuan Dinasti International Journal of Digital Business Management Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Ilomata International Journal of Management Jurnal Manajemen Mandiri Saburai (JMMS) Jurnal Manajemen Bisnis Transportasi dan Logistik Annals of Human Resource Management Research Journal of Accounting and Finance Management (JAFM) Jurnal Ilmu Multidisplin Jurnal Manajemen dan Pemasaran Jasa Journal of Business Studies and Management Review JURNAL ABDIMAS TRANSPORTASI & LOGISTIK Business, Management & Accounting Journal Pelita : Jurnal Penelitian, Terapan dan Aplikatif Jurnal Pengabdian Masyarakat dan Penelitian Terapan Proletarian : Community Service Development Journal Warta Penelitian Perhubungan
Juliater Simamarta
Institut Transportasi Dan Logistik Trisakti
Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

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Segmentation of Passenger Preferences for Spending Rate and Product Positioning at Terminal 3 Soekarno Hatta International Airport Bahmi, Yulizen; Handrikovaro, Mario; Oktavia Rini, Ade; Simarmata, Juliater
Journal of Accounting and Finance Management Vol. 6 No. 1 (2025): Journal of Accounting and Finance Management (March - April 2025)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i1.1768

Abstract

The purpose of this study is to understand the segmentation, shopping tendencies, and commercial product preferences of passengers at Terminal 3 Soekarno Hatta Airport. The research design uses a quantitative method as an approach. Data collection was conducted through questionnaires randomly distributed to 385 respondents as a sample, using the Lemeshow formula with a 95% confidence level, a 5% margin of error, and a 50% maximum estimation. The results of the study show that passenger segmentation at Terminal 3 Soekarno Hatta Airport is dominated by solo travelers, families, and business groups. The majority of passengers (62%) tend to shop within the price range of IDR 50,000 – 250,000, with the main product preference being food and beverages such as coffee shops, bakeries, and cafes available in the waiting areas and departure zones.
Evaluation of the Indonesian Government Policy Regarding the Age of Freight Transport Vehicles (Trucking - Land Transportation) Boy Hutabarat, Sunny; Munandar, Aries; Simarmata, Juliater
Journal of Accounting and Finance Management Vol. 6 No. 2 (2025): Journal of Accounting and Finance Management (May - June 2025)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i2.1769

Abstract

This study employs a SWOT analysis to evaluate the policy on age restrictions for freight vehicles in Indonesia. This method was chosen due to its ability to identify and analyze both internal and external factors that comprehensively influence policy implementation. Primary data were collected through in-depth interviews and focus group discussions (FGD) with key stakeholders, while secondary data were gathered from policy documents, statistical reports, and relevant scientific publications. The SWOT analysis involved evaluating internal factors (strengths and weaknesses) and external factors (opportunities and threats) impacting the policy, with weighting determined through expert judgment. The analysis revealed that PT XYZ is positioned in Quadrant III, indicating that the company faces more external threats than opportunities, although internal factors suggest adequate strengths. Recommended strategies include advocating for vehicle age restrictions, operational digitization, service diversification, and the implementation of sustainability efforts to improve competitiveness. The implementation of these strategies is expected to enhance efficiency, customer satisfaction, and corporate reputation. Collaboration with the government and logistics business associations will be crucial for successfully implementing these strategies to ensure sustainable growth.
Quality of service as a driver of brand awareness in the aviation industry: A systematic review of the literature Banjarnahor, Astri Rumondang; Simarmata, Juliater; Ozali, Imam; Sitorus, Binsar Renold; Buyle, Sven
Jurnal Manajemen dan Pemasaran Jasa Vol. 18 No. 1 (2025): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v18i1.21324

Abstract

This study analyzes the relationship between service quality, brand image, and brand awareness in the aviation industry. Using the Systematic Literature Review (SLR) approach following PRISMA guidelines, this study identifies major trends and gaps in related literature. The results show that superior service quality is important in forming a strong brand image and increasing brand awareness. Further analysis reveals that service quality dimensions such as reliability, convenience, and responsiveness greatly contribute to the positive perception of the brand image. In addition, a strong brand image also increases consumer loyalty and repeat purchase intent through a positive word-of-mouth mechanism. This research emphasizes the importance of a customer-focused service strategy to strengthen the airline's competitive position in an increasingly complex and dynamic global market. This study's theoretical and practical implications guide airlines in formulating holistic and responsive strategies to market dynamics.          
Analysis of Customer Loyalty Influenced by E-Service Quality and Promotion through Consumer Satisfaction as Mediation Variable Yulihapsari, Ika Utami; Indrawan, Rully; Simarmata, Juliater; Zainal, Munawaroh
Ilomata International Journal of Management Vol. 6 No. 3 (2025): July 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i3.1579

