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Journal : Student Research Journal

Keputusan Pembelian: Pengaruh Persepsi Kualitas Produk dan Kepercayaan Reyza Banowati; Lailati Nisrokha; Sawsan Arif Sya’bani; Khairani Zikrinawati; Zulfa Fahmy
Student Research Journal Vol. 1 No. 2 (2023): April : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srjyappi.v1i2.404

Abstract

This research aims to see whether or not there is an influence of product quality on consumer decisions in buying clothes on the Shopee App, to see how trust affects consumer decisions in buying clothes in the Shopee App, and to see the influence between product quality and trust in clothing purchasing decisions in the Shopee App. The sample used was 150 respondents with the purposive sampling method. The data obtained was obtained by filling out a questionnaire by the respondent. The results showed that simultaneous or partial 1) product quality had an influence on the purchase decision as evidenced by the value of t counted 7.717 > t table 1.976, 2) confidence affects the purchase decision with a value of t count 4.335 > t table 1.976, while the results of the test F showed F count 73.398 > F table 3.0 This means that product quality and trust simultaneously affect purchasing decisions through the Shopee App. Through the calculation of the determination coefficient, it is proven that R Square is 50% which is in the sufficient category, the conclusion obtained 3) product quality and trust simultaneously there is an influence 50% on the purchase decision through the Shopee Application while the remaining 50% is the influence of other variables that are not included in this study.
Persepsi Harga dan Electronic Word of Mouth: Apakah Berpengaruh Terhadap Keputusan Pembelian Barang Elektronik di Tokopedia? Devanty Kamila Maulidiya; Septiyani Dwi Anggreani; Yuni Zulfiana; Nidzam Zahra Viandifa; Khairani Zikrinawati; Zulfa Fahmy
Student Research Journal Vol. 1 No. 2 (2023): April : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srjyappi.v1i2.405

Abstract

Electronic goods are secondary needs for the community (Investor Daily in the Ministry of Industry of the Republic of Indonesia, 2019) which are easily found in the online marketplace. However, purchasing electronic goods online requires higher accuracy, especially the variety of electronic goods that continue to grow makes it increasingly difficult for consumers to evaluate the product to be purchased. So to facilitate the evaluation process, consumers often make purchases based on price as a determinant of product quality (Tobing & Sihombing, 2016). The purpose of this study is to determine the influence of price perception and electronic word of mouth on electronic goods purchasing decisions on Tokopedia. The sampling technique used in this study is to use probability sampling techniques, namely simple random sampling. The sample in this study was 85 respondents and the data collected were analyzed using multiple linear regression through SPSS. The results of this study show that price perception and electronic word of mouth have a significant effect with a probability of significance of (0.013 < 0.05) on the purchase decision of electronic goods on Tokopedia.
Harga dan Kenyamanan Pelayanan : Apakah Berpengaruh Terhadap Minat Beli Pengguna KAI Access? Laila Fitri Nur Zahrani; Yasinta Ayu Dewantari; Faiqotul Ilmiyah; Khairani Zikrinawati; Zulfa Fahmy
Student Research Journal Vol. 1 No. 2 (2023): April : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srjyappi.v1i2.406

