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Journal : Business Perspective Journal

Strategi Menghadapi Persaingan Usaha: (Studi Kasus pada Laila MUA) SUSANTI, AGUS
Business Perspective Journal Vol. 4 No. 2 (2024): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/bpj.v4i2.2091

Abstract

Businesses in the beauty sector are currently experiencing very rapid growth, giving rise to tight competition. Technological developments and social media influence people's needs and desires in the field of beauty. Situations like this require entrepreneurs in the beauty sector to have a strategy to face competition. Laila MUA has problems implementing effective strategies to face increasingly tight business competition. The aim of this research is to find out the strategies or methods used by Laila MUA in facing business competition. Provide recommendations for effective strategies for Laila MUA to increase their competitive ability in the beauty business. The research uses qualitative descriptive analysis. Data sources were obtained from primary data by conducting non-participant observation, unstructured direct interviews and documentation. Meanwhile, secondary data was obtained from literature that supports this research. The results show that Laila MUA needs to 1) Increase knowledge and skills. (2) Update portfolio (3) Live streaming, hold giveaways (4) Collaborate with other professionals (5) Improve service quality (6) Create packages and promotions (7) Increase use of digital technology (8) Sterilize make-up tools and products used (9) Additional services, before the ceremony or reception (10) Attending industry events, beauty exhibitions and professional meetings. Conclusion: Strategy recommendations include: Improving skills and knowledge, building an attractive portfolio, utilizing social media, collaborating with other professionals, improving customer service, creating packages and promotions, increasing reviews and testimonials, maintaining cleanliness and quality, offering additional services, build networks and reputation. Suggestions: develop innovation and creativity in products and services, digital technology and adapt to the changing business environment. Keywords: strategy, business competition, MUA
Co-Authors Abda Abda Abdul Latief Arung Arafah Agus Pahrudin AGUSTIN, ULLY Aisahara, Chindy AKBAR, MUHAMMAD SULTHAN ALICIA, SYIFA ALVATH, ACHMAT Amelia, Hani Anjani, Huly Luthfi Selfia ANNISA, LATIFA APRILIANI, USSY Aribah, Serly ARMANSYAH, TRIYAN Arub, Rafa ASTUTI, TIARA WIDYA Azar, Dhea Baharudin Baharudin Baharudin Baharudin Baharudin Chandra Halim Damanhuri Damayanti, Berlian Afilia Desmala Eliza Diani*, Rahma Eliana, Mega Era Octafiona Erni Yusnita Eva Nurchurifiani Evi Febriani Fadliyah, Ummu Lailatul Fitriani Fitriani Fitriani Fitriani Garmelia, Elise Ghandi, Septina Angeliza Hanif, Diandra Hasanah, Dian Nur Hayyu Mashvufah HELVITA, HELVITA Heni Verawati Heru Juabdin Sada Hery Widijanto Hijriyyah, Umi Ida Faridatul Hasanah Imam Syafei Intan Muflihah Irawan, Rudy ISTIANA, AIS ISTIANA, LAISA Istihana Istihana Isti’ana, Ais Jaenullah Jaenullah Jaenullah, Jaenullah Jie, Li Juni Hartiwi Khumaini Rosadi Komala sari, Komala L, LENTARIWIDYA LATIFAH, TATIK Lestari, Shindy Dwi Listiyani Siti Romlah M. Nuzulul Ulum Mashvufah, Hayyu Muhamad Satria Wardana Muhammad Mustofa Nazira, Kiki Nisa, Fitri Khairun Nugraha, Hafizh Maulana NURUL AZIZAH NURUL AZIZAH Octaviani, Annisa P, M HENNANDA PAHSYA, FIJIRA PERTIWI, DEA YUDA Pratama, Rangga Andika Prayogi, Loedya Purna Wiratno PUSPITA, REVI Qonita Shabira Rahma Diani, Rahma Ramadhan, Ahmad Faisal RAMADHANI, SYAHRURROFI Rhamadani, Shalshaleha Rismanda, Endar Rohana Rosadi, Khumaini RUKMANSYAH, DEA FIBRIANI Ruswanto, Ruswanto S, CITRA PEMATA Saiful Bahri Saputra, Amri Saputra, M. Indra Sa’idy Sa’idy, Sa’idy Shabira, Qonita SITI MAHMUDAH Siti Maisaroh Siti Maysaroh Siti Zulaikha Siti Zulaikhah SUKMAWATI, NUR NAJIBAH Sulistiana, Indah Ayu Sunandi, Apri SUNARTO Sunarto Sunarto Susilawati, Beti Ulandari, Resi Ulfa, Amilia Mariam Umama, Najla Sahda Umi Hijriyah Umi Hijriyah Uswatun Hasanah Uswatun Hasanah Widiawati, Nanda Yessy Velina Yunika, Fera YUSNITA, ERNI Zahra Rahmatika Zulkifli Zulkifli Zulkifli Zulkifli