Abstract

This study aims to analyze the effect of E-Service Quality and Promotion on consumer loyalty, with consumer satisfaction as a mediating variable. In January 2024, a survey was conducted on 105 respondents based on TopBrand survey data. This survey was used to test the validity and reliability of the instrument and test the hypothesis to identify direct and indirect influences between the research variables. The results of the study indicate that E-Service Quality and Promotion have a direct influence on consumer satisfaction and loyalty. In addition, E-Service Quality and Promotion indirectly affect consumer loyalty through consumer satisfaction. The practical implications of these findings emphasize that efforts to improve service quality and positive promotional strategies can be a strategic step in increasing consumer satisfaction, ultimately contributing to customer loyalty. The findings of this study provide strategic insights for companies, especially in the technology-based service sector, such as delivery services or e-commerce. Companies need to improve the quality of electronic services by ensuring a reliable, fast, secure, and easy-to-use platform and providing responsive customer service.
Analysis of Customer Loyalty Influenced by E-Service Quality and Promotion through Consumer Satisfaction as Mediation Variable Yulihapsari, Ika Utami; Indrawan, Rully; Simarmata, Juliater; Zainal, Munawaroh
Ilomata International Journal of Management Vol. 6 No. 3 (2025): July 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i3.1579

Abstract

This study aims to analyze the effect of E-Service Quality and Promotion on consumer loyalty, with consumer satisfaction as a mediating variable. In January 2024, a survey was conducted on 105 respondents based on TopBrand survey data. This survey was used to test the validity and reliability of the instrument and test the hypothesis to identify direct and indirect influences between the research variables. The results of the study indicate that E-Service Quality and Promotion have a direct influence on consumer satisfaction and loyalty. In addition, E-Service Quality and Promotion indirectly affect consumer loyalty through consumer satisfaction. The practical implications of these findings emphasize that efforts to improve service quality and positive promotional strategies can be a strategic step in increasing consumer satisfaction, ultimately contributing to customer loyalty. The findings of this study provide strategic insights for companies, especially in the technology-based service sector, such as delivery services or e-commerce. Companies need to improve the quality of electronic services by ensuring a reliable, fast, secure, and easy-to-use platform and providing responsive customer service.
Ship Management Joint Venture (SMJV), PT Pertamina International Shipping (PIS) with Nippon Yusen Kabushiki Kaisha (NYK) Indra Pasau, Yusuf; Dessy Winiastuty, Nuraini; Simarmata, Juliater
Jurnal Ilmu Multidisiplin Vol. 4 No. 1 (2025): Jurnal Ilmu Multidisplin (April–Mei 2025)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jim.v4i1.842

Abstract

The Ship Management Joint Venture (SMJV) between PT Pertamina International Shipping (PIS) and Nippon Yusen Kabushiki Kaisha (NYK) aims to enhance the efficiency and effectiveness of ship operations. This study seeks to explore the collaboration strategies of both companies in facing intense competition within the ship management industry, as well as sustainability challenges related to carbon emission reduction. The objective of this research is to analyze the impact of SMJV on PIS's operational and financial performance, as well as to evaluate the synergies created through this partnership. The methodology employed includes in-depth interviews with managers from PIS and NYK, along with the analysis of documents related to post-implementation performance of SMJV. The findings indicate that this collaboration successfully reduced operational costs and improved customer satisfaction, with a revenue growth of 15% over the next two years. Furthermore, organizational culture challenges were addressed through cross-cultural training programs, improving communication and operational efficiency. Recommendations for PIS and NYK include continuously evaluating and developing the SMJV strategy, as well as strengthening risk management related to market changes. This study provides important insights into how SMJV can serve as a strategic model for other companies in the increasingly competitive and sustainable shipping industry.
Segmentation Strategy and Company Positioning in Business Development to Increase Competitiveness (Case Study of PT Bangun Desa Logistindo) Nugraha, Bharata; Pradana, Madi; Simarmata, Juliater
Jurnal Ilmu Multidisiplin Vol. 4 No. 1 (2025): Jurnal Ilmu Multidisplin (April–Mei 2025)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jim.v4i1.843

