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Impact of Product Quality, Price, and Promotion on Purchase Decision of Dinda Fashion Products in Denpasar I Wayan Gede Antok Setiawan Jodi; Tiksnayana Vipraprastha; Bagus Nyoman Kusuma Putra; I Made Surya Prayoga; Made Santana Putra Adiyadny
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5127

Abstract

The purpose of this study was to determine impact of product quality, price, and promotion on purchase decision of Dinda Fashion Products in Denpasar. The sample in this study used 80 people who were the respondents of Dinda Fashion consumers in Denpasar City. The data analysis technique used in this research is multiple regression analysis. The results showed that: (a)there was a significant and positive effect between product quality and purchase decision with a coefficient value of 4.484 and a significance value of 0.000, (b)there was a significant and positive effect between price and purchase decision with a coefficient value of 3.958 and a significance value of 0.001, and (c)there was a significant and positive effect between promotion and purchase decision with a coefficient value of 4.721 and a significance value of 0.000.
Effect of Store Atmosphere and Location on Buying Interest Eltie Christi Sandag; Ashur Harmadi; I Wayan Gede Antok Setiawan Jodi; Pandu Adi Cakranegara; Teguh Setiawan Wibowo
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7233

Abstract

The purpose of this study is to analyze effect of store atmosphere and location on buying interest. This research uses descriptive and quantitative research methods. The population taken in this study are all visitors who are interested in buying products and services offered at the Medan Unique Market Store. The number of customers who shop at the Medan Unique Market Store cannot be known and confirmed, so this is one of the reasons for using this method due to time constraints and this method is more efficient. The sample in the study is set at 100 respondents. The analytical tool in this study is multiple linear regression. The results show that store atmosphere has a positive and insignificant effect on buying interest. Location has a positive and insignificant effect on buying interest.
Co-Authors . Syamsulbahri Abdurohim Abdurohim Adi Penawan Agus Nurofik Ali Hanafiah Anak Agung Istri Risma Putri Ashur Harmadi Ayu Purnama Sari Bahtiar Efendi Bekti Setiadi Bekti Setiadi Benedictus Rezy Winoto Nugroho C Susmono Widagdo C Susmono Widagdo Cakranegara, Pandu Adi Carolina Putri Dewanti Dedik Pratama Putra Desak Anom Wahyuni Dewi DIAN ARLUPI UTAMI Diawati, Prety Dwi Setyawati Edi Arisandi Ekasari, Silvia Elizabeth Elizabeth Elizabeth Elizabeth Eltie Christi Sandag Emma Budi Sulistiarini Erna Erna, Erna Esti Nur Wakhidah Fahmi Abdullah Faizatul Fajariah Feriyadin, Feriyadin Fransiska Rila G. Gunawan Gusti Ayu Eka Padmawati Gusti Ngurah Dwi Dharma Putra Gusti Ngurah Sariadi Putra Hamzah, Ramadhani Heny Herawati I Gede Bayu Kusuma I Gede Dika Wiguna I Gede Rihayana I Gusti Agung Chintya Anindya Mantara I Gusti Agung Teja Kusuma I Gusti Ketut Marsha Danaswaari I Gusti Ngurah Agung Hardi Mahardika I Kadek Arjun Sanjaya I Kadek Dwi Prasetya Wiguna I Kadek Kumara Adi Putra I Ketut Mahadira Putra I Ketut Merta I Komang Aditya Andreana I Komang Agus Artha Wijaya I Komang Ari Subawa I Komang Sudiarta I Made Bayu Dwika Artawan I Made Budiarta I Made Surya Prayoga I Made Wahyu Adi Permana I Nyoman Resa Adhika I Putu Dede Dian Pratama I Putu Heri Prasetya I Putu Wahyu Dwinata JS I Wayan Yuditya Wedastira Irma Maria Dulame Ita Nurcholifah Kadek Ayu Candradewi Kadek Dennisa Anjelia Pramusti Kespandiar, Tengku Khamaludin, Khamaludin Komang Ayu Tri Aristya Dewi Latif Latif Leonardus Sumanto Leony Nabella Tasya Lidia Kristiani Biba Luh Komang Candra Dewi Made Aditya Cahyana Putra Made Pradnyan Permana Usadi Made Santana Putra Adiyadny Maria Asriana Sinar Meliana Moh Samsul Arifin Muhamad Bakhar Musran Munizu Ngurah Pandji Mertha Agung Durya Ni Kadek Dwi Handayani Ni Kadek Supriyaningsih Ni Komang Atik Agustini Ni Komang Ayu Karmila Maharani Ni Komang Ayu Trisna Wiryantari Ni Komang Diah Komala Yuliani Ni Komang Liana Dewi Ni Komang Novi Sugiantari Ni Komang Tri Puspaningrum Ni Luh Eka Setia Virgantini Ni Luh Gede Putu Purnawati Ni Luh Kardini Ni Luh Putu Anggi Riliantika Ni Luh Putu Intan Kasturi Dewi Ni Luh Putu Mely Puspita Wati Ni Luh Putu Suwastiari Ni Made Ayu Julia Maharani Ni Made Ayu Oka Dewi Ni Made Dwini Suryabelanti Dyaus Putri Ni Made Eliska Dwiyanti Ni Made Rani Dwi Darmaningsih Ni Putu Laras Saraswati Ni Putu Nia Ayunita Sari Ni Putu Nita Anggraeni Ni Putu Nita Anggraeni Ni Putu Nita Anggraini Ni Putu Nita Anggraini Ni Putu Tya Rumala Sari Ni Putu Wiwik Nia Utari Ni Putu Zelga Wahyuni Ni Wayan Dewik Astini Pande Ketut Ribek Putra, Bagus Nyoman Kusuma Putu Agus Eka Rismawan Rai Yudi Septiawan Ratnawita Ruditus Harson Safira Maharani Sapta Rini Widyawati Sarwo Eddy Wibowo Sarwo Eddy Wibowo Shella Putri Vindiyastara Sherry Adelia Sulistyo Budi Utomo Suria Alamsyah Putra Syech Idrus Teguh Setiawan Wibowo Tengku Kespandiar Tiksnayana Vipraprastha, Tiksnayana Vivid Violin Wiryawan, Dedik