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ANALISIS TINGKAT KEPUASAN PELANGGAN TERHADAP KUALITAS PELAYANAN PADA TOKO PLASTIK RIZKA DI TENGGARONG Yanti, Meli; Wijayanti, Silvana; Hendra
I-Con Media مجلد 8 عدد 1 (2025): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61509/luxICM81101

Abstract

Customer satisfaction is an important thing in business place satisfaction becauseif customers feel dissatisfied it will make consumers disloyal to that place ofbusiness. The writing of this final assignment uses five dimensions which includethe dimensions of direct evidence (tangibility), reliability, responsiveness,assurance and empathy to determine the level of consumer satisfaction with theservice at the Risca Plastic Shop. The problems that occur in this business placeare regarding customer satisfaction in the aspects of cleanliness and tidiness, thelocation of the business place and employees in providing orders according toconsumer wishes. This can be seen from the interview results which show that thereare still respondents who feel quite satisfied. The author suggests that businessowners pay more attention to the cleanliness of their business premises by creatinga special warehouse to store supplies and making signboards to make it easier forconsumers to find their business premises. And create a policy to increaseemployees so they don't ask questions when handling their work.Keywords: Consumer Satisfaction, Service Quality and Buying Decision
Co-Authors Abdul Haris Abdullah, Sufarhan Adharani, Yana Adi Purnawarman, Adi Adrie Oktavio Agoestinus Lis Indrianto, Agoestinus Lis Agus Hadian Rahim Agustinus Nugroho Ahmad Safran Akwa, Villian Shah Alfiansyah, Githa Amin Amrizal Ananta, Aryonoi Antika, Maya Nur Anugerah R, Muhamad Ari Athoillah, Syafiq Awan Awan Azhar, Raisul B., Muhammad Yunus Bahrun Basilius Agung Eka Saputra Assa Burhan Chandra Anugrah Putra Christabella Eilin Setyawan Dedi Erawadi Dona Sariani Edison Ency Eni Sumanti Nasution Epinur Etty Murwaningsari Euis Eti Rohaeti Fazril Ferawati Firdiawan Ekaputra Fitri Fitri Komariyah Fuldiaratman Gabriella Maria Christine Sipahutar Gecong , Alimin Golan Hasan, Golan Gusti Nida Nurkhaliza Hadar, Abdul Kadir Hajri, Priazki Hamdan Akbar Notonegoro Harissman Hasbie, Muhammad Herawati, Eka Tlaga Heri Usmanto herman, pudimirama Ihlas, Ihlas Ilham, Muhammad Arifin Indra Laksmana Irwan Ismail, Azhar Jalaluddin Jamaluddin Jenny Ria Sihombing Jingga, Trinovita Zuhara Juliaster Marbun Junilla, Renata Junita Batubara, Junita Kasmawati Khomarudin, Agus Nur kusuma, Yuda Perdana Lambang Basri Said Lantip Nurohman Liantifa, Melifia Massara, Asma Matondang, Vinsensius Minarni Missy Bremila moh Muhammad Andi Muhammad Ghifari Muhammad Hably Nasrullah Muhammad Sayyid Farhan Muliyana Mulyana, Ayu Munir Muqor Rama Hasanah Muslikun Nabila Salsabila Samodro Nazari, Nuri Nelyahardi Nina Herlina Nofrial Nor Aufa, Mohamad Nurmalia Dewi Nurtam, M Riza Nurvelly Rosanti, Nurvelly Oktavia, Yunisa Putra, Jati Putra, Muhammad Azizsyah Rabby Nazli Rahmadi Rahmi Berlianti Raisya, Alika Ramdhan, Ahmad Raswati, Elsa Mundi Reski Septiana Retnoningsih Rifaldi Rina Novita Rispandi Rizki Rizki Adityaji Romy Aulia Rosnelli Rully Mujiastuti Rusmaeni Saiful Anwar Saputra, Indra Adi Sekianti, Atik Sugianto Sukarman Purba Sunaryo, Chandra Supriyadin Suriyadi Suwandhi, Albert Syamsul Arifin Syukriadi Tohap Pandapotan Simaremare Tri Angreni Venessa Margareta Verina Amelia Vitto Andrivanly Vivin Hanitha Vizayaksa, Gema Wahyuni Putri, Amalina Wellizar Widya Febrina Widya Febrina Wijayanti, Silvana Windos Marbun WULANDARI Yanti, Meli Yovan Witanto Zam, Riswel Zuraida Lubis