Abstract

The global logistics industry in Asia has witnessed significant growth, driven by globalization, technological advancements, and the e-commerce boom. Indonesia, with its strategic location and inter-island transportation complexities, offers unique challenges and opportunities. This study explores the business strategies of PT Bangun Desa Logistindo (BDL), a leading domestic logistics provider, using SWOT, IFAS, and EFAS analyses to assess its position in the market. Key strengths identified include BDL’s strategic location, modern facilities, and advanced technologies. However, high operational costs and reliance on infrastructure quality emerge as notable weaknesses. External opportunities, such as the rapid growth of e-commerce and government initiatives like the National Logistics Ecosystem (NLE) program, present avenues for expansion. Conversely, challenges like intense competition, regulatory barriers, and stagnant cargo volume growth persist. The study emphasizes the need for BDL to capitalize on its strengths and external opportunities while mitigating vulnerabilities. Proposed strategies include infrastructure optimization, operational digitization, and strategic partnerships to enhance efficiency and competitiveness. These measures aim to drive sustainable growth, strengthen market positioning, and solidify BDL’s role as a key player in Indonesia’s logistics sector. By aligning internal capabilities with external opportunities, BDL is well-positioned to adapt to industry dynamics and contribute to Indonesia's evolving logistics ecosystem.
Market Expansion Strategy for Copper Slag Exports of PT Freeport Indonesia Fajar Tirtafadhitya; Febry Chairuddin Damien; Rosabel Renaningtyas, Eileen; Simarmata, Juliater
Jurnal Ilmu Multidisiplin Vol. 4 No. 2 (2025): Jurnal Ilmu Multidisplin (Juni–Juli 2025)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jim.v4i2.861

Abstract

This study explores the market expansion strategy for copper slag exports at PT Freeport Indonesia using a qualitative approach. A case study design is employed to examine internal and external factors influencing the expansion, supported by SWOT analysis. Data collection is conducted through in-depth interviews with key stakeholders, including export managers, marketing teams, and industry experts, along with document analysis of company reports and export data. The findings reveal that PT Freeport Indonesia has strong internal capabilities, such as large production capacity and operational experience, which provide a solid foundation for market expansion. However, weaknesses such as high logistics costs and limited knowledge of new markets need to be addressed. Externally, there are significant opportunities driven by global demand and the trend towards sustainability, favoring the use of environmentally friendly materials like copper slag. However, challenges such as market fluctuations and intense competition must be carefully managed. The study recommends strategies for market expansion, including investing in foreign market research, reducing logistics costs through partnerships, and emphasizing the environmental benefits of copper slag. By leveraging its strengths and external opportunities while addressing weaknesses and managing threats, PT Freeport can enhance its competitiveness in the global market. This research highlights the company’s potential for success in expanding its copper slag export market through strategic actions.
Airline Service Delays And The Impact On Customer Perceptions, Switching Intentions And Negative Word Of Mouth Simarmata, Juliater; Ikhsan, Ridho Bramulya; Prabowo, Hartiwi; Yuniarty, Yuniarty; Wouter, Dewulf
WARTA ARDHIA Vol. 48 No. 2 (2022)
Publisher : Sekretariat Badan Kebijakan Transportasi, Kementerian Perhubungan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25104/wa.v48i2.483.1-11

Abstract

This research examines the influence of service delay on negative emotions and its result on switching plans and negative word of mouth as customer behavior. The survey was conducted on customers who have undergone delays in LCC airlines in Indonesia. The respondents' total number was 383, and the questionnaire responses were analyzed using SEM and mediation testing. As a result, this study accepts all the hypotheses that service delay affects anger and worry, and its impact on switching intention behavior and negative word of mouth. This research provides insight into how airlines can manage and improve their service policies to minimize service delays.
On Time Performance pada Maskapai Nasional di Bandar Udara Adi Soemarmo Solo Simarmata, Juliater; Ricardianto, Prasadja; Hariri, Muhammad; Pahala, Yosi; Setia Kurniawan, Jermanto
WARTA ARDHIA Vol. 50 No. 2 (2024)
Publisher : Sekretariat Badan Kebijakan Transportasi, Kementerian Perhubungan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25104/wa.v50i2.514.95-107

