Article Per Year (5 Year)
p-Index From 2021 - 2026
7.224
P-Index
This Author published in this journals
All Journal JURNAL MANAJEMEN TRANSPORTASI & LOGISTIK Jurnal Manajemen Pelayanan Publik Warta Ardhia : Jurnal Perhubungan Udara Jurnal Komunikasi Jurnal Bisnis dan Akuntansi Dinasti International Journal of Management Science Jurnal Ekonomi Manajemen Sistem Informasi JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Ilmiah Manajemen Kesatuan Dinasti International Journal of Digital Business Management Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Ilomata International Journal of Management Jurnal Manajemen Mandiri Saburai (JMMS) Jurnal Manajemen Bisnis Transportasi dan Logistik Annals of Human Resource Management Research Journal of Accounting and Finance Management (JAFM) Jurnal Ilmu Multidisplin Jurnal Manajemen dan Pemasaran Jasa Journal of Business Studies and Management Review JURNAL ABDIMAS TRANSPORTASI & LOGISTIK Business, Management & Accounting Journal Pelita : Jurnal Penelitian, Terapan dan Aplikatif Greenation International Journal of Law and Social Sciences Jurnal Pengabdian Masyarakat dan Penelitian Terapan Proletarian : Community Service Development Journal Warta Penelitian Perhubungan
Juliater Simamarta
Institut Transportasi Dan Logistik Trisakti
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

Published : 58 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 58 Documents
Search

 2   3   4   5   6 
OPTIMIZING DIGITAL MARKETING FOR AVIATION SELECTION: A SYSTEMATIC REVIEW OF EMERGING TRENDS Simarmata, Juliater; Banjarnahor, Astri Rumondang; Hariningsih, Endang; Yosafat, Andre; Barus, Gratia Atanka
Jurnal Bisnis dan Akuntansi Vol. 26 No. 1 (2024): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/jba.v26i1.2492

Abstract

The aviation industry has increasingly turned to digital marketing to stay competitive and meet evolving customer expectations. This study conducts a systematic literature review (SLR) to analyze emerging trends and best practices in digital marketing within the aviation sector. Utilizing articles from the Scopus database published between 2016 and 2023, the review identifies key strategies such as social media, search engine optimization (SEO), email campaigns, and the use of big data analytics. The findings highlight the effectiveness of these tools in enhancing customer engagement, satisfaction, and loyalty while addressing challenges such as high competition and data privacy concerns. This study underscores the need for a comprehensive understanding of digital marketing optimization to improve customer choice of airlines.
E-Recovery Service Quality and E-Loyalty in Indonesian Online Travel Agents Subandi; Simarmata, Juliater; Sihombing, Sarinah; Rachmatsyah, T. Herry
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4463

Abstract

Indonesia’s travel industry has undergone rapid digital transformation, with online travel agents  emerging as key platforms due to increasing internet penetration, improved digital infrastructure, and rising consumer demand for fast and convenient travel services. This shift has intensified competition, making service quality and effective recovery mechanisms critical for maintaining customer loyalty. This study aims to empirically analyze the effect of e-recovery service quality on e-loyalty, mediated by e-service recovery satisfaction and e-trust among online travel agent customers in Indonesia. Using a descriptive quantitative approach, the study employed SEM-PLS with SmartPLS 3.0 and SPSS 23, involving 150 purposively sampled respondents. The results reveal that e-recovery service quality positively affects e-loyalty, e-service recovery satisfaction, and e-trust. Additionally, e-service recovery satisfaction positively influences e-trust, and e-trust positively impacts e-loyalty. However, e-service recovery satisfaction does not directly affect e-loyalty. In terms of mediation, e-trust partially mediates the relationship between e-recovery service quality and e-loyalty, while e-service recovery satisfaction does not mediate this relationship. Managerially, the study suggests that online travel agent managers should improve compensation policies, such as providing vouchers or points, and enhance service recovery features to ensure quick, user-friendly, and informative problem resolution.
The Role of Airport Reputation And Subjective Well-Being In Mediating Environmentally Friendly Building Design on Passenger Behavioral Intention (A Study on Green Airport In Indonesia) Winarko, Danus; Marina, Sandriana; Simarmata, Juliater
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 1 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i1.6453

