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All Journal Jurnal Promosi Pendidikan Ekonomi Journal of Economic, Bussines and Accounting (COSTING) JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Sosial Humaniora JURNAL VISIONIDA IKRA-ITH EKONOMIKA Syntax Idea Jurnal Ekonomi Manajemen Sistem Informasi Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat International Journal Of Science, Technology & Management (IJSTM) Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Pengabdian Masyarakat (ABDIRA) MANAJEMEN Parta: Jurnal Pengabdian Kepada Masyarakat Journal Of World Science AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Jurnal Pustaka Aktiva : Pusat Akses Kajian Akuntansi, Manajemen, Investasi, dan Valuta Jurnal Pengabdian Masyarakat Formosa (JPMF) JWM (JURNAL WAWASAN MANAJEMEN) SENTRI: Jurnal Riset Ilmiah Jurnal Ekonomi dan Binsis Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Innovative: Journal Of Social Science Research Enrichment: Journal of Multidisciplinary Research and Development Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi International Journal of Applied Economics, Accounting and Management (IJAEAM) Karimah Tauhid International Journal of Management Analytics (IJMA) International Journal of Management and Business Intelligence (IJMBI) Pusat Publikasi Ilmu Manajemen Journal Economic Excellence Ibnu Sina International Journal of Integrated Science and Technology
Titiek Tjahja Andari
Universitas Djuanda
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Neuroscience Nursing Public Health Social Sciences Transportation Other

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PENGARUH ONLINE CUSTOMER REVIEW DAN BRAND IMAGE, TERHADAP KEPUTUSAN PEMBELIAN BODY LOTION HERBORIST DI SHOPEE MELALUI BRAND TRUST SEBAGAI VARIABEL INTERVENING Andari, Titiek Tjahja; Yulianingsih, Yulianingsih; Lestari, Eka Destri
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 1 (2026): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/nhnr0a44

Abstract

Dengan Brand Trust sebagai variabel intervening, penelitian ini mengkaji pengaruh Online Customer Review dan Brand Image terhadap keputusan pembelian Herborist Body Lotion di Shopee. Data dari 100 pembeli online Herborist Body Lotion di Kabupaten Bogor dikumpulkan menggunakan teknik deskriptif-verifikasi kuantitatif, dan pendekatan analisis jalur dalam SPSS 26 digunakan untuk menganalisis data. Menurut penelitian ini, Online Customer Review memengaruhi pilihan pembelian melalui Brand Trust. Selain itu, Brand Trust berfungsi sebagai variabel intervening, yang memberikan Brand Image dampak yang cukup besar dan positif terhadap pilihan pembelian. Mempertahankan Brand Image yang positif dan memastikan bahwa pelanggan memberikan nilai tinggi pada produk Herborist di Shopee sangat penting untuk mendapatkan kepercayaan dan meningkatkan keputusan pembelian konsumen.
Penerapan Customer Relationship Management (CRM) pada Bengkel Jasa Servis Sepeda Motor: Studi Kasus pada Bengkel di Kota Bogor Merli Mai Damayanti; Titiek Tjahja Andari
MANAJEMEN Vol. 6 No. 1 (2026): Mei : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/q5tgck77

Abstract

This study aims to analyze the implementation of Customer Relationship Management (CRM) in a motorcycle service workshop, focusing on customer interaction and customer relationship maintenance. A descriptive qualitative approach was used, with data collected through observation, interviews, and discussions. The results indicate that customer data management has been implemented adequately; however, it has not been optimally utilized to support continuous communication. Customer interaction is considered moderately effective, as it mainly occurs during the service process and is not consistently maintained afterward. Meanwhile, customer relationship maintenance remains suboptimal due to the absence of systematic follow-up and complaint recording. This study proposes a customer complaint form as a practical solution to improve service quality and strengthen long-term customer relationships.
PERILAKU KONSUMTIF GENERASI Z: PERAN LITERASI KEUANGAN DAN PENDAPATAN DI KOTA BOGOR Anugrah, Neng Revi; Asmin, Erny Amriani; Andari, Titiek Tjahja
Bisnis-Net Vol 9, No 1: MEI 2026
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v9i1.7203

Abstract

The purpose of this study is to determine the influence of financial literacy and income on the consumptive behavior of Generation Z in Bogor City.This study employed quantitative research. Data were collected using a Likert-scale questionnaire from 384 Generation Z respondents residing in Bogor City. This study employed regression analysis with SPSS 27 software. The results indicate that financial literacy and income have a positive and significant influence on the consumptive behavior of Generation Z in Bogor City.
PRODUCT BRANDING: STRATEGI MENINGKATKAN BRAND AWARENESS DAN NILAI PRODUK USAHA JAMU BU NENAH Tini Kartini; Titiek Tjahja Andari; Sri Harini; Dian Tri Nurhalisza; Siti Maria Safitri; Muhammad Ilhan Rivaldi; Eva Julia Santika
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.38675

