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All Journal Journal of Management and Business Review JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) PeTeKa Menara Ilmu JURNAL LENTERA BISNIS Jurnal Ilmiah Edunomika (JIE) Jurnal Informasi dan Teknologi PREPOTIF : Jurnal Kesehatan Masyarakat Jurnal Ecogen Jurnal FASILKOM (teknologi inFormASi dan ILmu KOMputer) Jurnal Kesehatan Tambusai JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) ProBisnis : Jurnal Manajemen Journal Of Human And Education (JAHE) Jurnal Sistim Informasi dan Teknologi International Journal of Economics (IJEC) Sanskara Ekonomi dan Kewirausahaan Jurnal Multidisiplin West Science The Es Economics and Entrepreneurship International Journal of Advanced Science Computing and Engineering Amkop Management Accounting Review (AMAR) Indo-Fintech Intellectuals: Journal of Economics and Business West Science Journal Economic and Entrepreneurship Jurnal Bisnis dan Manajemen West Science Jurnal Ekonomi dan Kewirausahaan West Science Global Education Journal Journal International Journal of Teaching and Learning (INJOTEL) West Science Social and Humanities Studies RESLAJ: Religion Education Social Laa Roiba Journal JER Journal of Ekonomics, Finance, and Management Studies
Ainil Mardiah
Universitas Adzkia, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Analysis of Micromanagement Strategies in MSMEs in the Digital Era Mardiah, Ainil; Afrizal, Afrizal; Amalia, Fisy; Fatchuroji, Acep; Muhammad Sabir
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1748

Abstract

The purpose of this study is to analyze micromanagement strategies in MSMEs in the digital era. This research approach collects data through a literature review, which involves reading literature from various sources, including books, reports, articles, and journals, employing both qualitative and deductive methods. The results of this study suggest that in the digital era, MSMEs must adopt micromanagement strategies to enhance competitiveness and operational efficiency. These strategies include operational optimization through technology, digital marketing based on social media and e-commerce, financial management utilizing digital applications, and enhancing human resources and leadership through digital literacy. The utilization of consumer data also drives innovation in products and services. The successful implementation of this strategy is supported by the synergy of the digital ecosystem, including the active role of the government, technology platforms, universities, communities, and local media and influencers in providing access, mentoring, and sustainable promotion for MSMEs.
Co-Authors - Afrizal A.A. Istri M. Septiviari Afriyeni Sri Rahmi Ago, Gordius Agung Widarman Aldo Eko Syaputra Amalia Amalia Anas Romzy Hibrida Annisa, Sri Anwar, Amelia Arief, Ilham Aris, Nurlina Arisanti, Ivon Aslan Aslan Axelon S Renyaan Balla Wahyu Budiarto Budi Akhmad Tarigan Chevy Herli Sumerli Chevy Herly Sumerli A Dasa Rahardjo Soesanto Defni Defni Dewa Gde Ngurah Dodi Sukmayadi Donny Juliandri Prihadi Eko Fikriando Erwina Kartika Devi Ery Sugito Eva Desembrianita Eva Yuniarti Utami Fajri Fajri Farida Akbarina Fatchuroji, Acep Fikriando, Eko Fisy Amalia Fithria, Rahmi Fitrianingrum, Rini Fitriyatul Bilgies, Ana Flori Puspa Humani Francisca, Yuniati Frans Sudirjo Hamdi Anugrah Helmy Syamsuri Hendra, Yomei Heni Widyaningsih, Heni Himawan Sutanto, Himawan I Made Sucipta Adnyana I Nengah Suarmanayasa Indra Wijaya Jenny Nancy Kaligis Johni Eka Putra Johni Eka Putra Joko Ariawan Judijanto, Loso Juliandi, Yurizki Jumaedi, Jumaedi Junaldi Junaldi Jusatria Khotijah, Nur La Mema Parandy Lamsir, Seno Larisya Syawalki Lestari, Aster Happy Listiana Sri Mulatsih LISTIANA SRI MULATSIH Loso Judijanto Luthfi Nuraini Luthfi Nuraini M Toyib Mahmudin, Tono Maulina, Evaf Mayasari, Nanny Moh Gifari Sono Mubayyin, Muhammad Afief Muh. Aksa Muh. Aksa Muhamad Risal Tawil Muhammad Afief Mubayyin Muhammad Sabir Nanny Mayasari Nazriah, Ainun Nurhaliza, Ellys Nyoman Gede Mas Wiartha Oza syafriani Prilosadoso, Basnendar Herry Purwaka Hari Prihanto Putra , Johni Eka Putri Ekaresty Haes Ramadhi RAMADHI RAMADHI Relifra Relifra, Relifra Rendro Laksmono Rika Susanti Rina Pratiwi Rini Fitrianingrum Santy Sriharyati Septin Maisharah K Sofia Edriati Sono, Moh Gifari Sono, Mohammad Gifari Sri Annisa Sulistyo Budi Utomo Sumerli A, Chevy Herly Sumerli A., Chevy Herli Susi Evanita Suwarna, A. Idun Tio Devilishanti Tio Devilishanti Titin Ritmi Tri Apriyono Umar Sako, Umar Utami, Eva Yuniarti Utomo, Sulistyo Budi Whyosi Septrizola Widya, Astri Wijaya, Indra Winanto Nawarcono Yulia Novita