Abstract

Research on environmentally friendly building design has been widely conducted, including green decoration, living plants, environmentally friendly spaces, green atmospheres, but research that focuses on airports is still rare. This study aims to analyze the role of airport reputation and subjective well-being in mediating environmentally friendly building design on passenger behavioral intentions. The research method is quantitative. The sample used was 400 respondents who were passengers at Soekarno Hatta, I Gusti Ngurah Rai, Sultan Mahmud Badaruddin II, Juanda, Sultan Syarif Kasim II, and Sultan Hasanuddin airports. The sampling technique used accidental sampling. The data collection technique was a questionnaire. The data analysis technique used Structural Equation Modeling (SEM) based on Smart PLS. The results of the study showed that the environmentally friendly design of airport buildings directly influenced airport reputation, subjective well-being and behavioral intentions. Furthermore, airport reputation and subjective well-being influenced behavioral intentions, airport reputation and subjective well-being mediated the influence of environmentally friendly design of airport buildings on behavioral intentions. Researchers hope that airport managers will continue to improve environmentally friendly designs in airport buildings so as to create a reputation, subjective well-being, and behavioral intentions in users.
Digital Transformation as a Structural Enabler of Zero-Carbon Mobility: A Practice Perspective from Emerging Economies Banjarnahor, Astri Rumondang; Simarmata, Juliater
Pelita : Jurnal Penelitian, Terapan dan Aplikatif Vol. 2 No. 3 (2025): Pelita Journal October 2025
Publisher : Baca Dulu Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/pelita.v2i3.203

Abstract

This research aims to explain how digital transformation plays a role as a structural enabler in accelerating the transition to zero-carbon mobility. This study examines the real-world practices of digital technology adoption in the sustainable transportation sector by highlighting how industry actors are navigating the challenges of decarbonization, governance, and cross-sector collaboration. This study uses a practice perspective approach, which emphasizes analysis of the empirical practices of industry players, regulators, and digital service providers. Two main case studies—Gojek and Blue Bird Group—were selected to illustrate the strategic implementation of digitalization through route optimization, fleet electrification, predictive maintenance systems, and the use of real-time telematics. The analysis was carried out qualitatively based on secondary data triangulation and literature synthesis. The results show that digitalization significantly reduces carbon intensity and improves operational efficiency, but is still faced with obstacles in the form of infrastructure inequality, initial investment costs, and digital literacy gaps. The success of the green mobility transition is proven to depend on the synergy between technological innovation, digital governance, and multi-stakeholder collaboration. These findings provide strategic implications for policymakers and industry players to design digital policies and ecosystems that are inclusive, data-driven, and aligned with the Net Zero Emission 2060 agenda. The study also expands the literature by showing how digitalization integration can strengthen sustainability capabilities in the context of emerging economies
Human resources management strategies in enhancing transportation performance and safety in Indonesia Sihombing, Sarinah; Simarmata, Juliater; Banjarnahor, Astri Rumondang; Farisyi, Sofwan; Suvittawat , Adisak
Annals of Human Resource Management Research Vol. 5 No. 2 (2025): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i2.3001

Abstract

Purpose: This study explores the strategic role of Human Resource Management (HRM) practices training and development, performance management, and organizational innovation in improving transportation performance and safety in Indonesia, while examining the moderating effect of employee welfare amid growing digital transformation and rising safety standard demands. Methodology: A quantitative approach was employed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were collected from 360 respondents working in the land transportation sector across Indonesia through structured questionnaires. Results: The findings confirm that training and development, as well as performance management, significantly influence both organizational innovation and transportation safety. Organizational innovation also positively affects transportation performance, which in turn enhances safety. However, the moderating effect of employee welfare on the innovation–performance relationship was found to be statistically insignifican. Conclusions: High-quality HRM practices in training and performance management enhance operational performance and safety in Indonesia’s transportation sector. However, innovation’s full benefits require stronger welfare systems and integrated safety training, performance tracking, and inclusive innovation within HR strategies for workforce resilience. Limitations: This study finds employee welfare has not significantly moderated transportation performance through innovation. Most welfare initiatives remain basic and unaligned with strategic agendas, revealing a gap between employee well-being and organizational goals that may hinder long-term innovation sustainability. Contribution: This study validates the impact of training and performance management on transportation innovation and safety in developing countries, offering a framework for aligning HR strategies with digitalization and safety goals while emphasizing welfare policies that actively support innovation and performance excellence.
Determinants of Freight Forwarder Selection: A Decision-Making Model in Less-than-Container-Load (LCL) Shipping Widyaningrum, Novita; Abdurachman, Edi; Simarmata, Juliater; Cahyadi, Tri; Indrawan, Rully; Mantoro, Budi; Widilestari, Christine
Greenation International Journal of Law and Social Sciences Vol. 4 No. 1 (2026): (GIJLSS) Greenation International Journal of Law and Social Sciences (March - A
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijlss.v4i1.772