Abstract

Purchase intention is an important factor for users in using the KAI Access transportation service because user buying interest will automatically appear when the user is sure and trusts and feels interested in the goods (services) being offered. The purpose of this study was to determine the effect of price and service convenience on the buying interest of KAI Access users. This study uses KAI Access users as a population, and KAI Access users who are domiciled in Semarang as a sample. This research is a quantitative research using a non-experimental research design. Purposive sampling is sampling according to what is desired as a sampling method in this study. The data collection technique by distributing price questionnaires and the questionnaire used is the service convenience scale consisting of 13 items and the buying interest scale consisting of 13 items. The scale is presented using a Likert scale in intervals of 1-5 and questionnaires in intervals of 0-1 with a sample of 107. In this study, multiple linear regression analysis was used for the data analysis technique. In addition, hypothesis testing uses hypothesis testing (t-test), feasibility test (f-test), validity, reliability and normality, using the SPSS software. This study resulted in a statement that the price hypothesis has no significant effect on the purchase intention of KAI Access users. Meanwhile, service convenience has been empirically proven to have a significant effect on the purchase intention of KAI Access users. An important finding in this study is that there is no effect of price on the buying interest of KAI Access users.
Co-Authors Abadi, Auliya Rahma Abdul Malik Karim Amrullah Aden Paiq Muntaz Adhavia, Febrina Beta Afif Abdul Afifah, Afifah Afifah, Siti Afin Mursida, Muhammad Agus Nuryatin Agus Wismanto Ahyauddin, M. Mawahib Aisyah Raihan Faradila Aldila Dyas Nurfitri Alfa Zulia Dwi Karina Alfatah, Bellin Nabiilah Alfatimi, Nailul Akhla Alfiyah, Rohmi Alifia Shafara Amalia Zulfa AMBARWATI, SEPTIANA Ana Nur Khasanah Ananta, Dita Maria Anindita Retya Putri Anindita, Diana Anita Nurmaida Putri Anjani, Nafadhilla Refie Annisa, Salsabilla Kirana Ariyani, Rina Arrum Amalia Arrum Amalia Asep Purwo Yudi Utomo Astriana Khikmawati Astutik, Eka Wulan Atikasari, Fitriya Auliya, Hilda Rahma Aurra Amalia Dwiputri Azizah Tri Utami Azizah, Rahma Luthfiani BAHAR, JIHAN MAILA NURIL Bilqis, Qonita Citra Rizky Lestari Devanty Kamila Maulidiya Dewi Fitriana, Eka Dewi Sulistiya Dhea Eka Vitaloka Khoirunnisa Dhea Eka Vitaloka Khoirunnisa Dian Nugraheni Dimas Wahyu Pratama Elsa Sabina Putri Latifah Emiliawati, Ima Erfiyanti Eva Miftakhul Janah Fadilah, Indy Rahma Fahriza, Talita Faiqotul Ilmiyah Fajar Kamil Pasya Falah Amelia, Risqi Fathudin Fathudin Fathudin, Fathudin Fathur Rohman, Fathur Fa`idah, Pramatika Nurul Febby Fariska Febriani Nur Islami Febriati, Tuti Firdaus, Thami Alya Fitria, Ana Fitriana Zamrotul Ulya Fitriani, Dela Ayu FITRIANI, NOVA Fitroh, Wanda Aulia Furqon Efendi Gaiska Meindieta Muharam Galuh Meliana Anggraeni H, Evika Nur Asyifa Hanifah, Nabilla Nur Haqimah Shafa Salsabilla Haque, Alya Dita Mazaya