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All Journal Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal Riset Pendidikan Ekonomi JKTP: Jurnal Kajian Teknologi Pendidikan JRMSI - Jurnal Riset Manajemen Sains Indonesia Jurnal Sosial Humaniora Jurnal Industri Kreatif dan Kewirausahaan Dinasti International Journal of Digital Business Management ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW (IJOSPL) Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) Jurnal Ekonomika Dan Bisnis Jurnal Penelitian Ilmu Pendidikan Indonesia Klabat Journal of Management Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Cendikia: Jurnal Pendidikan dan Pengajaran Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi Conference Proceedings International Conference on Education Innovation and Social Science Jurnal Pengabdian Kepada Masyarakat Kalam Jurnal Ilmu Komputer dan Informatika CJPP Radiant : Journal of Applied, Social, and Education Studies
SUSAN FEBRIANTINA, SUSAN
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Building a Standout Personal Brand: Candidate Branding Strategies for Youth Unemployment (Gen Z) Herlitah, H; Febriantina, Susan; Amniah, Hania; Kurnianti, Destria
Proceedings International Conference on Education Innovation and Social Science 2025: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Advances in digital technology have transformed the global employment landscape, particularly for Generation Z, who have been raised in an era dominated by the internet and social media. This shift necessitates strategic preparation to compete effectively in the job market. This community engagement initiative aimed to strengthen the competencies of students from Universitas Negeri Jakarta and the University of Sabah Malaysia in developing impactful personal branding and candidate branding. Conducted in July 2025 in a hybrid format, the program engaged 70 participants through interactive lectures and Q&A sessions. Core topics included the principles of personal branding-authenticity, visibility, value, and digital presence as well as candidate branding strategies using social media, storytelling, and gamification. Pre- and post-test evaluations demonstrated notable improvements in participants' understanding of branding concepts and their application in recruitment contexts. The program contributes to preparing young professionals to be more adaptive, professional, and competitive in the global labor market.
Analisis Penerapan Presensi Berbasis Aplikasi Mobile Pada Pegawai Perpustakaan Nasional RI Amelia, Firda; Febriantina, Susan; Suhendry, Bayu
Jurnal Ilmu Komputer dan Informatika | E-ISSN : 3063-9026 Vol. 2 No. 4 (2026): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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This study aims to analyze the implementation of mobile application-based attendance for employees at the National Library of the Republic Of Indonesia through the Staffinc Work application, identify the challenges encountered, adn evaluate the system’s implementation. This study employed a qualitative approach with a descriptive method. Data were collected through interview, observation, and documentation involving five informants who are directly engaged in the use and management of the mobile application based attendance system. Data analysis was conducted systematically using Nvivo 15 software. The findings reveal that the mobile application-based attendance system has had a positive impact on employee attendance recording, reduced queuing during clock-in and clock-out times, and provided flexibility through the use of personal devices. Nevertheless, the system still faces challenges including internet disruptions, system errors during application updates, vendor dependency, and the lack of direct integration with the SDMU Bureau's HR portal, resulting in attendance data still being managed semi-digitally. System evaluation is conducted periodically through vendor-driven improvements and feature development to support integrated HR services within a single platform. This study is expected to serve as a reference for developing a more effective and sustainable digital attendance system.
Co-Authors Aditya Pratama Agus Wibowo Ahmad, Daffa Syuja Albana, Muhammad Ajib Amelia, Dlya Amelia, Firda Amniah, Hania Andari Andari, Andari Anggraeni, Syeila Puspita Arthamevia, Athirah Delfi Awaluddin Tjalla Ayyun, Dinda Ramadhani Qurrota Azalia, Farah Cantika Azhari, Muhammad Badrani Bayu Suhendry Bilqiis, Allysya Lailla Caniago, Tarida Alfiah Christian Wiradendi Wolor Corry Yohana Danisworo, Herdina Darma Rika Swaramarinda, Darma Rika Della Rulita Nurfaizana Despinur Dara Destria Kurnianti Dewi Nurmalasari, Dewi Dewi Susita Dewi, Indah Karisma Dianta A, Karuniana Ervina Maulida Fadillah, Nadya Fadli, Ghifari Aminudin Fajri, Afina Kurnia Fathin, Anisyah Fauzan, Alfa Fauzia, Marcellia Febianti, Anna Febriyanti, Ayunda Ferry Setyadi Atmadja Fidhyallah, Nadya Fadillah Firjatullah, Jodie Fujianti, Aini H Herlitah, H Hania Aminah, Hania HENRY ERYANTO, HENRY Herliana, Mavalda Herlitah Herlitah Herlitah, Herlitah Hery Widijanto Husnul Khatimah Ika Febrilia Karyaningsih, Rr Ponco Dewi Kasvi, Mentari Dwi Lathiefah Rabbaniyah Lestari, Nara Yunita Maharani, Nadya Riska Maharrizki, Alif Malikhah, Anindya Salsabila Malzara, Vidia Ratu Balqis Mardi Marsellisa Nindito, Marsellisa Marsofiyati Marsofiyati Mayang Riyantie, Mayang Muhammad Ikhwan Mulalinda, Ananda Yosefa Nauli Mundiharno Nada, Shafwatun Nafiudin Nurhaliza, Sylvania Arsa Nurizqi, Gina Aulia Nurwati, Utami Nuryetty Zain, Nuryetty Oktobisono, Anggriawan Osly Usman Palupi, Amanda Praditia, Ariya Priskilla, Vanesha Purwana E.S., Dedi Putri, Hana Kamila Putri, Juliana Amanda Putri, Zahra Heidi Qotrunnada, Qotrunnada Rachmadania, Riski Firdausi Rahma, Meita Anisya Rahma, Muthya Rahmi Ramadhanti, Fenty Rizki Firdausi Rachma Dania Roni Faslah Salsabila, Aisya Fajri Sanjaya, Brata Saparuddin Sari, Devina Dyah Puspita Sasmi, Aji Ahmadi Setiawan, Ryan Pradipta Sholikhah Siti Nurjanah Sri Indah Nikensari Sri Zulaihati, Sri Sulastri, Tita Sulistyowati, Yuyun Suparman, Ady Fahril Suparno Suparno Suprayogi, Wahyu Suwatno Suwatno Umi Widyastuti Uswatun Hasanah Utari, Eka Dewi Violeta, Chendry Arshilya Isyan Zakaria, Adam