Abstract

Previous studies in logistics and freight transportation have largely focused on service quality, customer satisfaction, or operational efficiency, but limited attention has been given to understanding how key service attributes influence customers’ behavioral intentions and final decisions in selecting freight forwarding services, particularly in the context of LCL shipping. This indicates a research gap in the existing literature on freight forwarding service selection. This study aims to develop a decision-making model for selecting freight forwarding services in Less-than-Container-Load (LCL) shipping by examining the influence of delivery time, price, and brand image on customers’ intention to use and decision to use freight forwarding services. A quantitative research approach was employed with data collected from 200 exporters and SMEs in Semarang, Surabaya, and Jakarta that utilize LCL shipping services. The data were analyzed using Structural Equation Modeling (SEM). The results indicate that delivery time, price, and brand image have significant positive effects on both intention to use and decision to use freight forwarding services. Among the independent variables, brand image shows the strongest influence on intention to use, while delivery time has the strongest impact on decision to use. Furthermore, intention to use significantly mediates the relationships between delivery time, price, brand image, and the decision to use freight forwarding services. This study contributes to the logistics and supply chain management literature by providing an integrated decision-making model for freight forwarding service selection in LCL shipping and offering practical insights for logistics providers to improve service strategies that enhance customer intention and decision to use their services.
The Influence of Personnel Competence, Facility Reliability and Speed of Process on Customer Satisfaction through Service Performance at Terminal 3 of Soekarno-Hatta International Airport Wardhani, Anindita Galuh; Simarmata, Juliater; Abdurachman, Edi
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 6 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i6.5986

Abstract

This study examines the influence of personnel competence, facility reliability, and process speed on service performance and customer satisfaction, as well as examining the mediating role of service performance in the relationship between the independent variables and customer satisfaction at Terminal 3 of Soekarno-Hatta International Airport. A quantitative approach was employed using the SEM-PLS data analysis technique. Data were gathered through a survey involving 410 passengers at Terminal 3 of Soekarno-Hatta International Airport. The results of the study indicate that personnel competence, facility reliability, and process speed have a significant positive impact on both service performance and customer satisfaction. Furthermore, service performance is found to successfully mediate the relationship between the three independent variables and customer satisfaction. Based on these findings, it is recommended that the management of Terminal 3 at Soekarno-Hatta International Airport enhance personnel training, ensure optimal facility maintenance, and implement digitalization and automation technologies to expedite service delivery.
Optimalisasi Lintasan Penerbangan untuk Efisiensi dan Keberlanjutan Perusahaan Penerbangan: Sebuah Tinjauan Sistematis Rumondang Banjarnahor, Astri; Simarmata, Juliater; Keke, Yulianti; Siahaan, L Denny; Wardhani, Anindita Galuh; Kurniawan, Deni Agus; Akbar, Muhajir
Warta Penelitian Perhubungan Vol. 37 No. 2 (2025): Warta Penelitian Perhubungan
Publisher : Sekretariat Badan Penelitian dan Pengembangan Perhubungan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25104/warlit.v37i2.2416