Abstract

Tujuan penelitian untuk mengetahui pelayanan baggage delivery di PT. Lion Mentari Airlines di Bandar Udara Adi Soemarmo Solo dalam mendukung tercapainya On Time Performance pesawat narrow and wide body. Metode penelitian yang digunakan, secara statistik melalui pengujian uji kecukupan data dan uji keseragaman data, menghitung batas kontrol atas dan batas kontrol  bawah. Dari hasil analisis maka diperoleh rata-rata waktu pelayanan baggage delivery yang diberikan kepada pesawat tipe narrow body sebesar sebesar 34,2 menit. Rata-rata waktu p pelayanan baggage delivery yang diberikan kepada pesawat tipe wide body sebesar sebesar 63,45 menit, sehingga pelayanan yang diberikan tidak optimal. Lamanya waktu pelayanan baggage delivery ini sebagai temuan kunci, adanya waktu yang cukup lama pada bongkar  muat bagasi penumpang pesawat dan perjalanan dari apron ke belt conveyor pengambilan bagasi. Dari kedua jenis pesawat yang melayani penerbangan di Bandar udara Adi Soemarmo Solo terdapat lima penerbangan yang  tidak dapat mencapai On Time Performance yang disebabkan oleh lamanya penanganan dalam kegiatan baggage delivery, khususnya untuk jenis pesawat Boeing 737-800, Boeing 737-900 dan Airbus 330-200.
Co-Authors Achmad Achmad Aditya Wardana, Aditya Agus Setiawan Agusinta, Lira Ahmad, Zaini Aisyah Rahmawati Anggara, Dian Christopher Ari Sulistyowati, Ari As'siddiq, Imam Bahdi Bahmi, Yulizen Banjarnahor, Astri Rumondang Baskoro, Dian Anom Boy Hutabarat, Sunny Brahmantyo, Agung Budi Karyono, Aris Buyle, Sven Chaerudin, Irwan Chairuddin , Irwan Charles A.N Charles A.N, Charles Dessy Winiastuty, Nuraini Dewulf Wouter Didiet Rachmat Hidayat Dinar Dewi Kurnia Edi Abdurachman Endang Hariningsih, Endang Endang Sugiharti, Endang Euis Saribanon, Euis Fachrial, Peppy Fajar Tirtafadhitya Farisyi, Sofwan Febrian, Wenny Desty Febry Chairuddin Damien Gratia Atanka Barus, Gratia Atanka Gultom, Simon Handrikovaro, Mario Hariri, Muhammad Haris Haris, Haris Hartiwi Prabowo Hartiwi Prabowo, Hartiwi Hasurungan Silalahi, Martogi Heryadi, Muhammad Heri Hidayaatullah, Mukhlis Hidayat, Didiet Rachmat Husna, Selma Novaliza Ika Utami Yulihapsari Ikhsan, Ridho Bramulya Indra Pasau, Yusuf Indrawan, Rully Indriyati Indriyati Jermanto Setia Kurniawan Kadarisman, Muh Koharudin, Muhammad Laba, I Ketut Lupiyoadi, Rambat M. Arief Ramdhany Marthaleina Ruminda Sitorus Matagiwa, Parabil Meianto, Subangkit Muhammad Fikri Muhammad Resky Munandar, Aries Mustika Sari, Mustika Nelson Len Togas Nelson Len Togas, Nelson Len Nofrisel, Nofrisel Nugraha, Bharata Nur Aryanzah, Dany Nursery Alfaridi S Nasution Octaviani, Reni Dian Octoriviano, Fajar Adhitia Oktavia Rini, Ade Olfebric, Olfebric Ozali, Imam Permana, Verry Rizki Pradana, Madi Pramana, Aditya Prasadja Ricardianto, Prasadja Primadi Candra Susanto Putro, Mego Setyo R. Didiet Rachmat, R. Didiet Rachmatsyah, T. Herry Rafi, Salahudin Rezty Fauziah Novianty Rosabel Renaningtyas, Eileen Sandriana Marina Sanjaya, Hendri Aka Saputra, Candra Mardhika Sarinah Sarinah Setia Kurniawan, Jermanto Siahaan, L.Denny Simarmata, Andre Yosafat Simarmata, Jean Sabastian Simarmata, Jean Sebastian Simarmata, Jeremy Ephraim Siska Amonalisa Silalahi Siti Annisa Wahdiniawati, Siti Annisa Siti Zubaidah Sitorus, Binsar Renold Situmorang, Ben Ony Hottua Soekirman, Atong Subandi suryawan, ryan firdiansyah Suvittawat , Adisak Tampubolon, Manahan Unggu, Winneth Tamake VERONICA VERONICA Wardhani, Anindita Galuh Winarko, Danus Wouter, Dewulf Wynd Rizaldy Yana Tatiana, Yana Yosafat, Andre Yosi Pahala, Yosi Yudistiawan, Yudistiawan Yulianti Keke Yuliantini Yuliantini Yuniarty Yuniarty Yuniarty Yuniarty Zainal, Munawaroh Zulfa Fitri Ikatrinasari