Abstract

Branding merupakan salah satu aspek krusial dalam dunia bisnis untuk menciptakan dan mengelola citra suatu produk di benak konsumen. Namun, tingkat kesadaran akan penting branding di kalangan usaha masih rendah. Kegiatan pengabdian kepada masyarakat ini dilakukan dengan tujuan untuk membahas dan mengimplementasikan strategi branding produk dalam upaya meningkatkan brand awareness dan nilai produk pada usaha jamu Bu Nenah yang berlokasi di Desa Benda, Kabupaten Sukabumi. Meski bisnis ini sudah berjalan bertahun-tahun dan memiliki pelanggan setia, namun potensi peningkatan jangkauan pasar masih sangat besar. Metode pelaksanaan yang diterapkan melalui observasi dan wawancara serta pemberian pelatihan untuk menganalisis langkah-langkah branding yang dilakukan pemilik dalam mempromosikan produk jamu tradisionalnya. Hasil kegiatan pengabdian ini menunjukkan bahwa strategi branding yang tepat seperti menciptakan identitas merek yang kuat, kemasan yang menarik, dan pembuatan banner bisnis dapat meningkatkan kesadaran konsumen terhadap produk dan memperkuat citra. Kegiatan ini memberikan wawasan bagi pengusaha kecil di sektor produk tradisional untuk menerapkan strategi branding sebagai alat penting dalam mengembangkan usahanya.
Pengaruh Budaya Organisasi dan Kepuasan Kerja terhadap Produktivitas Kerja Melalui Komitmen Organisasi Sebagai Variabel Intervening pada PT. Sumber Karya Indah Bogor Helda Pebrasari; Palahudin Palahudin; Titiek Tjahja Andari
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 7 (2025): SENTRI : Jurnal Riset Ilmiah, Juli 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i7.4248

Abstract

This study aims to examine the influence of organizational culture and job satisfaction variables on work productivity through organizational commitment at PT Sumber Karya Indah Bogor. The research design employs descriptive and verification methods with a quantitative approach. The population of this study includes 53 employees of PT Sumber Karya Indah Bogor, all of whom were taken as the sample using a non-probability sampling technique, specifically saturated sampling. The data analysis method used is Path Analysis, including t-tests and Sobel tests for the mediating variable, with IBM SPSS 25.00 software. The results show that organizational culture and job satisfaction have a direct, positive, and significant influence on organizational commitment. Furthermore, both organizational culture and job satisfaction have a direct, positive, and significant effect on work productivity. Organizational commitment also directly, positively, and significantly influences work productivity and serves as a mediating variable between organizational culture and job satisfaction and work productivity.
Co-Authors . Sudarijati A.A. Ketut Agung Cahyawan W Aah Solahuddin Adela, Fanya Adelia Pratiwi agnes Agustini Ahmad Jaenal Awaludin Alfina Damayanti Alfira Syahrani Alpian Mauludin Andy Lesmana Anissa Ariesty Anita Fitriyani Ans James Sembiring Anshori, Faisal Luthfi Anugrah, Neng Revi Aprilia, Selviana Ernayanti Apriyana, Restu Ariesty, Anissa Arif Luqman Ibrahim Astuti, Siti Nuranisa Awaludin, Ahmad Jaenal Chandra Ayu Pramestidewi DEDE HAMDANI, DEDE Dede Ihsan Dede Ihsan Dedeh Widarsih Dian Tri Nurhalisza Dinda Anggraini Dini Septiyani Dwi Gemina Effendi, Zeviana Eka Rahmawati Endang Silaningsih Erny Amriani Asmin Eva Julia Santika Fadillah, Eki Ahmad Fairuz, Rozaan Faisal Luthfi Anshori Falah, Nenden Nurul Fauziah Nur Rachmah Febri Yanti Fera Nurlisna Gita Rahmawati Gunawan, Rachmat Harahap, Dina Nurul Angelina Helda Pebrasari Helmi Ahmadi Helmi Haris Heriyanto Indra Irwan Ch Irwan Ch Irwasnayah Putri, Galvania ISMARTAYA Ismartaya Ismartaya, Ismartaya Junaedi Junaedi Juniar, Nadia Kartini, Tini Kristian, Maryo Kurniawan Kurniawan Lestari, Diyah Lestari, Eka Destri Lilis Alsucia Marsela Luky Adrianto Lupita, Taristania Mas Nur Mukmin Masayu, Baby Panca Maulana, Lucky Hikmat Maulida, Wildan Uyunina Mellyinda Apriliani Merli Mai Damayanti Mubarok, Faisal Husni Muhamad Nurfaozi Muhammad Alfon Pratama Muhammad Ilhan Rivaldi Muharam, Hari Mutiah Husnul Huluk Mutiara Qurota Ayun Ngadino Surip Diposumarto, Ngadino Surip Novy Ramadhina Nurjanah, Dewi Astri Nursyariah Hasanah Oky Dwi Fahrudin Fahrudin Padila Nurhikmah Palahudin Palahudin Palahudin Putri, Aisyah Astri Rahayu, Feni Sri Ria, Anastasia Mince Riansyah Rihadatul Aisy, Zahro Rio Maulana Ririn Andani Rizaldi Darmawan Rizka Rosyada Roedofan, M. Ajie Samsuri Samsuri Samsuri . Samsuri Samsuri Samsuri Samsuri Selvia, Dina Selviana Ernayanti Aprilia Sembiring, Ans James Setiawan, Nendi Saepudin Siti Julaiha Siti Maria Safitri Siti Shabila Wenintias Solahuddin, Aah Sri Harini Sri Harini Sudarijati Sudarijati Sudarijati Sudarijati Sudarijati Sya’diah, Chinta Zulfa Naila taufik, Achmad taufik Tini Kartini Tintin Agustini Wahyu Pratama Yanti , Riska Putri Yulianingsih Yulianingsih Yulianingsih Yulianingsih, Yulianingsih Yusriana Putri Nasution Zannubha Fuzi Afifah Zeviana, Zeviana