Abstract

Penelitian ini mengkaji perkembangan optimisasi lintasan penerbangan dengan fokus pada penerbangan sipil dalam konteks manajemen lalu lintas udara dan trajectory-based operation. Tinjauan literatur sistematis dilakukan dengan mengikuti pedoman PRISMA 2020 terhadap 51 artikel yang teridentifikasi melalui basis data Scopus. Studi yang tidak relevan dengan domain optimasi lintasan penerbangan sipil seperti pemasaran, brand, kepemimpinan, komunikasi nirkabel murni tanpa implikasi lintasan, maupun spacecraft dikeluarkan pada tahap penyaringan. Sebagian kecil kajian Unmanned Aerial Vehicle (UAV) dipertahankan jika secara eksplisit membahas pengelolaan lintasan yang dapat ditransfer ke operasi penerbangan sipil. Hasil sintesis menunjukkan bahwa Performance-Based Navigation (PBN) dan Automatic Dependent Surveillance–Broadcast (ADS-B) diasosiasikan dengan peningkatan presisi lintasan serta potensi penurunan konsumsi bahan bakar dan emisi CO₂. Continuous Climb Operations (CCO) dan Continuous Descent Operations (CDO) berkontribusi terhadap pengurangan fuel burn, emisi CO₂/NOx, dan kebisingan di sekitar bandara dalam berbagai konteks operasional. Integrasi trajectory-based operations dengan Air Traffic Flow Management menunjukkan kecenderungan untuk meningkatkan prediktabilitas jadwal dan mengurangi delay pada tingkat jaringan. Pemetaan bukti disajikan melalui kerangka teknologi–indikator kinerja (fuel burn, emisi, waktu tempuh, delay, kebisingan), yang juga menyoroti keterbatasan bukti empiris pada konteks negara berkembang. Temuan ini memberikan dasar analitis bagi pengembangan kebijakan dan agenda riset lanjutan mengenai efisiensi dan dekarbonisasi penerbangan sipil.
Co-Authors Achmad Achmad Aditya Wardana, Aditya Agusinta, Lira Ahmad, Zaini Aisyah Rahmawati Akbar, Muhajir Anggara, Dian Christopher Ari Sulistyowati, Ari As'siddiq, Imam Bahdi Bahmi, Yulizen Banjarnahor, Astri Rumondang Baskoro, Dian Anom Boy Hutabarat, Sunny Brahmantyo, Agung Budi Karyono, Aris Buyle, Sven Chaerudin, Irwan Chairuddin , Irwan Charles A.N Charles A.N, Charles Christine Widilestari Dessy Winiastuty, Nuraini Dewulf Wouter Didiet Rachmat Hidayat Dinar Dewi Kurnia Edi Abdurachman Endang Hariningsih, Endang Endang Sugiharti, Endang Euis Saribanon, Euis Fachrial, Peppy Fajar Tirtafadhitya Farisyi, Sofwan Febrian, Wenny Desty Febry Chairuddin Damien Gratia Atanka Barus, Gratia Atanka Gultom, Simon Handrikovaro, Mario Hariri, Muhammad Haris Haris, Haris Hartiwi Prabowo, Hartiwi Hasurungan Silalahi, Martogi Heryadi, Muhammad Heri Hidayaatullah, Mukhlis Hidayat, Didiet Rachmat Husna, Selma Novaliza Ika Utami Yulihapsari Ikhsan, Ridho Bramulya Indra Pasau, Yusuf Indrawan, Rully Indriyati Indriyati Jermanto Setia Kurniawan Kadarisman, Muh Koharudin, Muhammad Kurniawan, Deni Agus Laba, I Ketut Lupiyoadi, Rambat M. Arief Ramdhany Mantoro, Budi Marthaleina Ruminda Sitorus Matagiwa, Parabil Meianto, Subangkit Muhammad Fikri Muhammad Resky Munandar, Aries Mustika Sari, Mustika Nelson Len Togas Nelson Len Togas, Nelson Len Nofrisel, Nofrisel Nugraha, Bharata Nur Aryanzah, Dany Nursery Alfaridi S Nasution Octaviani, Reni Dian Octoriviano, Fajar Adhitia Oktavia Rini, Ade Olfebric, Olfebric Ozali, Imam Permana, Verry Rizki Pradana, Madi Pramana, Aditya Prasadja Ricardianto, Prasadja Primadi Candra Susanto Putro, Mego Setyo R. Didiet Rachmat, R. Didiet Rachmatsyah, T. Herry Rafi, Salahudin Rezty Fauziah Novianty Rosabel Renaningtyas, Eileen Sandriana Marina Sanjaya, Hendri Aka Saputra, Candra Mardhika Sarinah Sarinah Setia Kurniawan, Jermanto Siahaan, L Denny Siahaan, L.Denny Simarmata, Andre Yosafat Simarmata, Jean Sabastian Simarmata, Jean Sebastian Simarmata, Jeremy Ephraim Siska Amonalisa Silalahi Siti Annisa Wahdiniawati, Siti Annisa Siti Zubaidah Sitorus, Binsar Renold Situmorang, Ben Ony Hottua Soekirman, Atong Subandi suryawan, ryan firdiansyah Suvittawat , Adisak Tampubolon, Manahan Tri Cahyadi Unggu, Winneth Tamake VERONICA VERONICA Wardhani, Anindita Galuh Widyaningrum, Novita Winarko, Danus Wouter, Dewulf Wynd Rizaldy Yana Tatiana, Yana Yosafat, Andre Yosi Pahala, Yosi Yudistiawan, Yudistiawan Yulianti Keke Yuliantini Yuliantini Yuniarty Yuniarty Yuniarty Yuniarty Zainal, Munawaroh Zulfa Fitri Ikatrinasari