Haryadi - Hasanah, Yuli Putri Hibban Irma Masfia Imeldylia Rahmah Indah Nihayatur Romadhoniah Indramayu, Ayom Intan Nurul Azizah Inviolita, Andriana Irgi M. Aqil Daeng Masiga Irma Masfia Ishma Annisa Islami, Elvina Rachel Putri Ismi Alvia Damayanti Izza Hafida Milla , Ghifarina Karadita, Sabrina Khairani Zikrina KHAIRANI ZIKRINAWATI Khoiriyah, Wahyu Puji Kurniawan, Ladya Ghaisani Kusuma Wardani, Devi Lafiah , Lafiah Laila Fitri Nur Zahrani Lailati Nisrokha Lathifah Zakiyatuz Zahra Lestari , Flony Syera Lestari, Rimba A. Lestari, Sri Ayu Liana, Novi Izmi Listiyawaty, Ardyaningtyas Dwi Lutfi Nur Afifah M.Krisna Bagus Virgiana MADAFI, HASNA LAILA DHIAULHAQ AL Madita, Rach Maharani, Annisa Tetty Maryam Farah Nur Fadhilah Masfia, Irma Masifa, Irma Mawaddatunnisa, Eva Melia, Dea Milladyah Laila Sari Mita Agustia Mita Widya Pratama Mochammad Imron Awalludin Muchammad Fariz Muhammad Akmal Rafli Muhammad Dzaki Athallah Hanan Muhammad Riyan Pradana Muhammad Yasin Muhammad Zacky Muhda Zahroh Vania Mulyani Oktaviana, Sri Munif, Ahmad Mutiatun Himmatul Khoiriyah Mutmainnah, Ummu' Abidah Dzakiyyah Nabela Devinta Puspitaningrum Nabilah Auradifa Aditya Putritami Nadya, Najma Nafiah, Muhimatun Nanda Zakiyatul A Natalia, Nia Navika Apri Alifia Neno Sri Wahyuningsih Nida Rufaida Nidzam Zahra Viandifa Ningrum, Nadya Aditya Nisa Hanifah Novita Sari Nur Aini Naimatu A’yun Nur Hidayah Nurfadilah, Risma Intan Oktavia, Dilla Maghdalena OSTIAN, RAI NANDANA Pangesti, Dita Octa Pratiwi, Alya Hardianti Putra, Hery Tiyas Pramana Putri Asmara Dirgantari Putri Dzakiyyatul Khotimah Putri, Khoirina Ayudia Putri, Nisrina Nurviani Qonita Sanal Barqiy Rahayu Pristiwati Rahma Mustafida Husna Rahma, Elfia Rahmania, Afifah Raihan Al May Sany Raihan Al May Sany Ramadhani, Okfanisa Riskia Rania Rivalda Reyza Banowati Risqi Falah Amelia Ritno Andriyanto Ritno Andriyanto Rizki Febiyanti Rizki Nur Anisa Rizki Nur Anisa Robaiyani, Siti Rohmah, Aprilita Dwi Rossi Galih Kesuma, Rossi Galih S, Nanda Ridwan Sa'adah, Salsabila Nur Sahna, Aufa Rizqia Salma Fathiyya Nuha Salma Fathiyya Nuha Salsabila Besta Kirana Salsabila Hasna Kamilah Salwa Tadzkirotul Aula Sanal Barqiy, Qonita Sania Qotrun Nada Sari, Novi Widya Sawsan Arif Sya’bani Septianingtyas Septiyani Dwi Anggreani Setiawan, Mohamad Dwiki Shinta Nurliana Shinta Nurliana Sibthi Alfiatuni’ma Sibthi Alfiatuni’ma Sinta Rizqiana Sinta Rizqiana Sintya Dini Wilanda Sintya Dini Wilanda Siti Azizah Sri Mulyani Oktaviana Subyantoro Sudiyati Sudiyati Sultonah, Nur Surahmat Surahmat Syaharani, Nabila Dhita Teguh Supriyanto Titi Wuryani Tiyas Apriliani, Awaliyah Tsaniyah, Aninda Ma'rufatus Uki Hares Yulianti Ulfi Akhyatussyifa USBAH, ALIKA MAEZALATI Vianni Nifattien Vrisna Putri Vika Safitri Rahmayuniar Vina Agustin Vina Agustin Vivi Juli Pratiwi Wagiran Wagiran Wati, Maulida Laily Kusuma Wicaksono, Andien W. Wuryani, Titi Yasinta Ayu Dewantari Yogi Rahmadani Yuni Zulfiana Yusro Edy Nugroho Zaharo , Diana Nur Zahra, Dhafiyah Zahrotun Nikmah Zakiyyatul Fakiroh Zidny Nabiel Hussein Zikrinawati , Khairani ZIKRINAWATI, KHAIRANI Zikrinawati, Khariani Zulfa Dwi Muflikhah Zulfan, Abiyyu Fadhil Zurika Estiyarika